Video Business Accelerator Podcast

Hey, it's Den, back at it again! I'm breaking down how to transition a client from a one-off project into a long-term partnership this time. I'll share some insider tips from an actual conversation with a client where we discussed establishing a retainer or monthly partner package deal. You'll learn how to price your services correctly, maintain control of the project, and understand the benefits of a monthly relationship with a client.I also discussed a real-world case where a client wanted to repurpose existing footage for new video content and how I handled that. You'll get an insight into a simple client retainer tracker and how to keep track of hours worked, prices, and remaining hours.But that's not all! I also talk about asking the right questions to understand your client's needs, the importance of being present in sales conversations, and establishing trust with your clients.Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more

Hey, it's Den, back at it again! I'm breaking down how to transition a client from a one-off project into a long-term partnership this time. I'll share some insider tips from an actual conversation with a client where we discussed establishing a retainer or monthly partner package deal. You'll learn how to price your services correctly, maintain control of the project, and understand the benefits of a monthly relationship with a client.I also discussed a real-world case where a client wanted to repurpose existing footage for new video content and how I handled that. You'll get an insight into a simple client retainer tracker and how to keep track of hours worked, prices, and remaining hours.But that's not all! I also talk about asking the right questions to understand your client's needs, the importance of being present in sales conversations, and establishing trust with your clients.Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more

This episode shares some of my fave marketing strategies for video business owners looking to improve their lead flow.   I'm a huge fan of organic marketing and believe LinkedIn is a goldmine for connecting with potential clients without costing you a dime, just a bit of your time.My advice? Get on LinkedIn and make 20 new connections each day. Stick with it and don't lose momentum. To back up what I'm saying, I've got some real-life success stories from my clients who've been doing just this and landing some super awesome projects.The key here is to play it cool and not jump straight into selling. Instead, build some solid connections first. We even have some neat follow-up scripts we give to our paid clients to make things a bit easier.You might be thinking, "This sounds slow." And yeah, it can take a while - anywhere from 3 to 9 months. But trust me, the results are so worth it!Another cool trick I discuss is 'niching down'. This basically means becoming the go-

In a slowing economy, it's essential to identify and capitalize on opportunities within your marketplace. In today’s episode, we’ll explore strategies to not only survive but thrive during challenging economic times. We'll dive into understanding market sentiments and leveraging them to your advantage when engaging with clients. Learn how to stand out from the competition and uncover where the real opportunities lie and seize them with confidence.Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

The topic of rates is often avoided in our industry, with many filmmakers reluctant to share what they charge. But by sharing this information, we can better understand the market, help each other make informed decisions about our own rates, and collectively work towards a more transparent industry.The survey consists of questions about your editing system, rates for a day of editing, rates for shooting without kit, and rates for gear usage. We're also keen to learn about the kind of camera gear you're using and how much you've spent on camera gear and accessories over the past three years. Finally, we're interested in understanding your average monthly revenue generated from your video business.You that you can participate in this survey anonymously if you wish. Please click on this Link to take the 90 second survey - https://denlennie.typeform.com/Videorates2023Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.

If you want to recession-proof your video business, there are some key industries you should be focusing on because it's not all doom and glooms out there. In today's episode, I'm gonna look at seven industries. That  are gonna thrive during an economic downturn. So your business, in turn can thrive and actually do better in a recession than perhaps you might think.Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Struggling to charge what you're worth for your videography skills confidently? In this episode, we'll explore the powerful concept of price anchoring, and teach you step-by-step how to use it to your advantage. Discover the secrets of setting the right prices, creating perceived value, and negotiating with clients like a pro. Don't undervalue yourself anymore – it's time to take charge and transform your business!

