Sinopsis
Emory University Marketing Professor Mike Lewis weighs in on sports analytics the business side and the on-field side. What makes us different? An academic perspective. This podcast is going to be rigorous both in terms of theory and in terms of statistics.
Episodios
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The Top Sports Events of 2023 (Part 1)
20/12/2023 Duración: 41minIn part one of a two-part podcast special, Emory Professor Mike Lewis several of 2023's most important sports events. The discussion covers topics such as the NBA In-Season Tournament, the impact of Name, Image, and Likeness (NIL) deals on college sports, player contracts, one noteworthy team relocation. MLB rule changes, Taylor Swift's unexpected involvement in the NFL, and more. Stay tuned for Part 2 as we close out yet another year of the Fanalytics podcast. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
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Player Contracts, NFL Villains, and Gaming Fandom
12/12/2023 Duración: 01h07minThis podcast episode begins with a fascinating exploration of the gaming realm, focusing on the massive fanbase of Grand Theft Auto (GTA) following the release of the highly anticipated GTA6 trailer. Professor Lewis delves into the intricacies of the gaming community, examining the factors that contribute to the overwhelming popularity of the franchise and the impact it has on contemporary culture. Shifting gears from the virtual world to the real world, the podcast delves into the realm of sports contracts and financial milestones. Professor Lewis sheds light on the seismic shift in the sports industry, particularly with the record-setting contract of baseball phenomenon Shohei Ohtani with the Los Angeles Dodgers. The discussion revolves around how Ohtani's deal is a significant step toward the elusive $1 billion sports contract, signaling a new era in athlete compensation and financial dynamics within professional sports. The final segment of the podcast takes a captivating turn towards the NFL, where Profe
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The Playoff Committee & The NBA's In-Season Tournament
05/12/2023 Duración: 01h04minIn this podcast episode, Emory Marketing Professor Mike Lewis delves into the contentious decision by the College Football Playoff Committee to include Alabama over Florida State, sparking debates and controversy within the sports community. Shifting gears to the NBA, the discussion revolves around the challenges faced by the In-Season Tournament in capturing widespread interest, prompting considerations for potential changes. Additionally, Professor Lewis explores the intriguing possibility of a projected first-round NFL draft pick opting to return to college for the opportunity to capitalize on Name, Image, and Likeness (NIL) endorsements—a dynamic shift in the landscape of college sports and athlete compensation. The episode navigates through these diverse topics, offering insightful perspectives on the intersection of sports, decision-making, and financial opportunities for athletes. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Profe
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The Power of Rivalries in Sports Fandom
29/11/2023 Duración: 01h05minIn this podcast episode, Professor Lewis carefully dissects how sports rivalries impact fandom, using Illinois-Northwestern, Georgia-Georgia Tech, Ohio State-Michigan, Alabama-Auburn, and Georgia-Alabama as compelling case studies. Drawing upon his expertise in marketing, Lewis unravels the psychological and emotional underpinnings that make these matchups more than just games on a schedule.Listeners can expect a deep exploration of the cultural, social, and economic aspects surrounding these rivalries. Lewis sheds light on how these matchups transcend the playing field, becoming integral to the identities of the teams and their fan bases. Whether it's the historic clashes between Ohio State and Michigan or the fierce battles between Alabama and Auburn, each rivalry has its unique narrative that shapes the fan experience.Throughout the episode, Professor Mike Lewis skillfully weaves together anecdotes, statistical insights, and fan testimonials to paint a comprehensive picture of the impact these rivalries ha
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Building Boxing Brands & NIL's Challenges for Student Athletes
22/11/2023 Duración: 01h03minThis week's podcast focuses on league structure and its effect on sports fandom. We specifically discuss how boxing's organizational fragmentation negatively impacts the sport. We also explore how the advent of NIL has effected NCAA sports for better or worse in a breakdown of Angel Reese's recent departure from the reigning champion LSU women's basketball team. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
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NCAAM vs. NCAAW Basketball & College Football Playoff Scenarios
16/11/2023 Duración: 01h03minIn this podcast episode, Professor Mike Lewis explores how NIL, draft rules, and changing media strategies have put women's college basketball on the map as men's college basketball loses its mass appeal. This podcast also features discussion on how the SEC could be left out of the College Football Playoff, rookie NFL QB performances, and more. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
