Cheplak Live

Lady Legend of Real Estate, and Cheplak Select Coach, the amazing Laurie Reader. Listen in as I sit down with a 24 year veteran of real estate and 2,000 plus transaction closer in competitive South Florida. Laurie is also one of my Elite Coaches with Cheplak Select so if you’re interested in a proven leader… …who will give you immediately deployable action steps, send me a message and I can set up a discovery call. Here’s some of what we covered ✅ If I can’t make your life better then there’s no reason for us to work together. ✅ Behave and operate your business today as you’re GOING TO BE, not as you currently are. What works at scale must be put into place NOW. ✅ Say NO when you’re supposed to so you can say YES when the right opportunities are before you. ✅ To grow, the #1 thing you must protect is your time. ✅ Agents who are led in groups will far outperform agents coached and led one on one. (There is a time and place for one on one) ✅ How to make the transition out of one on one coaching of your agents w

A Big Resume of accomplishments as a result of leading with heart 4 real estate offices and 200+ agents (all since 2015) Mortgage company with 4 loan originators Insurance agency with 3 agents Media company with 3 videographers Real estate school with 4 educators $2 billion in volume since 2015 Currently doing about 3,000 transactions per year. RE/MAX Arkansas Recruiter of the Year 2015, 16, 17, 18, 19, 20 RE/MAX Recruiter of the Year for the US Featured as one of the success case studies in the Mel Robbins book, “The 5 Second Rule”.  In 2021, I was recognized for: RE/MAX Arkansas Broker/Owner of the Year (twice in the past 5 years) RE/MAX Broker/Owner of the Year for the United States Motto Mortgage Broker/Owner of the Year for the United States Real Trends #4 Real Estate Industry Game Changer

Join the conversation with Jessica Woodbeck, Thrive Realty. Creating a space for people to grow is Jessica’s true passion and calling. Former Team Leader of the largest Keller Williams region in Michigan and during her reign she had countless achievements, most notably, revolutionizing the recruiting model by leading educational and community-building events that saw more than 150 Realtors recruited to the office in just one years time. After fulfilling her promise to Keller Williams and with so many lessons learned, the focus became rebuilding her own team in a very different way. Shifting the focus away from just production and towards supporting every person as a whole – and growing TOGETHER. Her passion to create a culture where people LOVE their work and grow in all areas of life became infectious and catalyzed a renewed level of new growth with a very different type of agent.  With the support of a fabulous team, they accomplished the impossible of keeping their agents engaged, productive, and most of a

Join the conversation with the award-winning team leader for Larson Real Estate Team, Jeremy Larson, located in Santa Cruz and Monterey, California. Jeremy is a three-time Inc. 500 CEO. His team has more than doubled in volume each of the past three years. Jeremy loves helping others grow and become successful.  Production Trajectory: 2018 9 Million 2019 30 Million  2020 100 Million 2021 200 Million

✅ Personal Responsibility is the make or break as a leader.   ✅ Defined Core Principles and Values that the entire organization is obsessed with and committed to are non-negotiable.   ✅ Don’t just do it because it’s the next natural step. Know WHY you are doing it.   ✅ Emotional Intelligence, Emotional Maturity, and Empathy will blow the lid off your organization.   ✅ Charisma as a leader can drive sales. Substance as a leader grows a business.   ✅ KPI “Keep People Inspired”   ✅ Clean your house before you invite others to your house.

Powerhouse Lady Leader and mother of two little boys shared how she gets it done along with coaching others. ✅ Personal transformations will have a massive impact on your business outcomes. ✅ Get your way into every room possible amongst people who are where you are striving to be. ✅ When you get input from someone who is running a bigger business than you are, don’t think about it, Just Do It. ✅ Hire staff based on where you are going, not where you are at. ✅ High Leverage = High Output ✅ How we did it yesterday is NOT how we will do it tomorrow. Make sure your staff is aligned to and prepared for constant change.

Listen in as Matt Smith unpacks his journey to building a high-performance organization ✅ Here’s some of what we talked about in this jam-packed hour… ✅ Life and business shifted when the focus went 100% to People First, Money Second. ✅ Mindset over skills is the catalyst to growth ✅ Mission-based leaders always win ✅ Understanding that culture is a living and breathing thing that must be worked on daily ✅ Build a culture that polices itself ✅ Over automation will get in the way of work ethic.   

✅ Make Quick Decisions ✅ We don’t do life or real estate alone. We do it together as a community. ✅ Learn to play scared while being BRAVE ✅ FIRE Very Fast if not a culture fit ✅ The Superpower of focus which allows her to be a great wife, mom of a special needs child and rockstar business owner. ✅ You can have it all, know what “it all” is and what impact it will have on your life ✅ When in overwhelm, do the next little right thing, right.

