Fanalytics With Mike Lewis Podcast

Future Fandom Insights: The WNBA's Growing Influence and Marketing ImpactIn this episode of the Fanalytics podcast's Future Fandom series, we explore the rising influence of the WNBA and its significant stories from women's collegiate and professional basketball in 2023 and 2024. The discussion covers foundational stories of WNBA fandom, analyzes fandom dimensions using the WILD framework, and examines the future impacts of demographics, technology, and marketing. We delve into the challenges and opportunities for the WNBA to shift from national appeal to increased local fandom, while acknowledging the critical role of marketing and media in shaping the narrative. Additionally, personal observations about Caitlin Clark's marketability and the league's strategic decisions provide deeper insight into the WNBA's potential growth. The next topic will focus on the upcoming Summer Olympics.00:00 Welcome to the Fanalytics Podcast00:08 Introduction to the WNBA01:01 Future Fandom Series Overview01:27 Foundations of Fa

We are still taking a short break from our usual publishing schedule for new episodes this summer. But to keep you entertained, we've handpicked some of our best episodes for you to listen to during the break.Jay Busbee (@jaybusbee of Twitter and IG) and Professor Mike Lewis are offering a short course on “Storytelling and Analytics” at Emory University. Jay is a senior writer at Yahoo Sports.  The course is being taught for our campus MBA program, but we are taking the opportunity to offer (parts of) the course a little more broadly by leveraging some modern means of communication.   Follow along at: https://www.fandomanalytics.comCheck out the latest news on the podcast here: https://linktr.ee/fanalyticspodcast Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com and fanalytics.substack.com.  And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalytics

We are still taking a short break from our usual publishing schedule for new episodes this summer. But to keep you entertained, we've handpicked some of our best episodes for you to listen to during the break.In this podcast, Emory Marketing Professor Mike Lewis discusses how culture wars impact fandoms in sports and entertainment. Lewis defines culture wars as the conflicts that arise when different groups have opposing views on cultural values, norms, and beliefs.Professor Lewis notes that these conflicts can seep into the products that fans are passionate about, including sports and entertainment. Lewis cites examples of how culture wars impact fandoms like the Star Wars community - as well as the change in how sports fans interpret the actions of now controversial players like Rudy Gobert.Lewis also discusses the challenge cultural division poses for professional sports leagues. He notes that sports have historically been seen as a way to bring people together, but in recent years, they have become more p

We're taking a short break from uploading new episodes this summer. But to keep you entertained, we've handpicked some of our best episodes for you to listen to during the break. Kicking things off is an episode about how commercialized sports experiences impact fandom.Welcome to another exciting episode of the Fanalytics Podcast, brought to you by the Emory Marketing Analytics Center. Listen in as we discuss how different generations view sports, the effects of marketing strategies on the fan experience, and how commercialization might be impacting fan loyalty. But we're not just talking sports. The world of politics also has its fair share of fandom. As we look ahead to the 2024 Republican primary season, we introduce what will be an ongoing discussion on branding strategies used by potential candidates like Tim Scott, Ron DeSantis, Donald Trump, Nikki Haley, and Mike Pence. And we'll round this up by continuing our ongoing conversation regarding the intersection of politics and sports. Fasten your seatbelt

In this Fanalytics Podcast episode, Mike Lewis explores the phenomenon known as the 'Caitlin Clark Effect.' Starting with Clark's impressive college career, her rise to fame in 2023, and her impact on women's sports, particularly the WNBA, this interlude episode discusses whether her stardom and influence can be sustained in the long term. Mike delves into the economic and social theories behind superstardom, examining if Caitlin can replicate her success at the professional level. He addresses challenges, market reactions, and potential backlash, aiming to answer if Caitlin Clark will become a transformative figure in the WNBA. This episode sets the stage for a more comprehensive analysis on the future of WNBA fandom later in the month. 00:00 Introduction to the Future of Fandom00:28 Caitlin Clark: The Sports Story of 202401:22 The Caitlin Clark Effect on the WNBA02:58 Theories of Superstardom06:10 Caitlin Clark's College Stardom07:45 Challenges and Projections for Caitlin Clark12:45 Conclusion and Upcoming

In this episode of Fanalytics, host Michael Lewis discusses the upcoming changes and direction for the show. He introduces new partnerships, the shift to using Substack for detailed content, and the focus on analyzing the future of fandom across different sports and cultural entities. Key topics include the impact of technology, demographics, and marketing on fandom, and an introduction to the W.I.L.D. framework for assessing fandom. Upcoming focus areas will include the WNBA, the Olympics, and collegiate sports in the NIL era. 00:00 Welcome to the Fanalytics Podcast00:05 Exciting Changes and Bookkeeping00:47 Introducing Fandom Analytics and Substack02:08 Focus on the Future of Fandom03:01 The Importance of Fandom in Culture04:05 Project Overview: Future Fandom05:44 Technology's Impact on Fandom08:18 Demographics and Fandom14:21 The Role of Marketing in Fandom25:09 The WILD Framework for Analyzing Fandom39:34 Upcoming Episodes and Conclusion Fanalytics is a part of the Professors.fm podcast network - making s

