Social Media Pubcast By Jon Loomer

This episode was broken down into the following sections: The Balancing Act : Baseball vs. Work Facebook Timeline Redesign The "New" Newsfeed Organic Posts are Alive! Save Time: Scheduling Posts Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant to the discussion: Facebook Page Timeline Redesign: The One Important Change A Second Test: Are Brands Organically Reaching the Facebook News Feed? Controlled Test Results: Facebook Organic Reach is Under Reported Why Our Obsession with Facebook Page Post Reach is All Wrong How to Maximize Organic Reach in the Facebook News Feed FB Rolls out Simplified News Feed That Leaves Content And Ads Alone An Experiment: Testing Facebook’s News Feed Filtering Algorithm 11 Factors That Drive a Facebook Content Plan That Works Scheduling Content: Post Planner  

This is the audio version of a blog post that can be found at https://www.jonloomer.com/facebook-page-timeline-redesign/

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-reach-experiment/

This episode was broken down into the following sections: Balancing Work and Home: It's okay The New Facebook Ad Campaign Facebook Page Tagging Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant to the discussion: New Facebook Advertising Campaign Structure: The Addition of Ad Sets News Feed FYI: Showing Stories About Topics You Like Website Custom Audiences: Target Visitors with Facebook Ads (Not FBX!) WCA Lookalike: Target Facebook Users Similar to Website Visitors Facebook Call-to-Action Buttons: Create for Ads and Organic Posts Facebook Call-to-Action Buttons: Everything You Need to Know [Video] Facebook Website Custom Audiences: Increase Fans, Traffic and Sales Facebook Did Something and Marketers Will Screw it Up Ultimate Guide: Facebook Insights Glossary of Terms [Infographic] Master the Facebook Metrics that Matter! There is still time left to join in on FB Marketing Advanced University: Insights progam at half off! 

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-campaign-structure/

This is the audio version of a blog post found at https://www.jonloomer.com/facebook-marketers-screw-it-up/

This episode was broken down into the following sections: WhatsApp Acquisition The Value of Facebook Ads The Power of Website Custom Audiences Using Facebook Ad Reports [Tweet "Geek Out! Beer, Andrew Foxwell and Facebook Ads"] Thanks to my friend and fellow Wisconsinite, Andrew Foxwell of Foxwell Digital for sharing a beer, his worldly travels, and  his wisdom on ads. Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant to the discussion: Facebook’s Epic, $19B Acquisition of WhatsApp WhatsApp Facebook Ads Reports: A Tour of a Powerful New Tool Benefits of the New Facebook Ad Reports Facebook Fraud Response: Are Facebook Ads a Waste of Money? WCA Lookalike: Target Facebook Users Similar to Website Visitors Why Your Bad Facebook Marketing Strategies are Ruining Ad Targeting Website Custom Audiences: Target Visitors with Facebook Ads (Not FBX!) The Death of Facebook Interest Targeting: Shifting Budget Priorities Facebook Website Custom Audie

Facebook Fraud Response: Are Facebook Ads a Waste of Money? http://www.jonloomer.com/2014/02/11/facebook-fraud-response/ Virtual Bagel experiment Virtual Cat My issues when Optimized CPM first came out My entire Facebook strategy is based on building a relevant audience How I Got 35X ROI on Facebook Ads How an Online Facebook Offer Targeted at Fans Resulted in 9.5X ROI Popular Viral Video Claiming "Facebook Fraud" Has It All Wrong.www.fangdigital.comAn online video decrying "Facebook Fraud" recently went viral. But that doesn't mean there's much merit to its claims. Or that it's even close to accurate.   The Death of Facebook Interest Targeting: Shifting Budget Priorities http://www.jonloomer.com/2014/02/17/facebook-ads-interest-targeting/ merger of precise and broad interest targeting you are putting a great deal of faith in the brands you focus on you won’t reach every fan target your email subscribers WCA is available 60% of my traffic comes from Google my one-on-one service Lookalike Aud

This is the audio version of a blog post written on JonLoomer.com. Read that post at https://www.jonloomer.com/facebook-ads-interest-targeting/

FACEBOOK CALL TO ACTION BUTTONS What they are Why it’s a big deal Creating for ads Creating for organic posts How to use BLOGGING TIPS TO SUCCESS Reflection… TIPS

This is the audio version of a blog post written on JonLoomer.com. Read that post at https://www.jonloomer.com/facebook-wca-lookalike-audiences/

This is a bit of an experiment. The written version of this blog post is found here: https://www.jonloomer.com/facebook-fraud-response/ Do you like having an audio version? Let me know!

