Podcast For Profit And Authority W/ Gene Monterastelli

Listening to a well produced podcast can be deceptive because the structure is so effective as to be invisible. Putting together an effective podcast you can be proud of takes more than just speaking into a microphone with authority. It is important to structure your show in such a way that even new listeners can get the most out of it without feeling lost. This week I talk about the value of having a consistent show structure and what you need to include regardless of the type of podcast you are producing. If you haven't had the chance to download the guide Is Podcasting Right For You? , you should do it now. (It includes a complete list of all the software and hardware I use for this podcast.) If you are ready to podcast but don't want to do it alone, join us in the Podcast For Profit And Authority Academy. Subscribe to this podcast in iTunes | Stitcher | RSS

Creating a new podcast is not something you will be able to do perfectly right off the bat. It will require a lot of learning. Depending on how much experience you already have, you might need to learn how to speak into a microphone with confidence and how to conduct interviews. Even after you have mastered these skills you’ll need to find out what form and rhythm are best for your show. One of the ways to figure this out is to record a pilot episode (or three). This week we talk about what a pilot is, its value, and how to get the most out of the pilot process. If you haven't had the chance to download the guide Is Podcasting Right For You? , you should do it now. (It includes a complete list of all the software and hardware I use for this podcast.) If you are ready to podcast but don't want to do it alone, join us in the Podcast For Profit And Authority Academy. Subscribe to this podcast in iTunes | Stitcher | RSS

No single step in creating and publishing a podcast is overly complicated. The key is making sure you don't skip any steps and that each one is done in the right order. The way to manage this is to create a documented workflow covering the entire process. This week I talk about how to create the four workflows you need to document to maximise your efficiency. If you haven't had the chance to download the guide Is Podcasting Right For You? , you should do it now. (It includes a complete list of all the software and hardware I use for this podcast.) If you are ready to podcast but don't want to do it alone, join us in the Podcast For Profit And Authority Academy. Subscribe to this podcast in iTunes | Stitcher | RSS

In last week's podcast we talked about the value of doing interviews in your podcast and how to get guests. Today I share with you how I do my interviews. If you follow these easy steps before the interview and during the interview you are going to help your guest feel comfortable, help them to present themselves in the best possible way, and provide useful content for your audience. With a little practice and the right preparation before interview you will produce great content. If you haven't had the chance to download the guide Is Podcasting Right For You? , you should do it now. (It includes a complete list of all the software and hardware I use for this podcast.) If you are ready to podcast but don't want to do it alone, join us in the Podcast For Profit And Authority Academy. Subscribe to this podcast in iTunes | Stitcher | RSS

Last week we talked about the different types of shows that you can produce. One of my favorite types of podcasts to do is an interview podcast. Today I share with you why I think interview podcasts are so valuable and the steps I take to get guests to say yes to being on my show. If you haven't had the chance to download the guide Is Podcasting Right For You? , you should do it now. (It includes a complete list of all the software and hardware I use for this podcast.) If you are ready to podcast but don't want to do it alone, join us in the Podcast For Profit And Authority Academy. Subscribe to this podcast in iTunes | Stitcher | RSS

Picking the type of show that you are going to record is no small matter, not set in stone. This week we talk about the pros and cons of each type of show with examples of each. If you haven't had the chance to download the guide Is Podcasting Right For You? , you should do it now. (It includes a complete list of all the software and hardware I use for this podcast.) If you are ready to podcast but don't want to do it alone, join us in the Podcast For Profit And Authority Academy. Subscribe to this podcast in iTunes | Stitcher | RSS

When we work on our business we are thinking in terms of return on investment. Having realistic goals is important whenever we start something new. This week we talk about what podcasting success looks like and how long will it take. If you haven't had the chance to download the guide Is Podcasting Right For You? , you should do it now. (It includes a complete list of all the software and hardware I use for this podcast.) If you are ready to podcast but don't want to do it alone, join us in the Podcast For Profit And Authority Academy. Subscribe to this podcast in iTunes | Stitcher | RSS

Without being crass, business is about sales. Yes, we need to provide useful products and services that we believe in in an ethical way. But we do have to think about sales. Today we talk about how podcasting can fit into your sales strategy and what sells best. If you haven't had the chance to download the guide Is Podcasting Right For You? , you should do it now. (It includes a complete list of all the software and hardware I use for this podcast.) If you are ready to podcast but don't want to do it alone, join us in the Podcast For Profit And Authority Academy. Subscribe to this podcast in iTunes | Stitcher | RSS