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Michigan's Scandal, Alabama's Inevitability, & The NBA Tournament
08/11/2023 Duración: 01h01minThis week's podcast features discussion on Michigan's scouting scandal, Alabama's inevitable College Football Playoff push, and the NBA's inaugural in-season tournament. We also discuss Victor Wembanyama's historical start as well as Travis Kelce's out-of-nowhere advertising success and Bob Knight's legacy. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
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Struggling Sports Leagues
02/11/2023 Duración: 56minIn this week's podcast, Professor Mike Lewis focuses on the sports leagues that are struggling to cut through the noise amidst the busiest season of the sports calendar. Discussion revolves around Major League Baseball's dismal World Series viewership numbers, NCAA Men's Basketball's lack of star power, and boxing's long-gone heyday. Professor Lewis compares these sports against NFL football, college football, and the NBA before transitioning to a conversation on recent displays of fan passion across these leagues. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
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Bringing Baseball Back
26/10/2023 Duración: 58minProfessor Lewis takes to the podcast to discuss Major League Baseball's struggles with the Gen Z market and what it would take to bring baseball back to its rightful place as America's pastime. This podcast also features discussion on Victor Wembanyama's NBA Preseason, NFL Week 7, the College Football Playoff picture, and much more. Watch/listen to the full podcast here: Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
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Fandom Me-search & College Football's Halfway Point
17/10/2023 Duración: 01h03minIn this week's episode, Professor Lewis and Doug Battle talk the state of college football at the season's halfway point as well as some personal fandom stories that you won't want to miss. Check out more Fanalytics content at fandomanalytics.com. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
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Taylor Swift & The Best Sports Month
12/10/2023 Duración: 55minIt's the best time of the year for well-rounded sports fans as football, baseball, basketball, and hockey are all simultaneously underway! In this week's podcast, we discuss stories across the sports stratosphere as well as Taylor Swift's highjacking of football season. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
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Storming the Field & More Fandom Madness
03/10/2023 Duración: 01h01minThis week's podcast features discussion on topics ranging from the NFL's gimmicky emphasis on Taylor Swift and Toy Story to the wild fandom stories observed across college football's fifth week. In this episode, Emory Professor Mike Lewis breaks down NFL quarterback performances, baseball's overlooked October, and fandom impact on the presidential primaries. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
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Swiftie Fandom Takes on Football
28/09/2023 Duración: 58minThis week's episode features discussion of the collision of two top fandoms: NFL fans and Swifties. We also explore the week in sports as Coach Prime's Buffalos face their first loss, Justin Fields continues to struggle in the NFL, and the Miami Dolphins put up a historically dominant performance against Denver. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
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Sports Media Game Changers
19/09/2023 Duración: 01h04minIn the ever-evolving landscape of sports media, a new breed of influencers has emerged, reshaping the way we consume and engage with our favorite sports. In this episode of Fanalytics, we explore how the meteoric rise of sports personalities like Deion Sanders and Pat McAfee reflects an underlying shift in the sports media landscape. This episode also features discussion on the second week of the NFL season, WNBA fandom, and a huge slate of games coming up for college football. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
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Early Season Overreactions Across the NFL & NCAA
14/09/2023 Duración: 01h02minThis week's podcast features discussion on the NFL's opening week, Texas Longhorns fandom, and Disney's Ahsoka. EPISODE CHAPTERS (0:00:05) - NFL Quarterbacks and Fan Expectations(0:10:32) - Running Quarterbacks' Impact in Football(0:16:33) - Quarterback Strategies(0:29:53) - Alabama's Underachievement and Early Season College Football(0:33:07) - Texas Football and Arrogant Fanbase(0:37:29) - Agent Risks in College Football(0:49:16) - Football Playoff and Star Wars FandomSHOW NOTES(0:00:05) - NFL Quarterbacks and Fan ExpectationsAaron Rodgers' injury, Zach Wilson's potential, Tom Brady speculation, Justin Fields' expectations, and Bears' potential change are discussed.(0:10:32) - Running Quarterbacks' Impact in FootballRunning quarterbacks present unique challenges to defenders, and success is measured in terms of touchdowns and mistakes(0:16:33) - Quarterback StrategiesWe evaluate the success of running quarterbacks in the NFL, Desmond Ritter's potential, and the implications of a quarterback-focused league.
