Foster Web Marketing Podcast

John Kormanik is a performance and leadership coach who brings nearly 25 years of legal experience to his coaching practice. He recently authored the book Break The Law: A Story of a Remained Legal Career and a Reclaimed Life, which focuses on helping attorneys break free from the toxic work culture that often leads to burnout. John is passionate about helping lawyers reclaim their lives and thrive without sacrificing their well-being. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Success Isn’t Comfortable 1:04 Introduction 3:05 Getting to Know John 6:17 Break the Law With John Kormanik 8:35 John’s Beginnings as a Coach 10:33 Do I Always Need to Be Grinding? 11:54 I’m Not Busy… Am I Being Lazy? 14:12 Do I Always Need to Be Available? 18:40 Will Money Actually Make Me Happy? 21:13 Am I Weak If I Ask For Help? 26:30  Lawyers Think Differently 29:05 Success Isn’t Comfortable 31:10 How John Works With Lawyers 33:25 Wrapping Up Many lawyers express the same concerns: they’re burnt out, they question themsel

Alexander Scott has quickly moved through the ranks of Foster Web Marketing. We’re re-releasing this episode to double down on the valuable information he provides for our listeners. At the time of the original recording, Alexander was a Senior Digital Marketing Strategist, but by the time the episode aired he had become our Director of Marketing Services. Now, a little more than a year later, he has earned the title of Chief Business Development Officer! This episode will explain why. Aside from treating his body well, he has treated our clients with the first-class service that has created tremendous growth for all companies that he comes in contact with. Learn more about the different approaches Alexander takes with his many clients in this episode of World of Marketing! Here’s a Glimpse of What You’ll Learn 0:00 Preview - The Importance of a Marketing Team 1:04 Introduction 2:12 Alexander’s Fitness Journey 6:11 Presentation: Helping Clients Succeed 6:46 Baseline Digital Marketing 9:22 Visibility + Gated C

Dr. Nathan Ivey comes from the Pacific Northwest and is from a family of 10. He got his podiatry degree from the California College of Podiatric Medicine in 1999. Eventually, the lack of sun got to him and his wife, so they uprooted and moved down to New Mexico, where he has been in practice ever since. His specialty is in rearfoot and ankle reconstruction, but he is also adept at using orthotics to correct issues that would otherwise require surgery. He is a business owner who is familiar with the stresses and obstacles involved in running a practice and taking over a practice. Over the years, he has built a sense of resiliency into his entrepreneurial style—something we can all learn from. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Obstacles in Taking Over a Practice 1:17 Introduction 4:44 Is There a Secret to Podiatry Growth? 8:48 How Nathan Got Started 11:50 Building Without a Guide 13:28 Nathan’s Background Outside of Work 14:34 Setting Up Shop in Albuquerque 16:38 Obstacles in Taking Over a Pr

Steve Seckler is a seasoned lawyer turned marketer and leadership coach for lawyers. He has also authored the book Think Like a Lawyer, Act Like an Entrepreneur, set to be published in 2025. Steve is an expert in teaching lawyers how to balance skepticism and risk aversion with the relationship-building skills needed to grow their practices. Here’s a Glimpse of What You’ll Learn 0:00 Preview - The Power of Being Known 1:04 Introduction 1:56 Getting to Know Steve 3:51 Steve’s Life Right Out of Law School 6:16 Steve’s Experience in Lawyer Recruiting 7:49 The Truth About Recruiting for Firms 10:45 The Power of Being Known 13:25 Discussing Steve’s Book 15:55 A Lawyer’s Job: “Promot Thyself” 18:42 What Sets Steve Apart From Competition 23:00 Get Help That Gets You What You Want 26:32 Wrapping Up A coach is there for you to figure out your goals. They are a mentor. As Steve puts it, they are a “reality check.” Not everyone knows what they actually want in order to achieve success, but that’s the first step. Reach o

Philippos Aristotelous is a coaching extraordinaire from Cyprus! His clients include business executives, law firm leaders, and organizations looking to improve their overall operations. In addition to one-on-one and group coaching sessions, Philippos is an active public speaker and the author of two books: The MARVEL of Happiness and The MARVEL of Engagement. His coaching philosophy is holistic, as he works to adjust clients' mindsets and lifestyles to better suit their goals and needs. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Conducting a Culture X-Ray 1:00 Introduction 2:18 Getting to Know Philippos 4:08 The “Happy Lawyer” Paradox 6:13 Philippos’ Coaching Philosophy 10:43 Philippos’ One-on-One Coaching 12:00 Philippos’ Group Coaching 14:54 Conducting a Culture X-Ray 17:41 How Philippos Gets Clients 20:20 Reaching Clients on a Personal Level 23:14 Finding an Entry Point 25:57 What Philippos Does for Fun 27:40 Past Law Firm Clients 31:13 Wrapping Up We all need to strike a balance between the dif