This  Fanalytics podcast episode features ho Mike Lewis and Doug Battle discussing their immersive experiences as fans following significant college basketball games, particularly focusing on Illinois' loss to Connecticut in the Elite Eight. They share moments of intense fandom, the emotional highs and lows that come with following a team closely, and the rollercoaster that is college basketball fandom. Furthermore, they discuss the implications of Illinois' performance, the significance of UConn's exceptional run, and the broader trends in college basketball—ranging from recruitment surprises to changes in the style of play that harkens back to older, more physical basketball eras. The conversation also shifts to reflect on the changing landscapes of the WNBA and women's college basketball, highlighting players like Caitlin Clark and the rising attention these games are receiving. Additionally, they touch upon topics like the transfer portal's impact on college sports, the potential demand for stars like Cai

In this podcast episode, Emory Marketing Professor Mike Lewis talks about the limited coverage of men's college basketball pre-March, its popularity spike during the NCAA tournament, and the fervent fandom it attracts as the premier event in sports.In this podcast episode, Emory Marketing Professor Mike Lewis discusses lack of men's college basketball coverage before March, the sport's explosion in popularity during the NCAA tournament, and fandom surrounding the greatest tournament in all of sports.The discussion shifts to women's college basketball, noting its significant media attention and the unique dynamics of its tournament. And in the show's final segment, Professor Lewis delves into the NFL's upcoming draft hype, Deion Sanders' impact on college football at Colorado, and the gambling scandal involving Shohei Ohtani.00:00 Welcome to Fanalytics: The Madness of March00:45 The Casual Fan's March Awakening01:14 Discovering Hidden Gems in March Madness03:04 The Unique Charm of College Basketball04:04 The E

This in-depth discussion covers a range of topics from the effects of Name, Image, and Likeness (NIL) changes on college sports to an analysis of political fandom impacting potential vice presidential picks for Donald Trump. The talk delves into how NIL has transformed college football and basketball, highlighting the revenue-sharing debates and the emergence of collectives. It also examines the evolving landscape of college sports fandom, the implications of transfer portals, and the impact on team and fan connections. Additionally, the conversation shifts to political fandom, analyzing data related to Trump's vice-presidential candidate preferences across generations, focusing on Tucker Carlson, Ron DeSantis, and others, while also touching on the role of fans' cultural preferences in political outcomes. The podcast provides a comprehensive look at the intersection of fandom in sports and politics, shedding light on current changes and future trends. 00:00 Welcome to Fanalytics: Diving into NCAA Madness00:2

In this installment of the Fanalytics podcast, Professor Mike Lewis from Emory University shares his insights on NFL free agency, focusing on the quarterback and running back sectors. He also delves into the shifting landscape of media attention surrounding men's and women's college basketball with March Madness on the horizon. Additionally, the podcast explores the ramifications of NIL (Name, Image, Likeness) regulations, the unionization efforts within the Dartmouth men’s basketball team, and the recent unveiling of bison sculptures near the Buffalo Bills stadium. Wrapping up, the discussion looks forward to Professor Lewis's upcoming 2024 Next Generation Fandom Survey. 00:00 Welcome to Fanalytics: Gearing Up for NCAA Tournaments00:18 The Spotlight on Women's College Basketball00:28 The Unforgettable Fight: South Carolina vs. LSU00:31 NFL Free Agency Moves and Quarterback Market01:57 Social Media's Impact on Sports Engagement05:47 Men's College Basketball: The Secondary Sport of March?06:01 The Rising Popul

This episode of the Fanalytics podcast, hosted by Mike Lewis and Doug Battle, navigates an array of topics across American sports. They delve into the NFL's marketing strategies, Caitlin Clark's rising stardom in women's basketball, and the hype surrounding her possible WNBA career. Discussions extend to college basketball's lack of clear male stars compared to highlighted athletes in women's college basketball, such as Caitlin Clark and Angel Reese. Additionally, this episode explores the NFL draft's quarterback prospects, questioning the real potential of seemingly high-profile players while analyzing the NFL's quarterback drafting strategy and its implications for team success. The conversation concludes with speculation about the upcoming NCAA tournament and the NFL draft, highlighting the intrigue and unpredictability of sports analytics and fan engagement.00:00 Introduction to the Fanalytics Podcast00:17 The NFL: Masters of Hype00:32 The Rise of Caitlin Clark00:50 The Jake Paul Fight Phenomenon01:55 The

This episode of Fanalytics kicks off with a loot at the NFL off-season, particularly focusing on the story of Justin Fields. As the conversation shifts to the NFL Draft, Professor Lewis discusses the impact of viral videos on draft stock, media hype surrounding players like Drake Maye, and challenges in evaluating quarterback performance. Lewis also explores the role of analytics in player evaluation and the influence of media coverage on player perception. Additionally, this episode touches on the NFL salary cap, struggles of teams like the Cowboys, debates between players like Fields and Brock Purdy, and challenges in using analytics to evaluate quarterbacks.In the show's final segment, Lewis addresses controversies such as fans rushing the court at Wake Forest and the return of controversial comedian Shane Gillis to SNL. In doing so, he highlights the power of modern media in altering fan opinions. Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. 

