Video Business Accelerator Podcast

Dear listener,Den interviews Ben Baldwin who is the founder of Chuffed Productions, long-time client, member of Den's VBA, and all-round top bloke. If you're in the video production industry, then listening to this is very likely to make you money.Here's a sneak peek at what you'll hear:Why bad actors would be better off behind the camera than in front of one. - 2:15Ben rattles off a laundry list of presenting jobs he had before launching his own business. - 4:00How Ben bluffed his way into the video production industry. - 6:30Why you should shake more hands if you want to go further in business. - 7:00A clever thing Ben did as a video freelancer that helped him scale his business later on. (Best part: anyone video freelancer can do this immediately. - 9:45Ben debunks a common videographer myth that is holding backing many videographers from scaling up their business. - 10:00ATTENTION videographers: beware of the “editing trap”. - 11:00The “5-letter word” that's considered a dirty wor

How would you know if your efforts are being directed in the right direction? The majority of businesses are driving blind and have no idea that this is having a significant impact on their operations. After listening to this episode, start tracking your cash flow.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

 Have you ever turned a boring job into something remarkable? There are tons of ways that you can do it effortlessly.  And keep in mind that the amount of money you can make in film and television is mitigated by the type of work you do.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Save 10 minutes every single day for a year. Plan and set your intentions for the day, week, quarter, and year. Get up early and meditate. Implement a thinking time. Follow these simple steps to help you become more strategic and focused in achieving your goals.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Cash flow management is critical for all businesses. To protect your company's growth, it's more important than ever to avoid cash flow issues and safeguard your money. Listen to this episode for some sound advice on how to protect your cash flow.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Have you ever thought about the life you truly desire? You can have whatever you want in life; you just need to be crystal clear about what success looks like to you. Listen up to this episode and learn how a vision board can help you make that a reality.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Have you got a solid strategic plan in place now? Have you got a strategic number that you want to hit? As a business owner, your number one priority should be business development and having a systemized process in scaling your business. In this way, you can continually focus on growth, sales, and furthering relationships with existing clients.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Reset your marketing every year to ensure you're doing the right things to get the right results. The key is implementation. Go for quality over quantity. Just follow the process and guaranteed results are coming your way.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Planning is the key to business growth. Use the lessons learned and achievements made and turn them into an equation. Create strategic priorities for the year ahead to grow your business with less work and effort than the previous year. No amount of strategy is going to matter than focus.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Dear listener, a well-rested Den Lennie delivers, and delivers BIG in this must- hear episode. If you're wanting to be sitting pretty at the end of 2022, then you'll want to hear this episode. Den gets down to the nitty-gritty on what it really takes to explode your video production business's profits in 2022 and beyond.Here's a sneak peek at what you'll hear:A damn near perfect description of success and what it takes to get it. (This is what goal achievement and achieving success in any field really looks like. - 0:50)The "Micro Stack" success secret. (Look at any high achiever or titan of industry and you can bet dollars to donuts they're using this secret. - 1:15)Dastardly Den's wicked good “5-point game plan” for taking ideas from your head (where else?) to execution. (Bonus: not only does this 5-step game plan help you take action, but it helps you sort out the good ideas from the bad. - 4:00)When being an action taker can be a bad thing. - 5:00Advice to vide

Dear listener, in this episode, Den gets down-n-dirty and gives a heartfelt lesson that can truly set you up for 2022. What else? Well, Den reveals the 3 biggest lessons that came out of 2021...plus... gives people in the video production industry a seminar's worth of marketing and business lessons.Here's a sneak peek at what you'll hear:The single most powerful (and misunderstood) marketing principle in all of marketingdom. (Luckily for you, dear listen, Den not only understands this powerful marketing principle but has taught it to several of his video coaching clients who have gone on to double, triple, and even quadruple their business, thanks largely to implementing this exact marketing principle. - 1:00A powerful surprise benefit of niching down nobody talks about. - 2:20Den gleefully shatters a myth about niche marketing. - 4:00A certain type of client acquisition that begets client acquisition. - 4:45An ingenious way to use the 80/20 principle in your marketing that can potentially put

