Lessons Learned In Marketing

Megan Matthews heads up Instinct Brand Equity Coaches, a consultancy created out of a frustration discovered by her father, Ted Matthews, a 30+ year veteran of the advertising world, and author of Brand, it ain't the logo. Instinct Brand Equity spreads the maxim that the only word synonymous with Brand is Culture.Megan has a PR and integrated communications background working across the globe...

What's the promise that a CRM delivers, what are the best practices to get into CRMs, how do CRMs work with marketing automation and when do you need one. All that on this episode!

Matt Flemming, Executive Producer at Content Works which is Postmedia's content studio shares an overview of what they do. 

This week Melanie Deziel, founder of StoryFuel, talks with David about native and branded content.How do you create a great story for native content? Can native content be too branded or not branded enough? What's the best way to get started in native content? Why are journalists so sought out as creators of native content? And why is transparency critical in native content?Melanie is Melanie...

Viveka von Rosen the “LinkedIn Expert”, she is author of the best-selling “LinkedIn Marketing: An Hour a Day” and “LinkedIn: 101 Ways to Rock Your Personal Brand!”  Viveka shares tools and strategies to succeed on LinkedIn.We'll talk personal LinkedIn pages and Company Pages. How LinkedIn uses hashtags, cleaning up your contacts and LinkedIn's hidden or underused tools.

The Coalition for Better Ads is working to improve the online ad experience for consumers.They've conducted extensive research and have created the Better Ads StandardsDavid spoke with Brendan McCormick, spokesman for the coalition, about their report and what it means.The ad standards are based on the Coalition’s extensive research, which has involved more than 66,000 consumers to date in...

Author, entrepreneur, consultant, and leader; Katrina German is our guest this week with the release of her book Action Tracking: Master your digital marketing strategy in under 30 days.More than anything, the book is a guide for businesses and marketers to tackle the beast that is digital marketing. Katrina's step-by-step guide shows you how to find the best messages for your business—the...

Marketing rideshare. How do Uber and Lyft attract drivers and what lessons can we learn from them about customer experience.Harry Campbell, is "The Rideshare Guy," writer, podcaster, and author of the book The Ride Share Guide.  Harry knows everything you’d ever need to become and succeed as an Uber or Lyft driver.Jared Spool is the founder of User Interface Engineering (UIE), the largest...

Athletes are brands — you could even argue they are small businesses. How do they market themselves? This episode we talk to CFL wide receiver Rob Bagg, player agent Rob Fry, and player web manager Jeff Armstead.Marketing yourself as a free agent athlete.

On this episode, Adriel Michaud VP of Marketing from ActiveDEMAND talks with David Bellerive about marketing automation. Together they define it, look at its potential and when to know if you should be using automation—or more automation.Enjoy the conversation! 

This week we dig in a bit to influencer marketing and the HYPR platform. HYPR CEO Gil Eyal talks with David about influencer marketing and how it is an increasingly important part of B2C or B2B marketing programs.Influencer marketing isn’t new, celebrity endorsements or trusted reviews have always been a part of marketing, but now the access to influencers using digital has changed how brands...

A master and supporter of big ideas, Jim Aho shares lessons learned from a 40-year career in advertising.Jim encourages us to dig for the big idea, really understand the power of brands, and always remember—don't take it personally. In addition to all that advice, we talk about the challenges of bringing Waskimo back to Regina — and more importantly how creatives and marketers can take care...

On today's episode, David talks with Jaimie Love of The Social School. The Social School is exactly what it sounds like, a school dedicated to social and digital marketing. Jaimie shares how it started and what they offer. She also shares some of her advice for marketing in social media. Enjoy the show!You can connect with The Social School on social media, or through their website:...

Deborah is a data scientist, conversion expert and the founder of GuessTheTest.com. She joins David to talk about the new site, and a wide-ranging conversion about A/B testing. They cover the difference between A/B testing and radical redesigns, explore the best practices of A/B testing and what is a good result? Enjoy the conversation!Check out Deborah's site: GuessTheTest.com

Christine Thille, Sales Manager at Rock 102 joins us to talk about radio. She shares thoughts about radio's effectiveness and relevance. How radio is working with digital, and some tips on getting raio to work well for you!

Briana Brownell is a data scientist in Saskatoon, and founder of Pure Strategy, an artificial intelligence company, helping business improve customer experiences by analyzing data. Enjoy the conversation!Connect with Pure Strategy: https://purestrategy.ai/Connect with Briana:https://www.linkedin.com/in/briana-brownell-08067921/   

Derek Robinson joins Kevin Hayes to talk digital media. Derek previously worked with Brad Wall to help him build his digital presence and now owns and operates Mash Media.  Derek talks about tactics and techniques he used to help strengthen Brad Wall's social presence, and the work he is doing now to help businesses succeed. He and Kevin talk lead generation, content and conversion along with a...

Harley Rivét joins David for a chat about his wort with the Saskatchewan Professional Marketing Association and his onw company, Deep Dish Digital. Enjoy the conversation!

Kelise Fraser joins Kevin Hayes to talk about the Saskatoon Police Service and their marketing and communications. Kelsie starts by turning the tables on Kevin, asking him a question. They explore how the Saskatoon Police Service communicates with the public, how social (especially Twitter) play a role. They are finding new uses for social media in communication and in police work and Kelsie...

Jon Mamela shares marketing and advertising initiatives Destination Canada is doing to attract international visitors, from influencers to Korean television programs.Destination Canada is tasked with attracting international visitors and our conversation covers some of the innovative programs and campaigns they've developed. Jon shares how Destination Canada finds out who the potential markets...