Video Business Accelerator Podcast

Are you looking for high-paying corporate video clients?If so, you're in luck.In today's episode, Den shares three simple strategies to help you find the best-paying clients.So whether you're just starting out or you've been in the business for a while, these tips will help you land the best jobs and make more money. Listen up and check out these three simple strategies that you should embrace if you want to attract higher-paying clients this year.Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Want to make your video business as successful as possible in 2023? Here are 5 tips to help keep you on track and avoid overwhelm. It’s time to get excited for a new year and make sure you are prepared for the best year of your business!Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Before we wrap up 2022, Den shares how it has been amazing year for the VBA members.The VBA Elite and Uplevel programs are designed to help you scale your video business to a new level. If you are serious about growing your revenue then you’ll understand that there’s a limit on what you can do alone. If you want to be involved in a group of phenomenal business owners then we would love to talk to you in January! Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

In today’s video, Den discusses how you've gotten this far and what you can do differently next year to accelerate and build a meaningful business. Listen up and start changing your algorithm and watch your results skyrocket!Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Den sits down with Chuckmedia's owner Stu Edgeworth. Mr. Edgeworth is one of those guys many video freelancers like to hate. Why? Because he's one of the few freelancers who's discovered the secret of having his cake and eating it too! Edgeworth runs a successful filmmaking business, has a wife and three kids under five, and still has the time and resources - thanks to his commercial video production business - to create short films, travel the world, and always be around for his family.How's he managed to pull this off?Well, listen to this episode, dear listener.Here's a sneak peek at what you'll hear:Stu Edgeworth’s entire backstory told in two minutes. - 3:00How do you come across as a big successful film company even though you're a one-man band operating out of a tiny garden shed? (Simple: You do what Mr. Lennie did in this exact situation. Hear this “keeping up appearances” story at 6:00)Solid advice for freelancers looking to hire staff. - 10:00Why hiring staff is lik

In today’s  episode, Den shares a great overview of the Video Business Accelerator Mastermind. VBA is a great place to grow, learn and network with other video business owners. Listen in as Den announces how you can join to win one of the five VBA scholarships.Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Here's a sneak peek at what you'll hear:An insider's advice to freelancers who want to become the go-to videographer for ad agencies. (Follow this advice and you can potentially be on speed dial for multiple agencies. - 1:30)An outreach marketing fallacy that keeps video freelancers from picking up new business. (Buying into this fallacy will castrate all your marketing efforts - 2:00)How NOT to do outreach marketing. (If your outreach marketing sounds like the example given at 4:20, then you'll want to change that right quick. Here's how...)A ridiculously simple way (yet overlooked by most people) to get on the radar of producers and directors of big agencies who hire video freelancers. - 5:00Why video freelancers should think more like sleazy car salesmen. - 6:00Key people to approach inside an ad agency if you're a videographer looking for work. - 11:00Den's "how NOT to turn up to a corporate gig" story. (Megadeth were a great '80s metal band but rocking up

In this episode, Den chats to an ex-ad agency employee who got bitten by the entrepreneurial bug, saw a gap in the creative freelance market and filled it! If you're a video freelancer looking for work, then don't miss this episode.Here's a sneak peek at what you'll hear: What Create Crowd is, and... how it's helping videographers make more moolah. - 3:00Attention all video freelancers, graphic designers, photographers, make-up artists, copywriters, and creative thinkers: looking for more work? Great. Here's a new way that can potentially bring you new business quickly and consistently. - 8:00A little-known newsletter every video freelancer should subscribe to immediately. (This is one of those rare newsletters that can truly help you land new, high-quality clients. - 11:00)An insider secret: there’s a little-known database that has cashed-up ad agencies looking to hire video freelancers right now! Here's where to access this database. - 13:00How video freelancers can potent

