The Tech Of Business Podcast

Our new series Beyond the Broadcast: Email Marketing Expanded, begins with this episode all about using your email marketing system more effectively in your business, we’ve got a conversation with Sarah Anderson. She is an email marketing strategist. This is a perfect start to the series (and even better than I had hoped!) Also in this series, I sit down with representatives from several email marketing service providers.  And, just as with the MemberVault series, I’ll wrap up the series with a deep dive episode in which we’ll break down everything from the interviews into an action plan for your business. This action plan is going to work for you no matter where you are in your email marketing strategy. We’ll make it easy, fun and effective! Email marketing is a tool that every business can use and leverage month in and month out.  Email marketing is the tool that lands emails into someone else’s inbox. Our inbox is often the most portable part of our businesses (and lives!) as it’s very easy to scroll throu

Today, we're taking with infopreneur extraordinaire Bailey Richert. Bailey is the host of the Infopreneur Summit, a ClickFunnels user (and affiliate) and was a speaker at the most recent Funnel Hacking Live. She is a wealth of knowledge! What is being an infopreneur all about? It’s about how you can take what you know so well that you are extremely confident packaging it into something new and delivering it online!. Bailey helps people who want to share their life experience, passion, and knowledge with others. They do this online in a way that also makes money primarily through information products and services. Hence the term “INFOpreneur”. So if you are creating courses or have a membership site and YOU are creating the content for it...then you are an INFOpreneur. One of the cool things about infopreneurship is that it is such a versatile business model. Infopreneurs can be service providers and vice versa. Being an infopreneur can be just part of your business. It doesn’t necessarily have to be your

Today we’re celebrating!!! It’s the episode that I’ve been dreaming about and envisioning for weeks and weeks… it’s our 1 year anniversary episode! With this episode, we’re wrapping up the first year of the Tech of Business podcast and I am thrilled that you’ve been part of the journey thus far. As I said, I’ve been dreaming about this episode for weeks… I wasn’t sure if I wanted it to be a “call in your questions” type episode or playing snippets from the past episodes type episode, if it should be a reflection and looking forward episode or a solo down and dirty tactical episode. There is so much that I love about bringing practical tech conversations to you each week… it was really tough to decide. But I did… and what I’m about to share with you is going to open your eyes to the opportunities that are right under your nose. These ten ways to over deliver your online promises are going to blow you away! But before we get there, I’d like to ask you a couple of favors -- as this is the anniversary episode! F

Today we are talking with Michael Marcial.  Michael is the creator of the 5 Figure Workweek which is a Facebook based mastermind community with about 3400 members.  He created this community because he knew there were other people out there, like him, who were looking to make a deeper impact while making money.  His mastermind does not have a deep tech stack. He likes to keep things simple and uses Facebook as a base tool for his business. Michael believes in a people first approach and goes about it by fostering personal connections. Everything he highlights his ability to connect with people.  There are four things he relies on in his business and which he knows that his brand also needs to capture. They are: Understanding who he is Understanding that they are the type of people he works with Understanding what he can offer them Understanding the result he can deliver by them working with him. This deep understanding has allowed him to identify the technology needed in his business to support these pillar

Jose Aviles started out as a mechanical engineer.  He did project management in corporate America for about 10 years.  The entrepreneur lifestyle was what he always longed for. Corporate America was not conducive to the lifestyle he wanted.  He tried several different entrepreneurial ventures, but never focused until he found Ryan Lee. Under guidance from Ryan, he jumped into a niche that interested him and ran several summits which were successful and quickly led to his membership site in the prepper space.  And then, last year, he purchased Freedym.com from Ryan with a business partner. Freedym is an incredible repository of content for entrepreneurs. Jose belonged to certain membership sites and he was satisfied with them.  He liked the idea of not having to sell a launch. He liked the idea of a steady stream of income.  With summits, he was having to constantly focus on the next launch. At the end of the month you were always starting from zero.  With membership sites, it is more a steady increase, flow o

