Lessons Learned In Marketing

Tyson Liske is the General Manager of Trademark homes and he joins David to talk about, among other things, the Melissa and Tyson Show. The show has won a marketing award for Trademark Homes and Tyson shares the path to creating the show, how the show is made and where he sees the program moving forward.  Tyson talks about why they decided to do this, the risks, and what it takes to make it...

Vitaly Pecherskiy, Co-Founder & COO of StackAdapt, joins Kevin Hayes for an in-depth conversation on native advertising. They cover the native advertising landscape, quality vs quantity in native advertising, outcomes and measurement, and content production. Along the way, they explore examples of brands that use native well and clear up some of the terminologies. Enjoy the conversation!You...

On this episode, Kevin Hayes talks with Doug Lacombe, President and founder of Calgary digital agency Communicatto. Kevin and Doug talk about how people are using social media, content and the state of organic reach.Where it used to be you could publish to Facebook and you'd have a reasonable chance of reaching your audience, but now these platforms are choking off organic reach to promote...

Need proof that you can do whatever you put your mind to? Meet Winston. Winston is an 11-year-old aspiring quarterback. He wanted to learn to be a better football player and better quarterback so he sought out some pro players to talk to and that has turned into a marvelous podcast called Winston One On One. To date, he's published interviews with Khari Jones, Jovon Johnson, Amanda Ruller,...

This episode should be titled, "Swing for the Fences" and not because it's a home run, but it's the theme Justin and Greg keep coming back to in their conversation with David Bellerive. Greg Moore and Justin Reeves use their Facebook Live show to inform the social consulting they do with Pidgeon Social. As Greg says in the podcast, social media is not as much science as people think it is.Justin...

This week, Kevin Hayes hosts the podcast and talks with Cam Steed about Social Media Monitoring.The purpose of media monitoring is to capture content that is published by people. Typically brands monitor social networks, the web, radio, TV newspapers, etcetera for any mention of a keyword, phrase, brand name or a person. Cam breaks down the spectrum of what you can and can't monitor — and how...

This week David talks to Freddy Vandelinden of Dutch Cycle. At Dutch, old-world values connect with modern consumers. This is one of the top examples of a company consistently delivering a great customer experience. Freddy shares what he wants customers to feel when they come to Dutch Cycle.Why do they focus on customer service? And how do they hire staff that shares the passion for customer...

This week we revisit a conversation with Nicholas Webb.Nicholas noticed a number of years ago that brands were moving toward thoughtful innovation methods to invent better human experiences.He researched this for a number of years and it led to this book.His bestseller, What Customer Crave, is about customer experience innovation, and the way in which we can invent beautiful experiences...

We connect up with Jennifer Urbanski from LinkedIn. It's a look back at highlights and lessons learned in 2017 and a look forward at what's coming from LinkedIn.Enjoy the conversation!

This week we welcome Eric Dillon, CEO of Conexus to the podcast.  Conexus is coming through a transformation, and Eric shares their bold new position. It's a perfect example of a brand finding a market position that is meaningful, ownable and unique to Conexus.  You'll hear how Conexus will measure success and how they have radically changed their approach—right down to how financial...

What's it like to open a major project for Saskatoon, Saskatchewan, and Canada?Alison Murawsky is Director of Marketing for the Remai Modern, and walks us through the opening and getting ready for a new operation.Alison shares the breadth of programming that occurs at the Remai, which highlights the marketing challenge her small team faces.We talk about target audiences and messages for those...

David reconnects with Beverley Theresa, a social media coach, speaker, and advisor. Beverley shares some things to look at and consider exploring for 2018, starting with micro-influencers.What are micro-influencers, why you might want to reach out to micro-influencers and where to find them?Beverley is also shares thoughts on Facebook Messenger Chatbots. How you might try it this year.Linked in...

This week we hear from one of Saskatchewan's top ag minds. Kristjan farms 11,000 acres near Moosimin and is also a much sought-after speaker for his 5% rule. He shares his thoughts on progressive farming and business. We talk about how he works with peer groups, and avoids group thinking. There's good farm advice that applies to all of us, like, "at some point, everyone has to shovel." I...

What is conversational marketing? And how is artificial intelligence opening this up to marketers? And why is better to talk to your customers, rather than just monitor them.Andy Mauro is the CEO of Automat.ai, a Montreal company applying artificial intelligence through messaging, for brands to communicate and connect with customers. Andy talks about the state of conversational marketing, and...

This month Data for Good opened a new chapter in Regina. David talks with Canadian Data for Good founder Joy Robson, Calgary's Data for Good lead, Geoff Zakaib and Regina's founder Kevin Hayes.You'll hear about how Data for Good started, how they work with data and with charities. As a volunteer, or as a charity, what you cna expect from Data for Good. And Kevin shares with us what Data for Good...

Meet Nicole Siemens. Entrepreneur, founder of fix coffee, a business advisor with Women Entrepreneurs Saskatchewan and board member for Saskatchewan Young Professionals and Entrepreneurs. We talk about starting a business from Nicole's first-hand experience, and her experiences through Women Entrepreneurs Saskatchewan.Enjoy the conversation!

Rick Lewchuk is Senior VP of Creative Marketing and Brand Standards for CNN Worldwide. Our conversation covers Rick's journey from North Battleford, Saskatchewan to the head of creative for CNN.Rick speaks about his philosophy around creative and strategy, how his father's advice "Wash the dishes", led to leading the creative team at CNN. We talk Emmy's, celebrities, Pokemon, and how to get things...

On this episode we talk rebranding with a non-profit. Saskatchewan Express is in the midst of a transition with Danny Balkwill taking over Artistic Direction from the legendary Carol Gay Bell.The transition provided the organization an opportunity to refresh their image. Cory shares the process they went through, from seeking approvals, managing the brand discovery and working with a partner to...

This episode we talk start-ups with Jasmine Gray from Square One. This is a national business resource centre with local branches, so even if you're not from Regina, you can learn about Square One and its mission. From market research to advisors to checklists, it's where to go when you are starting from square one!Enjoy the show!

This week we're talking music with Gerry Krochak from Country Thunder music festivals. Gerry walks us through the name change, and we talk about the ins and outs of marketing a festival. There are 4 Country Thunder festivals now and Gerry notes they each have their own unique quirks.Enjoy the show!  Photo credit: 620 CKRM