The Tech Of Business Podcast

Sales is not a muscle any of us are used to flexing... and you're a music teacher. Your passion and skills are in the education and inspiration and motivation and accountability for your students.On the podcast today, our host, Jaime Slutzky, takes us through the most important elements of making the actual sale of your new program, product, course, membership, workshop or whatever it is that you have created!This includes:The simplest sales processThe one thing every music ed program sale should link toWhy a sales page mattersTools mentioned in this episode:ThinkificConvertKitThriveCartConnect with Jaime:InstagramFacebookZoom - Book a call with me to discuss your path forward!Get your free guide to making money teaching music online here!

Sometimes we just need to do the easy stuff and then tackle the tough stuff. With online music courses, the easy stuff is almost always the teaching side. If you've been teaching the same thing for 2 or more years and feel "in the groove" then you're probably ready to translate what it is that you're doing in your private teaching into an online course. Online courses do not need to be created linearly and it's best when you go in with an idea without being rigid about the actual construction. On the podcast today, our host, Jaime Slutzky, shares insight on getting your course created quickly. This includes: Understanding what you want to include in your course Articulating the goal of the course Developing a clear understanding as to where your students are at the outset of the course Learning objectives, content bridges and glue The material you include in your course is going to come together easier than some of the other components of successful online music courses. The building

Private lessons are just one of a multitude of ways to teach music online. And chances are, since you’re listening to the Music Teachers: Expand Online podcast right now, you’re looking for a way to scale beyond sessions.  While there are many ways to scale, they are not all created equal and the path from here to there is curvy on the best of days. So, I’m bringing back this episode from earlier last year all about scaling beyond sessions, so that you can learn the three steps to moving from your current linear revenue model into a dynamic and multi-income path one! On the podcast today, our host, Jaime Slutzky, shares the three steps that you need in order to scale beyond sessions… These steps are:  Decide Trust Yourself Create Deadlines While these are not the hard work that creates scale, they are absolutely paramount to putting in the effort to create the results you seek! Connect with Jaime: Instagram Facebook Zoom - Book a call with me to discuss your path forward! Get your free guide to making mon

Social media is a valuable tool for independent music teachers looking to expand their teaching through online means. When we use social media without a strong strategy we can easily fall prey to shiny objects. On the podcast today, our host, Jaime Slutzky, shares with you three social media shiny objects and how to avoid them while using social media as part of your music teaching marketing strategy The shiny objects are: Direct Marketing Peer/competitor curiosity Advice threads In this episode, Jaime explains the lure with each of these shiny objects and how to best avoid their pitfalls. Connect with Jaime: Instagram Facebook Zoom Get your free guide to making money teaching music online here!

Sometimes it's important to take an outside perspective of your business, so Jaime invited her teenaged daughters, Camryn and Hayden onto the podcast to answer a few questions about their mom's business Here are the questions they answer: What are the different ways for a music teacher to make money teaching music online? What do you think I actually do with and for my clients? What is one thing that I think every music teacher should be actively doing online to nurture their prospective students and families? What are some of the phrases you hear me say most often on the podcast and to my clients? Connect with Jaime: Instagram Facebook Zoom Get your free guide to making money teaching music online here!

If you could only teach one thing for the foreseeable future, what would that be? What do you wish you could stop because it just doesn’t bring you joy? What if we were to put everything you teach on a spectrum of I could do this all day and I wish I never had to do this again would that give you the clarity to know your true specialty? On the podcast today, our host, Jaime Slutzky, expands on the value of being a specialist versus a generalist and how it can be a benefit to all your online teaching goals! In this episode Jaime guides you through pulling out the fraction of what you want to teach from all that you can teach. Something is going to bubble to the surface and you'll feel empowered. Ask yourself these questions: If I never had to teach _________________________ again, I would teach forever! If I were to receive a national award, it would be for teaching ____________________. If I had $10,000 to invest in my own music education, I would seek a teacher who could help me with ___________________

This podcast is all about growth and expansion for your music studio. Growth doesn't happen when we stand still, we need to take a step towards whatever our next goal is. On the podcast today, our host, Jaime Slutzky, shares with you the three buckets where you can take a step: The buckets are: Running your studio Income generating activities Learning, coaching, personal and professional development In this episode you’ll see what is included in each of the buckets and Jaime's recommended step into each of them. And remember, these buckets are full of ways to grow your music studio. Growth comes when we pull something out of them and put it into the bucket that is your business.  Now, if your business has a hole in its bucket... is it going to be to good to shove a whole bunch of learning and personal and professional development into that bucket? They're just gonna fall through the bottom! Even though that third bucket is so enticing, we need to work from the first two buckets first! Connect wi

Creating a freebie and using it to build and nurture an email list is a great step for music teachers who are interested in expanding online.   Your freebie isn’t going to do any of the hard work for you unless you have all three components of the formula working together. These components are: People Invitation Easy   In this episode you’ll learn how these components work together and the best way to make sure that you’re consistently adding new potential students and families to your email list.   Learn more about Elevate! The online marketing course for music teachers. Ready to get started on your email list? Sign up for your 14-day trial of ConvertKit now! Connect with Jaime: Instagram Facebook Zoom Get your free guide to making money teaching music online here!