Lisa Fraley is not your run-of-the-mill attorney. She’s held many titles and acclaims, but above all else, she’s considered to have “legal love.” With decades of legal experience under her belt, her journey is anything but conventional. Starting at a prestigious corporate law firm working in healthcare and bioethics, she evolved into a life coach in 2003 and a health coach in 2012 with 72 corporate wellness seminars under her belt in just over a year. Lisa’s passions have led to her being a Legal Coach® and Holistic Lawyer® in her own personal niche. Here’s a Glimpse of What You’ll Learn 0:00 Preview - The Secret to Entrepreneurialism 1:00 Introduction 4:00 Lisa’s Background 11:03 Lisa’s Mentors 12:11 The Variety Found in Healthcare Law 14:19 Practicing Law VS. Being a Coach 17:03 How Lisa’s Coaching Program Works 20:26 Teaching People How to Operate Online 23:22 The Secret to Entrepreneurialism 26:12 The Complexity of Healthcare Law 29:13 Lisa’s Lack of Rituals and Routines 31:07 The Craziest Thing Lisa’s Ev

This episode of World of Marketing Podcast was originally released December 26, 2023. Carolyn Walker is the CEO and Managing Partner of Response, an independent marketing agency in New Haven, CT. Carolyn honed her skills over 20 years in senior management, building revenues and maximizing market competitiveness for multi-million and multi-billion dollar corporations. Today, she and Response develop cutting-edge marketing solutions to expand their clients’ reach into new markets by introducing new channels and opportunities to get the word out. She’s a champion of bold ideas, an agent of change, and a firm believer that marketing is not the savior but the amplifier. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Experienced-Based Branding 1:04 Introduction 3:40 Response Marketing 6:37 Working With CorelDRAW 7:47 Working With McAfee 11:08 The Hackable? Podcast 14:05 Attracting Big Brands 15:38 Marketing Professional Services 19:47 Experience-Based Branding 20:58 Performance Marketing 23:05 Experience and

Len Spada of Massachusetts’ Spada Law Group is a friend, a colleague, and an advocate for his community at large. While his practice is based just a short trip away in Chelsea, Massachusetts, this Boston-born personal injury attorney has built a reach that far surpasses state boundaries. Len has used community-based marketing not only to make a difference in his neighborhood but also to make a name for himself both locally and throughout legal marketing circles across the country. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Starting a Law Firm 1:20 Introduction 2:57 How Len Got Started 6:00 Working With Insurance Companies 7:53 Importance of Varied Experience 9:37 Len’s Mentors 12:04 Starting a Law Firm 14:47 Rituals and Routines 17:04 Podcast Recommendations 19:17 Book Recommendations 20:19 Len’s Past Mistakes 23:53 Community-Based Marketing 31:20 Closing Thoughts Community-based marketing is a form of community outreach in which you get your practice involved in events and causes around the neighbo

Heather Moulder is a former Big Law partner turned lawyer coach who traded in her $2.5M+ law practice to help lawyers build their ideal legal career around the lifestyle they actually want. Using her unique Rewire + Reconnect + Realign framework, Heather is known for helping clients 10x their performance while also reenergizing professionally. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Marketing for the Introverted Lawyer 1:11 Introduction 3:31 Thinking Like a Lawyer 7:32 The Value of a Basic Understanding 10:11 What Keeps Lawyers From Leadership 13:53 Changes in Legal Business Development 17:56 Marketing for the Introverted Lawyer 22:10 The Value of a Good Mastermind Group 27:12 Getting Clients Self-Sufficient Quickly 30:13 Wrapping Up Heather’s company, Course Correction Coaching, understands the root feelings all lawyers share. They understand that most lawyers decide to enter the legal profession because they want to make a good living while doing something they feel makes an impact on the world

Gary Mitchell is a seasoned business coach that specializes in helping lawyers build the careers of their dreams. His entrepreneurial mindset and approach help empower traditional lawyers to think beyond traditional practices and embrace innovative strategies for success. His guidance and coaching are available to all through his company, OnTrac Coach. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Gary’s Philosophy on Helping Lawyers 1:19 Introduction 5:31 Gary’s Approach to Coaching 8:21 How Gary Got Started 12:59 When a Coach Is a Fractional CEO 16:09 Staying Consistent Amidst Change 19:00 Gary’s Philosophy on Helping Lawyers 25:52 Taking Legal Coaching Digital 27:28 If You Feel Stuck, There IS a Path Ahead 30:41 Wrapping Up Since 2006, OnTrac Coach has been helping lawyers obtain more of what they want and need: time, freedom, control, fulfillment, and revenue. Their clientele consists of solo practitioners and senior partners at international firms, and the wisdom they’ve built over the years is av

