Cheplak Live

Video is the most impactful marketing tool on the planet today...Do you know why? 50% of the impact of communication is from body language. Video used in email dramatically increases open and click thru rates. One minute of video is worth 1.8 million words... and some simple framework that can dramatically increase your engagement and conversions.

In this interview I am asked what is working in recruiting today and what is not....

:10 The Breakthrough is in everything you are hiding about yourself. :30 Our past when not dealt with will always slingshot forward in the worst of times. :47 You must go through it to get to it. 1:30 Without guiding principles we will always revert back to form. 2:15 How do you maintain change after a breakthrough? 2:30 Feelings are a choice. 3:10 Who is really rejecting you? 3:40 That which we resist persists. 4:14 Embrace every aspect of self, dark and light. 5:00 What's that one thing that punches you in the gut? 5:55 Draw upon challenges to facilitate your growth. 6:18 Breakthrough is when you see the lighthouse through the fog. 7:00 Write out all of your dramas and traumas. 7:35 We have and continue to be taught to avoid self. 8:20 Writing it out releases it. 9:00 We have a choice in how we interpret everything. 10:00 What do you do when challenges show up? 10:50 Three benefits of your greatest challenges. 12:00 Look for the contrast.

:06 What is the most important productivity tool you might be missing? :38 There is what happens and then how you choose to interpret it 1:00 The Process 2:00 Keep it simple with principles. 2:28 Find your voice. 2:50 What do you need most? 3:20 The Mirror 3:40 The Energy Suck 4:00 What do you control? 4:30 How do you win? 5:18 What do you do in moments of challenge or frustration? 6:00 Moving to personal responsibility. 6:21 What is happening and how am I processing it. 7:00 What doorway is opening. 7:40 Stop blaming. 8:30 One bad choice away. 9:00 People show up in your life to take you where you need to go. 11:00 Are you a "ya but" person? 11:20 Every moment and every day is January 1. 11:30 Your power is right now

:15 The pieces of the puzzle. :38 We overcomplicate what is so simple. 1:00 Be you. 1:30 Stand in truth. 1:53 Success is a toxic mimic for fulfillment. 2:40 Be different by being you. 3:00 Overwhelm is paralyzing you. 3:20 Are you a bumper car in life? 3:50 Where is the positive in your dramas and traumas? 5:00 You want goodness in your life you must be abundant. 5:36 There are no secrets. 6:15 What do I mean by abundance? 7:00 Are you stopping the flow of information? 7:20 Examples of abundance. 8:15 Be a lifelong learner. 10:30 Ask someone today how you can help them. 11:00 Your life and business won't turn the corner until you are abundant.

:10 A goal is just a good idea, commitment is defined by the result. :44 Be a lifelong learner. 1:08 Focus on that one thing that will change everything. 1:30 Take personal responsibility. 2:12 Making a commitment. 2:28 A commitment must be specific, measurable, and actionable. 3:00 You must publicly declare your commitment. 3:23 The reason we don't commit to things is due to our fear of judgment if we don't keep the commitment. 3:40 Accountability is observing or noticing without judgment. 4:20 Self-discovery is the number one catalyst to moving us into action. 4:48 Do you want to get something done? Make micro-commitments. 5:15 Check-ins facilitate change. 5:25 Everyone is committed based on what is showing up in their life. 6:15 Don't judge what you did or did not do. Recognize and recommit. 6:45 Boundaries will allow you to keep your commitments. 7:08 Where you are at does not matter, the desire for change is the key. 8:03 Get pointed in the right direction. 8:50 Public Declaration = Manifestation 8:55 Ha

:30 Having a big why is your big problem 1:15 The big why is an overused leadership principle that continues to fail us. 1:30 How the big why puts you into overwhelm. 2:00 The unconsicous mind acts, while the conscious mind thinks. 2:15 WHY is a word of judgement that causes people to defend and retreat. 3:00 What is one thing you want to experience in your personal life? 4:00 Micro-Commitment, Change, Choice, and Ease of Flow 4:35 Are people really inspired by numbers? 5:30 Make one Micro-Commitment at a time to set yourself to win. 6:50 Helping others will help you love self at a hgher level. 7:20 Do you know what makes you happy? 8:30 Are you a victim or a creator? 9:05 Leaders, do you know what inspires each person that you lead? 9:44 Are you allowing people to take ownership of their path or are you TELLING them what they NEED to do? 10:30 How do you facilitate human beings to production? 12:18 Attatch to the process and detach from the outcome.

