Sportstechx - Startups & The Sports Tech Ecosystem

In this episode of the Sports Tech AllStars Podcast, we present Doron Gerstel, CEO of Pixellot.The conversation explores how one of sports tech's most recognised infrastructure companies is reinventing itself - moving from a hardware-led model to a content-as-a-service business, and why that shift is unlocking a far larger global opportunity across youth and amateur sports.TakeawaysPixellot captured 1.5 million games across 30,000 venues in 2025The shift from camera company to content companyPricing alignment is everythingNear-live personal highlights delivered mid-game via push notification are a proven engagement driver for parents and fansOn-device video processing reduces latency and improves qualityBusiness models must localiseThe right local partner is the single most important variable when entering a new geographyAI and machine learning are replacing manual taggingThe real monetisation unlock is engagementTo learn more, visit: https://www.pixellot.tvGet in touch with Doron Gerstel at: linkedin.com

In this episode of the Sports Tech AllStars Podcast, we present John Stewart, CEO and Co-Founder of FastBreak AI.The conversation explores how a routing and scheduling engine built for field sales became the dominant infrastructure behind professional sports scheduling globally, and how FastBreak AI is now leveraging that same technology to transform the $70 billion youth sports market in the United States.TakeawaysProfessional sports scheduling is one of the most complex combinatorial math problems in existenceFastBreak AI is the dominant player in pro sports scheduling globallyThe company entered at the top of the market intentionallyYouth sports in the US is a $70 billion market ripe for consolidation, with private equity now arriving in forceFacial scan comparison to sexual predator databases is coming to youth sports ticketingContinuous background checks are replacing point-in-time checks for coaches and volunteers working with childrenAI-driven voice prompts may become the default user interface for con

In this episode of the Sports Tech AllStars Podcast, we present Hendrik Weber, SVP of Sports Innovation at the DFL (Deutsche Fußball Liga).The conversation explores how German football built the data infrastructure behind one of the world's most-watched leagues, how 3D markerless tracking is reshaping the broadcast product, and how the DFL thinks about its role in fostering sports tech innovation - from startup access to market consolidation dynamics.TakeawaysCentralised tech provision to all clubs lifts the competitive baseline across the entire league - not just the top3D markerless tracking is at a genuine inflection point, with EA Sports' acquisition of TRACAB signalling where broadcast storytelling goes nextMarket consolidation in performance tech is natural, but monopoly dynamics create pricing risk - the DFL actively works to keep new entrants coming inInvitation-only event formats change the depth of conversation and the quality of knowledge exchangeThe betting and fantasy gaming segment is the next a

In this episode of the SportsTech All-Stars Podcast, we present Eddie Lewis, Founder and President of Toca Football.The conversation explores how a self-taught training method, built around a tennis ball machine, became the foundation of one of the most well-funded sports tech companies in the world, and how Toca Football is now expanding beyond youth training into competitive socialisation with Toca Social.TakeawaysA self-developed training concept can become a $200M+ business if the underlying insight is strong enoughLegacy team training formats are inefficient at addressing individual technical gaps in soccer playersToca Football's tech evolved from a basic ball machine to an adaptive, AI-driven training systemCompetitive socialisation is a macro trend reshaping how fans engage with sport beyond playing or watchingPerformance tech is moving downstream — from elite clubs to everyday players and youth programsYouth sports investment is accelerating and remains a high-conviction area for operators and investo

In this episode of the Sports Tech Allstars Podcast, we present Jordy Leiser, Co-Founder and CEO at Jump.The conversation explores the challenges and innovations in the ticketing industry for professional sports, highlighting the dominance of legacy players like Ticketmaster and the need for a more integrated business model.Takeaways-There hasn't been a truly innovative model in professional sports ticketing.-Legacy players like Ticketmaster dominate the ticketing space.-Attempts to innovate in ticketing have faced significant challenges.-The ticketing system is often separate from other team operations.-A patchwork approach to ticketing is not effective for business.-Teams need a cohesive strategy for ticketing and operations.-Innovation in ticketing could transform the sports industry.-Understanding the legacy of ticketing is crucial for new entrants.-The current ticketing landscape is ripe for disruption.-A new model could enhance the fan experience and team operations.To learn more, visit: https://www