A conversation with the #1 Team In California Here’s just some of what Suneet shared ✅ Don’t hire when your employees are overwhelmed, always be hiring to where you are going. ✅ As the leader, OWN The Marketing ✅ You don’t have to spend Millions to be a Massive Marketer with Brand Authority. ✅ Consistently refine your processes. ✅ Always be evolving your onboarding. Do NOT keep it static ✅ KFR

Sunday Morning Interview Jam Session with the Sales Manager Rockstar of The Golfi Team So much goodness in this one: ✅ How did they go from $425,000,000 to $850,000,000 her second year in the role and go from 23 agents to 70 ✅ The importance of a Great Team Leader who holds a sales manager accountable to their deliverables while allowing tremendous autonomy. ✅ How does a new sales manager from outside the organization merge into an already top team in the world? ✅ You must constantly be re-recruiting and re-enrolling your agents. ✅ Standards are worthless if just talked about and not held. ✅ KFR

Study the client acquisition process relentlessly. ✅ Hire people for Aptitude, Attitude, and Appetite. Hire people who think on their own, not people who need to be TOLD what to do. ✅ People committed to a schedule are less likely to make mistakes while reactionary people are more likely to make mistakes. ✅ Organic email vs mass scripted email moves the consumers thoughts. ✅ Recruiting gives you safety from profit margins dropping ✅ Don’t Overtrain your agents. Feedback, Attendance, and Engagement is the measuring stick. ✅ Your onboarding process builds a foundation for growth and learning which makes sales results predictable.

We Are Not In The Information Age... We are in the information overload age. Every skill-set we need for productivity and success is at our fingertips on the internet. Yet many still struggle and there is a reason for this. I believe we have it backwards for with all the skills, tools and competence, no action takes place without confidence. We must manage our emotions.

Do we really need to pivot, shift or reset? or Go back to the foundational principles we've always known

Does the morning routine really start in the morning?

Recruit Train Retain This is the profit game that elite operators are focused on daily and mastering

What is the biggest price you need to pay to grow your business.. …that many aren't willing to pay, and it will cost you NOTHING financially. Today the boundaries are limitless and marketing is almost free. You think about big media and there were these big barriers with dollars that you had to spend, you had to invest to get yourself seen. Now you can get seen at the highest levels for FREE or for a very, very low investment. Certainly there are very important places to be when marketing at a high level like TV and Radio If you look at some of the most elite performers in our industry, they are on radio and in doing some TV. I want to talk to you about the barriers that you're creating and all they are is just a big excuse. "I don't have money to spend. What can I do without money?" I've got news for you. Everyone that's doing big things didn't have money to start out with. So here's what I want you to think about. The number one most powerful, most impactful tool on the planet today is video. How much does

Something I shared with my Elite Inner Circle over a year ago... Giving answers to those you lead is not helping them grow. How your agents are behaving today is a direct reflection of you as a leader. The difference between a Helper and a Leader How did you create the experience you are having in your business today? Facilitating the power of thought in those you lead Three options when someone comes to you for help or support The Three Leadership Styles

What is the one ad, email, or facebook post that is going to generate more leads or recruits? What works for one person does not work for everyone. The 95/5 Marketing Rule Consideration vs. Indifferent Making Deposits In The Business Relationship Equity Account The Days of Attribution are long over Mirror The Language of Your Audience Trying to be all things to all people will make you nothing to no one.

After reviewing hundreds of Profit and Loss Statements and thousands of coaching calls... There are 3 Things a Leader MUST BE OBSESSED with and it’s NOT... What most are focused on. It’s unfortunate the INFO-Tainer or Self Proclaimed Gurus and Coaches have diluted the True Growth Principles with Theory that you buy and keeps you stuck. The ELITE Leaders know what these principles are and own it daily. You can get a free 3 part video series on Recruiting, Retention and Driving Production download at... www ThreeSecretsToProfits . com

What Keeps Real Estate Teams and Companies from growing and The 8 Simple Proven Growth Principles Myth #1: Our split, cap, fee, revenue share, etc needs to change for me to be able to compete. Myth #2: I don't have time to recruit, I am too busy selling or running the day-to-day business. My Big Discovery That Would Change The Course of My Career and The Career of Those I Coach. Recruiting Solves All Problems All of Your Agents Can Get A Better Deal Somewhere Else. 8 Proven Principles Plus A Bonus Tip To Get You On Your Path To Growth.