Shane Gibson's Podcast Social Selling B2b Sales And Influence

Hiring a social media manager, social media coordinator, chief tweeter or whatever you might call it is a challenging endeavor. There are many brands which have experienced great success and many who have also shot the foot off of their brand on the internet. Social media is not a department or a cubicle, it represents […] The post How to Hire the Right Social Media Manager the First Time appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Today’s podcast and blog post are a result of some great dialogue, ideas and amazing research findings that were unearthed at yesterday’s panel at the ERDI conference here in Calgary, Alberta. The panel I sat on was on “Technology Implementation over the last 20 years in our schools. The panelists were: Michael Goldberg, Economist, Marty […] The post ERDI Fall Conference: Social Media in Schools appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Today’s podcast is an interview with Cameron Herold on his brand new book “Double Double – How to Double Your Revenue and Profit in 3 Years or Less.” I read this book twice I found it so valuable and so I reached out to Cameron and asked him to come on the show. If you’re […] The post Double Double by Cameron Herold – Book Interview (Podcast) appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Psychology in marketing is still a rather untapped landscape. Since I stepped into the ring and became a guerrilla author in writing Guerrilla Social Media Marketing with Jay Conrad Levinson I have come across all kinds of misunderstanding, misuse and abuse of the term guerrilla marketing. Today’s podcast was inspired by what I can describe […] The post The Role of Psychology and Community in Guerrilla Marketing appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Today’s podcast is an interview with Patrick Schwerdtfeger author of the new book “Marketing Shortcuts for the Self-Employed” (2011, Wiley) and a regular speaker for Bloomberg TV. We talked about how you can take one blog post and repurpose it in at least seven different ways.  Patrick shared with us a few simple tips, that […] The post How to Build a Massive Online Identity – Interview with Patrick Schwerdtfeger appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Today’s podcast is a little different than most. It outlines the upcoming Social Media Week in Vancouver that my team and I at Socialized! are putting together (with some massive help from our community, sponsors and our advisory board). I will posting a full text outline of this as well on the Social Media Week […] The post Social Media Week Vancouver Registration Get Involved! appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Today’s podcast is on defining and measuring your social media influence. Dave MacDonald who is an integral part of our team at Socialized! works on our social media assessment process with our clients. Recently he suggested we add a component to our assessment that measures how well the client we are working with is engaging […] The post Assessing Defining and Measuring Your Social Media Influence appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Today’s podcast is on social media listening, monitoring and strategy. I have also done a quick infographic / flowchart on the process and key points from the social media monitoring podcast. Have a listen and let me know what you think. The post Social Media Monitoring Strategy Podcast and InfoGraphic appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

This podcast was one I was apprehensive to post. I’m not angel — but I thought I would share this perspective — possibly as a social media penance. Here’s a quick list. The Seven Sins of Social Media Citizens Entertaining Rumor Forgetting Where You Started Joining Community Solely for Personal Growth Disengaged Once We Are […] The post The Seven Sins of Social Media Citizens appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

No this is not a post ranting about social media experts and who does or doesn’t qualify to teach and implement strategy. Today’s podcast was inspired by a sketch I did recently, attempting to map out the origins of the now burgeoning social media consulting industry. We all come from different places and have different […] The post The Origins and Evolution of Social Media Consultants (Podcast and InfoGraphic) appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

My friend and associate Kemp Edmonds who heads up Hootsuite University asked me an interesting question at a barbeque last weekend. He asked me what I thought about the crowdsourced policing that had occurred during the Vancouver Canucks Riot last week. I personally see it as a fact of life. Anything you do can end […] The post #CanucksRiot, Social Media and Crowsourced Policing appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

This podcast was created for you. I just wanted you to know that you have permission to launch. Get started, paint that picture, write that book, apply for that promotion. Have a listen to this podcast and start implementing those great ideas. The post This Is Your Permission to Launch appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Today’s podcast is on social media phobia and why senior executives are afraid to embrace the use of social media in their organizations. Many have expressed to me the harm that can come from being social. What they don’t realize are the risks of being left out of the conversation. Have a listen and let […] The post Senior Executives and Social Media Phobia appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

In sales, social media and in business doing the right thing, being social, being positive are all great BUT to create real momentum you need clarity. My good friend and mentor Fred Shadian shared with me many years ago the following statement: “When mission is clear abundance will appear.” This is a vital statement and […] The post When Mission is Clear Abundance Will Appear appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Today’s podcast is an audio recording (by the author) of Chapter 7 of Guerrilla Social Media Marketing. A book that was released (globally) this past October that I co-authored with Jay Conrad Levinson. It is a full unabridged version with some side-comments from myself of course. If you want to start reading thebook on your […] The post Guerrilla Social Media Marketing Defined (Podcast) appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Today’s blog post and social media podcast is a collection of 36 Tweets I have posted online over the past two weeks relating to social media, leadership and marketing. I have recorded an in-depth explanation (beyond the 140 characters) in my podcast. Have a listen, have a read and add your own in the comments […] The post 36 Social Media, Leadership and Life Tips in 140 Characters or Fewer appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Today’s podcast is about being truly sociable. You need to be social to have long-term social media success! There I said it. Plain and simple, hiding behind your computer or iPhone is only going to give you marginal long-term success. Eventually the Wizard of Oz was found out. Compared to people who are good at […] The post You need to be social to have long-term social media success! appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Too many people think a website, Twitter account or well produced video is a strategy — in reality they’re just tools. Before you invest money and time in building a brand new site, or devote more time to your social media efforts, it might be a good idea to have a plan. Feedback from many […] The post What comes first? A pretty website or business results? appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Today’s social media podcast is on “How to get above the noise.” With over a billion people Tweeting, posting to Facebook and blogging about everything imaginable you have a lot of competition for mind share within your target market. Today I will talk about three things that will help you rise above the crowd: Consistency […] The post Social Media Podcast: How to get above the noise appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.

Today’s podcast is more of a rant. We cover everything from customers service, the dangers of believing what you see on Infographics, and my response to Peter Shankmans comments on “Why All Social Media Experts Need To Die in a Fire.” I cover it briefly in the podcast but here’s my thoughts on Shankman’s statements. […] The post My Podcast Rant on Bad Infographics false stats and so-called social media experts appeared first on Shane Gibson's Podcast – Social Selling – B2B Sales and Influence.