When you start to podcast (or even if you have been podcasting for a long time) it is easy to get caught up in download numbers. Having metrics to track how we are doing is great, but they are only one way to judge our success. This week I talk about what download numbers really mean and the types of measurements that are more important than download numbers. If you haven't had the chance to download the guide Is Podcasting Right For You? , you should do it now. (It includes a complete list of all the software and hardware I use for this podcast.) If you are ready to podcast but don't want to do it alone, join us in the Podcast For Profit And Authority Academy. Subscribe to this podcast in iTunes | Stitcher | RSS

One of the main reasons we start a podcast in a business setting is to create trust with our audience. An important factor in creating that level of trust is showing up in a consistent predictable way. Consistency isn't just about when we show, but also about how we show up. This week we talk about how be consistent in timing and quality of content. If you follow these simple steps it will help your relationship with your audience.

When I started my private practice I spent a lot of time making sure I was really good at my craft AND I spent a lot of time trying to let the marketplace know that I was really good at my craft. My bio included all the training I had completed. My website was filled with as many testimonials as I could get. My sales copy talked about all the advanced tools and techniques I used with my clients. All of that information is fine and good, but it isn't what is most important. At least it is not what is most important when it comes to marketing your business. Your audience’s problems are more important than your training, your skill or your reputation. You audience might care about you, but they care about their problems more. This week we talk about the importance of putting the needs of your audience first, how this will help you to grow your business, and how to do it a way that you maintain a healthy balance in your life.

Get your copy of Is Podcasting Right For You? One of the reasons we don't start new things is because in the beginning we usually aren't very good at them. I don't know about you, but I hate feeling incompetent. I hate struggling. I hate feeling lost. When that happens I don't take action. As you prepare to start your own podcast it can feel overwhelming, which in turn can lead to a lack of action because you just want to get it right. The good news is that in the beginning the only people who will be paying attention are the people who already love you. I know that sounds counterintuitive but it is really the best thing that can happen to you and your podcast. This week we talk about why it is a good thing to fail struggle in obscurity and how you can use that to your advantage to improve. If you haven't had the chance to download the guide Is Podcasting Right For You, you should do it now. (It includes a complete list of all the software and hardware I use for this podcast.) If you are ready to podcast but

The question I receive the most from new podcasters is: "What type of microphone should I use?" I understand why this is the first question. It is the most visible part of the recording process and more than likely it is the thing you know the least about. A good microphone is important. (You can find a complete list of all the software and hardware I use at the end of this guide . But that IS NOT the most important question. In many ways it is a distraction from the more important questions you should be asking. Today's episode covers what you should be thinking about before you add a microphone to your shopping list and it will make all the difference to your success. If you haven't had the chance to download the guide Is Podcasting Right For You?, you should do it now. (It includes a complete list of all the software and hardware I use for this podcast.) If you are ready to podcast but don't want to do it alone join us in the Podcast For Profit And Authority Academy. Subscribe to this podcast in iTunes |

Everywhere you turn right now someone is talking about podcasting. As the enthusiasm for podcasting grows it is the perfect time to investigate if podcasting it right for you and your business. Today we talk about the 14 reasons why you should consider podcasting. If you haven't had the chance to download the guide Is Podcasting Right For You?, you should do it now. (It include a complete of all the software and hardware I use for this podcast.) If you are ready to podcast but don't want to do it alone join us in the Podcast For Profit And Authority Academy. Subscribe to this podcast in iTunes | Stitcher | RSS

Because of this I have always listened to audio books and lots of talk radio. Whenever I travel for work I fill my iPod with audios books, teleclasses, and podcasts. Not only does it pass the time but I have learned a lot! In 2007 I started playing around with doing my own podcast. After experimenting with the form for 14 months I launched a podcast for my business. This is that story. I share what I was thinking when I started, what mistakes I made along the way, and why it has been an amazing choice for my business. Many of the benefits from my podcast exceeded my expectations and some of the positive outcomes were benefits I couldn't have predicted. If you haven't had the chance to download the guide If you haven't had the chance to download the guide Is Podcasting Right For You, you should do it now. (It include a complete of all the software and hardware I use for this podcast.) If you are ready to podcast but don't want to do it alone join us in the Podcast For Profit And Authority Academy.

Get your free 14 question guide to see if podcasting is right for you Welcome to the show. Each week we will share with you the infromation you need to be successful with podcasting for your business. There are 3 types of shows: Instruction on how to use podcasting Interviews with those who are using podcasting to grow their business All the news from the podcasting space that will help you take advantage of the changine trend Send your question to gene@podcastforprofitandauthority.com