Here's a sneak peek at what you'll hear:No serious business owner would ever use TikTok to market their business... or would they? - 4:00How TikTok's algorithm is different from other social media platforms, and what that means to content creators. - 5:30Which social media platform can give you a shortcut way to building a big audience? Listen up at 6:00Why lousy content creators should probably avoid TikTok and just stick with the other major social media platforms instead. - 7:00Someone once said, "You can't polish a turd, but you can roll it in glitter."  Sadly, this turd of an approach is used by many business folks when creating their TikTok marketing videos. Here's how to avoid making that same mistake. - 8:50A ridiculously simple way (yet overlooked by most people) to get the right people to watch your content marketing videos on TikTok. - 10:00How to become almost “omnipresent” on social media. (Imagine your marketing videos consistently popping up in front of your m

Dear listener, in this episode, you're going to hear some information that could potentially turn your video production business into one of the most sought-after businesses in your industry. Hyperbole? Don't be too sure. Look, at least hear the first 5-minutes before making up your mind, okay?If you choose to listen...Here's a sneak peek at what you'll hear:Q. Why did the short-sighted videographer fall into the well? A. He couldn't see that well. Sorry, bad joke. Here's a more serious question: Q. Why did the videographer stop posting marketing videos online? A. Because after one week he hadn't landed a new client. Sound familiar? If so, you'll want to hear this... - 4:00An ingenious (and very profitable) thing you can do with all your content marketing videos. (If you've been consistently creating marketing videos to promote your video services, but you're not doing what's mentioned at 3:40, then you've leaving piles of money on the table.)The REA

Here's a sneak peek of what you'll hear:What's the secret to unbreakable, unshakable, and unrelenting self-confidence? (If you know the secret, please, let us know. Until then, we'll offer this humble piece of advice (straight from Grant's mouth) that may help you boost your self-confidence a few notches. - 2:10)The "Men's Shed" aspect of Den Lennie's VBA (a coaching program for serious videographers). - 4:00The nervous salesman's guide to selling with great aplomb. (This is how Grant went from being shy, introverted, and nervous when talking with prospects to being a confident and effective salesperson. If you hate sales or think it's sleazy, listen in at 6:00 and you might change your tune.)LinkedIn marketing secrets nobody told you about. - 8:00The "ASK" marketing method (perfect for LinkedIn) that can sometimes get you an almost embarrassing amount of likes, shares, and comments. (Here's how it works... 8:30)Clever content ideas for vid

Ever wonder what it really takes to go from a video freelancer to a business owner who has a smooth-sailing (and profitable) video production company that works with or without you? If so, you'll love this episode with guest Grant Jamison (cool name, eh?) Den and Grant talk about how to make the transition from freelancer to business owner, plus... there are marketing tips aplenty.But first...Here's a sneak peek at what you'll hear:The curse of the video freelancer, and... how to break it. - 3:00The frustrated videographer's guide to escaping the editing room. (Ever feel like you're living life inside an editing room? Listen, if you suspect your business could be more profitable if you weren't stuck in the editing room all day, you'd be right, Bubba. But how? Well, tune in at 4:30)A dang good business book every video freelancer should read. (This book will help you start thinking like a business owner instead of a freelancer. - 6:30)The yawning gap between “learning” and “e

Here's a sneak peek at what you'll hear:Rock solid advice to filmmakers about CRM software. (Sadly, if you asked most filmmakers what CRM software they're using, they'll stare at you like a dog that's just been shown a card trick. - 2:00)How Gen Y and Z have killed the phone call, and... how this could come back and bite them in the arse, especially when it comes to business. - 5:20Exceedingly dumb mistakes many filmmakers make when would-be clients contact them. Den talks about the two biggest mistakes at 6:45Den and Adam give the thumbs up to this particular CRM software. - 6:55A quickie crash course in Customer Relationship Management. - 9:00How to (ethically and 100% legally) spy on all your website visitors. And, how to use this “intel” to help turn these leads into happy paying clients. - 10:00A ridiculously easy (and very effective) conversion strategy that probably less than 1 in 1,000 filmmakers are using. (If you want to get an easy leg up on your competition, simply start d