In this episode of the Sports Tech Allstars Podcast, we present Nelly Kranz, Strategic Alliances & Investors Relations at Sports Tech Nation.The conversation revolves around SportsTech Nation, a global sports tech event that aims to connect startups, investors, and industry leaders. Nelly discusses the evolution of the event, its focus on innovation, and the importance of networking through the Investor Summit. The role of Colosseum Sport in supporting startups and fostering connections within the sports tech ecosystem is also highlighted, emphasizing the growing interest in sports technology and its potential for transformation in the industry.Takeaways-STB aims to connect startups with industry leaders.-There will be 120 startups and 150 investors at the event.-Focus areas include retail tech, data analytics, and fan engagement.-The Investor Summit is designed to facilitate connections between startups and investors.-Colosseum Sport supports startups with investments and strategic partnerships.-Networki

In this episode of the Sports Tech Allstars Podcast, we present Matt Virtue, Founder & CEO of Rival.In this conversation, Matt discusses Rival's mission to create interactive gaming experiences that engage sports fans in a meaningful way. He explains how Rival combines gaming with sports IP to foster community and enhance fan engagement. The discussion covers the importance of gaming in reaching diverse audiences, the success stories of partnerships with organizations like the Detroit Pistons and New Balance, and the future of digital engagement in sports. Matt emphasizes the need for sports organizations to adapt to the evolving landscape and leverage technology to connect with fans effectively.TakeawaysRival aims to create interactive experiences for sports fans.The gaming industry has a median age of 35.5 years, indicating a broad audience.Engagement through gaming is essential for reaching younger demographics.Rival's platform allows for community building among fans.Success stories from partners like

In this episode of the Sports Tech Allstars podcast, we present Steven Webster, Founder & CEO of asensei.In this conversation, Steven shares his journey from being a martial arts coach to creating a technology that recognizes human movement. He discusses the challenges of coaching remotely and how asensei aims to provide real-time feedback through movement recognition technology. The conversation also explores the B2B approach of asensei, its successful use cases in various sectors, and the future of coaching with AI. Webster emphasizes the importance of making fitness accessible and meaningful, leveraging technology to enhance athletic potential and overall health.Takeawaysasensei aims to provide real-time coaching feedback.The B2B approach allows asensei to serve various industries.Successful use cases include partnerships with companies like Tonal and military fitness programs.The technology can be applied to rehabilitation and preventative care.Webster is excited about the potential of wearable techno

Closing out the New Global Sport Conference series, The Sports Tech Allstars Podcast presents Dr. Margarete Schramboeck, Board Member and Advisor at Aramco Digital.In this conversation, Dr. Margarete Schramboeck discusses her journey from private business to public office and her current role in the Saudi sports industry. She highlights the significant changes in Saudi Arabia's sports landscape, driven by Vision 2030, and the integration of technology in sports, including e-gaming and immersive live streaming. Dr. Schramboeck emphasizes the importance of AI and infrastructure in supporting the growth of sports in the region, as well as the unique opportunities presented by the young population of Saudi Arabia. She also shares insights on future developments and her personal connection to sports.TakeawaysSaudi Arabia presents a unique opportunity for growth in sports.The youth of Saudi Arabia is a driving force in sports development.Immersive live streaming will enhance fan experiences.Vision 2030 is a wel

