Social Media Pubcast By Jon Loomer

Pull up a bar stool! Here's this week's show notes:   - Sidebar vs. News Feed vs. Mobile: Click here for the blog post - Most advertising goes into mobile focus - FBX - Why Andrew doesn't recommend ever using a lifetime budget - What number Andrew recommends is the highest ad frequency you should never pass  - The new News Feed and why doesn't Jon have it yet?!   Do you need help with Facebook ads management? Contact Jon at Jon@JonLoomer.com. Want to be a referral partner?  Contact Jon at Jon@JonLoomer.com   Tell your friends about the Pubcast and also be featured as a special guest on the show with just a couple clicks! Visit: JonLoomer.com/awesome      

Pop a bottle! Here's this week's show notes: 2 Year Retrospective * Beginning to Now * First post: Why I started my Facebook Page.  * Virtually no engagement the first month. * First year-plus, experienced some solid growth. * It wasn’t until this year — Beginning in July — when my business truly took off on Facebook. * Lesson: 1) Don’t Quit. 2) Build an audience through providing value. 3) Sell is final step, not first. 4) INVEST — time and money for positive ROI   Debate: Facebook is a waste of money * Forrester report * An open letter to Mark Zuckerberg * Survey of 395 marketers * Satisfaction average score of 3.54 out of 5.0 -> Last. First was on-site ratings and reviews with 3.84. * 16% Reach Complainers. Ugh. * Jamie Turner: 60SecondMarketer: The Truth About Facebook Ads: They Don’t Actually Work * More than 1Million advertisers. High number of newbies * Many have it all wrong. How many are building trust and a community? How many just sell? * Don’t approach Facebook like banner adver

Pull up a barstool! Here's this week's show notes:   FB Marketing Advanced University: Insights •Multiple sections of lessons, from beginner to advanced •Completely self-serve — Learn at your pace! •Written lessons •Video lessons •A daily assignment to hold you accountable •The option to subscribe to a different lesson emailed to you every weekday   •Define all relevant terms •Learn how to use the web version of Insights •Learn how to use Page Level Exports •Learn how to use Post Level Exports •Apply what you learned to optimize your content   Custom Audiences — All advertisers now have access through self-serve and Power Editor  - What They Are - Creative Uses - Increase Page Likes - Extend the reach of posts - Sell or upgrade a product - Reach more users with your newsletter (Ian Brodie) - Target users similar to your subscribers (Lookalike) - Upcoming ability to target website visitors - Ethics - Scraping other pages and groups   - Ethics + Why do it??   5 Metrics (Social

Pull up a barstool! Here’s this week’s show notes: * Why no guests for now * Featured Fan Segment - Featured Fan #1: Barry Tubwell - Q: Paid Post (CPM or oCPM) - Promoting a Product (CPM or oCPM) - Featured Fan #2: Cathy - Q: New client with 7k fans, no engagement - Sporadic posting - Christmas coming up, sales - How to make best use of advertising budget - Reengage current fans * How to submit your own question - jonloomer.com/awesome * Recharging - Vacation with the guys - To the point now where I still make money when I'm not around - Traffic at an all time high - Realized I get TONS of emails - Why I don't respond to everyone - NO GUILT * Insights Program is coming * Website Retargeting Coming to Custom Audiences * Generate Variations Button  * The Review Button * Saved Target Group From an Ad * Merging Precise Interests and Broad Categories * Update to Location Targeting

Pull up a barstool! Here’s this week’s show notes:   11)  New Featured User Question Segment   -If I could interview Mark Zuckerberg and he would grant me 3 Facebook wishes... - Premium Support (live chat) - Better interface for Power Editor - Allow anyone to access any test feature they want   Want to be a featured fan on the Pubcast and have your question answered by Jon? Click here: jonloomer.com/awesome   2)    2) On Vacation/Broken iPhone woes   3)    3) Facebook expands Custom Audiences to target users who visited website or used mobile app   4)    4) Changes to Post Level and Page Level Exports - IT MATTERS! - Page Level: Loss of Virality and some of the Talking About This stats; gain of Positive Feedback - Page Level: From 65 to 63 tabs; from 90 to 72 columns in Key Metrics - Post Level: Talking About This, Stories, Viral stats are gone; Nothing New   5)    5) Why you need to use Conversion Tracking - Ad 1 had 773 clicks, $.02 CPC, $.26 CPM - Ad 2 had 110 clicks, $.29 CPC,

