The Tech Of Business Podcast

Now, let’s start this off with a question: don't you wish that you could be a fly on the wall in a successful online music studio? Like, understanding how they are successful with online live interactive lessons and how they navigate the student experience for courses? That’s what we’re talking about today… so cozy up, I’m excited! Whether you came to teaching online because you wanted to or because it was the only option available to you, I'm glad you're here and I'm glad that you are thinking about what else you can do to enhance your studio experiences for students. Live interaction This is where you are in front of the screen in real time with your students. Before the lesson begins, the teacher will get organized: Computer related equipment, such as camera(s), microphone(s), lighting, headphones and proximity to router/internet strength Teaching equipment and supplies, such as instruments, sheet music, audio files, video files, activities, games, PDFs, etc. Use checklists for this. You’

About our guest Ishita Arora is the CEO & Founder of Dayslice. She came up with the idea of creating Dayslice from an interesting perspective; as someone who had friends who were teachers and instructors who had expressed frustrations with their processes when it came to how their businesses were run, and as someone who has tried booking lessons with instructors in various fields and seeing the issues that came along with that. She wanted to come up with a way that took the frustration out of running the crucial parts of people’s businesses - for both the teachers and the students - to make the experience seamless! What is Dayslice: Dayslice steps in for your bookings, payment collections, reminders, communications and more - to automate these systemic functions.  Using Dayslice, you will have more time to focus on your favorite parts of running your online music studio! Why Dayslice: Dayslice was created with the user in mind, with the focus being ease of use and quick set up, so that you can focus on YO

Let’s talk about Instagram Reels! Here we go… 5 Reel prompts, done 5 times each to make an absolute difference to the way you reach more ideal students (and their families) on Instagram. Yes, I know these prompts can be used on other platforms or for other content creation needs, so go with it as you see fit! Check out my IG: https://www.instagram.com/jaimeslutzky/ #1: Behind the scenes This includes taking snapshots or short clips of things that are going on day-to-day in your business. Students don't necessarily see this stuff, and by showing them more of yourself and your studio workings, we can start to build a connection. #2: 3 Quick Tips Three is an ideal number because you have up to 30 seconds on a reel and we want to make sure that we are giving ample time to the tips. The tips should build on each other. #3: Trending Audio This one is super, super fun because the first thing that you have to do is go on Instagram and watch reels. Take note of what audio is trending and resonates with you. When y

Let’s make your business truly work for you ~ this means going from being a solo music teacher and elevating yourself into an online studio owner! You have a very solid foundation of teaching your one on one students and whether you do that online or if you do that in person or you do it in a hybrid approach that is your core offer right now… It’s now time to build out from that core offer so that you can have multiple revenue streams which stem from it. These new revenue streams will logically fit before your core offer, alongside your core offer, in parallel with your core offer or after your core offer ****** Connect with Jaime https://callwithjaime.com | https://www.instagram.com/jaimeslutzky/ ****** Guess what? This podcast is not about building one-to-many programming… surprised? Well, that’s one objective I hope you have on your future plans, but there are revenue streams that can fall in place, increase your top line and bring you joy that take far less time to get going. For many music teachers, th

Welcome to the Expand Online podcast, I'm your host Jaime Slutzky and this is episode 235. Today's topic came about after a recent conversation with a prospective client who was just so unsure how to take his music studio from where it currently is to where he wants it to be. See, he has consumed a lot of free content online and didn't know how to invest in his business to see those results. He wanted to know if I thought a course was the right next step or if I thought a more interactive program would do better or if he should just work with me privately. I knew that all three options could work for him, but that it wasn't up to me to tell him what to do. It was best for me to lay out the key differences and potential of each option. And I did... and now I'm coming here to the podcast to do the same for you. But before we get there, know that this conversation came about because he booked a call with me at https://callwithjaime.com and you can do that too. Or if you are all about the DM&#

It's time! Round 3 of the Online Music Course Accelerator is open for application. Click here for details.

This is the time of year where it's really important to put together new systems and processes for the upcoming school year or academic season. Here are some tips and strategies for onboarding and offboarding your online students. These students could be taking real time lessons with you, they could be in your course, they could be coming through some of your workshops or master classes or be part of your membership. With  any kind of online relationship, you're going to want to make sure that you have onboarding and offboarding. Onboarding your online students If you have been following me for any length of time, you know that I always recommend some kind of welcome sequence that is triggered off a purchase. If someone is signing up for your course, there needs to be a welcome sequence. If someone signs up for your lessons for the first time, we want to have a welcome sequence. If they sign up for a workshop, a welcome sequence. If they sign up for your membership, a welcome sequence! This welcome

