Lessons Learned In Marketing

This week I welcome Rod Pederson to the podcast. You know Rod as the voice of the Saskatchewan Roughriders, but if you follow Rod on social channels you also know he is a master of content. He works hard to deliver value to his followers, every day.As a result of the work he's done to build an audience, he's developed a social media workshop and a  book, The Social Media Handbook.Our chat...