Lessons Learned In Marketing

Les Holmlund, Digital Marketing Consultant from Tourism Saskatchewan is David's guest this week on the podcast, Lessons Learned in Marketing. Tourism Saskatchewan is a leader in digital, and Les shares insights into what they do, how they manage channels, choose channels and perhaps the biggest challenge of all, how they source a distribute content.The conversation ranges from collecting content,...

This week another ABEX marketing award finalist joins David on the podcast. Craig Zawada is a partner and lawyer at WMCZ, where they're doing some very non-traditional legal firm advertising. You'll hear about the firm's philosophy and how the Internet has changed legal practices.In addition to being active of Twitter, Facebook and LinkedIn, WMCZ is creating videos, blog posts and have even...

This week's podcast guest, Darby Sieben Vice-President Strategy and Partnerships with Yellow Pages.Yellow Pages are in a transformational moment — just like the businesses they serve — and Darby shares insights into not only thier move from digital to web to mobile, but also talks about how small business is making the move, what to focus on and what to avoid.Kevin Hayes, Phoenix Group's...

This week we get a deep dive into marketing for residential developments. Jessica Bonish is Marketing Manager for North Ridge Development Corporation. North Ridge is a finalist for the 2017 ABEX Marketing Award.Jessica shares what North Ridge is doing to connect with their home buyers, the challenges they face and where they find success. I really enjoyed this conversation with Jessica. She was...

This week I welcome Rod Pederson to the podcast. You know Rod as the voice of the Saskatchewan Roughriders, but if you follow Rod on social channels you also know he is a master of content. He works hard to deliver value to his followers, every day.As a result of the work he's done to build an audience, he's developed a social media workshop and a  book, The Social Media Handbook.Our chat...

Offstreet is a new app gaining traction in Saskatchewan, with a vision to grow nationally and internationally. The app was developed by Matt Fahlman and Kyle Smyth. Matt is my guest, talking about how the app came about, the challenges of releasing and growing the app, and now the biggest challenge — getting scale.Matt shares insights on growth, on the importance of knowing your customer, and...

My guest this week is Beverley Theresa, a social media strategist, and consultant. Beverley is honest and straight forward. Her advice makes sense and helps you cut through the nonsense. We talk strategy, response times, channels and who are doing social media well. Enjoy the conversation! 

This week's guest is Scott McGillivray, Chief Strategy Officer at iQmetrix. Their mission has always been to create great experiences. A big part of that purpose is helping retailers deliver great customer experiences.Scott shares the company's purpose, how it came about and what knowing that has done for iQmetrix. Why they value authenticity and what that creates in their culture. We...

Terry O'Reilly joins Lessons Learned in Marketing. He is the host of the popular radio program Under the Influence, co-author of The Age of Persuasion, and co-founder of Pirate Radio. Terry has a new book, This I know, Marketing Lessons from Under the Influence. It is a rich resource for businesses, marketers and advertisers providing some solid advice from a Canadian advertising legends.Terry...

Book publishing and marketing?Bruce Walsh has taken books nobody wants to read, on topics nobody wants to hear about and turned them into national best sellers. Academic books. There's a lot to learn about marketing from Bruce Walsh and the work of the University of Regina Press.A veteran of the book industry, Bruce has transformed academic publishing and publishing.Leading scholars are now...

Dennis is the CEO and Founder of x.ai. HIs vision is to kill the inbox, which triggered the formation of x.ai and the creation of an artificial intelligence personal assistant to schedule meetings.I was delighted to talk to Dennis about the artificial intelligence assistants, Amy and Andrew. If you've never heard of them, you'll love this conversation and exploration of the amazing things Amy...

I had the great pleasure to speak with Jeff Toister, author of The Service Culture Handbook: A step-by-Step Guide to Getting your Employees Obsessed with Customer Service.The book is one of the best I've read on customer service. It's rich with examples and stories, but its real strength is that it is a workbook. A book you can actually use to improve your customer service.Our conversation covers...

Kellie Garrett is the guest this week on Lessons Learned in Marketing. It's been recently announced that Kellie is receiving a lifetime achievement award from IABC, and I took that as a great excuse to invite Kellie onto the podcast.Our conversation ended up being quite wide-ranging, which isn't surprising if you know Kellie. Her knowledge and experience seem to have no ends. We start by talking...

Ernest Barbaric is our guest this week in a conversation about his recent event Podsummit, in Calgary. Kevin Hayes hosts the conversation that talks a lot about podcasting. Ernest shares lessons learned in starting a podcast, interviewing and promoting. They also explore what it was like creating and putting on an event like Podsummit.Enjoy the conversation!

This week Kevin Hayes hosts the podcast and speaks with Vince Fowler from Calgary.Vince is an executive and business coach, speaker, and explorer of wisdom. On this episode, Vince explores the challenges of small businesses and start-ups. You'll hear thoughts on how digital marketing levels the field for small business, how to grow awareness of your business on digital, using the power of...

This week it's a conversation with publicist Susan Busse from Saskatoon. Susan was just nominated for the 2017 WCMA for Impact in Music MarketIng. The awards will be in September at BreakOut West in Edmonton.Susan shares her storytelling approach to publicity and gives me a bit of a music publicity 101. Enjoy the conversation.You can connect with Susan on TwitterAnd Facebook. 

This week we're talking customer experience, with Nicholas Webb.Nicholas is the author of What Customers Crave: How to create memorable and relevant experiences at every touchpoint.Nicholas shares how some companies are creating and innovating beautiful customer experiences, and winning in their sectors, without advertising. He shares how to use touchpoints in a practical way.We talk about what...

Vendasta Technologies is that company in Saskatoon you've heard about but don't know what they do. Jacqueline Cook is Vice President of Growth at Vendasta, and shares not only what they do, but gives us some insight into how they do it. As she describes it, they are a B to B to B to C company. Our conversation runs from the importance of listening to customers, the effect of Vendasta's North Star...

This week my guest is Kathy Wagner, co-founder of Content Strategy Incorporated in Vancouver. I really enjoyed this chat, and Kathy shares a lot of gems, starting with why should we create content at all and the difference between good content and bad. We touch on how to target your audience and the most important thing you need to do to create relevant content.Kathy shares some common mistakes...

This week on Lessons Learned in Marketing I talk with Rory Capern, Managing Director of Twitter Canada. Joining the conversation is  Kevin Hayes Digital and Media Strategist at the Phoenix Group.Rory shares what's new at Twitter Canada.It's fascinating (and delightful) to hear about Twitter's commitment to their own brand and their self-discovering of what they do differently. Rory shares...