The Science Of Social Media

This week we’re jumping back into our Buffer Session on how to adapt your social media strategy and thrive in this changing times. (If you didn’t catch part one, we released that last week. Feel free to jump back and start there.) In part two, Buffer’s Kevan Lee and Darcy Peters are again joined by Janet Mesh CEO at Aimtal. In this episode, we join the session as they begin to tackle audience questions on a host of social media marketing topics from paid advertising and how to adjust budgets, to what’s working on social video and marketing with empathy. Check out the full session here: https://lp.buffer.com/social-media-sessions We hope you enjoy the episode! If you like our new format, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️ - Dave & Hailley About the Show: Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and b

Now more than ever social media may be one of your most important channels for connecting with your audience and your customers. The tricky part? Social media strategies have changed just as fast as everything else! This past week we held our first Social Media Sessions event. During the session, Kevan Lee, Buffer’s VP of marketing, was joined by our Customer Advocacy Lead Darcy Peters and Janet Mesh CEO at Aimtal to answer a bunch of social media marketing questions.  In today's epsiode, we're bringing you some of the key insights and takeaways from Kevan, Darcy, and Janet. The session covered topics like engagement, messaging, and creating content in the moment. Check out the full session here: https://lp.buffer.com/social-media-sessions Hope you enjoy the episode! If you like our new format, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️ - Dave & Hailley About the Show: Each week in Science of Social Media the Buffer team answer yo

When most people think of social media platforms, Facebook, Instagram, Twitter — maybe even TikTok — tend to be top-of-mind. But today we're sharing why you should be thinking about Pinterest and how it could fit with your social strategies.  Occasional Science of Social Media co-host and Buffer’s head of PR Hailley Griffis takes a deep dive into data and tactics shared with us by the Pinterest team. For example, did you know that 90 percent of weekly Pinners use Pinterest to make purchase decisions? Listen to this episode for a ton of actionable data and ideas on how your brand can utilize the power of Pinterest.  I hope you enjoy the episode! If you like our new format, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️ - Dave  About the Show: Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand

"I feel like I’m getting tired of Instagram and I get the feeling other people are too."  This week, we speak with Buffer’s head of content Ash Read to discuss the future of Instagram. Ash shares a few unconventional opportunities for brands to stand out on the platform and how he sees Instagram marketing evolving. We also discuss why brands should be focused on community building above all else, and the one aspect of marketing that will never change... storytelling. Hope you enjoy the episode! If you like our new format, we'd really appreciate a review and five stars on Apple Podcasts (or wherever you listen to the show). ⭐️⭐️⭐️⭐️⭐️ - Dave & Hailley About the Show: Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners. The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with

What metrics really matter to social media marketers and marketing leaders? We’re really excited to share our new podcast format with you all today. Every week, the Buffer team (and occasional special guests) will be answering your biggest social media marketing questions. This week, we speak with Buffer’s VP of marketing Kevan Lee, to discuss the metrics that really matter for social media marketers and how Kevan looks at challenges such as inflated video view counts and finding reliable data sources. Hope you enjoy the episode! - Dave & Hailley About the Show: Each week in Science of Social Media the Buffer team answer your questions and explore marketing strategies and tactics to help you grow your business through social media and build a brand your customers love. Join our 25,000+ weekly listeners. The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with us for any thoughts, ideas, or feedback. We'd love for you to check out the detailed show notes at www.buffer.

These are times of fast-changing news around COVID-19. It’s clear that what we are facing — not just as marketers, as friends, and parents and colleagues — is unprecedented. And we’re all in it together. So what does social media management look like over the coming weeks and months? We’re still figuring it out. We hope that the thoughts in this episode can act as a starting point to work from as we navigate the current and up-coming challenge. - Dave & Hailley Read the Show Notes: https://buffer.com/resources/social-media-management-in-times-of-crisis About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode. &nbs

(Right now we’re working on creating a brand new, refreshed version of The Science of Social Media. We can’t wait to share it with you next week. We think you’ll love it. In the meantime, we're revisiting one of our top from the past year. Thank you for being along for the ride and for making The Science of Social Media part of your podcast routine. We're very grateful to have you.) If you're looking for inspiration for your next great Facebook ad, then we've got you covered with this episode! We're diving into the Facebook Ad Library to give you tips on how to research the ads of your competitors and how to find inspiration from some of the most creative and effective Facebook advertisers out there. We'll share some specific tips on how to get meaningful Facebook ad results, and we're hopeful you'll leave with a list of ideas that you can test today! - Dave & Heather-Mae Read the Show Notes: https://buffer.com/resources/facebook-ad-library About the Show: The Science of Social Media is you