Emory Marketing Professor Mike Lewis recaps the NBA All-Star Weekend, highlighting the biggest storylines from the Celebrity All-Star Game, Dunk Contest, Skills Challenge, 3 Point Contest, and NBA All Star Game. in doing so, Lewis takes a look at what's wrong with All Star Games and how the NBA can improve its product for viewers.Lewis also analyzes the importance of Sabrina Ionescu's performance in Saturday's events and makes a bold prediction regarding Caitlin Clark and the upcoming March Madness telecasts.In the episode's final segment, Professor Lewis shifts gears to analyze Madame Web’s box office debut as well as the state of comic book movie fandom as a whole. He questions why studios continue to milk beloved franchises in a manner that does not resonate with their fans - using examples like Star Wars, Lord of The Rings, and Harry Potter. Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com

Tune in as Emory Professor Mike Lewis delves into the captivating narratives of Super Bowl XLVIII. From the Kansas City Chiefs solidifying their dynasty status to memorable advertisements and Kyle Shanahan's contentious overtime call, Lewis offers insightful analysis.We begin with an exploration of the NFL's record-breaking ratings, coupled with an examination of Taylor Swift's influence. This segues into a discourse on Swift's enduring impact on pop culture and the typical longevity of such prominent figures in the entertainment industry.Transitioning to the halftime show, we delve into the NFL's challenge of catering to the masses with musical acts that largely appeal to only one demographic.The episode takes an intriguing turn as Lewis evaluates Kyle Shanahan's decision to opt for possession in overtime, igniting a discussion on the evolving role of analytics in in-game coaching strategies. Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check o

In this episode of Fanalytics, join Emory Marketing Professor Mike Lewis as he delves into the captivating world of Super Bowl LVIII's biggest stories and explores the enigmatic ability of global pop sensation Taylor Swift to hijack events. Professor Lewis kicks off the show by delving into Taylor Swift's prowess in taking over every event she attends. Professor Lewis examines Swift's knack for turning awards ceremonies like the Grammys into platforms for her personal and professional narratives. Drawing on his marketing expertise, Lewis analyzes the impact of Swift's calculated moves, discussing the symbiotic relationship between her music and marketing, and the ripple effect it has on the entertainment landscape.Switching gears, Lewis then provides a comprehensive breakdown of Super Bowl LVIII's most anticipated stories - both on the field and off. Listeners can expect to gain a deeper understanding of the marketing dynamics behind Super Bowl LVIII and an insightful exploration into the strategic genius of

This week's podcast episode kicks off with a discussion of Sports Illustrated's sudden shutdown as Emory Marketing Professor Mike Lewis explores what factors have contributed to the once esteemed brand's downfall. While on the topic of downfalls, Professor Lewis discusses the Alabama Crimson Tide transfer portal fire sale that took place this week and how programs like Texas and Ohio State are taking advantage of the NCAA's loose NIL policies to capitalize. We conclude the podcast with discussion of topics ranging from Jason Kelce's Buffalo fandom moment to the now infamous Caitlin Clark court storming. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com.  And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyti

Football coaches stole the limelight this week as Nick Saban's retirement, Bill Belichick's New England farewell, and Jim Harbaugh's potential NFL transition dominated headlines. With big names on the move and a plethora of franchises interviewing candidates, Emory Professor Mike Lewis took to the podcast to explore what data factors into a head coaching hires. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com.  And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

Pat McAfee vs. ESPN. Aaron Rodgers vs. Jimmy Kimmel. Disney vs. Star Wars fans. These recent controversies in sports and pop culture are tied together by the rise of ideological capture in sports and entertainment. In this podcast episode, Emory Marketing Professor Mike Lewis questions Disney's apparent strategy of acquiring popular IPs with the intention of changing the core product. He discusses how the controversy that ensues may actually benefit a property like The Pat McAfee Show while damaging a brand like Star Wars. Other topics of conversation include the Bears' first pick dilemma, Jim Harbaugh's future, and Tiger Woods' departure from Nike. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com.  And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalytic

Professor Lewis kicks off 2024 with a discussion on the new era of college football bowl games. This leads to a conversation on brand sponsorships in sports and the recent success of Kelloggs marketing integrations through the Pop Tarts Bowl, Cheez It Citrus Bowl, and Tony the Tiger Sun Bowl. While some argue that these games now lack meaning, Professor Lewis explores the value that these games bring to fans and brands alike - as well as implications for the 12 team playoff era that begins next season. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com.  And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast

In part two of a two-part podcast special, Emory Professor Mike Lewis recaps a few of 2023's most important sports events including a recent honorable mention in Tommy Devito's overnight rise to fame. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com.  And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast