Foster Web Marketing Podcast

Brooke Lively is founder and president of CathCap, a fractional CFO service provider focusing on lawyers and their law firms. Brooke has been named one of the Top 25 Women to Watch, one of Diversity Journal’s Women Worth Watching, and one of Fort Worth’s CFOs of the Year! She is an international speaker and best-selling author with two books under her belt. Here’s a Glimpse of What You’ll Learn 0:00 Introduction 2:05 How CathCap Got Started 3:44 What Do Fractional CFOs Do? 8:05 CathCap’s Ideal Clients 9:14 A Case Study on How CathCap Works 13:40 Understanding the Value of a True CFO 17:24 Book Alert: Exit On Top by Brooke Lively 22:25 The Key to Valuing a Law Firm 30:21 Me Inc. vs. A Branded Company 35:00 What Profit Actually Consists of 36:18 Wrapping Up CathCap has served up top-tier CFO services to businesses of all sizes for over a decade, with a particular interest in helping attorneys grow and scale their firms like proper businesses. The company has built a strong expertise with all practice types, but