Dr. Yaniv Zaid, a.k.a. Dr. Persuasion, is many things: economist, attorney, business consultant, and public speaker. He uses his PhD in Law and his rich experience to guide government departments, private firms, and public organizations to success. Dr. Zaid is a globally recognized expert on public speaking, sales, marketing, negotiations, and persuasion. He also ranked third in the 2003 World Ranking of Public Speakers. Further, he’s authored eleven bestselling books and has been asked to speak to audiences worldwide. Here’s a Glimpse of What You’ll Learn 0:00 Preview - Professional Services Need Psychology 1:04 Introduction 3:54 A Day in the Life in Israel 5:17 Getting to Know Dr. Zaid 8:48 Professional Services Need Psychology 10:44 The Know-Like-Trust Model 15:03 Important Aspects of Online Content 19:22 The Value of Becoming an “Expert” 25:38 American vs. Israeli Legal Fields 28:08 Be Valuable, Keep Client Data 28:48 Contacting Dr. Yaniv Zaid 30:02 Wrapping Up Dr. Zaid’s profession takes him around the w

Deb Bilbao is a globally recognized business coach and an executive mentor renowned for transforming the performance and mindsets of Olympic hopefuls, executive leaders, and CEOs. Over 1,500 business owners and executive teams at some of the highest-performing leading corporations have trusted Deb with business performance, growth strategy, and leadership team development. With a career spanning over 25 years, Deb combines unparalleled expertise in human performance with a passion for unlocking potential in every individual and organization she works with. Here’s a Glimpse of What You’ll Learn 0:00 Preview - The Value of Living in the Moment 1:08 Introduction 3:09 Getting to Know Deb 4:15 From the Field to the Courthouse 10:10 An Overview of Law Firm Mentor 12:08 How Law Firm Mentor Does Its Thing 18:53 Overcoming Your Trained Limitations 22:15 Law Firm Mentor’s Clientele 27:31 Deb’s Best Client Experiences 32:11 The Value of Living in the Moment 37:38 Deb’s Background in Athletics 39:38 Contacting Deb and La

Dia Bondi is a communications catalyst and author of Ask Like an Auctioneer: How to Ask For More and Get It. In her communications work, she coaches VC-backed founders, executives, and ambitious professionals to speak professionally when the stakes are high. After training as an auctioneer, Dia translated the strategies she learned from the fundraising auctioneering stage into a program, a TEDx Talk, and a book to help women ask for more in their careers and lives. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 3:00 Dia’s Backstory 8:43 What It’s Like Working With Dia 16:39 Dia’s Greatest Client Experience 22:07 Dia’s Ideal Clients and Workflow 23:54 Providing a Structure for Your Voice 27:11 Leaders’ Duty to “Lend Their Voice” 28:34 How to Find Your Voice With Dia 29:13 Wrapping Up Dia has worked with cities placing their bid for hosting the Olympics, Nobel Prize winners, and business leaders everywhere to figure out how to use their true voice to push the messages they need to drive success for the

Elise Holtzman is an executive coach and consultant, a former practicing lawyer, and the CEO of The Lawyer’s Edge, where for the past 15 years she and her team have worked with law firms to grow thriving businesses by helping lawyers become better business developers and leaders. She is the creator of the Lawyers Making Rain program for law firms and the Ignite Women’s Business Development Accelerator for women partners and counsel. Elise speaks and writes frequently for lawyers and is the host of The Lawyer’s Edge podcast. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 1:53 How Elise Got Started 5:34 The Lawyer’s Edge vs. Other Coaches 8:20 The Ignite Program 12:50 How to Get Referrals 17:01 Types of Coaching Clients 18:48 Universal Law Firm Issues 24:03 Trusted Relationship Referrals 28:09 Client Experience vs. Client Service 32:21 Legal Marketing Research 34:39 Closing Thoughts The Lawyer’s Edge is a coaching, training, and consulting agency focused on building better law firms across the globe. I

Natalie and Gordon Loeb are a power couple. Natalie is the Founder, Co-CEO, and a Leadership Coach at Loeb Leadership, while Gordon is President. Loeb Leadership is a preeminent leadership coaching and development company based in the United States with over 100 consultants across the U.S. and Europe. Natalie is an entrepreneur and a female business leader who brings over 30 years of experience in talent development, coaching, and training. She is recognized as a thought leader and innovator within the legal profession and other industries. Gordon is a trusted advisor to business and law firm leaders. As the President of Loeb Leadership, Gordon’s responsibilities include business development, marketing, financials, and client and consultant relations. Gordon helped grow Loeb from a single independent consultancy to a thriving company engaged in training and development, executive coaching, public workshops, organizational development and design, and student leadership development programs. Here’s a Glimpse of

