The Entrepreneurial You

Amy Hebdon is the founder of Paid Search Magic, an agency that provides done-for-you paid search services and helps digital marketers and entrepreneurs become successful with Google Ads via coaching, consulting, audits, reporting and courses. She’s managed several hundred million dollars in spend, working with Fortune 50s and SMBs to grow their businesses using paid media. Show Notes Oh the conundrum of getting Google Ads right! When should we use it? What kind of budget do we need? Who is is for? How do we get it right? What is long tail keyword versus short tail keyword for example. So many questions and sometimes it appears, so little answers. Well, let’s just say, the riddle has now been pieced together. Google Ads expert, Amy Hebdon, chatted with me to demystify it all. Investing in Google Ads The act of advertising using Google Ads is an investment. Therefore, it is critical that you understand what you are doing before you invest. It is important that you know how it works. What is the  problem

James Taylor started his career managing high profile rock stars and is now an in-demand keynote speaker and internationally recognized leader in business creativity and innovation. For over 20 years, he has been advising CEO’s, entrepreneurs, educators, governments, leaders, writers and rockstars on how to build innovative organizations, unlock creative potential, and increase productivity. Show Notes   Entrepreneurship and creativity go hand in hand. Not only does it take number-crunching skills and practicality important, one has to be creative in order to be successful. James, who started out as a musician, shared great insight about creativity on this episode of The Entrepreneurial You podcast. This is what he travels the world to do, so what better person to look at this topic. Creativity as a Team Sport Creativity is a team sport which not only involve someone with a microphone in their hand or the CEO on the front cover of the magazine. We are all born with unlimited creative potential. As we g

Jack Kosakowski consults, trains, implements, and executes with some of the top b2b sales teams globally on how to integrate social media into the traditional sales process. He speaks at some of the largest sales, marketing, and leadership conferences globally and has been called the most passionate social selling evangelist in the field.   Show Notes As an entrepreneur there is no go going around the fact that you must be involved in the sales process. You need to earn the right to other people’s time and money. Jack Kosakowski wanted to start selling a different way to have a more effective outcome. People are all inundated with all sorts of requests. We must personalize the messages we send to them. Digital and social provides a more effective way of selling our services. The more strategic you are with what you share online, the more ways you have to create conversation. Figure out where your audience lives and communicate with them there. Look at your audience social media footprint to decipher w

Holly Green, an experienced business leader and behavioral scientist, she has a rare combination of extensive academic training and in-the-trenches experience working in and leading organizations. She has also worked with elite performers including the United States Navy Seals, Top Gun Fighter Pilots, Olympic athletes, senior NFL referees, the FBI Leadership Academy, and two United States Presidents. She has worked in senior leadership roles with global giants including The Coca Cola Company, Dell Computer, Deloitte, LLP, and Bass Hotels and Resorts. Show Notes   Many small businesses fail simply because of ineffective leadership...how can we change this? I had a conversation with Holly Green to get a sense of effective strategies entrepreneurs can use to improve their leadership.   Effective leadership really start with defining, with specificity, what you and the team are working towards. This will team members to   Effective leadership requires the ability to communicate is a must. You must be ab

Greg Winteregg, an internationally recognized lecturer, sales-trainer and management consultant who has spent the last 25 years specializing in working with small business owners across the US and Canada. Greg joins me to discuss the power of delegating and time management. Show Notes   Can we really master time? My guest Greg Winteregg believes so. The number one factor in being effective with time is to DECIDE in minutes and then START. It is important to get moving on the decision that was made. This builds momentum.   Greg believes the number one thing to help you master time is to DELEGATE. In order to effectively delegate, you must have the requisite systems in place.     Listen to the episode if you want to avoid overwhelm and have time to do more creative activity.   TOP TIP:   Be happy when you find someone who can do something better than you. It gives you more time to scale faster. ---- Connect with Greg Winteregg   Website -   LinkedIn   Instagram   Email   Book your spot