Change can feel scary, but sometimes making a change can be the deciding factor of the growth of your online music studio. It is important to know what to change, so identifying the areas that are important is crucial to this decision.In today’s episode, our host, Jaime Slutzky, is going over the 3 main areas of change you should consider when thinking about growing your online course. The 3 areas you should consider are your offerings, back office, and availability.Making the right changes in these three areas can catapult your business, so we want to share how to do that in this episode.Tune in to hear a breakdown of the 3 areas of change to consider, and how to implement them to grow your online music studio! Topics discussed in this episode: Getting over the fear of changing your offers Identifying aches and what they mean Auditing your back office tools Setting boundaries around your availability Learn more about Elevate! The online marketing course for music teachers. Connect with Jaime: Instagram F

First and foremost, THANK YOU! Thank you for all your support and questions that you, the listeners, have presented to me which has helped me to get to a whopping 250 episodes.So for today’s episode, as Jaime Slutzky’s gift to you, she will be answering all of your burning questions about how to teach music online, and much more.We will be covering 5 questions today that stood out the most and will give you the most value in understanding how to excel in creating an online course.Tune in today to hear tips that could change the course of your online school, and elevate the experience for your students.You don’t want to miss this one! Topics discussed in this episode: Why should you use a domain.com email address instead of gmail? What does Jaime’s email welcome sequence look like? Does Jaime still recommend Thinkific? What is the difference between a course, a workshop, and a membership? What is the greatest lesson Jaime has learned in these 250 episodes? Learn more about Elevate! The online marketing cou

Our host Jaime Slutzky has over 10 years of experience building and growing email lists. She has seen it all, what works and what doesn’t. Who better to consult on when, how and why you should build an email list for your music studio! In today’s episode, you will learn specific tips on the dos and don’ts when it comes to building and maintaining an email list, as well as how to stand out in a full inbox.There is a psychology behind email marketing, which is why it works so well, only if done right. So tune in today to hear how you can optimize the way you build email lists by using Jaime’s tried, tested and true methods!  Topics discussed in this episode: When you should start building an email list Tips on how to build an email list that will work for you Why you should build an email list and why it works! Learn more about Elevate! The online marketing course for music teachers. Connect with Jaime: Instagram Facebook Zoom Get your free guide to making money teaching music online here!

Don’t give up! You will hear this phrase throughout today’s podcast, because it is SO important that you keep moving forward, even if you feel discouraged. Especially during this particular time of the year. It’s November, and enrolment rates have probably slowed down, right? Do not worry, and most importantly don’t give up! This is not the end of the road for you, this is actually a fruitful time for you to take care of what can and needs to be dealt with within your online course.In today’s episode, you will hear how to set clear and realistic goals with intention, how to identify and pick the most ripe fruit of your tree of tasks, and understand the 2022 and 2023 income projections and know that all is not lost.Listen to this episode to hear some inspiration and motivation to keep on truckin’, because the world needs your online course, so, don’t give up! Topics discussed in this episode: 3 camps of thinking heading into November What you don’t have to do  Setting clear intentions of your goals in a reali

You started an online course to increase your income without adding more students to your studio. Ensuring these students stay engaged and complete the course is a whole other challenge.  It is no secret to anyone in the online course space that the drop off rates can be extremely high, so here on the Music Teachers: Expand Online podcast I am showcasing how to insert guardrails in your course structure to keep your students on the correct “road” to learning. It all starts with creating a positive learning structure from the beginning. Set expectation, provide space for engagement, feedback and assessments. These will help you will see the drop out rate of your course dwindle. This is not only beneficial for your students who always have a path back to their studies, but to you, the course creator, to have a great product you can stand behind.Tune in to hear how you can lower your abandon rate by following a few simple steps! Topics discussed in this episode: Where do students come into your course? How to e

In today’s episode, we will be covering two main principles that will help you create a successful online course. These principles will not only simplify your course creating process, but will help your students to take in the information at the level they require where they will be able to reach the goal of your course easier and faster.These principles are essential to understanding how to relay your lessons so both you and your students can find success through your music course. Tune in to hear this and more! Topics discussed in this episode: Underlying principles of a successful online course How long it should take to explain a concept Tying lessons into an objective The importance of keeping things succinct and efficient Inserting breadcrumbs Apply for the Online Music Course Accelerator for help building, marketing, launching and selling your course! https://onlinemusiccourseaccelerator.com Connect with Jaime: Instagram Facebook Zoom   Get your free guide to making money teaching music online he

