The Tech Of Business Podcast

MemberVault is a game changer in the relationship marketing and content delivery space. This first episode is with co-founder Mike Kelly, who is the developer (his wife Erin was an OBM who was looking for a solution for a client and shared with him what she wanted to use – he said “I might be able to create that!) The need in the market can best be described as follows: Online service providers put out a lead magnet of some kind, they get on your email list and then when you are in “launch mode” you get your entire email list to whatever funnel software and they buy or they don’t buy. Everything feels really disconnected. Lead Magnets are delivered and stored in one place. Hangout is in another. Paid products are in another place And there is no visibility into what people are actually doing with your content… who is going through it? Where did they fall off? Does anyone actually care about your other offers outside of the free? MemberVault brings your free content and paid content together and it is essent