Are you asking the right questions? It is sometimes so obvious that people are just floundering and I don't want you to flounder… I want you to get the right answers to the questions that you actually need in order to accomplish your online goals and dreams. Have you booked a call with me recently? If not, go to https://callwithjaime.com and do it now. The first thing that we need to do in order to ask the right questions is to know what we're actually trying to understand. I have three concrete examples for you for this episode… I get a lot of questions about software tools and for 95 or 98% of those questions, the answer is it doesn't matter what the tool is, it matters how you implement it. People don't need to ask me which of the software solutions should I be using (you usually know which one that you’re looking at.) These questions are either seeking outside validation that they're making a good choice or because they don’t actually know what they’re doing. Instead of this question,

The dreaded two letter word “N-O” is one of those words that none of us like to hear and none of us like to say! We don't like to turn down opportunities. We don't like to turn down money. We don't like to turn down the changes to positively impact someone else's lives. But NO, is such a powerful word. No creates an opportunity for you to spend more time, energy and money on things that truly serve you. Have thoughts for me? Instagram or Zoom, your choice! Look at your roster, look at your goals, look at your time commitments! Look into everything that goes into your days, your weeks, your months and even your years and see how using that little two letter word can shift how things go. Emotions of Saying No Generally speaking the easy no, doesn't come with a lot of emotion. It is, no, this is not in alignment with my business or no, I don't offer that service or no, I am not available for that. Easy, emotionless and effective. The ones that bring up emotion are when somebody comes to

Email marketing is one of the oldest forms of online marketing… it existed before the social media platforms and still performs better than just about any other online marketing method… that’s not to say that the others aren’t important because they are crucial… can’t have an email list without generating traffic to that list – and that’s where Elevate! comes in… the social media + email marketing course for Music Teachers. Click here for details: https://onlinemusiccourseaccelerator.com/elevate/ If you’re not on my email list go to https://expandonlinenow.com there’ll be something awesome for you there (it changes periodically, so depending on when you’re listening/reading, it might be one of several different free gifts!) And, if you’re looking to skyrocket your music studio with an online course be sure to go to https://onlinemusiccourseaccelerator.com OK, so now into email marketing! We’re specifically calling out emails that you send through ConvertKit (or one of the other email marketing platforms) in t

Did you know we are in week 25 of 2022 (as of the time of this recording.) I know that because every single one of the emails that I send out to my email list is coded with the week number and email number for my internal references! I love looking at the stats between the first email of the week and subsequent emails, which had more opens? Which had more click-throughs? Another thing I love is connecting with you – here’s my instagram https://www.instagram.com/jaimeslutzky/ and a call link https://callwithjaime.com. Let’s connect! Are you ready to ELEVATE your online marketing? Well good, because you’re in the right place. Brocha and I just launched ELEVATE! Online Music Teacher Marketing, check out all the details here → https://onlinemusiccourseaccelerator.com/elevate/ (And if you’re reading this way in the future, that link will still be active!) The topic at hand is how social media marketing and email marketing intersect and feed and grow from one to the other and back and forth. Social media marketing

Do you love listening to this, business podcasts and other music-related podcasts? Are you thinking about what your studio could look like if you had your own podcast? Have you been thinking about ways to truly expand while also becoming an industry leader? Well then, this conversation is absolutely for you. You're joining Heidi Kay Begay from Flute 360, Ben Kapilow from All Keyed Up and me as we discuss starting a podcast, developing your podcast goals and so much more. Ben started his podcast near the beginning of the pandemic as a way to better himself as a piano teacher. Heidi created her podcast as part of her doctorate and recently started her second podcast with a cohost. I have been running this podcast since 2018 and like to say "I haven't missed a Wednesday!" This podcast episode came together directly out of the Expand Online Summit which I hosted last month. Heidi, Ben and I had a different conversation on there and we all thought it was important to bring our collective voices

As we approach the back half of the year, it’s so vital to schedule our income generating activities along with all other facets of our business (particularly the growth aspects) so that we reach our goals without stress and sacrifice by the end of the year. Connect with me: https://callwithjaime.com/ https://www.instagram.com/jaimeslutzky/ https://m.me/jaimeslutzky/ Let’s get to it! I like to work backwards and from goals rather than moving forward from a planning perspective. Oftentimes there are a lot of dates that just don't work in the back half of the year ~ such as holidays, vacations, birthdays and days you just don't want to work. Those are immediately blocked off the calendar, go do it now. Then it’s time to map out our initiatives (like a course!) and our established income sources (hello lessons). Get specific on your calendar – know your course launch date and mark it. Know the hours that you’re going to work with students - mark those days and times on your calendar, even if you don’t

226: Delivering your online music programming the right way No matter how you teach music online, there are some steadfast rules to follow to allow your students to achieve their goals and love the online learning experience you provide. These include: Providing an unforgettable experience Effective communication Being available Providing an unforgettable experience I believe this is the most important! Making sure that your student is excited about the WHOLE experience! This includes: What they’re going to learn The environment in which they’re learning And how they feel empowered to continue coming to the device - despite the distractions at home (you know, the pets, the people around them, the neighbors, the chores, etc!) It’s your job to make sure that they feel validated when they come to the screen to learn from you. What you’re teaching them is going to help better themselves as a musician - so creating an unforgettable experience through live lessons and interactions (as well as anything that’

