Video Business Accelerator Podcast

Do you know why you're doing what you're doing? The power of purpose is similar to the energy of light magnified by a magnifying glass. The more control you have over who you work with, the more fulfilling your business life will be.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Today... Den talks to tax expert Blake Jenkins. Blake is the senior account manager at Count Out Loud - an accounting firm that serves the film, media, and creative sectors. If you're a video freelancer or owner of a video production company, this could very well be the most profitable episode you ever hear.Here's a sneak peek at what you'll hear:Why paying more tax is a good thing. - 0:45Why Tax accountants shake their heads and roll their eyes when small business owners spend money to save on tax. - 2:203 critical questions to ask before making a business purchase. (Spending your business dollars without knowing the answer to these three things is almost like throwing your money off a cliff. - 3:00)A dopey thing many business owners do when seeking tax advice. - 3:30The dunderhead's guide to managing your tax. - 4:00A sneaky (and 100% legal) way to reduce your tax bill that probably 95% 0f business owners aren't taking advantage of. - 4:10The laymen's guide to understanding the

Do you have any objectives that you think are too difficult to accomplish? Listen up and discover how a helping hand can help you achieve your goals more quickly.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Today... Den breaks down a very sophisticated (and powerful) marketing concept - making it caveman simple to understand and implement.Here's a sneak peek at what you'll hear:Legendary copywriter Eugene Schwartz's ingenious marketing insight that even some pro marketers don't know, much less understand it. - 1:00The dumb mistake almost every business owner makes when creating their sales and marketing messages. This blunder is committed before they even write or speak a single word. - 1:30A certain segment of a market that needs very little information to decide whether to hire your service or not. These people are the very best people to market to. - 3:10A quickie idiot's guide to writing effective sales and marketing messages. - 5:20Obnoxiously good marketing advice for turning skeptical prospects into eager clients with hearts full of trust. - 6:00Why building an email list is a complete no-brainer. If you're not building an email list of interested prospects, then you're

Today, I'm going to discuss how well subscription video packages work. Listen to this episode to learn how to avoid the pitfalls you may encounter along the way.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Today...Den talks about one of the most exciting, glamorous, and thrilling topics you could ever imagine. What is this amazing topic? It's this: strategic business planning. Huh? You think that intro is full of hyperbole? Okay, I don't blame you for thinking that, but I would hold off judgment if I were you. Trust me, if you haven't heard Den talk about strategic business planning before, you, my friend, are in for a real treat.You see, the information in this episode has the potential to turn around struggling businesses and help successful businesses as much as double, triple, or even quadruple their business profits.But first...Here's a sneak peek at what you'll hear:How to use an ordinary notepad to increase the odds of you achieving your business goals. - 3:00A completely counterintuitive business planning strategy for overworked business owners. - 4:10A dumb mistake even highly intelligent business owners make when strategizing and planning. - 7:00Proof that business planning is

Do you know what you're worth, or do you always doubt yourself? When you can tell people what you charge without hesitating, it shows you're completely aware of your worth. It indicates you recognize your value and respect yourself enough to ask for it.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Today...Den slides his jab about all things business scaling and leadership. Den believes the two go hand in hand when it comes to scaling a business, and... on this topic, Den knows whereof he speaks.Here's a sneak peek at what you'll hear:"I wanna grow my business but I don't want to have any ----- !" Can you guess how that sentence ends? Listen in at 1:20 to find out. (Barely a week goes by where Den doesn't hear this gripe come out a video freelancer's big yap.)What's more rare? (A ) A video freelancer who's successfully scaled his business as a one-man-operator, or (B) rocking horse shit?  Answer: A  (Hear about this at 2:25)A "9-letter word" starting with "A" that's perhaps the most misunderstood and little-used business practice today. (HINT: Gary Vee talks about this business practice almost ad nauseam, and rightly so.  - 5:00)Why hiring workers from countries such as the Philippines or India is a win/win. - 6:10Insider outsourcing

Today...Den gives a mini crash course in creating rock-solid and reliable-as-the-sunrise business systems. If you want to know about proven and battle-tested business systems that make businesses more efficient, more stress-free, and more profitable, then click on that play button.But first…Here's a sneak peek at what you'll hear:The little-talked-about reason why most video freelancer's business numbers rarely ever increase or decrease more than 10 percent each year. - 2:15The case for making yourself less relevant and less visible in your business. - 3:00When exactly to start thinking about creating systems for your freelance videography business. Is there really a right time and a wrong time? (You bet! Listen up at 3:10)The “S&D” secret to business freedom and profitability. (No, this does not stand for "sales and distribution" or even "search and destroy". - 4:15)The “7-letter word” that is the very backbone of every successful business. - 5:00Den's "smooth

