The Tech Of Business Podcast

Today’s guest is Casey Gromer. She is a VMO and I knew that I had to bring her onto the podcast to talk about the complementary nature of marketing and tech and how strategy in both arenas can have exponential results in your business. Casey focuses on marketing strategy rather than going to implementation first – which means we’re not talking about Facebook ads, email funnels or whatnot here! You cannot start your business with tech in isolation or with marketing in isolation. A much better and faster approach is to have clear goals and work with strategists or experts to build a roadmap towards that goal. When clients come to us, they are so ready to do things. But before you can do things, you need to be clear on your mission and vision. Then create some long term goals. And, before you start doing, it’s crucial to understand your ideal buyer – not just the high level picture but going deeper into the actual persona. Once you understand this person, it’ll be far easier to figure out how to reach that type