Episode 53: Today we’re talking with Teresa McCloy.  She uses tech in several aspects of her business as a coach.  There are lots of ways entrepreneurs use tech in their business without even realizing it.  I think that there is a misconception as to what is considered technology and what is considered a tool.  Once we master using a tool, maybe we don’t consider it technology because it is something that has just become a part of our day or a tool in our toolbox. “What am I learning that I need to know? What do I really just want to trust an expert who knows that technology to run it and do and give me the end product?”- Teresa McCloy Teresa says it’s very important when considering technology we have to decide if it’s the best use of your time.  What are the things that are good for you to do vs. what is good for you to hire out so you can better utilize your time?  She uses Kajabi for courses, Canva for graphics, Nozbe for task management, Dropbox for storage, and Wordpress for Website.  Once you get your

Today we are talking with Kerryn Hewson.  This episode is centered on streamlining your tools to increase the bottom line.  It’s a perfect compliment to the last few episodes. We’re talking about systems, tools, and automations that transcends the actual tech that is required to run businesses. Kerryn is from New Zealand and she is a productivity and system strategist.  She helps mompreneurs to simplify, streamline, automate, and outsource their business activities to get more time freedom for the things that matter most.  It’s so easy to overcomplicate things so we must simplify and streamline. Simplification- don’t do something that doesn’t need to be done.  Over time we seem to accumulate things that we are doing and the tools we are using to do those things.  We don’t often look back and say what are we really using. Doing a tech audit to see what tech tools you are actually using could actually help you to simply and save some money.  A tech audit could be something very effective to help you simplify.  

The underlying theme of today’s episode is that tech doesn’t need to evoke negative emotions. Ideally, we want tech and systems to help us run our businesses better (rather than run the other way!) Wendy’s passion and mission is to help people create simple systems and strategies for online success. She came to entrepreneurship as a way out of and through an anxiety ridden period in her life. This is why she works predominantly with those of us who deal with business-related anxiety, stress and overwhelm. Systems help to reduce anxiety. Systems allow for flow and ease and grace. Wendy defines a system as: “A lot of little pieces sewn together in a particular order that can be done on a recurring basis.” And systems, aren’t just tech systems – we each have a system for how we brush our teeth in the morning! “You can start small and scale as needed. It’s not an all or nothing game when you’re dealing with tech systems.” – Wendy Breakstone I steered the conversation towards the online entrepreneur, since that is

Today’s guest is Casey Gromer. She is a VMO and I knew that I had to bring her onto the podcast to talk about the complementary nature of marketing and tech and how strategy in both arenas can have exponential results in your business. Casey focuses on marketing strategy rather than going to implementation first – which means we’re not talking about Facebook ads, email funnels or whatnot here! You cannot start your business with tech in isolation or with marketing in isolation. A much better and faster approach is to have clear goals and work with strategists or experts to build a roadmap towards that goal. When clients come to us, they are so ready to do things. But before you can do things, you need to be clear on your mission and vision. Then create some long term goals. And, before you start doing, it’s crucial to understand your ideal buyer – not just the high level picture but going deeper into the actual persona. Once you understand this person, it’ll be far easier to figure out how to reach that type

A couple quick notes, exclusively for reading in your podcast app: I want to make sure that I’m creating the best podcast episodes for you where you’re at in your business and where you want to take things, so please go to https://callwithjaime.com to book a short call where you’ll get to share whatever you want with me and I’ll just be taking notes. If you want to get your tech in order, I would love to do a top-to-bottom tech audit with you. Ping me wherever we are connected, and I’ll send over the link. Tech audits are a great way regain control and confidence in your tech and most of the time we’ll be able to save you money on monthly expenses! This conversation, with Natalie Gingrich has a Trello heavy focus because Nat is a project manager and her clients hire her to help them accomplish their projects – and Trello is a fantastic tool for project management… when setup right and adopted by all parties, as we’ll get into in the episode. Nat describes herself as not doing the tech or being behind the

