The Tech Of Business Podcast

Hey... these shownotes are a bit more casual than I have done recently, because this is the last weekly episode of the Music Teachers: Expand Online podcast -- at least for now.Let's keep in touch -- the best way to do that is via DM on Instagram or Facebook or by booking a call at https://callwithjaime.comThis was a hard decision to come to but I know its the right thing right now.

In this episode our hose, Jaime Slutzky, discemenates the important skill of packaging your music teaching programs and offerings to emphasize what students want while providing what they need to achieve that desire. This is crucial for students to be able to trust in you and your programs.Key Takeaways:Understand the difference between what students want (the fun, excitement, flash) and what they need (the core skills, technique, fundamentals)When marketing a workshop, group program, course or other one-to-many product, focus on the end result the student will achieve rather than the details of how you'll get them thereUnderstand who the ideal student for this program is, what they want to accomplish, and how your program will get them thereTeaching music is not simply a transactional process, it's a has a relationship-foundation. Lean on that to truly understand what programs your students will gravitate towards.Messaging is everything! Make your messaging so clear that you can really sell the hit a

In this episode of the Music Teachers: Expand Online podcast, our host Jaime Slutzky, discusses how to rise above the daily grind and see your music teaching business from a broader perspective. Getting above the weeds provides clarity and new possibilities.See Beyond the Day-to-Day OperationsTake a step outside and look at your current student landscape. What offers are you providing? How are students finding you? What are their goals and struggles? This 30,000 foot view informs future decisions.Look Inward for InsightsNow reflect internally. What aspects of teaching light you up? What feels draining? Being honest about your passions provides direction. A heart-centered view from above reveals true north.Envision Your IdealWith clarity from self-reflection, begin envisioning your ideal business. What offers could you add or remove? How can you improve student acquisition? Draw on experience to help students thrive.New Possibilities Emerge from a Broader ViewAt this altitude, give yourself permission to shift

This is an audio blog - I picked up the mic and just started talking.I share what I'm seeing with music education and online business - how they intersect and have created a crossroads for each music teacher to define their own next step.Take a bit of time before the end of the year and decide what path you're going to be on for 3 - 6 - 12 months and stay the course.There is no one right way to teach music and you get to decide what that's going to look like for you. Surround yourself with the right teachers, guides, coaches and mentors - hire help to make your journey easier. Remember to commit!Oh and, connect with me okay?Connect with Jaime:Instagram: https://www.instagram.com/jaimeslutzky/Facebook: https://m.me/jaimeslutzkyEmail: jaime@expandonlinenow.com

In this episode of the Music Teachers: Expand Online podcast our host, Jaime Slutzky, discusses what to do when your content goes viral and you get an influx of new leads and inquiries.She outlines the three main places leads reach out:In the comments of your posts (especially the ones that get a lot of traction -- these comments lead to more visibility, it's the gift that keeps on giving!)In your social media DMsIn your email inboxJaime emphasizes the importance of having systems in place to effectively engage with each new lead. This includes:Acknowledging them and validating their comments or answering their questionsProvide feedback and invite further engagementFollow up, as appropriateKey takeaways:Customize replies to show you value their time and engagementMirror leads' communication style in your responsesEmbrace consistent follow up across platformsAction item:Create a cheat sheet to standardize your replies and follow ups.Connect with Jaime:Instagram: https://www.instagram.com/jaimeslutzky/F

In this episode of the Music Teachers: Expand Online podcast, our host Jaime Slutzky, discusses three main approaches music teachers can use to increase income and impact online.These all provide additional value to students through online offerings outside of the lesson format.The three buckets are:Your own intellectual property - Creating your own online courses, workshops, or digital products that students can access.Joint ventures - Collaborating with other teachers or businesses to create a new product or offer a workshop together.Affiliate marketing - Recommending helpful products or services to your students through affiliate links to earn commissions.If you're interested in bucket #1, be sure to check out episodes 279, 269, 247 and 245!Jaime emphasizes how each of these avenues allows you to expand your reach and give students more opportunities to enrich their musical journey beyond just lessons. She outlines how to get started with each bucket.Key takeaways:Online platforms remove geographical l

In this episode of the Music Teachers: Expand Online podcast, our host Jaime Slutzky continues the conversation on storytelling, this time focusing on weaving narratives into your content marketing efforts like blog posts, videos, and podcasts.Content marketing involves regularly publishing educational or entertaining content with the goal of attracting prospective students.Adding stories makes your content more engaging by giving the reader/viewer/listener an immersive experience.There are two types of examples you can use - fictionalized stories and real case studies.Jaime shares a sample story for a blog post teaching how to find middle C (and all the C's) on the piano.Action item:Think about an upcoming piece of content marketing you are creating. How could you incorporate more storytelling to better engage your audience?Connect with Jaime:Instagram @jaimeslutzkyFacebook @jaimeslutzkyCallWithJaime.comjaime@expandonlinenow.com