In this episode, I highlight some of the most overlooked secrets that when utilized will help with successfully teaching music online. Secret #1: Audio is more important than video for the most part Secret #2: Teaching can be done in real time and asynchronously with both one on one students and groups Secret #3: Lesson plans are vital to getting the most out of teaching time Secret #4: You can use other people's content in your teaching as long as you do it right Secret #5: You don't need to amass a huge following on social media or YouTube to be successful at building an online music education business. If you are thinking about expanding with courses, membership sites, group programs, workshops, so on and have questions about the tech and the strategy, please book a call with me by going to https://callwithjaime.com. When it comes time to create a profitable, successful online music education business, it's a matter of building the right combination of offers. One-on-one lessons alone are not g

This episode is far different than the regular episodes you’ll find on the feed, but I know it’s going to provide you with insight and value that will benefit your online music education business! Sam Reti from Muzie.live invited me onto his platforms (FB group and YouTube channel) to debrief the Expand Online Summit, discuss what If you didn’t catch the Expand Online Summit, here’s a coupon to grab the All-Access Pass for $100 off. This coupon (PODCAST224) expires on May 31, 2022. I mention providing a coupon to the members of the Muzie community and want to extend it to you as well. Click here to redeem. Sam started the conversation off by asking me to share a bit of my story… So, in case you’re new to the podcast, I am including it here in the shownotes! I am a technology strategist. I am not a music teacher. I am in awe of the music education space because the thing that differentiates music education from a lot of other spaces is the opportunity and the exploration and the creativity that you bring to y

There’s a first time for everything! I recorded this episode live during the Expand Online Summit yesterday. If you’re not currently attending the summit, click here to join us now! This sessions also coincides with the upcoming webinar I’m doing with Brocha Kahan where you will Learn the 3 Steps To Creating and Selling an Online Music Course, click here to sign up for the free webinar. Let’s get one thing clear, there are not currently enough high quality online music courses. There is plenty of opportunity for you to lay claim to your specific domain. I do however believe that beginner or basic courses are not going to bring about the income and impact goals you’re probably seeking from your online course… so let’s get a bit more specific, shall we? Just because you've always learned it one way or you've always taught it one way, it doesn't mean that there is a course out there that does the exact same thing. Online courses are really different from interactive lessons, because online courses ar

Let’s go behind the scenes of the Expand Online Summit! This is the third year that I am running the summit and be sure to go to expandonlinesummit.com  and get yourself a free ticket which gives you access to the sessions for 48 hours. There is also the option to purchase extended access through April 30, 2023 right after you register. My first task was to figure out how this summit is going to be different from last year's summit and from the summit before that. It came down to the state of the world. When I did the first summit, it was 2020 and I had started sending out invites before the pandemic. But I recorded the very first session when my kids were already home because school had closed down. We were in a state of uncertainty and closures and unknowns. The sentiment of that summit was “you can do something online and be successful and you can do something to sustain yourself through the uncertainty that is coming.” Last year, I really wanted to focus on doing better and putting down roots online s

This episode is sponsored by Muzie.live About our guest Nate Lee is an International Bluegrass Music Association award-winning instrumentalist and renowned teacher of private lessons and music camps. A veteran performer, Nate has played with the best in bluegrass, including Alan Munde, Becky Buller, The Kentucky Colonels, David Grier, Irene Kelley, Town Mountain, and the Jim Hurst Trio. ​Although Nate is in demand on stage and in the studio, his first love and finest skill is teaching. Teaching professionally since 2003, Nate has gained a loyal following of students who enjoy his comprehensive teaching methods and relaxed, encouraging demeanor. With an affinity for turning beginners into jammers, and jammers into professionals, Nate has developed a curriculum that teaches you to play well with others, and become the player you’ve always wanted to be! In 2014, Nate took his teaching business online and has since become a leader in the online music teaching industry, developing new methods for teaching, marketi

Here’s a short, actionable and hopefully  thought provoking episode for you today! I chose to discuss inspiration and motivation because those are largely the purpose and intention for the Expand Online Summit (which is coming up in just a few weeks!) It’s all about inspiring you to take action on your dreams and your ambitions and giving you the motivation to get started even if you don't have everything figured out. If you’re not on my email list, click here to sign up now so you can register for the summit as soon as registration comes out. Internal Motivation This is probably one of the hardest things for us to do… motivate ourselves internally without an external force. Some ways to be internally motivated are to provide yourself with your own rewards. Such as… if I complete this then I get to do this if I do this, then I am going to buy myself that Internal motivation is when you provide the shiny object for yourself.  We have to want it, whatever that thing is, it really just has to be important