Are you planning to consistently grow this month? Goals are effective because they direct attention to attaining desired outcomes. Continue to build your business by listening to this episode.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Today...Den interviews Jaimee Maree who is the founder of Savvy Copy - a direct response copywriting agency. Ah, so what? Here's the so what: If you want to know how to turn your website visitors into paying clients, then listen closely to this episode, because Jaimee reveals nitty-gritty details on how to do just that.Here's a sneak peek at what you'll hear:What the hell is copywriting? ... and why you should care. - 3:00Why probably 99% of video freelancers who write their own website copy are “penny-wise but pound-foolish”. - 5:25The backasswards thinking of business owners who write their own website copy. - 6:00You know your product better than anyone else, so... you should write your own website copy, right? (Not so fast, Tiger. Listen, there is a reason why the most successful video production companies in the world outsource their copywriting, and it ain't because they're too busy. Full story at 7:45)The “logical fallacy” of business owners who think they should write their ow

When you're overwhelmed, it's difficult to function. Listen in for some advice on how to deal with and reduce the sense of being overwhelmed.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Today...Den has Andrew Fowler in the studio. If you don’t know already, Mr. Fowler is the founder of Lux Films which is a UK-based video production company whose bread and butter is filming live events. But COVID hit and now making good money in live events is now like nailing jello to the wall, right? WRONG! In fact, Andrew's video business has doubled since COVID hit. How did he do it?Well, listen to this episode and Andrew will tell you exactly how he did it.Here's a sneak peek at what you'll hear:Why the number “1” is the most dangerous number in business. - 4:30A special way of using your tongue to get clients. (Nothing kinky here... just a clever way of getting new business that almost any video freelancer could start doing immediately. That's right, if you can string together 5 to 7-word sentences, you can use this clever marketing strategy. - 6:00The case for posting content on LinkedIn. - 6:20Proof that implementation is King. - 7:30A little talked about benefit of joining a busin

Ben Amos returns to this episode to help us better grasp the relevance of video strategy in your business. Listen in and glean some valuable information from this episode.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Today, you'll hear the story of how a pasty white kid from Scotland made his way to Australia's magical Sunshine Coast with nothing but a few bucks to his name and a dream of making an impact in the video production industry. That's right. Today, Den Lennie tells his story. You'll hear about Den's good times, bad times, and shenanigans that happened along the way.Here's a sneak peek at what you'll hear:Two obvious things (that most people stubbornly refuse to do) Den did to get work as a young buck. - 1:45Landing a job at the BBC is difficult and only those who have connections, a good reputation, and the right degrees get in, right? (Mostly. But sometimes they make an exception. Like they did for Den. Hear the details at 3:00)Den's Clint Eastwood story.  - 4:00Was Den a "romantic sap" back in the day? Hear this tale at 4:40 and YOU decide.The high profile (and very disturbing) news story Den covered while working as a TV crew member for JMTV. - 6:30How Den im

Do you have a system in place for following up with leads? Listen to this podcast to understand why it's critical to follow up with existing clients in a persistent but not obnoxious manner.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Today, Den gives a crash course in sales, marketing, and the all-important (but severely underutilized) sales follow-up. This is quite possibly the most sales-inducing, profit-making episode Den has even done.Here's a sneak peek at what you'll hear:The knuckle-dragging mindset many video freelancers have about selling. Most video freelancers couldn't sell a life jacket to a drowning man, much less sell a prospective client on hiring their services. And, it's almost entirely because of this screwed up mindset described at 0:35A little-talked about reason why people struggle with sales. (And, no... this has nothing to do with lacking sales skills. - 1:20)A business statistic almost nobody tracks, but doing so can potentially help boost your business's sales. - 2:30A special type of business software (used by the retail, financial, hotel, and banking industries) that helps drive a business's profitability. (Two benefits: (1) this ingenious app can be used in almost any industry, and

Are you happy with the work you're doing? You should keep track of the activities you perform on a regular basis to reach your business objectives. In this episode, you'll get some amazing ideas!Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Today, Den gives a mini crash course in online marketing and gives plenty of battle-tested tips and tricks that video freelancers can implement immediately.Here's a sneak peek at what you'll hear:Why "thinking big" can screw up your entire marketing campaign. - 1:10When focusing on video "production" can hurt your freelance business. - 1:45The only REAL way to bulletproof your business from the pandemic and other business-killing threats that are lurking around the corner. - 2:15Why business owners should studying farming before marketing their business. I know this sounds strange, but all will make sense when you hear Den at 2:40A “2-second mindset tweak” that can potentially help all your marketing efforts a hundredfold. - 3:05Why most video production websites are about as useless as a pedal-powered wheelchair.A head-smackingly simple (and potentially very profitable) thing to put on your website's homepage that even experienced video production companies don't do. -

Do you create effective systems? A perfect quote template can make a huge difference in your business. It helps you to focus on building your business rather than paperwork!Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/