I'm thrilled to introduce you to Gregg Clunis, the host of the Tiny Leaps, Big Dreams podcast and author of the book of the same name. We're talking about this episode and all the other episodes as well as answering your tech questions in the the Tech of Business Community on Facebook. Gregg is gracious – it's evident in his first words he uttered, it was that of thank yous to both me and the listeners... that really set the mood for the rest of the conversation. Having a background in audio engineering lent well to starting his business helping others use podcasts as their content medium. This made it easy for him to focus on the marketing and develop some processes which he now teaches. And only after helping others, did Gregg launch his own podcast – which was about 3 years ago. If you were to get on a call with Gregg, he'd probably give away a lot of insight, which is part of the reason we connect so well – I love sharing what I know in a way that you can take action on it as well. It'

Welcome to the Tech of Business, I’m your host Jaime Slutzky and this is the fifth and final episode in the MemberVault mini-series. Today’s episode is going to just be me and the mic. As you’ve noticed over the past two weeks, MemberVault is a powerhouse vehicle for relationship marketing, engagement and content delivery. Episode 43 was with MemberVault co-founder Mike Kelly, we then followed this with power users and MemberVault fans Jaclyn Mellone in Episode 44, Jenni Waldrop In Episode 45 and Jereshia Hawk in Episode 46. Today to wrap up the series, I’ve split the episode into three segments: What to consider when looking to add MemberVault to your tech stack The Golden Hamster and other built in goodies Use cases outside of how Jaclyn, Jenni and Jereshia are currently using MemberVault . Then we’ll wrap up. Remember, I am an affiliate for MemberVault and would appreciate you using this link https://techofbusiness.com/mv/ to sign up for your MemberVault account. It doesn’t cost you anything extra to use

Jereshia is an income strategist, business coach, course creator and the host of the podcast Jereshia Said. She primarily works with underperforming coaches, consultants and freelancers find a simple way to sell higher ticket services online. “0’s and 1’s run through my blood but ice cream is a better shampoo!” – Jaime Slutzky Jereshia’s business has evolved. The services she now uses MemberVault for weren’t packaged in this manner when she started out. First she offered them as one-on-one, then transitioned it into a group program and eventually she turned it into a course. A core value for Jereshia is personalized relationships – so while she looked at different course delivery tools, she continued to lack insight on where people were getting stuck, having success, hitting roadblocks. She was looking for a system where she could gamify the process for them as users. Did you know, that only about 10% of course purchasers actually complete the course they buy? That was an insane statistic for Jereshia and s

  Remember back in Episode 43 with Mike Kelly, he mentioned that one of the most impressive accounts on MemberVault was a gal who teaches others how to be successful with Etsy shops? Well… this episode is with that gal – Jenni Waldrop! Jenni started her Etsy shop to try to make enough money so that she could quit her miserable job (the one where your boss treats you badly for doing good work!) It was more to create enough side income to quit the terrible job and give herself space to find a new one – but as you’ll see as you continue reading, the story unfolded quite differently. In just 6 months, her Etsy sales outpaced the corporate job and she quit. Instead of taking time and finding a new job, she continued to build out her Etsy shop and build out Amazon shops and other online shopping spaces. From there, people wanted to know how she was doing it all with so much success. Fast forward to where she is now: Successful Etsy shop A very active blog A membership program All this in just 4 years and as she

Jaclyn is the host of the Go-To Gal podcast and as she says she “Helps Experts Build Profitable Personal Brands” – She works with her clients on marketing, mindset and strategy. My first question for Jaclyn was “Why did you end up jumping into the MemberVault camp and what are you using MemberVault for?” I love her candor – she got started with MemberVault and it took a good 3 or 4 months before she actually took full advantage of the software. For Jaclyn, MemberVault is far more than a course or membership platform – see, she’s really big on relationship marketing. Jaclyn doesn’t use every aspect of MemberVault -- she continues to use ClickFunnels for her landing pages. For her, ClickFunnels offers key aesthetic, metrics and functionality that didn’t seem necessary to replace – they are working for her, so when she brought MemberVault in as a tool, it was not to replace ClickFunnels (which is a tool that is working in her business.) That being said, she found ClickFunnels was not an ideal place to host her c

