Social Media Pubcast By Jon Loomer

This is the audio version for the blog post found at https://www.jonloomer.com/bigger-facebook-right-hand-column-sidebar-ads/

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-ads-targeting-cars/

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-ads-targeting-behaviors/

This episode was broken down into the following sections: Starting a Podcast The Equipment Breakdown Creating a Content Strategy What is my Theme? Resources Creating the foundation of your Podcast: Before you get started answer the question WHY? Why should I have a podcast? Will this be helpful for my business? Are you comfortable talking? Will I reach my audience? Start Simple: It can be overwhelming. Learn the basics and experiment. Don't stress over all the details of getting started Create a Budget for Equipment What kind of Equipment will I need? Microphone and Pop Filter: Blue Yeti Recording Software: Audacity, Skype, Screenflow, Total Video Converter Lite, Libsyn, WordPress Plugin Blubrry Creating a Content Strategy: Consider Having Interviews Audio versions of blog posts Blog Posts: Dig deeper into blog posts with more specifics of a particular topic A Different Direction: Create a Podcast that is different than other content you are providing on your channels Consider Your Target Audience Ask

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-core-audiences-more-demographics/

This episode was unplugged without sound effects or editing, though Jon includes his own tunes (BEWARE!). The main topic this week is the process of setting up a referral program, broken down as follows: Why He Set Up a Referral Program Struggles How He Set it Up The Program Itself Dealing With Complaints Looking Forward Pop a bottle! Let's do it...

This is the audio version for the blog post found at http://jonloomer.com/program.

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-ad-reports-placement-demographics/

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-ad-rates-placement/

This episode was broken down into the following sections: Growing Pains of Business Growth Price Changes: Setting Your Price of Your Products and Services Responding to Your Audience: Working Through Questions and When to Respond. Some Things to Consider... Business growth comes with change including pricing of your products and services. As you look to set your pricing, stop, make a list and ask yourself the following: How much time does it take you to create, manage, etc.? What is your time worth to you? Be honest and fair to yourself. What is the market for a similar product or service? How many do you expect to sell? How many do you need to sell at certain price to be worth your while? Who is your target market? Keep in mind your audience may change over time. How much will customers pay? As you grow, inquiries increase. Weeding out the trolls. Is the question about your product or service? Do people pay for the information that is being requested for free? Is the question reasonable? Do you need

This is the audio version for the blog post found at https://www.jonloomer.com/facebook-wca-nurture-sequence/.

This episode was broken down into the following sections: The Pubcast: Changing Direction with listeners questions Going Niche Relationship Between Delegating and Business Growth Some Things to Consider... Finding your niche. Let's Do It! Make a list: What are you good at? What are you passionate about What is your target audience about? What do they need help with? Where is the opportunity? What niche requires an investment? Moving on...keep your list going Keep in mind: what are you good at, passionate about, your target audience, your opportunity, and your investment Zero in on 3 niche topics ( aka passion) Assemble a list of 3 questions and 3 problems Assemble a list as long as you can with all the questions that you may be asked Which list is longer? Which do YOU like best? Who will make a financial commitment? Propel Your Business: When to Delegate to Meet Your Business Growth

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-conversion-tracking-google-analytics/

This is the audio version of the blog post found at https://www.jonloomer.com/facebook-content-strategy/

This episode was broken down into the following sections: Social Media Marketing World Rocks! Tales From My Session A Lesson Learned My Presentation Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant to the discussion: 2 Years Later: From Laid Off to Successfully Doing Uncomfortable Things About me Building a Business: The Importance of Structure 4 Steps to an Effective Facebook Sales Funnel Facebook Website Custom Audiences: Increase Fans, Traffic and Sales Facebook Lookalike Audiences: Website Visitors, Fans and Conversions As many know, I offer one-on-one 45 minute coaching sessions to help you create strategies for your Facebook ads campaign. As of April 11, my session price will be increasing to $297 per session.  Book your session today before the price changes next week.

This is the audio version of a blog post that can be found at https://www.jonloomer.com/facebook-lookalike-audiences-wca-fans-conversions/

This episode was broken down into the following sections: The Rollout of the New New Newsfeed The Composition of the Newsfeed Reaching Fans Organically Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant to the discussion: The Changeup: Facebook Timeline, Newsfeed and Scheduled Posts Facebook Page Timeline Redesign: The One Important Change How to Maximize Organic Reach in the Facebook News Feed A Second Test: Are Brands Organically Reaching the Facebook News Feed? Controlled Test Results: Facebook Organic Reach is Under Reported Why Our Obsession with Facebook Page Post Reach is All Wrong Experiment: What Percentage of Facebook Fans REALLY Saw Your Post? Status Update’s Organic Reach Drops ~40% Facebook Trending  Connect with Chad on Twitter @chadwittman or check out Edgerank Checker to learn more

This episode was broken down into the following sections: Going Outside of our Comfort Zone Business Structure: Know When to get Help Reaching Milestones: Setting Business Goals My Story Mentioned and Related Links Following are links that were either mentioned during this episode or are relevant to the discussion: 2 Years Later: From Laid Off to Successfully Doing Uncomfortable Things Social Media Marketing World 2014 A Facebook Page’s Growth Charted Over a Two Year Period 1/1 Coaching Sessions with Jon Giving Thanks: The People You Need to Run a Business This is Why You Shouldn’t Build a Business Entirely Within Facebook Social Media Marketing World is almost here! Stop by my session if you are there on March 28th at 2:00 PM. Tweet to me at @jonloomer #SMMW14 to connect! Tune in to the virtual pub next week for my episode with Chad Wittman of EdgeRank Checker...