Tom Ryan, General Partner at Start100. He is an experienced startup founder, investment professional, and distinguished coach and mentor to entrepreneurs worldwide. In addition to START100, Tom is currently an Entrepreneur-In-Residence at Catawba Valley Community College and the founder of entrepreneurial support resource connectivity platform, supportedly.com. This episode is all about crowdfunding for your startup. What is Crowdfunding? Crowdfunding is raising small amounts of money from large amounts of people usually via the internet - in recent times has become a viable alternative for entrepreneurs to raise capital.   Crowdfunding has been able to provide market validation, serving as a great source of cash flow. It is quite a great opportunity to build market awareness.   Tom Ryan My conversation with Tom Ryan on The Entrepreneurial You podcast on the topic of crowdfunding has been very enlightening. We talked about about its history, how to gather the crowd and even the types (equity based versus

Nitin Sharma is a “big picture” oriented business strategist, with experience in market research, data analysis, statistics, project management and industry/market analysis in multiple sectors.   Show Notes Ideas are a dime a dozen, it’s the execution that makes the difference. But where does the entrepreneur start?   In seeking to validate your idea, assessing the feasibility of its success, you must put effort and time in research.   You don’t need to hire large companies to do your research. You can start with Google. Sites such as answerthepublic.com is also another great source to find out what people asking to help guide your research.   This episode of The Entrepreneurial You podcast with Nitin looks at the tactics and strategies to employ in doing research for your startup.   TOP TIP:   When doing your research for your startup, be laser-focused on what you want to find out.   ----   Connect with Nitin Sharma   Website   LinkedIn   Book your spot for Leadercast Kingston 2019 -

Laura Vanderkam is an author of several time management books, including Off the Clock and 168 Hours. She blogs at lauravanderkam.com.   Show Notes   “Expectations are infinite; time is finite, you are always choosing, choose well” - Laura Vanderkam.   You are always choosing what to give your attention to. This conversation is sparked by Laura's Ted Talk, "Proven Strategies Really Successful People Use to Manage Their Time"  Can we really manage time or do we manage ourselves to manage time? It really is about taking a holistic view on time.   Do you have a grip on how you are managing your time? Effective time-management is about setting intentions about where you want to spend your time.   You need to figure out where our time is going. Once you’ve done that, evaluate to determine if it is taking you closer to where you want to be.   Laura and I covered a lot on this episode of The Entrepreneurial You. Some of the questions include:   What is effective time management? Would you conside

Dr. Roshawnna Novellus, the Founder and CEO of EnrichHER which is a financial technology platform fueling the growth of women-owned businesses. EnrichHER enables female founders to secure $30k-$70k of capital in an affordable way.  Show Notes Women are the fastest group of entrepreneurs. The type and magnitude of funding doesn’t usually correspond to this growth.   Survey shows that less than 10% of ventured-back companies have women-owed companies. ErichHER, led by Dr. Roshwanna Novellus, was established to address this problem of securing funding for women led businesses. By supporting entrepreneurs as part of the entrepreneurial eco-system for women, this initiative provides everything that is needed for success.   Opportunity to Win And success is what all startups want to have. Every startup must be given an equal opportunity to win from the get go. In our conversation on The Entrepreneurial You podcast, we spoke about securing funding for women led businesses. Here are just some of the questions p

Pamela is an award-winning designer and marketer, a keynote speaker, a three-time author, and the founder of BIG Brand System, where she helps people build online businesses they love. Show Notes Coming up with business ideas can be hard and executing on them is even harder. Pamela has an idea to help solve this problem. At first you may think she is referring to plants and flowers when you hear about cross-pollination. Listen more and you will realize that Pamela is actually talking about business and how to generate business ideas. While you are in the process of trying to come up with business ideas, don't limit yourself. Look in places that you would consider unlikely. For example if you are in the digital marketing space, think about attending an Agri Expo. Being in a new and different environment can help stimulate some innovative juices to flow. Other tips include engaging in a mastermind which is made up practitioners from varying industries.    A few points made on how to cross-pollinate:  