In this episode of the Music Teachers: Expand Online podcast our host, Jaime Slutzky, discusses using storytelling on your music teaching website to draw prospective students in.Music Teacher websites used to be static (like sheet music) Now they have the opportunity to craft an experience in real time (like those interactive composition apps!)A great place to start the student experience is right from the most visited pages on your website: Homepage, About Page and Services PageWe discuss specific ways to engage the website visitor - visuals, colors, text and videoAction item: Review your static pages and see how well they tell your student's story. Use one of the ways to connect with Jaime below and share on a scale of 1-10 how well your current website creates that experience!Connect with Jaime:InstagramFacebookCallWithJaime.com jaime@expandonlinenow.com

In this episode of the Music Teachers: Expand Online podcast, host Jaime Slutzky shares tips for creating effective re-engagement email campaigns for your music teaching business.What we discussed:What a re-engagement campaign is and how it's similar to a welcome sequenceIdeas for the 3-5 emails in a re-engagement campaign sequenceWhen to send re-engagement campaigns - when releasing a new lead magnet or changing your email cadenceWhy unsubscribes are actually a good thing during re-engagement campaignsTiming re-engagement campaigns before increasing email frequencyUsing September as a time to focus on email consistencyJaime challenges you to create a re-engagement campaign if you have an email list over 30 subscribers and you haven't emailed in 3-4 or more weeks. Re-engaging inactive subscribers can lead to new students, course signups, and more.Connect with Jaime:InstagramFacebookCallWithJaime.com 

In this episode of the Music Teachers: Expand Online podcast, our host, Jaime Slutzky discusses the power of using lead magnets to attract ideal new music students and grow your studio.Key Points:Every lead magnet / freebie should be focused on getting the subscriber a tangible winYour lead magnet is the catalyst for your email welcome series which connects your lead to your offer (give them a nice simple breadcrumb trail to follow)Your lead magnet should provide something actionable that the recipient can find success with. They need to feel it has value in order to continue engaging with your emails and offers.Lead magnets are not one sized fits all. Most lead magnets are in the PDF format.Action Step:Take some time this week to review your current lead magnet. Is it providing real value to potential music students? Does it lead them smoothly towards working with you? If not, use the tips from this episode to create a new lead magnet that converts visitors into leads for your studio. Need feedback? Feel fre

In this episode of the Music Teachers: Expand Online podcast, our host, Jaime Slutzky shares 5 key things to review on your site to get ready for the next school year, enrollment period or whenever you feel the urge to validate what your prospective students see!Five areas to validate:Check your contact info and forms to ensure everything is still accurate and going to the right placeReview your availability, prices, and integrations across all pages to keep them in syncMake it easy for your students to access Muzie, Fons, Thinkific or whatever other tools you're using in your studioConfirm your email opt-in and welcome sequence are functioning and connected in ConvertKitReview your copy and creative (images, videos, etc.) to ensure your messaging resonates with prospective studentsAction Step:Use Jaime's 5-item website checklist to give your music studio site a mid-year refresh. Be sure your info is accurate, pricing consistent, student access easy, email opted-in, and copy clear.Get website help or

In today's episode, our host Jaime Slutzky shares with us the top layers of online strategies, breaking down the core components of marketing, nurturing, and servicing helping you to create a clear action plan to propel your music studio forward.Three Elements of Online:1) MarketingTwo sides: posting and engagingProgression from organic marketing to content marketing to paid marketing.Building a sense of community through engagement on social media.2) Nurturing and Sales:email marketing.Using DMs as a first step in conversations.Empowering students with information to build trust and interest.3) Servicing Your Students:Streamlining business operations with online tools.Expanding online opportunities through private lessons, group programs, digital products, workshops, and courses.Focusing on easy access and support for online students.Action:Evaluate what you're curring tly doing online and how it falls into the buckets listed above. Linked MentionedConvertKitJaimeSlutzky on InstagramWanna chat? Go to

In this episode of the Music Teachers: Expand Online podcast, Jaime Slutzky is joined by Ashlee Young from the Prosperous Piano Teacher podcast for the first of a engaging two-part conversation. Part 2 will appear on the Prosperous Piano Teacher Podcast in just a few days -- be sure to subscribe now!The focus of this discussion is centered around "Owning Your Unique Brilliance" in the online music teaching space. They share insights, strategies, and personal experiences to help music teachers gain the confidence and skills needed to expand their businesses online successfully.Highlights include:The importance of bringing your unique brilliance as a teacher in order to stand out in the online space.Setting realistic goals, being consistent in taking action, and celebrating small wins are essential for continuous growth and success.Putting your own spin on morning routines. A morning routine is simply a habit that sets you up for owning it!Trusting yourself to do the actions even if you don't know e