Show Notes for this week’s Pubcast:   Become a Featured Fan on the Pubcast! Click JonLoomer.com/awesome  - Subscribe via iTunes - Review the Pubcast - Leave a question   Transition to Infusionsoft - I need a VA with Infusionsoft experience! - email jon@jonloomer.com   JonLoomer.com/mini-webinar - Go sign up! - 4-4:30p every Wednesday EST   Social Media Success Summit - Public speaking tips   Ad Create Flow Updated - Deja Vu (June 2012) - Clicks to Website, Website Conversions, Page Post Engagement, Page Likes, App Installs, App Engagement, Offer Claims, Event Responses - Clean flow in self-serve ad tool - Also nice image upload option - Power Editor: Stupid - Power Editor: four ads disappear (Check-in sponsored story, wall SS, any posts like SS, DSS) - Power Editor: Redundant (Clicks to Website/Website Conversions, App Installs/App Engagement, Offers) - Conversion Specs gone - Still can use old ads   New Insights - Change to navigation - Change to Exports - Favorite stuff

Pull up a barstool and pop a bottle! On this week’s Pubcast, Jon sits down with social media consultant, surfer and author Blake Jamieson to discuss the latest news and strategies for Facebook marketing: Here are a few things they covered… His upcoming book Social Hustle Surf, and discussion of the value of writing a book A creative way to get a wall-sized whiteboard for free Local businesses and news feed ads; strategy and value in general related to reaching non-fans in the news feed Graph Search change and what it means to users and marketers Editing posts Facebook's longevity versus newer social networks: Will younger people use Facebook in the future? Links: SocialHustleSurf.com BlakeJamieson.com Book Consultant –Debra Eckerling - WriteOnOnline.com Tell your friends about the Pubcast and spread the word! http://www.jonloomer.com/awesome

Pull up a barstool and pop a bottle! On this week’s Pubcast, Jon sits down with one of his favorite guests, Chad Wittman to discuss the latest news and strategies for Facebook marketing: But first, they had to discuss a little NFL and the Green Bay Packers New Optimization Image Sizes Link thumbnail + stats: – do they lead to more shares and web traffic? New API – Robust search functions and the Twitter model for news events Hashtags Study – What happens with viral reach? How are they best serviced?

Pull up a barstool! On this week’s episode of the Pubcast, Jon sits down for a very special interview with JJ Loomer, CEO of JJ Loomer Wizibido, discussing how he went from no job to owning a business and having clients the next day. Pop a juice box! Also on this episode, Jon discusses his 4 steps on Growth and Contests: The Challenge: Grow to 20,000 Likes Step 1: Know Your Value Proposition Fans are users. Users are people. People aren't robots. People lead to business. Fans are numbers. Why should someone like your page? What is interesting about you? What is unique? What value do you provide? What can you share on a daily basis to make a person's (not FAN's) life better? Craft branding, imagery, tagline, content and strategy around THIS, not a goal for a number. IF YOU DON'T DO THIS FIRST, YOU CAN ONLY BUILD A NUMBER, NOT A BUSINESS   Step 2: Execute that Value Proposition Regularly and consistently publish valuable, self-less, helpful content. The purpose of the majority of posts should be to

Pull up a barstool! On this week's Pubcast, Jon goes solo and shares with you the most important Facebook news of the week as well as his strategies and tips for effective Facebook sales funnels and measuring ad success. Check out some of the topics he’ll cover in this week's episode: The latest changes with Facebook links – what’s 1:91:1 all about and why is it a big deal? How to measure Facebook ad success – what are “silly stats” vs good stats? The 5 stats you need to follow for successful Facebook ad reporting 4 steps to building an effective Facebook sales funnel Related Links:  New Link Thumbnail Dimensions How to Measure Facebook Ad Success 4 Steps to an Effective Sales Funnel FB Marketing Advanced University: Power Editor updates: Members get 20% off on one-on-one sessions (http://jonloomer.com/deal) Subscribe to have lessons emailed to you Monday through Friday (http://jonloomer.com/email) Sign up for FBMAU (http://jonloomer.com/fbmau)     Go to http://jonloomer.com/awesome to te