Caline Newton is a teacher of financial literacy and empowerment and a personal financial analyst and strategist, delivering financial education through seminars, workshops, curricula, trainings and one-on-one coaching and mentoring since 2000. As a transformational leader, Caline’s purpose and passion is to serve by imparting the knowledge & wisdom to lead others into a wealth mindset to ultimately result in their financial freedom and financial legacy. Show  Notes: What does it mean to live in total surrender? To live in freedom and abundance as an entrepreneur requires that we be still at times. Now the idea to hustle, hustle everyday and the phenomenon of team no sleep will eventually lead to burnout for you as an entrepreneur. We need to tap into what is going on around without being controlled by it. It is with this backdrop that Caline developed an initiative called “Live Life Free”. Built on the foundation of faith, she posits that family, finances, friendship and fitness. She has been delivering

  At the end of 2016 after completing 3 seasons of The Entrepreneurial You on Power 106 FM in Jamaica, from 2014-2016, I felt I needed more. And by more I mean I wanted to have a global impact. I wanted to serve not just people in Jamaica or even the Diaspora, but globally. For a long time this was my desire but whilst a little part of me knew it was possible - the how was another story.   So who would have thought?  In March 2017 I changed from The Entrepreneurial You being a radio show to a podcast. Today we are 100 episodes in. My, how time flies.   Truth be told, I've seen podcasters in groups that I have been in boast about and celebrate getting to this milestone. I thought, oh well, it's just another number. Oh boy, was I wrong! The feeling I have inside is hard to explain. Among other things, I feel joyful, accomplished and resilient.   Joyful because I have gotten the reviews from so many of you about the impact it has had on you and your life and that is enough to cause a gurl heart to tingle

Joe Pulizzi is the founder of the Content Marketing Institute (CMI), the leading educational organization for content marketing, which hosts the largest physical content marketing event, Content Marketing World. Joe is a highly sought after public speaker and a 5x author, including Killing Marketing, Content Inc. and Epic Content Marketing, which was named a “Must-Read Business Book” by Fortune Magazine. Show  Notes: Content Marketing Content marketing is creating sharing relevant information online with your target market. Engaging your audience with blog posts, videos, podcast, social media, etc is much more than just sharing content. This kind of marketing needs to be undergirded with a solid strategy for it to be effective. Only when your goals are clearly defined and initiatives taken for execution can the results be favourable. Build a Fanbase Let’s forget about the ‘build it and they will come’ philosophy. The first thing to consider is to build a fanbase around those who care about your messaging

Erik Vos is a Pitch Deck Coach, 13x serial entrepreneur, author of 6 books translated in 21 languages and Speaker (8 languages in 91 countries). Show  Notes: So you have a great business idea that will change the world. But there is one major problem; you are unable to finance it. You’ve been told that there are investors who will be interested in backing your business but you first need a pitch deck. In this episode of The Entrepreneurial You, Pitch Deck Coach Erik provides great insight into what investors are looking for in order to support your idea with money and even their time. Here are a few things to note for your success: -Make your presentation short, sweet and to the point -Answer the investor thinking of whether they will make money -Answer the question of what problem is being solved. -Delegate TOP TIP: Give your pitch deck for others to review and listen to the feedback. ---- Connect with Erik Vos: LinkedIn Claim your 10 1 hour Pitch Deck Review Session Book your spot for Lead

Jared Latigo is a corporate change consultant. He provides in-person trainings for companies to help them build the best possible workplace. Jared teaches on soft-skill topics like The Entrepreneur Mindset, Financial Wellness and Lifestyle Alignment. Show  Notes: Jared enrolled in the Dave Ramsey programme, downsized and did all that was necessary to get out of debt. Now he lives a debt-free life. While he may have decreased his physical, he has certainly increased his mental space. This for him is priceless. In this episode of The Entrepreneurial You, Jared shares tips for you to successfully launch your startup and even beyond the startup phase. Here are a few: -Live within your means -Make a budget and decide on your priorities -Borrow only if you must -Delegate Listen to the episode to hear Jared's complete list. TOP TIP: Do what matters! When you are focused on this it clarifies everything. In our Ask Heneka segment, Joneil Alcok gets his questions answered...listen to the end to hear the