In this episode of the Music Teachers: Expand Online Podcast, host Jaime Slutzky delves into the importance of staying fresh and creative in the ever-expanding online music education space. She shares her recent birthday promotion and how it inspired her to help you shake things up and invite your audience to actively participate in shaping the additional elements of your studio.Discover how you, too, can tap into the power of market research to offer innovative concepts and different modalities.Highlights:The importance of getting inspiration from your audience and allowing them to guide the direction of some of your studio's offerings.Understanding the benefits of external motivation and the freedom to explore creative teaching approaches beyond your niche.Using market research to discover new workshop ideas and engaging lessons based on your audience's preferences and interests.The value of time-bound promotions, setting urgency, and being flexible in pricing to encourage participation and gather v

In this episode of the Music Teachers: Expand Online podcast, our host, Jaime Slutzky dives into the power of a clutter-free space for creativity, both in your physical environment and your digital footprint. Discover how a clean workspace can enhance your creative process, leading to increased productivity and better content creation. Whether you're crafting social media assets, recording podcasts, or developing digital products, a clean and organized space can significantly improve your ability to express yourself. And the same goes for our digital space. A clean, streamlined and modern tech stack is going to create space, ease and grace for doing the mundane business admin tasks for your music studio. Reducing redundant tools and the sheer number of tools we use to complete tasks is a surefire way to make huge strides! Recommended Action Steps: Clear up and organize your physical workspace. Experiment with different creative and creation spaces. Audit your digital tools and toss the ones you don't

In this episode of the Music Teachers: Expand Online podcast, host Jaime Slutzky takes a high-level view of online music teaching. She emphasizes the importance of zooming out and understanding what we are trying to achieve online as music teachers. It's easy to get stuck in the details or play small, so finding the right balance between impact and income that fulfills you is crucial to long-term success as an online music teacher. The elements of your landscape include: your offers student acquisition student goals student-teacher relationship duration internal pulse By balancing time, money, and energy investments, teachers can optimize their teaching practices. This understanding enables you to identify trends and make informed decisions about your teaching approach. Once the landscape is clear, it is then easier to bring in the right tools and create new offers, such as workshops, courses, or digital products. Taking an outside and analytical perspective will help you to make the decisions and thriv

In this episode of the Music Teachers: Expand Online podcast, host Jaime Slutzky revisits the topic of online self-promotion. Jaime shares strategies to authentically showcase oneself and business ventures in the best possible light. She emphasizes the importance of storytelling, giving value to the audience, and being one's own advocate online. Highlights: Self-promotion can be perceived negatively, but it's essential for online success. Authentic self-promotion involves sharing one's mission, programs, and offers effectively. Examples of ick and yay methods of self-promotion are explored through three scenarios. The importance of storytelling, providing value, and tastefully sharing credentials is emphasized. Strategies for effective online promotion are outlined, encouraging listeners to invite future clients into the conversation. Jaime underscores the importance of storytelling, value-driven promotion, and self-advocacy online. Embrace these strategies and confidently share your offers and

In this episode of the Music Teachers: Expand Online podcast, host Jaime Slutzky emphasizes the importance of refreshing and revisiting your mindset when expanding your music teaching business online. She takes listeners back to episode 100, originally released on January 1st, 2020, and shares valuable mindset advice that is still relevant today.  When doubt and uncertainty creep in, it's hard to turn off our monkey brain. Jaime shares her strategy: affirmations and positive self-talk reflections and tracking You have something valuable to offer and that expanding your business online is the logical next step. Consider this podcast episode an opportunity to expand your support system. Let's break down the barriers that are in your way and take the first or next step towards online expansion. Don't let mindset work you up - embrace the power of positive affirmations, reflect on your progress, and embark on the journey of expanding your music teaching business online.  Let's make your teaching

In this episode of the Music Teachers: Expand Online podcast, Jaime Slutzky discusses the importance of positioning your online program for effective marketing. She emphasizes that it's not just about the program's content but about conveying the results and transformation your ideal student will experience. Episode highlights: The importance of the transformation that your music student experiences through your online product Program terminology; what's a course versus a workshop versus a group program etc. Building Trust and Giving Value: Trust plays a significant role in online marketing.  If you have a current online product, look at your sales page and selling resources and make sure you tap into emotions and evoke a feeling. If you're sitting on ideas, then click on a link below to connect with Jaime and bring those ideas to life! Let's make your teaching journey even more awesome --> Join Tune into Success today! Connect with Jaime: Instagram Facebook CallWithJaime.com - Book

In this (rebroadcast) episode of the Music Teachers Expand Online podcast, host Jaime Slutzky shares insights on how to create a thriving online music course. These same actions can be taken for any online teaching opportunity you're interested in exploring such as Online Music Workshops and digital products. There is no one right way to create a successful online music course. There are, however, steps you can take now if you want to have an audience ready to buy your online products, even if it’s still just an idea rattling around in your mind. Jaime has worked with dozens of music teachers and course creators over the past decade and has seen first hand what separates the profitable and successful creators from the creators who flounder. The five things you can do right now are: Niche your messaging List building Talk with prospective students Design your funnel / student journey Focus on what only you can do and outsource and systematize the rest Commit to taking action on one of these five things t