Opt-in! A Marketing And Sales Podcast

Sinopsis

Welcome to the OPT-IN! podcast. Each week we talk with industry influencers and dig into the marketing and sales strategies that have made their businesses successful.

Episodios

  • Content Marketing Mistakes to Avoid Like the Plague

    Content Marketing Mistakes to Avoid Like the Plague

    21/07/2016 Duración: 32min

    Today we’re sitting down with Joanna Weibe to talk about the content marketing mistakes you need to avoid like the plague. Joanna is the founder of Copy Hackers—a service that helps startups accelerate their growth through content marketing. They promise to help make your your content more persuasive, believable and usable, it says so right on their website ;) On this episode of the Opt-In! podcast, you’ll learn: Why good content marketing can’t be cheap or easy The dangers of using words like kick-ass and mofo to make youself standout Some tips on weaving your sales pitch inside of your content without looking shady If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com 

  • Listen First - The Art of Hiring the Best Sales People Possible

    Listen First - The Art of Hiring the Best Sales People Possible

    14/07/2016 Duración: 33min

    Today we’re sitting down with Andy Paul to talk about the secrets to hiring the best salespeople to take your business to the next level. We’ll talk about what a good first sales hire looks like for most companies, the best questions to ask a potential sales hire in an interview, and the resources you can use to make hiring a salesperson easy. If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com 

  • All Aboard the Live Video Hype Train

    All Aboard the Live Video Hype Train

    30/06/2016 Duración: 32min

    Today we’re sitting down with Alessandra Colaci to talk about the rise of live video platforms like Facebook Live and Twitter’s Periscope. We’ll talk about why live video could be a compelling addition to you digital marketing strategy, what it takes to make yourself interesting to an audience, and some live video pioneers you should be taking notes from. If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com 

  • Are Kitten YouTube Videos the Secret to Time Management?

    Are Kitten YouTube Videos the Secret to Time Management?

    08/06/2016 Duración: 22min

    Today we’re sitting down with Nick Raithel  to talk about something I struggle with Every. Single. Day. Time management. We’ll talk about the secrets to managing your time effectively, what tools you should be leveraging to make time management easier, and why browsing YouTube clips of kittens may actually be a good thing to do during your work day. If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com

  • Leveraging Empirical Content Marketing to Accelerate Sales

    Leveraging Empirical Content Marketing to Accelerate Sales

    18/05/2016 Duración: 28min

    Today we’re sitting down with Alessandra Colaci to talk about the rise of live video platforms like Facebook Live and Twitter’s Periscope. We’ll talk about why live video could be a compelling addition to you digital marketing strategy, what it takes to make yourself interesting to an audience, and some live video pioneers you should be taking notes from. If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com 

  • What to Do When Your Market Changes Quickly

    What to Do When Your Market Changes Quickly

    04/05/2016 Duración: 30min

    Dave Balter, founding CEO of companies like BzzAgent and Smarterer, sits down with us to talk about what marketers need to do when their market changes quickly. We’ll also chat about the value of word of mouth marketing in 2016, why top 5 lists are important, and what it’s like to manage a team that grows to over a hundred employees in just a couple of years. If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com 

  • Google Secrets to Dominating Your Mobile App Advertising

    Google Secrets to Dominating Your Mobile App Advertising

    27/04/2016 Duración: 28min

    Max Ade, Team Lead on Google's Mobile App User Acquisition team, sits down with us to talk about the secrets to mastering your mobile app advertising. We’ll chat about when businesses should start thinking about building a mobile app to increase customer engagement, the tools that are vital to measuring app performance, and common mistakes to avoid when you're advertising your mobile app for the first time. If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com 

  • Startup L. Jackson on Why Vanity Metrics Suck

    Startup L. Jackson on Why Vanity Metrics Suck

    20/04/2016 Duración: 30min

    Parker Thompson, aka Startup L. Jackson, sits down with us to talk about the meteoric rise of Twitter's most popular startup parody account.  We’ll cover what it was like to be the man behind the mask, why vanity metrics can be hurtful to your business, and how 500 Startups founder Dave McClure lost his title as the most profane motherf*$@er on Twitter.  If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com 

  • Secrets to Hiring a Digital Advertising Agency

    Secrets to Hiring a Digital Advertising Agency

    13/04/2016 Duración: 23min

    Margaret Lawrence, ex-Google Chief of Staff, sits down with us to discuss the secrets to hiring a rockstar digital advertising agency.  We’ll cover  what to look for when hiring an agency for the first time, and why hiring an agency doesn't mean you get to stop paying attention to your performance metrics. If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com 

  • Why Every Business Should Have a Podcast

    Why Every Business Should Have a Podcast

    06/04/2016 Duración: 31min

    Allison Behringer, host of the smash-hit podcast The Intern, sits down with us to discuss why ever business should use podcasting to engage their customers.  We’ll cover what you need to know when launching your first podcast, how to measure success, and the best ways to hack your way into the iTunes new and noteworthy section. If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com 

  • How the Internet is Training the Next Generation of CMOs

    How the Internet is Training the Next Generation of CMOs

    23/03/2016 Duración: 33min

    Trevor Lynn, CMO at Social Tables, sits down to talk with us about how the internet is training the next generation of technology CMOs.  We'll also cover using company culture as a marketing tool, and how to adapt your marketing strategy when you company begins to grow. If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com

  • Hiten Shah on Batman, Robin, and the Success of Kissmetrics

    Hiten Shah on Batman, Robin, and the Success of Kissmetrics

    16/03/2016 Duración: 31min

    Hiten Shah, founder of Crazy Egg, Kissmetrics, and Quick Sprout, sits down with us to discuss how content marketing has played a role in the success of his companies. We’ll also talk about how to create meaningful content that resonates with your customers, what marketers need about using Snapchat, and why Batman and Robin exemplify the perfect co-founder duo.  If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com 

  • Why Your Facebook Ads Strategy Isn’t Working

    Why Your Facebook Ads Strategy Isn’t Working

    16/03/2016 Duración: 22min

    Soso Sazesh, founder of Growth Pilots, sits down with us to discuss why so many businesses fail when it comes to building out a Facebook Ads strategy.  Soso has helped companies like Wordpress, Intuit, and Kissmetrics grow their customer-base through paid acquisition channels. We’ll talk about the differences between Facebook and Google AdWords, why ad fatigue is a real thing, and the hidden gems in Facebook Ads that will take your business to the next level. If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com

  • SEMrush on Building Relationships to Catapult Your Content Marketing Strategy

    SEMrush on Building Relationships to Catapult Your Content Marketing Strategy

    16/03/2016 Duración: 20min

    Tara Clapper, blog editor at SEMrush, sits down with us to talk about building relationships to catapult your content marketing strategy.  We also cover where content marketers can go to find their audience, how to capture that audience once it’s found, and what new tools marketers can leverage to build those helpful relationships online.  If you like this episode and are listening on iTunes, make sure to subscribe for weekly updates! Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com

  • What College Parties Can Teach You About Marketing

    What College Parties Can Teach You About Marketing

    11/03/2016 Duración: 26min

    Kyle York, Chief Strategy Officer at Dyn, sits down with us to talk about how he led Dyn's marketing and sales efforts to millions of dollars in revenue, hundreds of employees, and a $38 million Series A round of funding. We'll also talk about some of the benefits of building a tech company in New Hampshire, and what college parties can teach you about marketing and sales.    If you like this episode and are listening on iTunes, make sure you subscribe for weekly updates!    Big thanks to the team at AdHawk for making this possible. AdHawk is the digital advertising assistant you've always wanted. Learn more at www.tryadhawk.com

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