245: The 5 types of online music courses you can create Episode 245   Have a wonderful idea for an online music course but not sure where to focus your marketing efforts? Knowing the type of online course that best suits your topic and its end goal will guide you to the ideal audience.   On today’s episode, host Jaime Slutzky reviews the five (plus a bonus!) types of online courses and gives real-life examples to further explain their best uses. You’ll learn about complementary and supplementary courses, prerequisite courses, goal-specific courses, and more. Jaime offers up an easy task to help you, but you can always get more assistance when you schedule a call with her to get one-on-one advice! If you don’t know these different categories of online music courses, then this episode is a must-listen! Not only will you gain knowledge to get you one step closer to starting your own online music course, but you’ll discover ways to grow your business too! Tune in to this episode for a quick rundown of the differe

Host Jaime Slutzky jumps right into this episode by answering the question, “how long should your online music course be?” Depending on the audience, your course will vary widely on how to best present the material for student success. For example, a course for busy professionals who are taking music as a hobby may need content released on a more relaxed schedule or self-paced whereas a course for children may be best suited with a weekly drip. A successful online course needs to have a clear goal in mind, so it’s imperative to structure your course effectively and spend time planning. The end goal for you, the teacher, is to have your students be successful, so keep them in mind at every step of this process. Once you’ve figured out the course content and completed planning, you can start creating all the materials. Luckily, Jaime also offers recommendations for this, too! Listen in for a crash course on creating the right size online course for you AND your students! Topics discussed in this episode: How l

So you’ve created and launched your online course successfully, now what? You have more time, freedom, and funds to allow you to enjoy the fruits of your labor, but does it stop there? Most likely not, because if you have made it this far, chances are your dreams of expanding online will continue to grow and you love a good challenge. In this actionable episode, host Jaime Slutzky wants you to consider three prompts that she will go over to help you envision what you want your studio to look like now that you have successfully launched your online course. Jaime takes you through a thought exercise to help you gain insight on where you want to take your music school next. Since you are a creative person with a go getter attitude, you will probably have a ton of ideas after doing this exercise, so Jaime goes over how to narrow down your idea bank to suit what is truly aligned with your goals, and much more! Tune in to today’s episode to hear how you can continue creating to help you expand your online school.

There are many online tools out there to help with organization and ideation, however our host Jaime Slutzky has found two specific excellent tools that have helped her in her business, as well as create her online course. Jamie uses Trello and Todoist to separate her roles within her business as business owner, and running her business. Using online tools in a simplified way to separate your roles within your business is going to help make things so much smoother. Trello can be used for ideation where Todoist can be used for organizing and setting deadlines. Another benefit is these tools are they can be used from your computer and your phone so you can work whenever and wherever your creativity hits, as well as stay on top of productivity. Tune in to hear how you can use both Trello and Todoist by following Jaime’s step by step processes to elevate your online course today! Topics discussed in this episode: How Jaime uses Trello Step by step process of creating a Trello board How Jaime uses Todoist St

You probably already know that there is no one right way to do things online. This applies to expanding your music teaching business online too! There are an infinite number of ways that you can make online work for you. The key is to do something every day towards achieving that goal. If your goal is to create a new online revenue stream, like a course, membership, seminar, or workshop, you’re in the right place! Today, we’re going to break that goal down into smaller, more achievable actions and discuss some of the big (and small) things you can do each day to work toward making your dreams a reality. Tuning in, you’ll learn why consistency is key, how to break seemingly intimidating tasks down into the smallest actionable components, and how you can get more done in less time, plus so much more! Join us to find out how you can make every day count as you create a new online revenue stream. Topics discussed in this episode: ● Why consistency is key! ● Jaime’s favorite achievable daily actions ● The i

In the early days of COVID, schools were hyper-focused on implementing remote learning modalities as an emergency response. As the pandemic has evolved, however, so too have education responses. As we begin the 2023 school year, it appears that we have reached a crossroads between the online world and the offline world! This crossroads is the theme of today's conversation with business strategist and voice maven, Michelle Markwart Deveaux, who is the CEO of FaithCultureKiss Studios and the Founder of The SpeakEasy Cooperative, a vibrant online community for voice teachers and voice-related entrepreneurs. Michelle has her finger on the pulse when it comes to both online and offline music education and, in this episode, she shares how you can take advantage of the unique value proposition that being online presents. There is so much more to teaching music online than your lesson plan and there is a definite mindset shift from teacher to business owner, which Michelle believes is critical to your success. W