Columbia Ideas at Work is a bridge between business research and practice, offering key insights from Columbia Business Schools faculty in a format that is easily accessible to busy executives.
Nachum Sicherman on the "Ostrich Effect"14/01/2016 Duración: 01min
On Bloomberg Radio, Professor Nachum Sicherman discusses his research on the “ostrich effect:” the tendency of investors to avoid looking at their portfolios when markets are down.
Katherine Phillips — Get Along or Get to Work?17/12/2013 Duración: 02min
Professor Katherine Phillips discusses her recent findings that diverse teams focus less on getting along and more on getting to work, and the implications for organizations. Read the full story here.
Eric Johnson: Choosing Health — and Wealth29/10/2013 Duración: 04min
Professor Eric Johnson discusses how better choice architecture could help Americans make wiser choices on the new Affordable Care Act insurance exchanges.
Geoffrey Heal: Uncertainty, Risk, and Climate Change24/07/2013 Duración: 17min
Professor Geoffrey Heal discusses how new approaches to risk assessment in the face of climate change can help decision makers negotiate the uncertain future. Read more: http://www4.gsb.columbia.edu/ideasatwork/feature/7233822
Oded Netzer: Text Mining Social Media for Consumer Insights19/06/2013 Duración: 15min
Professor Oded Netzer discusses how the emerging science of text mining is helping marketers measure their impact — and the surprising insights the field may offer the healthcare industry.
Marcelo Olivares: Data Transforms Operations Research24/04/2013 Duración: 02min
Professor Marcelo Olivares discusses how a flood of data is changing the way that researchers help businesses fine-tune their operations and increase efficiency.
Ilyana Kuziemko: Studying Inequality in America27/03/2013 Duración: 02min
Professor Ilyana Kuziemko discusses how questions raised by the 2010 mid-term elections spurred her latest study about people’s aversion to last place. Read the Columbia Ideas at Work article: http://bit.ly/kuziemko
Urooj Khan: Accounting and Systemic Risk in Financial Institutions22/03/2013 Duración: 02min
Professor Urooj Khan discusses the important role of accounting in assessing systemic risk.
Suresh Sundaresan: Capital, Creditors, and Systemic Risk22/03/2013 Duración: 03min
Professor Suresh Sundaresan discusses the role of credit and creditors in the financial crisis, and the significance of his research in exploring the roots of systemic risk. Read the Columbia Ideas at Work article: http://bit.ly/sundaresan
Leonard Lee: When Shopper Marketing Backfires27/02/2013 Duración: 03min
Professor Leonard Lee discusses how shopper marketing tools can sometimes motivate consumers to spend less — rather than more. Read the research brief: http://bit.ly/lee-ideas
Brett Gordon: Political Advertising and the Electoral College25/10/2012 Duración: 04min
Professor Brett Gordon discusses how the elimination of the electoral college could shift spending on political advertising during presidential campaigns — and how that could impact election results. Read the story: http://bit.ly/brett-gordon
Daniel Ames: Decision Making and Negotiation20/09/2012 Duración: 03min
Professor Daniel Ames discusses Columbia Business School’s Decision Making and Negotiation Cross-Disciplinary Area, and why the best decision makers and dealmakers aren’t mere problem solvers. Read the story: http://bit.ly/ames-ideas
Eric Johnson: Behavioral Economics and Time Preference20/09/2012 Duración: 03min
Professor Eric Johnson explains time preferences and present bias, and how these behavioral phenomena affect the choices we make. Read the story: http://bit.ly/first-in-trouble