Columbia Ideas At Work
- Autor: Vários
- Narrador: Vários
- Editor: Podcast
- Duración: 1:06:55
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Sinopsis
Columbia Ideas at Work is a bridge between business research and practice, offering key insights from Columbia Business Schools faculty in a format that is easily accessible to busy executives.
Episodios
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Nachum Sicherman on the "Ostrich Effect"
14/01/2016 Duración: 01minOn Bloomberg Radio, Professor Nachum Sicherman discusses his research on the “ostrich effect:” the tendency of investors to avoid looking at their portfolios when markets are down.
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Katherine Phillips — Get Along or Get to Work?
17/12/2013 Duración: 02minProfessor Katherine Phillips discusses her recent findings that diverse teams focus less on getting along and more on getting to work, and the implications for organizations. Read the full story here.
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Eric Johnson: Choosing Health — and Wealth
29/10/2013 Duración: 04minProfessor Eric Johnson discusses how better choice architecture could help Americans make wiser choices on the new Affordable Care Act insurance exchanges.
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Geoffrey Heal: Uncertainty, Risk, and Climate Change
24/07/2013 Duración: 17minProfessor Geoffrey Heal discusses how new approaches to risk assessment in the face of climate change can help decision makers negotiate the uncertain future. Read more: http://www4.gsb.columbia.edu/ideasatwork/feature/7233822
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Oded Netzer: Text Mining Social Media for Consumer Insights
19/06/2013 Duración: 15minProfessor Oded Netzer discusses how the emerging science of text mining is helping marketers measure their impact — and the surprising insights the field may offer the healthcare industry.
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Marcelo Olivares: Data Transforms Operations Research
24/04/2013 Duración: 02minProfessor Marcelo Olivares discusses how a flood of data is changing the way that researchers help businesses fine-tune their operations and increase efficiency.
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Ilyana Kuziemko: Studying Inequality in America
27/03/2013 Duración: 02minProfessor Ilyana Kuziemko discusses how questions raised by the 2010 mid-term elections spurred her latest study about people’s aversion to last place. Read the Columbia Ideas at Work article: http://bit.ly/kuziemko
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Urooj Khan: Accounting and Systemic Risk in Financial Institutions
22/03/2013 Duración: 02minProfessor Urooj Khan discusses the important role of accounting in assessing systemic risk.
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Suresh Sundaresan: Capital, Creditors, and Systemic Risk
22/03/2013 Duración: 03minProfessor Suresh Sundaresan discusses the role of credit and creditors in the financial crisis, and the significance of his research in exploring the roots of systemic risk. Read the Columbia Ideas at Work article: http://bit.ly/sundaresan
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Leonard Lee: When Shopper Marketing Backfires
27/02/2013 Duración: 03minProfessor Leonard Lee discusses how shopper marketing tools can sometimes motivate consumers to spend less — rather than more. Read the research brief: http://bit.ly/lee-ideas
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Brett Gordon: Political Advertising and the Electoral College
25/10/2012 Duración: 04minProfessor Brett Gordon discusses how the elimination of the electoral college could shift spending on political advertising during presidential campaigns — and how that could impact election results. Read the story: http://bit.ly/brett-gordon
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Daniel Ames: Decision Making and Negotiation
20/09/2012 Duración: 03minProfessor Daniel Ames discusses Columbia Business School’s Decision Making and Negotiation Cross-Disciplinary Area, and why the best decision makers and dealmakers aren’t mere problem solvers. Read the story: http://bit.ly/ames-ideas
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Eric Johnson: Behavioral Economics and Time Preference
20/09/2012 Duración: 03minProfessor Eric Johnson explains time preferences and present bias, and how these behavioral phenomena affect the choices we make. Read the story: http://bit.ly/first-in-trouble