Shane Gibson's Podcast Social Selling B2b Sales And Influence

Today’s podcast is an interview with @JessicaNorthey, a very sociable social media strategist with a background in broadcast media specializing in helping radio stations and music artists use social media efficiently. Update: She also happens to be ranked as the #1 Most Influential Woman on Twitter by Twitter Grader. We recently exchanged a few tweets […] The post Jessica Northey on Authenticity Social Media and Radio appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Today’s podcast is on Outsourcing Automation and Building Virtual Teams. My guest today is Stephen Jagger (who is also my co-author for Sociable!) co-founder of Ubertor and Outsourcingthingsdone.com. They have a 150 seat office in Manila where they supply North American tech firms, Realtors and a variety of other industries with virtual team members. I […] The post Outsourcing Automation and Building Virtual Teams appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Today’s podcast is titled “Professional Speaking for Geeks.” Yes they call it death by PowerPoint and many other things. It’s the art of the bomb, crash and burn — or worse. We get a polite applause and the audience attendees forget about us half-way through the conference wrap-up party. I have had a number of […] The post Professional Speaking for Geeks Podcast appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Today’s social media podcast (direct download here) and blog post is on how to increase your Twitter following. These strategies aren’t just about the numbers but are proven strategies to attract the right followers. Here are 52 (non-automated) Ways to Increase Your Twitter Followers: Have a custom background that tells what you do and who […] The post 52 (non-automated) Ways to Increase Your Twitter Following appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Today’s social media podcast (direct download here) is focused on social customer relationship management. Social SCRM (#SCRM on Twitter) is really where sales and social media form a nexus point with customer service, leadership and community. This of course is assuming we use the Social CRM for its intended purpose. Too many organizations fall in […] The post Social CRM is Really About Strategy Not Tools #SCRM appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

As organizations push into the social media space many will start with a social media position, others will have a social media department within their company. This is a great initial step but there are pitfalls and down-sides to seeing social as separate from other business activities. Today’s podcast (direct download here) talks about the […] The post Social Media Department versus a Socialized Business? appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Today’s podcast (direct download here) focuses on the difference between building an online persona or brand versus building you the person/organization. Too many people have a veneer they present to the world. Once we scratch the surface when we interact with that brand or that person we can be disappointed. There are also brilliant people […] The post Persona versus People – Getting real in marketing and in life appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

I talk a lot about thought leadership in social media. In fact in our Social Media Matrix Stephen Jagger and I label our 5th and highest level engagement “Thought Leadership.” When I talk about social media and thought leadership on my blog, Twitter or live at an event/seminar there’s always a couple of people that […] The post Thought Leadership in Social Media appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

(Download today’s social media podcast directly here) Today I had the great opportunity to once again have Bruce Philp author of the Consumer Republic on my social media podcast. I was so inspired by our conversation I actually reworked my Socialized! Lunch presentation today to include some very important thoughts that Bruce shared about the […] The post Avoiding the Groupon Effect – Podcast with Bruce Philp Author of Consumer Republic appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

I first met Guy Kawasaki at an Olympic Tweetup here in Vancouver a little over a year. My co-author Jay Conrad Levinson had already filled me in on Guy, and Jay may have even used the word “enchanting” when he described Guy. He seems to arrive and light up a room and make everyone around […] The post Guy Kawasaki Podcast Interview on Enchantment appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Last week we posted part 1 of our seven part social media assessment. In this week’s podcast I will talk briefly about how you can assess social media effectiveness on various networks including Linkedin, Facebook, Twitter and sites like YouTube and Flickr. Each social network could be a full one hour podcast on their own […] The post Social Media Assessment Part 2 – Social Outposts – Linkedin, Facebook, Twitter, Youtube appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Today’s social media podcast is part 1 of a 7 part series on assessment. Before any major endeavor we need to take inventory of our assets, attitudes, and liabilities. Working with everyone from one person businesses right up to fortune 500 companies I have developed a social media assessment process that helps take that inventory. […] The post Social Media Assessment Part 1 of 7 appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Today I had the opportunity to interview Bruce Philp author of The Orange Code and the soon to be released book Consumer Republic. We had a great discussion about the power of the consumer and our ability to vote with our pocketbooks. Here’s what the book site says about the book: Consumer Republic Using brands […] The post Interview with Bruce Philp author of the new book Consumer Republic appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Today’s podcast answers the question “Should you let your sales team publish content using social media?” I cover 5 reasons sales professionals should not be publishing content on social media and 13 reasons they should be. Here’s a brief summary of what is covered: 5 reasons why you should not let your sales team publish […] The post Should you let your sales team publish content using social media? appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

There are many aspects to success in social media. Having a solid goal, knowing your core target market and of course monitoring social media conversations and your brand. Producing great content and engaging community are also vital. All of this has to be grounded in a solid implementation plan in order to work over the […] The post Social Media Calendar appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

There are dozens of organizations out there that are effectively using social media in the not-for-profit and charity sectors. I have truly just begun to understand and study all of the fantastic case studies and success stories from events like the annual Blogathon to some of the great stuff that organizations like the Redcross have […] The post 10 Best Practices in Social Media for Social Causes appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Today’s podcast is an interview with Rob Jones the Marketing and Social Media Coordinator for BuilDdirect.com. BuildDirect sells more building supplies online than any other company on the planet. Rob and I discuss how they have used social media to augment their online marketing efforts. The post How the World’s #1 Online Building Supply Company uses Social Media appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Why executives must invest in understanding and driving social media use in their organization. Social media is not just another tool. It can be, but it’s a lot more for those organizations that embrace it. The challenge is it’s also not just about learning a new technology, it’s about changing the way we communicate with […] The post Why Social Media in the C-Suite is Vital appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Photo Credit Terry Chay Today’s podcast is an interview with Larry Chang author of What They Don’t Teach You At Stanford Business School. Larry is also a seriously Sociable! guy and can be found organizing after parties at some of the biggest social media and cultural events from South by South West to conferences at […] The post Podcast Interview: What They Don’t Teach You At Stanford Business School – Larry Chiang appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Amacus Today’s podcast is with sales technology thought leader John Cousineau who is President of Innovative Information the creators of Amacus.  John and I have had a number of coffee chats and debates around why and how to use technology and social media to improve sales performance and customer experience. The nexus of sales and […] The post Podcast – Helping salespeople get smarter with digital assistants and technology appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.