Tracy Enos is a LinkedIn coach extraordinaire! She has guided clients in over 200 industries through optimizing their LinkedIn profiles and turning them into generators for business and networking opportunities. In 2015, Tracy sustained severe burns in a freak accident, which led to five surgeries and a struggle with depression. Despite these challenges, she leveraged her network to keep her business afloat and thriving by way of LinkedIn—even generating $3000 in coaching fees while still in the burn unit. Today, Tracy works with business professionals and entrepreneurs who are serious about elevating their presence and impact by tailoring strategies that translate their expertise into visible, profitable outcomes. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 1:50 Tracy’s Accident 4:25 LinkedIn Achievements 6:16 Using LinkedIn as a Lawyer/Doctor 8:27 Story-Driven Marketing 12:56 Optimizing Your LinkedIn Profile 15:13 Importance of Referrals 18:41 Tracy’s Current Clients 21:21 Worst Mistakes to Make

Paul Faust is unlike any other. He is the president and co-founder of RingBoost.com, a vanity phone number supplier for businesses, that has worked with some of the biggest names in the industry. Paul is also a filmmaker with releases on Amazon, Netflix, and other streaming platforms! (You may have even seen him on an episode of The Office!) With a life as far-reaching as Paul’s, you’re in for an insightful and wise conversation on this episode of the World of Marketing Podcast. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 2:24 Paul’s Business Mentality 3:59 How Paul Got Started 5:25 Every Market Is Different 7:46 Discussing AI 12:10 How to Market Phone Numbers 16:59 Being Accessible for Potential Clients 18:35 Best Phone #’s Paul Has Put Out 21:58 Breaking Routine 25:13 Importance of Intake 29:53 Importance in the Legal & Medical Fields 33:56 Conference Recommendations 45:11 Working in Film 51:03 Wrapping Up RingBost.com caters to various players in multiple industries, including law firms and

Simone DeLoach is the marketing director for DeLoach, Hofstra & Cavonis, PA, a firm with three offices throughout the Tampa metropolitan area. Simone has worked directly with the Foster Web Marketing team since 2016. Under her management, DHC’s digital marketing has improved significantly—and it’s thanks to her dedication to multi-platform marketing, including newsletter communications, video marketing, website performance, and user experience. Her expertise in the field is a valuable asset in helping DHC constantly innovate and create results that matter for clients throughout the country. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 2:06 About Simone and DHC Law 5:43 Working With a Team of Specialists 9:32 The Value of Staying in Contact 13:08 Redesigning and Tweaking Your Website 17:07 How FWM Stands Out From the Crowd 20:18 Be Honest, Invest, and Delegate 24:38 Wrapping Up DeLoach, Hofstra & Cavonis, PA, primarily handles personal injury cases, estate planning, probate, elder law, real

Brooke Lively is founder and president of CathCap, a fractional CFO service provider focusing on lawyers and their law firms. Brooke has been named one of the Top 25 Women to Watch, one of Diversity Journal’s Women Worth Watching, and one of Fort Worth’s CFOs of the Year! She is an international speaker and best-selling author with two books under her belt. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 2:05 How CathCap Got Started 3:44 What Do Fractional CFOs Do? 8:05 CathCap’s Ideal Clients 9:14 A Case Study on How CathCap Works 13:40 Understanding the Value of a True CFO 17:24 Book Alert: Exit On Top by Brooke Lively 22:25 The Key to Valuing a Law Firm 30:21 Me Inc. vs. A Branded Company 35:00 What Profit Actually Consists of 36:18 Wrapping Up CathCap has served up top-tier CFO services to businesses of all sizes for over a decade, with a particular interest in helping attorneys grow and scale their firms like proper businesses. The company has built a strong expertise with all practice types, but

Stephanie Everett is CEO of Lawyerist, a major league coaching program for lawyers that is dedicated to improving its members’ lives through growing and sustaining a healthy business. She also hosts the popular Lawyerist Podcast, which is geared toward improving the workflow of law firms. On top of this, Stephanie has co-authored the bestselling book, The Small Firm Roadmap Revisited. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 2:12 How Stephanie Got Started 4:10 Deciding to Leave Big Law 5:41 Creating the ‘Lawyerist Podcast’ 7:15 What Stands Out About Lawyerist 10:20 Process of Coaching Lawyers 15:39 Coaching Different Kinds of Lawyers 18:15 Biggest Client Success Stories 22:05 Stephanie’s Mentors 23:24 Daily Rituals and Routines 25:20 Wrapping Up Lawyerist is a team of veteran legal professionals, tech enthusiasts, and business coaches dedicated to the improvement of lawyers’ lives and wellbeing in and out of the office. Their resources and expertise are effectively endless as they provide what