In this episode, Den sits down with Adam Forgione, the founder of New York-based PennyLane Productions. Adam's one of those rare film production guys who's cracked the code to "working ON your business" instead of "working IN your business."Here's a sneak peek at what you'll hear:Adam's "3 Blocks" approach to running a video production business. (This approach will help video guys run their business instead of their business running them. In other words, it will give you the basic blueprint to avoid having a "tail-wagging dog" business. - 1:30)Why the average video freelancer almost needs to have a brain lobotomy to overcome their hang-ups with sales and marketing. - 6:20How to set and achieve your business goals without feeling like a one-eyed cat watching two mouse holes. (Here's Adam's methodology for doing just that... - 7:30)A “quick and dirty” guide to social media marketing. (Hear about Adam's social media marketing strateg

Part two of Matt SmolenHere's a sneak peek at what you'll hear:Imagine running a successful film production business where you're totally off the tools to the point where you don't even go on shoots. Wouldn't that be nice? (Well, that's Matt's situation now, thanks to Den's VBA coaching program which helped Matt put systems and procedures in place so Matt can work on... well... hear it from Matt himself at 2:00)Matt's clever litmus test knowing which clients to take on and which ones to pass on. Taking on the wrong client can be a nightmare. (It's simply not worth the trouble, no matter how good the money is. Here's how Matt guards himself against nightmare clients. - 3:00)Why you're already sitting on your next bunch of new business. (That's right. There is new business sitting right under your nose. This no-brainer (yet overlooked by most people) way to pick up new clients is revealed at 5:00)The marketing noob's guide to online lead gene

Dear listener,In this episode, Den gets his guest, filmmaker, and founder of Balloon Tree Productions, Matt Smolen, to really let his hair down and give up many of his business secrets. If you want proven strategies and methods for running a smooth, efficient, and systems-based video production business, then you’ll probably like this one… a LOT! Here's a sneak peek at what you'll hear:A stupid obvious way (yet hardly anyone does) to avoid burnout in business. If you feel like you're working harder than a cat trying to bury a turd on a marble floor and you're under more stress than John Goodman's office chair, then listen in at 3:35 and hear how Matt overcame this feeling of overwhelm. (Not only has it helped him feel more in control and less stressed, but it also made his video production business more fun and more profitable.)The secret to getting your hired-help or employees to (1) truly give a damn about your video business (2) work hard to impress you, and (3) willingly strain th

Dear listener,Here's part two of the Chris Skarrat.Here's a sneak peek at what you'll hear:The video freelancer's guide to going from freelancer to business owner. - 1:56Why you should master the art of failing. This totally counterintuitive business approach (used by Jeff Bezos when building Amazon) can help any video freelancer fast-track their transition from a one-man-band to a business owner leading an effective team. - 2:15The case for outsourcing the editing of your videos. - 4:25An "easier said than done” 3-step method for creating a business that operates with or without you. - 5:00The Homo sapiens' great folly when thinking about time frames. (And, how to use this piece of knowledge to become far more productive, consistent, and strategic. - 5:40)The “3 Bs” (beer, buddies, and business) of Den Lennie’s' Video Business Accelerator program. (Business is hard enough at the best of times and doing it alone can make it even tougher. But... that's the way it is, so…

Dear listener,Den interviews the man behind one of London's thriving film production companies - The Cleveland Agency. Den, as always, gets his guest to spill the beans so his slavishly loyal listeners get to hear how Chris built his successful video production business from the ground up. Plus, Chris tells how he battled, overcome, and sometimes sidestepped his way to success.Here's a sneak peek at what you'll hear:If you're wondering, “What's a good niche or market for your video production business?... then listen to the one mentioned at 3:40. (Not only is this a fun and exciting niche, but it's almost recession-proof, too.)The Chinese have a strange phrase for good luck: dog shit luck. Well, what do you call it when someone has dog-shit-luck that suddenly turns to just dog shit? (Who knows? But that's exactly what happened to Chris's video production business a few years back. Hear this gut-wrenching tale at 4:00)Chris's caveman simple (but profound) statement

In today's episode, I’m excited to share that we've launched a brand new free business community that makes it easy for video businesses to find support and grow. Join us today to learn from the best in your industry and build your business together.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Procrastination is one of the greatest enemies of productivity. Here's how to stop procrastinating, once and for all. This is the only guide you'll ever need to get rid of your procrastination and start doing what you're supposed to.Connect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/