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Football Fandom & a Wild Week One
07/09/2023 Duración: 48minGear up football fans! Our latest episode will take you on a riveting journey through the electrifying world of college football - exploring the culture of fan devotion, the role of mascots, and the unfolding saga of Deon Sanders' arrival in Colorado. We also delve into the ripples of conference realignment and its potential implications on smaller schools and low-revenue sports. Other topics of discussion include Nebraska's Women's Volleyball attendance record, USA basketball's loss to Lithuania, and a stacked Week One schedule for the NFL. Watch/listen here: Also streaming on Apple Podcasts, Spotify, & Stitcher.EPISODE CHAPTERS(0:00:05) - Deion Sanders and College Football Attendance(0:12:04) - Deon Sanders' Next Move(0:17:25) - College Football Fandom and Conference Realignment(0:30:24) - NFL Week 1 Matchups and Tickets(0:41:29) - BYU Cougar Mascot (0:45:44) - Mascot Career Path and College AthleticsSHOW NOTES(0:00:05) - Deion Sanders and College Football AttendanceNebraska's Women's Volleyball game re
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How Politicization Impacts Fandom Across Sports & Entertainment
29/08/2023 Duración: 41minJoin us as we dissect the implications of the recent incident involving the Spanish soccer president and analyze an overarching theme that has recurred yet again in women's sports.. This episode uncovers the shift in fandom focus from the sport to the exposed social issues, exploring the net effect on audiences worldwide. We also navigate the landscape of fandom in Gen Z while pondering the role of brand allegiance and the questionable nature of data in recent times. As a bonus, we take a detour into the world of entertainment, scrutinizing the success of Marvel's 'The Eternals' and pondering its longevity. But it's not all serious business. We're diving into the world of rookie quarterbacks while also assessing recent Draft classes featuring Trevor Lawrence, Trey Lance, Justin Fields, Mac Jones, and Jordan Love. Plus, join us as we delve into the humorous side of the NFL's meme-worthy attempt to connect with millennials. We wrap things up by delving into the world of college football, discussing the Tenness
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The Impact of Commercialization on Sports Fandom
22/08/2023 Duración: 46minWelcome to another exciting episode of the Fanalytics Podcast, brought to you by the Emory Marking Analytics Center. Listen in as we discuss how different generations view sports, the effects of marketing strategies on the fan experience, and how commercialization might be impacting fan loyalty. Plus, we throw in some nuggets about George Pickens' human highlight film status this preseason and the intriguing stories behind NFL's AFC North teams going into this season. But we're not just talking sports. The world of politics also has its fair share of fandom. As we look ahead to the 2024 Republican primary season, we introduce what will be an ongoing discussion on branding strategies used by potential candidates like Tim Scott, Ron DeSantis, Donald Trump, Nikki Haley, and Mike Pence. And we'll round this up by continuing our ongoing conversation regarding the intersection of politics and sports. Fasten your seatbelts as we embark on this thrilling journey through the world of sports, entertainment, and politic
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Rookie QB First Look & The Blind Side
17/08/2023 Duración: 56minThis week's podcast features an analysis of rookie QBs after one week of preseason play, discussion on Michael Oher's lawsuit against the family that "adopted" him, and a look at a recent push to rename the Washington Commanders once again. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast
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Barbenheimer, Soccer Fandom, & The NFL RB Market
26/07/2023 Duración: 50minThis week's podcast features discussion on Barbie fandom, Christopher Nolan Fandom, US soccer fandom, and the NFL RB market. Send in a voice message: https://podcasters.spotify.com/pod/show/fanalyticsmike/message Fanalytics is a part of the Professors.fm podcast network - making sense of the world with top scholars. Check out more Fanalytics content at fandomanalytics.com. And make sure to follow us on social! Instagram: @fanalyticsmikelewisTwitter: @fanalyticsmikeYouTube: @fanalyticsmikeTikTok: @fanalyticspodcast