SME Top 10 - Grateful. Thanks to SME, the judges and YOU! - Congrats to the others on the list as well as those who didn’t make it. Use it as motivation! - 300k page views in January - Diversifying into blog coaching? But how? - How does this change things? Does it at all?   IMPACT OF WCA   - Cut CPL in half - Strategies - Build Likes - Drive Traffic - Increase sales   IMPORTANCE OF EMAIL LIST   MONTHLY REACH AND FREQUENCY DISTRIBUTION   15 posts in January that reached (TOTAL) 1200 - 1999 people - out of 32k - 36k fans - 3.75% - 5.5%   Daily Total Reach Totals - All between 10k - 35k   28 Days Organic Reach - 102,073   28 Days Total Reach   - 695,223   Frequency Distribution

Topics:   Website User Custom Audience (HUGE!) Why you shouldn’t build a business entirely through Facebook You’re more than a marketer Continuing to build my business Sign up for my weekly mini-webinar     Website Custom Audiences: http://jonloomer.com/wca  You're More Than a Marketer Why You Shouldn't Build a Business Entirely through Facebook   Sign up for my weekly Mini-Webinar

Chris Brogan: Owner Magazine (Publisher) Human Business Works (CEO/President) Keynote Speaker Consultant to big brands like Disney, Microsoft, Coke, Pepsi, Google New York Times bestselling author of six books (The Impact Equation, Trust Agents w/ Julien Smith) Lives in Mass Blogged since 1998 Podcast:  The Human Business Way   Recorded podcasts and launched small media network in 2006 Affiliates and disclosures   Podcast: How are you using it?   My Goals Don’t Care - “It’s easy for them” -  Making excuses   How to Network at Business Events 1. How do I help other people succeed?   2. How do I grow my business?

Is Facebook Organic Reach under reported? My reported bug: https://developers.facebook.com/x/bugs/1432813043619820/ Clarification from Facebook about Total/Organic/Paid Reach on help center: https://www.facebook.com/help/207514762649219 About my controlled test   Why Your Bad Facebook Marketing Strategies are Ruining Ad Targeting * Twitter Ads * Facebook Interest Targeting * Buying likes, trading likes/reciprocation, Fan Page Friday, Favors * Waters down interest targeting * If your page has a bunch of irrelevant likes and I target your audience, it impacts my results * Bad for users —- irrelevant ads   No More Sponsored Stories: 6 Big Changes Coming to Facebook Ads * Warned since June of 2013 * All ads will have social context going forward * Ad Image Cropping * Targeting redefined to fall into following cats: Locations, Demographics, Interests, Behaviors * Unified Interests   * Geographic Targeting (inclusion/exclusion)   Please rate and review the Pubcast on iTunes! Click here: Pubcast on iTunes

COACHING -jonloomer.com/coach   LAS VEGAS NMX   REFLECTING ON 2+ YEARS   GOALS FOR 2014   1. Share More Frequently   2. Establish a Facebook Sales Funnel   3. Target email subscribers with link shares   4. Retarget website visitors   5. Create a Saved Target Group in Power Editor   6. Try oCPM (again)   7. Try the Sidebar (again)   8. Track Conversions   9. Create an Online Offer   10. Create a saved facebook ad report   11. Confirm referral traffic in Google Analytics   12. Download your post level export   13. Compare link click data based on post type   14. Define success without using reach       PLEASE SUBSCRIBE/RATE ON iTUNES!

My last episode of 2013! Pull up a barstool... - New Infographic - jonloomer.com/infographic - Final Word on Reach - EdgeRank Checker post - 12.6% reach in September - Now 7.7% - About 3/4 of brands impacted. Some Crushed - Those crushed typically only sent links to their own site - Engagement .29% to .26% - Engagement per fan for Links, .12% to .11% - Engagement rate for all content types from 3.49% to 3.86% - Clicks per person reached up from .71% to .85% - 2013 Resolutions - Write Less, Publish More - Ramp up Video - Phase 2 of Podcast - More Mobile - More Products - More Speaking - More Help - More Partnerships - Be Better - Planning for 2014 - Put up or shut up time for Pubcast - Put up or shut up time for Video - Hire someone to edit videos - Scale back to one article, one Pubcast and one video per week - Build complex campaigns - Funnels - Make use of Infusionsoft - More Infographics - More training courses - Update and improve the ones I’ve created - Look to partner with other big names - Invest even

Pull up a barstool! Here’s this week’s show notes:   REACH - Story in AdAge   TWITTER - Unreasonable Expectations   REACHING WITHOUT ENGAGEMENT - Companies treat social media like billboards   MARKETERS LEAVING - Competition   How to Reach More Fans Organically - When your fans are online (EdgeRank Checker also including this in their tool) - Post Frequently - Reshare Old Content - Produce Highly Engaging Content - Benefit from Story Bumping - Build an Audience the Right Way Tell your friends about the Pubcast! http://www.jonloomer.com/awesome

Pull up a barstool! Here are this week’s show notes:   ·      Speaking at the Inside Social Marketing conference in NY 12/4/13 o   Social Media Metrics: What Does it all Mean? §  Measuring ROI §  Importance of conversion tracking §  Right column success ·      Facebook’s Link Algorithm Change o   Traffic to media sites up 170% o   Update to story bumping ·      My Facebook Offer o   My findings in fans vs. non fans sales o   Budgeting strategy for the campaign o   Utilizing custom audiences ·      Auto-Play Video on Facebook o   Why I did a 180 on my thoughts about it o   How Harry Potter ties in to auto play video ·      Targeting email recipients with FBX o   Using Perfect Audience vs Custom Audeinces o   How you can use a hidden pixel in your emails to gather info and use for retargeting o   How you can get a free $70 FBX coupon (link below) ·      Links: https://www.jonloomer.com/2013/12/02/facebook-fbx-target-key-email-recipients/   https://www.jonloomer.com/2013/12