Lessons Learned In Marketing

A Presentation Tip that we use all the time at Phoenix Group; No handouts and reduce the words on the slide. Here's why!Ideas are everywhere. Welcome to Lessons Learned in Marketing, the Phoenix Group podcast. I'm your host, David Bellerive. Today, we're going to talk about presentations. Here's what we coach and try to do all the time at Phoenix Group, no handouts during the presentation, always...

Lang McGilp of Insightrix joins David to talk about the Insightrix weekly research being done in Saskatchewan to monitor to stress levels and opinions of residents during the pandemic.Why did Insightrix start the survey, and why are they sending out to stakeholders at no charge? And what are some of the highlights from the survey so far?If you'd like to sign up for the weekly emails from...

Leah Olson is a leader in the agriculture industry. Recently the CEO of Dot Technology Corp. and SeedMaster Manufacturing. While leading Dot, they launched an autonomous power platform.Leah has an MBA from Queen’s University and a master’s degree in public policy and public administration from Concordia University and is a director on the Ag-West Bio board of directors and director of the...

Kelly Doody, Founder and CEO of Social School joins David on the podcast to talk about the upcoming conference in Regina, their presence in Saskatoon - and some surprising Roughrider heritage!

Choosing a new brand name is one of the most important decisions you will make. Jeremy Miller shares his thoughts and his process for naming ahead of his new book, Brand New Name. In the book, Jeremy goes a little further than most, by bringing an easy-to-follow process. The book is a great guide for naming projects!Enjoy the conversation!Learn more about Brand New NameReach Jeremy at his...

Dale Richardson is a Saskatchewan communicator and podcaster. Recently he launched the Saskatchewan Podcast Network, of which Lessons Learned in marketing is an affiliate member. Dale talks about the network, what it provides for listeners and for podcasters, and why he started it. We also talk about podcast opportunities and his own podcast, Talking 306. Enjoy the conversation, here is the only...

Mitch Duckler, author of the Indispensable Brand is our guest this week. Mitch's book asks you, what makes your brand indispensable?He then offers a guide to crafting a brand strategy to move from indistinguishable to indispensable.We talk about his brand strategy model, the purpose of brand story and how it fits. Mitch shares how a great brand can help in crisis and we talk about what the...

Rahul Sethi, Director of Insights with Vividata walks us through their new study, The Canadian Cannabis Study Post-legalization Usage and Opinions.In this episode we talk about what Vividata learned about Canadians usage and opinions since legalization. This study is a follow-up to research done pre-legalization, so offers insights into out how Canadians feel about cannabis and how or if opinions...

Rebecca loves Canada and local edibles and she's passionate about helping people grow a “taste of place”.Rebecca shares her story of developing Prince Edward County’s award-winning Taste Trail and the CTA’s Feast On certification program. She and her team at the Culinary Tourism Alliance manage the annual Terroir Symposium and she works with clients around the world to Grow Food Tourism.In...

Dr Alistair Goode of Gorilla in the Room shares research on outdoor advertising that reveals the ideal frequency of exposure. The research was funded by Primestar, Clear Channel, Blow up Media and Kinetic.In this episode we talk about:The awareness test: https://www.youtube.com/watch?v=2pK0BQ9CUHkGorilla in the room: https://gorillaitr.com/

From Bacardi to Vendasta to Great Western Brewing, Michael Brennan shares insights into marketing, working with brand stories for advertising and corporate culture, as well as the challenges of being an underdog brand.

What is the correct tone of voice for a brand on social media? Should you be casual? Is there evidence that this will help your business? Renato Hubner Barcelos is a professor at the University of Montreal in Quebec in the department of Marketing, and he has conducted a few studies that may give you some answers. Some surprising answers! Renato Hubner Barcleos on LinkedInRenato on...

Jessica Bellamy is a motion Infographic designer from Louisville Kentucky. her work tells visual stories using data and personal narratives.Jessica started her design career working with non-profits and community groups to create compelling explainers that break down complex service and policy information.We talk about GRIDS, how it started and how she landed in infographic design after...

This week David talks with CEO and co-founder of 33 Across, Eric Wheeler. Eric shares thoughts on being prepared for future scenarios, the challenges of all the new digital platforms and getting better than the standard IAB view for your online ads.

Gary Mortimer joins David in a conversation about the Ikea Effect, as well as how marketers can capitalize on the shop local movement.Gary is an active researcher in the areas of food retailing, retail operations and shopping behaviour, particularly consumer behaviour in food retailing and shopping.You can connect with Gary on Twitter @the_grocery_drHe's also on LinkedIn 

Johannes Boegershausen talks to us about his research project, Discounting Humanity: When Consumers are Price Conscious, Employees Appear Less HumanJohannes is a PhD marketing candidate with UBC Sauder School of BusinessBrands often position themselves with low prices, discounts, and sales . When consumers encounter these low‐price signals, they may adopt a price-conscious mentality,...

Is death still a taboo in advertising? Why would you even introduce death into ads? That's the central question behind a new study from marketing professor Barbara Phillips at the University of Saskatchewan’s Edwards School of Business.Barbara joins David to talk about the research and death in advertising. Our society has become more death accepting but can advertisers can use death portrayals...

Alain Giguère, President of CROP, one of Canada's top marketing research companies drops in to talk about a deep dive he took into data surrounding what drives Canadians.  Alain's passion for research is obvious, he is the architect of the 3SC (Panorama), Canada's longest running consumer and citizen values study. He talks with David about these values and there strategic implications for...

The Gathering recognizes brands that have built amazing cultures and connections with people that go deeper than most.Every February, leading brand luminaries converge at the Fairmont Banff Springs hotel to honour achievements and share marketing techniques.

Denise Lee Yohn is one of the world's top brand experts. Author of What Great Brands Do and Fusion she talks with David about the common cry, "we need to rebrand!"Denise shares her method of assessing your brand strength and what it takes to really rebrand. Are you ready to stand up for what you do, and how much are you willing to change?Then of course, how do you drive that change?