Sportstechx - Startups & The Sports Tech Ecosystem

In this episode of the Sports Tech AllStars Podcast, we present Doron Gerstel, CEO of Pixellot.The conversation explores how one of sports tech's most recognised infrastructure companies is reinventing itself - moving from a hardware-led model to a content-as-a-service business, and why that shift is unlocking a far larger global opportunity across youth and amateur sports.TakeawaysPixellot captured 1.5 million games across 30,000 venues in 2025The shift from camera company to content companyPricing alignment is everythingNear-live personal highlights delivered mid-game via push notification are a proven engagement driver for parents and fansOn-device video processing reduces latency and improves qualityBusiness models must localiseThe right local partner is the single most important variable when entering a new geographyAI and machine learning are replacing manual taggingThe real monetisation unlock is engagementTo learn more, visit: https://www.pixellot.tvGet in touch with Doron Gerstel at: linkedin.com