The Tech Of Business Podcast

Today is my 41st birthday! I had to make this a special episode. When I first realized that I would be releasing an episode on my birthday, I thought about sharing my tech stack with you and why I chose certain pieces of technology to complete my unique business puzzle… but then I thought that your business is different than mine, so how would an episode like that actually benefit you? It might showcase a few elements or techniques that you hadn’t realized before but not much more than that… so I pivoted this birthday episode towards something that I hope you’ll sink your teeth into. My goal, coming to you each week by way of this podcast, is to help lay the technology path that allows your business to grow for you to spend more time operating inside your zone of genius. And most episodes are designed to stand alone so that you can move forward on that path. Sometimes you’ll use the podcast a bit like a choose your own adventure – find what you’re looking for and implement it and then come back for more when

This is a deep dive episode of the Tech of Business podcast! Today we're showcasing a couple of key tech decisions I’ve made with my clients recently. The goal of today’s episode is to understand a bit more the role of software decisions in business. Last week, Sam and I were in Las Vegas on vacation since our girls were away at summer camp. While we were there, I went live on Facebook once from the pool deck… and this livestream was titled “Tech itself isn’t sexy… but what you can do with a great tech stack is…” And we’re continuing that conversation right now… In general, I’m tool agnostic... I’ll work with just about any software service that has come across my desk even if I believe that there is a better option out there. Everything that tech can do for businesses (and hobbyists and non-profits) is incredible… In isolation the tech itself is just not fun to explore and implement. It’s a chore and something that most folks would rather outsource and say “Just tell me the best option for xyz…” That’s r

In this episode Jaime and Maritza discuss: How to showcase heartwork journaling The camera angles Maritza and her team use for the live streams Talking Head View Overhead view of head of art table, brushes and her hands The basis of the Heartwork Journaling book Repurposing live stream content The team required for a live stream show Key Takeaways Maritza’s overhead camera is sitting on a traditional boom microphone arm but rigged to hold a webcam You can glean a lot of valuable insights and tools from other industries, not just by watching but also reaching out. Maritza watched a ton of cooking videos and demos and reached out to the hosts to find the best software and tools to create her own live stream setup. Create a private Facebook group and broadcast into that to get your systems dialed in Live streaming has brought Maritza and her upcoming book closer to her community. She now loves to hang out on her Facebook page, has offers from her community to help with her book tour and much more. On rehe

Tech breakthrough sessions are advantageous to both the guest and the Tech of Business audience. We do something concrete for you in your business and the audience come away with an option to implement something similar in theirs. Tech struggle is: In her words, Hannah explains the barrier that she’s having: I really need help getting my lead magnets into people’s hands. I have some excel worksheets and an ebook that are designed to help people run their businesses more efficiently and successfully. Hannah uses DRIP as her email marketing platform. Solution Use the email marketing platforms built in list registration form First email that goes out will include the lead magnet. If it’s less than 1 MB in size, feel free to include it directly in the email, otherwise host the digital file elsewhere (dropbox, Google Drive, Amazon Web Services, your website, etc.) and link to it from your email. Include a couple of usage nuggets in the first email. Then clearly inside the email state the next action – in Hannah’s

This is a deep dive episode of the Tech of Business podcast. Today we’re digging into the platform many of my clients use to deliver content to their customers ~ Thinkific! This is the first deep dive episode where I’m sharing a specific software solution rather than a concept or methodology alone. But it would be a mistake if we didn’t first discuss the tech challenge that Thinkific was created to solve ~ delivering online courses. Online learning has been around for about two decades and in the past few years has become a vehicle for business owners outside of academics to teach what they are most passionate about and have learned themselves. And as we go deep on all things Thinkific, we’re going to break through the 3 biggest barriers I see potential course creators face so that you can see how building an online course can grow your business. Let’s start out with the biggest non-tech barrier: figuring out what problem your course is going to solve for your customers. Take a look at your business right now

In this episode Jaime and Jeffrey discuss: Using Technology to connect a distributed workforce Leveraging FUN to solve real problems The science of creativity Key Takeaways Use virtual coffee hours to do pomodoros together when working in separate states. Play can help you tackle common office-related struggles. Even when you're in the business of fun, it's still important to find new ways to infuse fun even for the trainers! Connect with Jaime Instagram: @techofbusiness Twitter: @techofbusiness LinkedIn: https://www.linkedin.com/in/jaimeslutzky/ Email: jaime@techofbusiness.com Connect with Play Well TEKnologies Website: Play-Well TEKnologies Facebook: https://www.facebook.com/PlayWellTEK Instagram: https://instagram.com/playwellteknologies YouTube: http://www.youtube.com/user/playwellteknologies Twitter: https://twitter.com/PlayWell_TEK  