Dear listener,Don't be fooled by Den's chill vibe on this episode. In this episode, Den drops more gems than a one-armed gem miner. If you're a videographer or in the video production industry, you'd be nuts not to hear this, especially if you're about to make a big business decision. Alright...Here's a sneak peek at what you'll hear:A mini-seminar on how to get out of a funk. (This is straight from a tough-as-nails woman who crossed the Atlantic ocean in a rowboat. - 3:00)Advice on how to make big life changes from one of the world's most successful comedians. (This comedian used to be a marketing exec at the oil company Shell. Well anyway, one fine day he decided to quit and become a comedian. So... he did! - 5:45)A foolproof way to lose your joy. (Naturally, everyone avoids a killjoy because we want to keep our joy, however... most people unwittingly have their joy stolen by doing this one thing mentioned at 6:40)3 questions to ask before making any big life decision

Wealth is not just about money. It is about time, money, and freedom. Wealth creates a greater purpose in your business journey. Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Dear listener,There are two types of videographers who should listen to this episode: (1) those who feel under pressure and can hear the wolves at their door, and (2) those who are sittin' pretty but want to take their business to even higher levels of success. Here's a sneak peek at what you'll hear:A “2-minute marketing trick” any videographer can use in the month of November to help keep business rolling in the door during the notoriously quiet months of December and January. – 1:30The one & only time having a lean period in business is a good thing. - 3:00Is Cold outreach in December a good idea or bad idea? (Hear Den's thoughts at 3:20)The REAL reason most video production owners' Decembers and Januarys are leaner months. (And, what you can do about it. - 5:20)How to appreciate your current business situation when you're not enjoying your current business situation. (Hear this simple but powerful mind trick at 6:30)The surprisingly simple "Environment" secret f

Are you innovating within your business? It costs way more to acquire a new customer than it does to retain an existing one. So, think about how you can improve and engage your clients on a deeper level so they won't leave you. Businesses that fail to innovate, die.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Dear listener,Is all this talk about "purpose over profit" just fluffy sentiment... or... could it be the secret to great profits? If you're in the video production industry and the above question interests you... well, what are you waiting for?Oh, you wanna know a little more about this episode? That’s fair enough. Alright…Here's a sneak peek at what you'll hear:Why value-driven businesses attract new clients like bees to honey while most profit-driven businesses have to hunt down new business like hungry wolves. - 1:00How focusing LESS on money can make your business MORE of it! - 1:20The videographer's guide to creating a winning culture in their business. (Building a team that's motivated, energized, and happy is as harder than Chinese algebra, but the advice Den gives starting at 2:25  is sure to help.)How having a value-based business can make dealing with your clients an absolute pleasure. - 2:50How having a profit-first based business can be one of the quickest ways

Onboard the client properly. Communicate the proposed timeline but also articulate the delays that might have an impact later on. Talk about how you like to communicate including what the milestones are. To help clients understand, ensure you have clear communication, a clear process, and a clear system.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Dear listener, Everybody has business goals but not everyone achieves them. Why is it that some do and some don't? There are plenty of reasons, but one major reason (perhaps the biggest) is revealed in this episode.Here's a sneak peek at what you'll hear:The single biggest bottleneck in your business, or anyone's business for that matter. (HINT: you can find this bottleneck in any bathroom. Just walk up to the sink, and lookup. - 1:05)A quick crash course in the 5-stages of business. (And... how knowing this can help you make smarter and more profitable business decisions - 2:00A nincompoop reason to stop advertising. (I'm sure you wouldn't stop marketing your video business for this reason, but if you have... you should get out your crayons and write down the advice given at 2:40)A shockingly good business maxim you should tattoo somewhere on your body or at least on your office wall. - 2:50Advice for video freelancers who aren't sure how to price their services. - 4:10A to

It's about discussing business growth and expansion from different perspectives on the benefits of one over the other. It's bringing together like-minded people to add more perspective and value to solving problems. This is the power of a mastermind.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Dear listener, you're in for a real treat. Why? Here’s why: Den interviews a grizzled veteran in the video production industry, namely, Chris Schwager. Mr. Schwager generously shares many secrets of the trade he's picked over 20 plus years in the trenches.But first……here's a sneak peek at what you'll hear:Being ahead of the curve in business is always a good thing, right? (Nope! Not always. Sometimes it can backfire as it did for Chris in 2019. Hear Chris tell this rough story at 5:50)Proof that “assumption” is the mother of all screw-ups, especially in a business context. - 8:40Hear the #1 secret to sales at 11:08.  (This may sound ridiculously simple when you first hear this, but this is where the magic happens. Selling becomes child's play when you start doing this.)The “6-word sales” secret you should tattoo on your body. - 16:59 - exact enough?The videographer's dilemma: to edit or not to edit? (Sometimes it can be far more profitable not to edit. Hear one such time at 18:10