Money is a hard thing to talk about but it's the root of the quality of the work you'll deliver. Charge too little and you'll resent the work and the client...It's such an awkward conversation for creatives.Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

In today's episode, we'll be sharing insider secrets and strategies that top videographers use to create exceptional value for their clients and stand out in this competitive industry.Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

In this economy, videographers need to be creative and resourceful to stay afloat. In today’s episode, Den offers some advice on how to make the most of your business in a slow economy.Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Do you ever get bored being a videographer? In my own career, I've had many moments when I've been on a shoot, and I've just gone, I'm bored. This is not exciting to me. It's not stimulating me. What am I doing? And I've considered a couple of times completely changing careers, and I wanna talk about that today. Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Videographers. It would be best to stop making these mistakes when pricing your jobs. If you're a videographer struggling to get clients or get paid what you're worth, there's a very good chance you need to correct some things in how you price your jobs. You're probably not charging fully for everything you're actually delivering.In this episode, I will show you the biggest mistakes videographers make when pricing out their jobs.Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

In today’s episode, Den will show you how to 2X your income as a videographer. You will learn practical tips, strategies and techniques that will help you increase your earnings and achieve financial stability. Whether you're just starting out or have been in the business for a while, this will provide the tools you need to reach your financial goals.Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

As a videographer, you may be tempted to focus on the creative side of things and leave the business to someone else. But if you want your business to be profitable, you must understand the basics of marketing and sales. In this video, Den talks about why the business side of videography is so important and offer some tips for making your business more successful.Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

In today’s episode, I want to discuss why charging by the hour doesn't work for videographers and what you can do to make more money.Many people in our industry charge by the hour, but I've found that it's not the best way to make money.In this episode, I will talk about why that is and what you can do to make more money as a videographer.Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Wow, can you believe it? We've made it to the 300th episode of "How to Scale a Video Business" podcast! I couldn't have done it without all of you listeners who have been with me since Episode 1. Thank you for your continued support and trust.I’m excited to share with you some updates on what's going on in the video business right now.  If you want to learn more about scaling a video business, then you need to check out my YouTube channel at https://www.youtube.com/@videobusinessaccelerator and this podcast.With 300 episodes, I have a treasure trove of knowledge and experience that I'm eager to share with you.I want to give a shoutout to all the listeners who have helped make this podcast a success and to all my clients who trust us to help them grow their business. It really is a huge honor and we're very proud of the work we do with our clients. Here's to another 300 episodes and beyond!Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie

Today, I'm going to talk about getting more done and managing your time more effectively as a Videographer. We all have the same 24 hours in a day, but why do some people seem super effective and manage their time well, and you struggle to get things done?Why do some people get so much done in a day and sometimes feel overwhelmed, like you can't get what you had planned to do? Today, I'm gonna show you how to get more done with some productivity hacks and tips and tricks I've picked up and implemented in my video business that will help you get more done in less time.Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

Today, I want to share my journey over the last 13 years running a video production business and the highs and lows, pitfalls, and lessons. I've learned how to run a video company that makes money and allows you the life you choose.In this episode, I'll share my experiences, lessons learned, and insider tips to help you take your video company to the next level. From navigating ups and downs to key takeaways, I've distilled my journey into valuable insights for you. So, grab a cup of coffee and get ready to learn how to run a profitable video business. Let's dive in!Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

In today's episode, we'll dive into the power of niching for videographers. Whether you're just starting out or looking to take your business to the next level, understanding the importance of niching is crucial to your success.We'll discuss how narrowing down your focus can help you stand out in a crowded market, attract higher-paying clients, and ultimately grow your business. From finding your niche to leveraging it to your advantage, this video will provide a starter guide for videographers looking to take their craft to the next level.You should check out this video if you want to increase your income. We'll show you how to find your niche and how to niche down the best opportunities for you. By niching down, you'll be able to focus your marketing efforts on the most profitable opportunities, maximising your chances of success!Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/

In today's episode, we're going to discuss 5 ways that you can fail in your video business. Listen to this episode to learn how to avoid these common mistakes and master the art of growing your video business!If you're looking to build a successful video business, you need to pay attention to these 5 ways to fail. By following these tips, you'll be on the path to success!Support the showConnect with Den on LinkedIn https://www.linkedin.com/in/denlennie/Get more great resources over at https://www.denlennie.com/