(Right now we’re working on creating a brand new, refreshed version of  The Science of Social Media. We can’t wait to share it with you in just a few weeks. We think you’ll love it. In the meantime, we're revisiting  one of our top episodes of 2019. Thank you for being along for the ride  and for making The Science of Social Media  part of your podcast  routine. We're very grateful to have you.) Copywriting is one of the most essential skills for a marketer to have. Good copy is everywhere! Websites, advertisements, blog posts, and especially on social media. We want to give you the tools to write exceptional copy for even the  tiniest of things on social: captions, tweets, Stories, and more. Consider this a crash course in copywriting for all the little things  you write on social media everyday. Every word counts, and we want to  help make sure even your small words have a big impact! - Dave & Bonnie Read the Show Notes: https://buffer.com/resources/copywriting-mi

(Right now we’re working on creating a brand new, refreshed version of The Science of Social Media. We can’t wait to share it with you in just a few weeks. We think you’ll love it. In the meantime, we're revisiting one of our top episodes of 2019. Thank you for being along for the ride and for making The Science of Social Media  part of your podcast routine. We're very grateful to have you.) We wish for you to have the very best, most fulfilling career possible, doing work that you love. And one of the best routes to that dream job is having a dreamy LinkedIn profile! We'll show you how. Today we’re giving you a checklist for a LinkedIn makeover. We’ll provide many different ways to optimize your LinkedIn profile and boost your presence - and the presence of your brand - so that you can shine. Whether you’re looking for your next great job, seeking to grow your thought leadership, or wanting to build a better brand, we have the tips for you. Listen to find out the best ways to make over your presence on

Does the timing of your social media posts still matter? Here at Buffer, we think so! And in today's episode we'll be guiding you through our processes for finding the best times to post on platforms like Facebook, Instagram, Twitter and LinkedIn. Here are the show notes: https://buffer.com/library/best-time-to-post-on-social-media - Dave & Bonnie About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channels as a result! The Science of Social Media is proudly made by the Buffer team. Feel free to get in touch with

Over the years, we’ve shared plenty of tips and tactics to help you with social media marketing but one thing we haven’t really done well is to explain how to run social media marketing experiments… Today you’ll learn the six simple steps we use to run social media experiments, and we’ll also share some experiment ideas that you can get started with right away. Here are the show notes: https://buffer.com/library/run-social-media-experiments - Dave & Bonnie About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each episode.  It's our hope that you'll join our 27,000+ listeners each week and rock your social media channe

Do you have a burning question about the Instagram algorithm? If you do, chances are it may have been answered recently. Instagram recently held a Q&A where it shared the ins and outs of the algorithm and publicly addressed some myths and rumours about how it works.  In this episode, we’ll give you a run through of the main questions Instagram answered during this Q&A and we’ll dive deeper into how the algorithm works based on some data Instagram shared a while back. We then wrap up by sharing a new, little-known Instagram Stories feature that was recently released.  - Dave & Bonnie About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're su

Instagram Stories has over 500 million daily active users, meaning half of Instagram’s overall user base create or view stories every single day. This means you have the potential to connect with your Instagram audience in two different places on the app — the feed and stories — and you don’t want to waste that opportunity with dull Stories and visuals. To help you captivate your audience in your Instagram Stories, we’re going to share some Instagram stories design tips that will have you creating high-quality visuals your followers will go back to view again and again. - Dave & Heather-Mae Read the Show Notes: https://buffer.com/library/instagram-stories-design-tips About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, markete

Did you know: Pinterest is such a key part of the buying journey for its users that over 90 percent of weekly active Pinners use Pinterest to make purchasing decisions. Talk about buying power! Pinterest is no longer simply a place to save ideas and build dream boards. Instead, Pinterest has turned into the world’s largest visual discovery platform. Thankfully there are some really simple ways that you can start leveraging Pinterest to reach new audiences and optimize your pins and profile in order to drive sales sales directly from the platform.  In today's episode we share some tips directly from the Pinterest team.  - Dave & Heather-Mae Read the Show Notes: https://buffer.com/resources/how-brands-can-leverage-pinterest-to-make-sales About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers

(This week, we're re-airing our top episode of the year. Thank you for being along for the ride and for making The Science of Social Media part of your podcast routine. We're very grateful to have you. Wishing you a great 2020!) A decade ago, the role of a social media manager might not have even existed. Today, however, almost every company is involved in social media one way or another. But what does it take to be a great social media manager? What are the skills to master in order to be effective in 2019? In this episode, we'll cover the primary skills that we employ for social media here at Buffer, plus a few skills we’ve noticed in social media managers around the web. A social media manager has a toolbox filled to the brim; come peek inside the toolbox with us and see what we find! - Dave & Heather-Mae Read the Show Notes: https://buffer.com/resources/social-media-manager-job-description About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experiment

(This week, we're revisiting one of our top episodes of 2019. Thank you for being along for the ride and for making The Science of Social Media part of your podcast routine. We're very grateful to have you. Happy new year!) It can be hard to stay on top of the latest news for everything that’s coming to social media. We'd love to help you. This episode of The Science of Social Media takes a dive into Instagram marketing with a look at eight little-known features that you can try today. We want to ensure you get maximum exposure for your brand on Insta. These tips may be just the thing to help you stand out. Here's hoping! - Dave & Heather-Mae Read the Show Notes: https://buffer.com/podcast About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one,

Today, we have a special episode for you — something a bit different than usual. We’d love to share the first episode of our new podcast series, Breaking Brand, which follows the story of a world-class branding agency closing up shop in order to start a totally new business from scratch. If you enjoy this episode, the full season is available to listen to now, wherever you get your podcasts. Just search Breaking Brand in your podcast app to subscribe. Hope you enjoy the show! - Dave & Heather-Mae Learn more about Breaking Brand: https://lp.buffer.com/breaking-brand About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social media team of one, business owner, marketer, or someone simply interested in social media marketing, you're sure to find something useful in each

Instagram Stories was one of the most dynamic social media channels in 2019. So much happened with Stories — from new developments with the product to strong returns on Stories ads and organic reach.  Over 500 million people use Instagram Stories every day. So when it comes to picking some of the best Stories campaigns of 2019, we really have a lot of options.  We’ll run through a list of our favorites, and you can see videos and screenshots of them in our show notes at buffer.com/podcast. If there are any favorites of yours that we missed, please do let us know by using #bufferpodcast on social. We hope you enjoy the list and get some great ideas for new Stories content in 2020! - Dave & Heather-Mae Read the Show Notes: https://buffer.com/library/best-instagram-stories About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing stra

What will the future hold for social media?  We have a pretty good guess that social commerce will play a large role. From Instagram Checkout to Pinterest Shop the Look - and everything else in between - the social networks have commerce on their roadmaps. Expect to see a lot more of it in 2020, and get your brand and business prepared today with our episode all about social commerce. Find out the latest on what it is, what it looks like, and how you can make the most of this buzzworthy new opportunity to further your brand and your business.  Social commerce is an especially fun topic to talk about during the holiday season. Shopping is on everyone’s minds. Ours, too. We’ll go deep on the current state of social commerce, plus give you tips on ways to get started right now. - Dave & Heather-Mae Read the Show Notes: https://buffer.com/library/social-commerce-2020 About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspirati

Marketing personas are the foundation that holds your strategy and messaging together.  This week's episode will give you some insight into the persona process that will hopefully kick start your social media strategies for 2020.  If you’re not in planning mode yet, then hopefully this gives you some inspiration on where to start. Marketing personas can do a tremendous job of aligning all the work you do across your marketing channels: website, blog, email, social — you name it. Knowing who you’re talking to and what you’re talking about will hopefully make your job on social media even easier! - Dave & Heather-Mae Read the Show Notes: https://buffer.com/library/marketing-personas-beginners-guide About the Show: The Science of Social Media is your weekly sandbox for social media stories, insights, experimentation, and inspiration. Every Monday (and sometimes more) we share the most cutting-edge social media marketing strategies from brands and influencers in every industry. If you're a social me