Dr. Will Moreland is a Global Leadership Expert. He is an Army Veteran turned bestselling author and award-winning Entrepreneur who travels extensively to train Fortune 500 Companies in the US, as well as International Companies. Dr. Will has committed his time to empower Leaders around the world to lead with character, integrity and compassion. Show  Notes: With so many opportunities at our fingertips for learning these days, you might wonder whether there is a need to attend conferences and seminars. When you do, if you have to plan how you will spend your time whilst you are there lest you fall into an abyss of conference overwhelm. Dr. will Moreland shares his checklist with us to make sure we select the ones that are aligned to our vision. Not only that, he provides some tips on maximizing our attendance even before we set foot in that conference room. TOP TIP: Be in the right mindset to be receptive to what opportunities are presented at the conferences of your choice. Listen to this episode of

Jared Easley, co-founder and co-organizer for Podcast Movement, the world's largest international conference for the podcast industry is a traditionally published author. He is the host  of the Starve the Doubts podcast which features conversations related to personal and professional development (interviews include great guests such as Simon Sinek, Gary Vaynerchuk and Seth Godin).  Show  Notes:   In this episode of The Entrepreneurial You, Jared talks about how his crowdfunding campaign reached its goal in less than 1 day. As we discussed funding strategies for startups, he made some key points: Not every path is the one that may be right for you Be prudent in your spending Set up guard rails in your business Listen to podcasts, read books, speak to friends that have the experience you lack and get coaching Rome wasn’t built in a day Listen to this episode to get perspective on funding your startup. ---- Resource mentioned in this episode...Pat Flynn’s Will it Fly Connect with Jared Websi

Raghava has been named by CNN as one of the 10 most remarkable people in 2010,  is a multidisciplinary artist and entrepreneur working at the intersection of art, science technology, and education. Raghava is a National Geographic Emerging Explorer and a multiple-time TED speaker. Show  Notes: Happy New Year and welcome to the first episode of The Entrepreneurial You podcast for 2019. While many of us at most devise a 10 year plan, Raghava has established his 200-year plan because, rather than pursuing happiness, he is chasing meaning. A snippet from one of his Ted Talks says, "Netra (wife) and I don't write our 200-year plan for someone else to come and execute it in 150 years...we actually write it only to set our attitudes right." Purpose of a Plan Raghava describes a plan as a loose framework and attitude seeing the universe an intent. The purpose of a plan is that it forces you to articulate what success means to you. Interestingly, he believes you can only plan your attitude to what happens to you

I am  your Inspirational Leader, helping you to become a ‘Leader worth following’ via Leadercast Kingston and Leadercast Women. I am the Creator and Host of The Entrepreneurial You podcast, Author, Speaker and Entrepreneur. Show  Notes: In this episode of The Entrepreneurial You podcast I go solo talking about the year I’ve had and a little of what to expect in the coming year. I have had so many wins and a few disappointments and I share some of those with you. I spoke about my lows and highs and my lessons learned. In 2019 you can look forward to a an improved website with improved blog focusing on topics that are important to entrepreneurs and leaders. The interviews will have more focused themes with actionable takeaways for you. I am truly looking forward to 2019 and all its possibilities. How has 2018 been for you and what will you be doing in 2019? I'd love to hear from you.   Book your spot for Leadercast Kingston 2019 - 40% OFF Visit our Sponsors: Jamaica Stock Exchange Email: Heneka Watkis

Leslie Samuel is the creator of Become A Blogger and the host of the Blogging with Leslie podcast, where he teaches the craft of professional blogging. "Changing The World One Blog At A Time” is the mission he constantly strives towards. As the head of training for the Social Media Marketing Society, he helps to ensure that social media marketers get the training they need to stay on the leading edge of social media. Show  Notes: In this episode of The Entrepreneurial You podcast my guest Leslie Samuel started a blog which landed him a job as a university Professor then subsequently left that job to do his blog full time. Leslie’s passion for teaching led him into the world of blogging and now he teaches others to create content with a global reach. Among the things we spoke about are: - The ways in which blogging is good for business; - How you can generate money from a blog; - How to optimize your blog for search engines; Make it about providing value, making your personality shine through what yo