In this episode Jaime and Lisa discuss: Women finding their strength in motherhood A turnkey business from both a structure and tech perspective including A micro-website which is templatized and branded A class check-in system and sales program which can be operated from a phone or iPad Email campaign program with templates and sample text Workplace by Facebook for franchisor to franchisee communication and franchisee to franchisee as well Absorb LMS for online training The Empowered Mama podcast Key Takeaways It’s often hard to know when to make changes in your tech footprint, especially when it’s affecting 300+ franchisees all over the country Online training and certification wasn’t possible when the franchise started but with advances in technology, this is now an option for new franchisees to expand their fitness knowledge 100% of franchisees and instructors were on Facebook. They were filling their own need so, Lisa and her team removed forums and external communication channels in favor of Workp

This is a deep dive episode of the Tech of Business podcast. The three most popular cloud storage locations I use with my clients and hear rumblings about are Dropbox, Google Drive and OneDrive. In general terms, these products provide file storage and access independent of the device. In other words: you can access your files from your phone, your computer, your tablet, other people’s devices and anywhere you can get internet access. The trick to using them effectively lies in creating systems and processes around who/what/when and where. Cloud storage is an inexpensive and beneficial tool for businesses of any size, including solo businesses. Having a good cloud storage process will allow you to: Expand your storage limits without purchasing additional hardware Create a file backup system Share files without clogging email inboxes Collaborate on projects, documents and presentations Work from multiple locations and with different devices All three tools have free and paid tiers. There is a lot we can do a

In this episode Jaime and Betsy discuss: Betsy’s love of apps, which started when the iPod touch came out Evaluating software or apps to determine “is it me” or “is it the software” The value of strong product lies in it being intuitive and easy to use while still having videos, tutorials, FAQs and support available as well Your App Lady podcast Key Takeaways When you’re looking at a piece of software or an app, it may just not work for you, even if it’s a good tool Great graphics, font size and amount of text. They indicate the developer’s attention to detail and knowing their audience. Do not use color to portray all of the meaning. This is forcing the product to rely on a single mode of communication.  “If someone develops an app or a piece of software or a website keeping in mind the user that’s going to have the most difficulty, then it’s going to be fantastic for everyone!” – Betsy Furler “If that tool doesn’t work for you. It’s okay. You might be able to find something that is better for your brain

Tech breakthrough sessions are advantageous to both the guest and the Tech of Business audience. We do something concrete for you in your business and the audience come away with an option to implement something similar in theirs. Geraldine’s tech struggle is: In her coaching practice, she relies on technology to get paid, do intake and schedule calls with her clients. And it just doesn’t run smoothly on the backside. She says it’s a bit clunky and pieces fall through the cracks. The user flow is not always so clear: her clients might miss clicking a link or miss a field on a form and meeting details might not make it onto the calendar. What she wants Super simple, crystal clear user flow that walks her clients through exactly what they need to do – schedule, pay, answer a series of questions and get the meeting (when and where) on their calendar. Also automate confirmation and reminder emails. Benefits Geraldine will spend much less time “finagling and finessing” Her clients will have a clean and clear on

In this episode, Jaime and Lisa Woodruff discuss: You can use tech in your business even if it is not a tech business.  What are the differences between WordPress and RainMaker? What technology will be best for your company and when? Key Takeaways: Technology is a great way to delegate.  Look at tech like you are hiring an employee. Sometimes it helps to hire a technology consultant. Technology can help you expand your business beyond your initial reach.   "In place of hiring people, I was ready to hire people, I hired systems." — Lisa Woodruff     Connect with Lisa Woodruff:    Twitter: @organize365  Facebook: @Organize365  Website:  Organize365.com Instagram: Organize365     Connect with Jaime Slutzky:   Show Notes: http://www.techofbusiness.com Website: http://www.virtualsummittech.com LinkedIn: https://www.linkedin.com/in/jaimeslutzky/ Email: jaime@virtualsummitTECH.com       Show notes by show producer: Danielle Taylor   Audio production by Turnkey Podcast Pro

  Virtual Summits   In this episode, Jaime discusses: What is a virtual summit? The types of technology used in a virtual summit. The most important steps to creating a virtual summit. How your summit will create a path for your future success. Key Takeaways: Virtual summits are based around a single mission or topic. Every business can benefit from hosting a virtual summit. When you create a virtual summit start with the end in mind. Virtual summits can be used as a launching pad.   "Your return of investment with technology is limitless." — Jaime Slutzky     Connect with Jaime Slutzky:   Podcast: http://www.techofbusiness.com   Website: http://www.virtualsummittech.com LinkedIn: https://www.linkedin.com/in/jaimeslutzky/ Email: jaime@virtualsummitTECH.com       Show notes by show producer: Danielle Taylor   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it. 