MemberVault is a game changer in the relationship marketing and content delivery space. This first episode is with co-founder Mike Kelly, who is the developer (his wife Erin was an OBM who was looking for a solution for a client and shared with him what she wanted to use – he said “I might be able to create that!) The need in the market can best be described as follows: Online service providers put out a lead magnet of some kind, they get on your email list and then when you are in “launch mode” you get your entire email list to whatever funnel software and they buy or they don’t buy. Everything feels really disconnected. Lead Magnets are delivered and stored in one place. Hangout is in another. Paid products are in another place And there is no visibility into what people are actually doing with your content… who is going through it? Where did they fall off? Does anyone actually care about your other offers outside of the free? MemberVault brings your free content and paid content together and it is essent

No matter where you are with using online tools in your business, I'm thrilled you're checking out the shownotes for Episode 42 with Anna Lundberg. The underlying principle of what she shared was small steps in the right direction can create an amazing business. Anna Lundberg is a coach that helps people transition their thinking regarding work. Her focus is on moving from the traditional corporate structure to working from home. Anna has a background in marketing… she worked for Procter & Gamble for and over her time there became a digital expert. She was the techie in a non-techie world. And when she’s in the tech world she is known as the marketing person. With her own business -- it all has kind of merged together. Anna’s technology transformation has been something that has been very gradual. One step at a time she has learned and evolved in the tech that she has in her business. All the tools, websites, and systems we are using right now evolve as well. What there is now is WAY different tha

This episode is a Deep Dive and we’re going to talk about affiliates… everything from the tech I recommend using with your own affiliate products to when, if and why to become an affiliate for another product or service. Let’s start with a definition… according to Wikipedia: Affiliate marketing is a type of performance-based marketing in which a business rewards one or more affiliates for each visitor or customer brought by the affiliate's own marketing efforts. Or in other words, Affiliate marketing is when a product or service is sold by other businesses, marketers or entities for a portion of proceeds or other compensation. Affiliate marketing is one way to extend the potential reach of your product or service outside your immediate sphere of influence. I am a huge proponent of affiliate marketing when it’s done right, because then it’s a win-win-win situation. On the resources page, you’ll find a number of recommended tools. Most of the links on that page are affiliate links, which means that if y

This deep dive episode is all about Zapier. In episode 34, when I presented the Tech Stack Framework. I talked about un-silo-ifying your tools. Zapier is one of the mechanisms by which we can accomplish this goal. Zapier acts as a broker or middle man between your different online tools… And it's smart too. Zaps can be super simple, connecting one tool to another. Examples of this are When someone books a call with you via acuity scheduling, add them to your Active Campaign email list When someone buys your Thinkific course send yourself a text message When someone finishes a Thinkific chapter, update a user field in Mailchimp There are two sides to each of these zaps, the trigger and the action.... In each of these cases, the trigger is initiated by a human, interacting with a system that you are using in your business. And the action automatically does something else within your systems. It helps to streamline processes so that your tools work better together. Zapier interacts with your systems throug

My guest today is Carissa Hill and we discuss finding the right platform by which you can radically grow your business. Carissa is a lifelong entrepreneur from Australia. Her first successful business was a spray tanning and hair extension business. She started it at age 21 and by the time she was 25 she had quite an impressive business. She grew the whole business using Facebook marketing and a basic html website. After building this business, she realized when she talked to people they wanted to know how she built her business so she started coaching. Then people wanted to know how she built the coaching business so now she teaches about that. Why Facebook to grow local business? When she started her business, Facebook didn’t exist yet, she used MySpace! Carissa used it because she loved connecting with people. “I don’t see it as a tool for business, but rather for connecting with like minded people.” She likes to use platforms that I actually like to use. I stick to what I enjoy using as do my ideal clie