Pop a bottle! On this week's Pubcast, Jon sits down for an in depth Facebook marketing discussion with public speaker, blogger, podcaster, webinar and workshop queen, Amy Porterfield.   Check out some of the topics they'll cover in this week's episode: Amy's secrets and strategies for creating a successful sales funnel Different models for using Facebook ads Turning fans into leads - split testing tabs vs outside landing pages Collecting leads with giveaways and sales pages How to use Facebook Ads to get more fans Podcasting and how to promote a podcast Building an email list vs increasing relevant fans vs selling The recent FB algorithm change Negative feedback - what does it really mean? Timeline promotional strategies Related Links:  Create powerful landing pages with LeadPages.net Automate your online business with InfusionSoft Prior Interview with Amy: http://www.jonloomer.com/2012/10/19/amy-porterfield-interview/ Amy's workshop: http://www.therisetothetop.com/limitedrecordings Advertis

Marcus Sheridan -- the man, the myth and the legend -- pulled up a barstool and we got sensitive on this week's Pubcast. Here are a few of the topics we covered this week: Balancing the life of an entrepreneur and fatherhood Making a difference and changing lives Technology and the creation of art Financial security vs. innovation The obsession over stats Storytelling and earning trust Here are a couple of links mentioned in this episode: Father, Speaker, Traveler: A Personal Look at 30 Hours of (Marcus') Life Social Media Examiner Top 10 Social Media Blogs of 2012 Find Marcus here: TheSalesLion.com Mad Marketing Podcast @TheSalesLion on Twitter

Pop a bottle! On this week's Pubcast, Jon pulls an all nighter at the pub with Chad Wittman of EdgeRankChecker to dive into his recent studies, projects and strategies.   They were on a roll! This is one of the best episodes from the Pubcast, you don't want to miss it! Check out some of the topics they'll cover in this week's episode: Chad's recent study about the best time to post on Facebook - no universal truths, but insightful and sure to give you new ideas! Does Facebook penalize you for asking for Likes, Comments and Shares? Is it a good strategy? Promotional strategies on Facebook and the FBX platform for retargeting: how does it work?  Pros and cons of using Perfect Audience vs AdRoll for FBX. Chad's new project, ShareGrab.com: answers the question, "What's the most shared content by similar audiences?" Does engagement go up when posting via a mobile device?   Related Links: (there's a lot but this is the mecca of useful info!) EdgeRankChecker Heat Map Study of When Fans Are Online ShareGrab.com S

Pop a bottle! On this week's Pubcast, Jon sits down for a drink with speaker, author, consultant and comedian, Brian Carter, to go over his strategies for promoting posts and the metrics that matter. Check out some of the topics they'll cover in this week's episode: How Brian transitioned into a comedy career after being frustrated working in e-commerce  Choosing your career path and deciding what works for you as a business owner The science behind promoting posts successfully on Facebook 6 ways to make contagious content and the 4 ways you can mistakenly prevent shares Metrics that matter when consulting for a business Why you should never have more than 10 ads in a campaign The decision making process of when to promote a post after it has been created Debunking "the death of Edgerank" and also discussing Last Actor and Story Bump   Find Brian:   Website:  http://www.briancarteryeah.com/blog/           http://www.socialmediakeynotespeaker.com   Facebook: https://www.facebook.com/brian.carter.man

Pop a bottle! Jon joins you at the pub on this week's Social Media Pubcast to talk about the biggest news in a while: Story Bumping. So what is Story Bumping? Is EdgeRank dead? He addresses these questions head on. Jon also reveals a secret process he's been using for his own page and recommending to others to get highly relevant Facebook Likes efficiently. You can't miss this! Related Links: Facebook News Feed: Story Bumping, Last Actor, Chronological The Secret Process to Increasing Facebook Likes P.S. TWO BIG ANNOUNCEMENTS! 1. Sign up for my free Facebook ads webinar! It's free and space is limited. 2. Sign up for my Power Editor training course! Time is running out on getting it for half off!

