The Tech Of Business Podcast

This deep dive episode is all about Zapier. In episode 34, when I presented the Tech Stack Framework. I talked about un-silo-ifying your tools. Zapier is one of the mechanisms by which we can accomplish this goal. Zapier acts as a broker or middle man between your different online tools… And it's smart too. Zaps can be super simple, connecting one tool to another. Examples of this are When someone books a call with you via acuity scheduling, add them to your Active Campaign email list When someone buys your Thinkific course send yourself a text message When someone finishes a Thinkific chapter, update a user field in Mailchimp There are two sides to each of these zaps, the trigger and the action.... In each of these cases, the trigger is initiated by a human, interacting with a system that you are using in your business. And the action automatically does something else within your systems. It helps to streamline processes so that your tools work better together. Zapier interacts with your systems throug