Capturing The Internet Empowered Recruit 3:00 The foundation for recruiting was created in your sales career 5:00 Results straight from the trenches 5:30 You are no longer in the real estate business 6:00 Principles of sales are the same as the principles applied in recruiting 7:45 Examples of those that have applied my systems and process 10:00 Shift your focus and mindset 11:00 What is your #1 asset? 11:40 If you lead with money, people will join you for money and leave you because of money 13:00 The real debate about splits, fees, profit share, revenue share etc. 15:20 How come people don't leave my company or team? 16:00 Your two biggest objections 16:45 Everyone wants something better, no one wants to be sold 17:15 Are you playing the Hero or The Guide? 18:00 What is the single most important thing to every human being? 19:15 Are you a Feature Dumper? 20:00 Recruit with context and abandon content 21:00 Current condition of your team or company is based on the way you hired people 22:30 How good is your

How Do You Find and Hire The RIGHT Agents For Your Real Estate Team or Office? In this 45 minute interview where we touch on all things Recruiting and Leadership we will go into the specific action steps to grow your agent population and drive productivity.

Join me as I sit down with Kala Laos, a wildly successful and brilliant real estate agent turned Founder and CEO of JK Realty, one of the most progressive real estate companies in the industry. Kala clearly identified her vision of the experience she wanted to create and by doing so coupled with her brilliance and creativity has built an organization you will want to learn more about.

100 million Americans login to Facebook every night between 8 pm and 10 pm.. 115 million watched the Super Bowl last year. 50 million of them watched Super Bowl Ads. In this podcast I share with you a case study of some compelling numbers as we look at the power of Facebook Ads vs. a Super Bowl commercial, how your ads are scored, getting the maximum engagement, and some of the new features Facebook continues to roll out.

We continually search for the magic pill and have probably had it right before our eyes many times, but the reality is not in the new information you received, it's in the action you take around that information. The magic pill is in operating in specific, measurable, and actionable. The magic pill is in "How Much and By When"...getting out of the gray....a safe place...and moving into a place where there is tension and challenge that facilitates growth.

Join me as I sit down with Mike Prewett, founder, Century 21 Connect Realty in Atlanta, Georgia as he shares his journey of growth, leadership and productivity. In this interview Mike shares how he strategically and systematically attracts productive agents to his organization without using uncomfortable and outdated recruiting strategies. Mike will also share the sophisticated and consistent training program in place that drives the productivity of his organization.

Jonathan Dupree, Owner, Start up Brokerage KDK Capital Region Realty just hit their 1 year anniversary. Hear how Jonathan took them from 0 to 72 Agents and #3 in the market out of 500 brokerages in one year!

Leadership and Sales Volume: RE/MAX Broker/Owner Shane Torres shares how to lead a top 500 Brokerage while leading his sales team to over 32 Million in Sales Volume

Jereme Kleven and Mark Hutchins have taken My Home Group from 100 agents to over 560 in 2 short years. They now recruit consistently, just under 50 agents a month….including attracting some of the premier agent teams in Phoenix. Learn how mindset, culture, systems and commitment has made them an INC 500 Fastest Growing Companies.

In this jam packed interview we go around the wildly productive world of Joshua Smith going back to his moments of discovery to dramatically change the course of his life to date, where he runs a real estate team selling over 500 homes a year, one of the best agent training/productivity programs in the industry, and his daily initiative to constantly serve those that want to grow with practical, applicable and results proven content he infuses into the marketplace through multiple channels.

Steven Reibel is SVP for the powerhouse brokerage firm out of South Florida, The Keyes Company. Listen in as Steven shares his insight at the helm of one of the most systemized recruiting environments and team of recruiters in the industry.

Be where the consumer is...the consumer is everywhere. One message across all mediums in different forms to accommodate the different preferences of your audience.

People buy with their hearts not their heads which means we are playing in an emotional space with the consumer. It is an emotional decision and these decisions are made by "self-discovery" using an internal decisioning process.