This week's episode was one of my favorites -- I'm always excited to geek out with a fellow social media marketer about ads, optimizing, metrics, the new ad reports and -- of course -- Power Editor.  Andrew Foxwell is the director for social for PPC Associates and is a brilliant young mind with a lot of great information to share.  Check out the episode and geek out with us! Topics discussed: Andrew's background working for the US Congress social media team Our thoughts on Custom Audiences and why Lookalike Audiences are one of the best Facebook developments in years Facebook's mobile success Purchase Intent: Desktop vs Mobile Broad ad placement and ad reporting strategies View Based vs Click Based conversions: What they are and why they're important Facebook Marketing Advanced University: Power Editor Andrew's guest post: Facebook Unpublished Photo Post Ads: Bidding Duration, and Reporting Benefits of the new Facebook Ad Reports Facebook Ads Reports: A Tour of a Powerful New Tool Make sure your subscribe

Today was a big day. I Finally launched my new training course, "Facebook Marketing Advanced University." In this episode I'll discuss what the course is all about, how I implemented it, the importance of Power Editor and entrepreneurial tips learned along the way. Topics discussed: Background on how I started my own business Overcoming fears and trials as an entrepreneur The strategy behind the creation and promotion of a scalable online product Layout of course materials The importance of Power Editor Placement strategies with Facebook ads Why the boost post feature is a bad idea Important features of Power Editor How you can pre-order my new training course for a 50% discount Facebook Marketing Advanced University: Power Editor Facebook Power Editor vs Self-Serve Ad Tool: Placement Post The new Facebook ads reports Facebook Conversion Specs: How to Optimize for Page Post Ad Actions Make sure your subscribe, rate and review on iTunes!

Jason Miller, formerly of Marketo and now of LinkedIn, popped open a beer and we ranted about social media marketing in this awesome episode. Topics discussed: Jason's new gig as Content Marketing Manager for LinkedIn How to maximize LinkedIn as a marketing channel Moving beyond the tired, philosophical approach of marketing and focusin on results How to measure social media ROI Automation tools for advanced marketers 80s hair metal Karaoke Links mentioned include: Jason's guest post for me Pulse RSS Reader Brian Carter's post about optimizing Facebook ads The new Facebook ads reports Stop Whining About EdgeRank and Do Something About It Don't Blame the Tool, Blame the Carpenter Automation tools from Marketo, InfusionSoft, Hubspot and Eloqua You can find Jason on Twitter (@JasonMillerCA), at RockNRollCocktail.com and soon on the LinkedIn blog. Make sure your subscribe, rate and review on iTunes!

Heidi Cohen stopped by the Social Media Pubcast to celebrate her 1,000th blog post. Heidi, who has been named to the Social Media Examiner Top 10 Social Media Blogs list two years running, had endless useful tips for struggling bloggers. Here are a few topics that were covered: 1,000 Posts and Lessons Learned Blogging Strategies: How many times per week and why? Avoiding Burnout And a few links that were mentioned: BoostBlogTraffic.com Social Media Engagement for Dummies by Eliza Sherman Youtility by Jay Baer Contagious by Jonah Berger Here's how you can find Heidi: HeidiCohen.com @HeidiCohen on Twitter Don't forget to subscribe, rate and review on iTunes!

Mari Smith, the Queen of Facebook, was my guest on this week's Social Media Pubcast, sponsored by TabSite. Here are some of the topics we covered: How she went from start in 2008 to 100,000 Fans now on Facebook Facebook hashtags and dispelling the myths of hashtag privacy The conflicts between the removal of the 20% text rule and good design for cover photos Mari's Facebook advertising strategy (and how Jon promotes posts) The exciting news about changes to the Facebook ads manager reports Facebook changes in general -- are they for the better? If Facebook blew up tomorrow, what would she or Jon do? Here are a couple other things we mentioned related to Mari's business: Mari's Business and Beyond Club Get an autographed copy of The New Relationship Marketing for half off Here's where you can find Mari: MariSmith.com Facebook.com/MariSmith Twitter.com/MariSmith P.S. Tabsite sponsored this episode, which means you can get 33% off of one year of any membership for their product to create contests and deal