Fanalytics With Mike Lewis Podcast

In this podcast episode, Emory Marketing Professor Mike Lewis talks about the limited coverage of men's college basketball pre-March, its popularity spike during the NCAA tournament, and the fervent fandom it attracts as the premier event in sports.In this podcast episode, Emory Marketing Professor Mike Lewis discusses lack of men's college basketball coverage before March, the sport's explosion in popularity during the NCAA tournament, and fandom surrounding the greatest tournament in all of sports.The discussion shifts to women's college basketball, noting its significant media attention and the unique dynamics of its tournament. And in the show's final segment, Professor Lewis delves into the NFL's upcoming draft hype, Deion Sanders' impact on college football at Colorado, and the gambling scandal involving Shohei Ohtani.00:00 Welcome to Fanalytics: The Madness of March00:45 The Casual Fan's March Awakening01:14 Discovering Hidden Gems in March Madness03:04 The Unique Charm of College Basketball04:04 The E