In this episode of the New Global Sport Conference series, The Sports Tech Allstars Podcast presents Jan Alessie, Co-founder & Managing Director - World Football Summit.In this conversation, Jan discusses the upcoming World Football Summit in Riyadh, highlighting its significance in the context of Saudi Arabia's growing influence in the football world. He reflects on the evolution of perceptions about the region since the first summit and the impact of high-profile events like the World Cup. The discussion also covers the integration of eSports into the sports industry and the strategic localization of events to cater to regional audiences, emphasizing the importance of building a global football community.TakeawaysWorld Football Summit is expanding in Saudi Arabia.The event coincides with the 2034 World Cup announcement.Perceptions of Saudi Arabia have changed significantly.eSports is becoming a vital part of the sports industry.Localization of events is key to their success.The global community of footb

In this episode of the New Global Sport Conference series, The Sports Tech Allstars Podcast presents Peter Moore, Ex-Chief Executive Officer of Liverpool FC and Owner of Santa Barbara Sky FC.In this conversation, Peter Moore discusses the evolving relationship between gaming and sports, highlighting how video games have become a gateway to real sports fandom. He reflects on the changing perceptions of video games, the impact of e-sports, and the strategies employed by sports organizations to engage younger audiences. Moore also emphasizes the importance of balancing local fan engagement with global expansion, the infusion of capital in sports, and the unifying power of sports in today's divisive world.TakeawaysGaming has evolved from a niche to a mainstream culture.The intersection of gaming and sports is creating new fandoms.Saudi Arabia is pioneering an e-sports strategy.Video games are now respected as a legitimate form of entertainment.Sports organizations are learning from gaming's engagement strategies.

We are back after our summer hiatus and one where we have been extremely busy. There are quite a few updates to share with you from Team SportsTechX.All of that will be done in due course but for now let’s focus on this podcast and especially our recent visit to Riyadh where we were back for the New Global Sports Conference, NGSC.Last year on the pod, we had Andrew Chen from A16Z (Link)Ralf Reichert who is the mastermind of the eSports World Cup (Link)Mike Milanov, head of Qiddiya Gaming (Link)And this year, it's no less.In this episode, The Sports Tech Allstars presents one of the most influential sports media executives in the world: Eric Shanks, CEO of Fox Sports.As CEO, Eric oversees all of Fox Sports' properties. He was named CEO in 2010 at the age of 38 and is believed to be the youngest executive to lead a broadcast network sports division. A 20 times Sports Emmy Award winner and a holder of 11 US patents. Eric was named the Sports Business Journal's 2023 Sports Executive of the Year and is

Back after a break, this episode of the Sports Tech Allstars Podcast presents Joe Dunnigan, CEO-Founder of ALT Sports Data.We discuss the evolving landscape of sports betting, particularly focusing on underrepresented sports. Exploring the challenges and opportunities within the sports betting market, the importance of fan engagement through betting, and the potential for revenue generation for leagues. Joe shares insights on the future of sports tech investments and the strategic direction of ALT Sports Data as they aim to expand their offerings and partnerships.TakeawaysSports betting is a rapidly growing industry with significant revenue potential.ALT Sports Data focuses on underrepresented sports to create new betting opportunities.Engagement through betting can enhance fan interaction and loyalty.The sports betting market is evolving, with operators seeking to diversify their offerings.Consumer demand is driving the exploration of alternative sports in betting.Leagues can unlock new revenue streams by mo

In this episode of the Sports Tech Allstars podcast, we present Danny Cortenraede, founder and managing partner of In Studio Ventures.We discuss Danny's journey from the Netherlands to becoming a key player in sports technology investment, the strategies behind InStudio Ventures, and the importance of athlete capital in the investment landscape. Danny shares insights on market opportunities, particularly in youth and women's sports, and highlights the unique advantages of the Los Angeles market for startups. The conversation concludes with a look at the future initiatives of InStudio Ventures and the growing role of athletes in the investment space.Takeaways- Danny's journey began in the Netherlands, working in corporate roles before venturing into entrepreneurship.- He founded InStudio Ventures to help reduce the failure rate of startups in sports technology.- The firm focuses on investing in companies with at least $1 million in annual revenue.- Danny emphasizes the importance of strategic partn