In this episode, Jaime and Mark Wade discuss: What is Hustle and Scale How Mark brought technology in to help fix people's postures The virtual summit space Tech that brought Mark success Key Takeaways: Mark was a pioneer in healthcare online courses because at the time, the majority thought medical curriculum couldn't be legitimately taught through the internet Pro tip: Don't be afraid to embrace and try what's new with software! That mindset will give you more opportunities to be successful sooner Many Chat is a software that allows you to do what email marketing does, but through Facebook Messenger Mark's tech toolbox - Facebook ads, Zoom, ECamm, Rev.com, SaneBox, Buffer   "One of main reasons behind my thought process [for the American Posture Institute] was that I wanted these courses — the teaching, the education, the certifications — to be 100 percent online." — Mark Wade   About Mark Wade: After transition from a brick and mortar business in the health industry to the

In this episode, Jaime and Amanda Brotman discuss: What tech Amanda uses to create her brand The behind-the-scenes of good social media posts Making technological switches Tech with the business to track business and creative design Key Takeaways: Photos that Amanda posts on Instagram range from a quick iPhone photo to a well-planned photoshoot Google suite and Photoshop are used consistently to run Amanda's business One piece of tech that Amanda can't live without is… her Apple Photo Stream   "Instagram seems to be where it's at in the fashion industry." — Amanda Brotman    Connect with Jaime Slutzky: Podcast: http://www.techofbusiness.com Website: http://www.virtualsummittech.com LinkedIn: https://www.linkedin.com/in/jaimeslutzky/ Email: jaime@virtualsummitTECH.com   Connect with Amanda Brotman:  Website: https://amandapearl.com/ Facebook: https://www.facebook.com/AmandaPearlCollection/ Twitter: https://twitter.com/AmandaPearly Instagram: https://www.instagram.com/amandapearl/     Sh

In this episode, Jaime and Bob Beresh discuss: The tools of creative image-making Tech tools that Bob uses to create the final product Advances in technology Time is money Key Takeaways: As far as shoot technology goes, as long as you're using the right tool at the right time, that's the right technology The best part of the ever-increasing power of software is the speed with which things can get done Check out the color checker passport and Photo Mechanic Everything is subjective when it comes to art, but learning the correct look of a properly exposed photo is important to understand as a trained photographer   "A lot of it comes down to workflow — how do I get the images I capture on location into the computer, how do I manipulate them within the various software and then deliver it to the client." — Bob Beresh     Connect with Jaime Slutzky: Podcast: http://www.techofbusiness.com Website: http://www.virtualsummittech.com LinkedIn: https://www.linkedin.com/in/jaimeslutzky/ Email: jaime@

In this episode, Jaime discusses: How we're defining email marketing The capacity with which you can use email marketing Getting you email campaigns set up The benefit of incentives Key Takeaways: Email marketing is an opt-in type of service which means that in order for you to use the system, the person who is receiving the email must have given you consent You, as a business owner, can stand out from your competition by creating engagement and loyal fans with your email marketing -- the best emails are ones that educate and inspire A great place to start is with Aweber, ConvertKit, or ActiveCampaign When you share stories and how you work, it helps people connect - which is the whole point of email marketing   "The best emails are ones that educate and inspire. " — Jaime Slutzky     Links for this Episode:   Aweber http://simplyjaime.com/aweber ConvertKit http://simplyjaime.com/convertkit ActiveCampaign http://simplyjaime.com/activecampaign   Connect with Jaime Slutzky: Website: http://www.t

In this episode, Jaime and Jamie Lieberman discuss: What Hashtag Legal is The type of work that Hashtag Legal does Being fully virtual Bringing in new technology Key Takeaways: Influencer marketers are people with an online presence (on YouTube, Instagram, etc.) that connect with brands for marketing purposes Voxer is an awesome app that functions like a walkie talkie and allows the users to have a "streaming consciousness" conversation style When things start to fall through the cracks, that's when you need to take a look at integrating a new tool Trello and Evernote are the two programs that Jamie and her partner use for organizing virtually   "Hashtag Legal is a law firm that specializes in business in the influencer marketer space, businesses with a digital presence, creatives and service professionals. " — Jamie Lieberman    Connect with Jaime Slutzky: Podcast: http://www.techofbusiness.com Website: http://www.virtualsummittech.com LinkedIn: https://www.linkedin.com/in/jaimeslutzk

In this episode, Jaime Slutzky discusses: Who Jaime is Why tech is important to Jaime The journey of being a mom first The purpose of this podcast Key Takeaways: Jaime was born and raised in Canada Jaime has her degree in computer science and has spent 11 years in corporate IT This podcast is for Jaime's ideal client and friend - someone who always wants to try something new, who looks at the glass half-full and someone who is willing to stretch oneself The guests will be fellow service-based professionals that are using tech in innovative ways   "I actually became an entrepreneur because I wanted to be a Mom first." — Jaime Slutzky   Connect with Jaime Slutzky: Website: http://www.techofbusiness.com Website: http://www.virtualsummittech.com LinkedIn: https://www.linkedin.com/in/jaimeslutzky/ Email: jaime@virtualsummitTECH.com    Show notes by show producer: Anna Nygren   Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.