Online Marketing For Doctors Podcast

Most doctors and surgeons spend their entire careers stuck in the Technician role — diagnosing, treating, operating, and “doing the work”… with little time to actually build the clinic they dream about. In this episode, you’ll learn:

 Are you tired of answering the same questions at every consultation? Do you find that prospective patients “go away to think about it” and never return? In this episode of the OMD TV & Podcast Show, Huyen reveals why the secret to faster conversions isn’t pushing harder—it’s educating smarter. You’ll learn how high‑quality, pre‑consultation education turns curious browsers into confident bookers using video explainers, FAQs and compelling testimonials. What You’ll Learn Why Pre‑Consult Education Matters: Discover how 70 % of patients make their decision before ever contacting your clinic—and how filling that knowledge gap can dramatically increase bookings. Creating Engaging Video Explainers: Tips for producing 2–5 minute videos that walk viewers through your most popular procedures, answer top questions and showcase behind‑the‑scenes footage. Building a Robust FAQ Library: Learn how to organise and update answers to your most common questions, improve your SEO and help patients self‑qualify. Leve

Most clinics think the only way to get more patients is by spending more on ads. But here’s the truth: you don’t need a bigger ad budget to grow — you just need to convert more of the enquiries you’re already getting. In this episode, I’ll show you exactly how clinics are using AI to: ✅ Respond instantly to new patient enquiries (day or night) ✅ Follow up consistently with every lead until they book ✅ Personalise conversations to handle objections and nurture patients ✅ Reduce missed opportunities from after-hours calls and social media messages ✅ Fill the appointment book without hiring more staff or spending more on ads

 In this episode of the OMD TV & Podcast Show, Huyen explores why patients often choose a competitor over your practice—even when your services are comparable. You’ll discover practical ways to stop blending into the crowd and start becoming the obvious choice by defining your unique value and enhancing the patient experience. What You’ll Learn The Danger of Commoditisation: How identical websites and messaging make practices indistinguishable—and why patients default to price or convenience when they can’t see a difference. The Power of Patient Feedback: Why surveying current, past and even lost patients uncovers the real reasons people choose (or don’t choose) you. Riches in the Niches: How defining a specific target market allows you to tailor amenities, scheduling and communication to meet their exact needs. Positioning the Physician: A simple one‑page graphic that highlights your credentials, experience and expertise to build instant trust with prospective patients. Differentiating Through E

Competition is fierce, patient expectations are rising and marketing costs are climbing. In this episode of the OMD TV & Podcast Show, Huyen shares four pivotal shifts that will help your clinic thrive in 2026 without resorting to discounts or burning money on ads. She also introduces a bonus strategy on leveraging AI to transform how you attract and convert patients. What You’ll Learn Shift #1 – Patient‑Centric vs. Money‑Centric: Why a “patients for life” mindset creates loyalty, repeat business and referrals that shield you from competitors. Shift #2 – Command Premium Pricing: How moving away from discounts and adopting premium pricing attracts high‑value clients who happily pay for quality and rave about your services. Shift #3 – Use the Secret Weapon: The power of a loyalty or rewards program to encourage repeat visits, referrals, reviews and social shares from your existing patients. Shift #4 – Retention Is the New Patient Attraction: Why it costs 7–12× more to attract a new patient than to ke

Clinics are losing patients every single day, not because of price, but because of slow response times. Here’s the reality: 42% of patients expect a reply within 1 hour. If you don’t respond within 5 minutes, the chances of conversion drop by almost 80%. More than 60% of patients research clinics after hours, when most reception desks are closed. The good news? Artificial Intelligence is changing this completely. In this episode,we reveal how clinics are using AI to: ✅ Respond instantly to calls, enquiries, and social messages — 24/7 ✅ Automate follow-ups so no lead ever slips through the cracks ✅ Increase booking rates by up to 300% without hiring extra staff ✅ Cut no-shows and improve patient satisfaction with AI confirmations and reminders ✅ Free up staff to focus on care while AI handles repetitive tasks

Did you know that over half of Fortune 500 companies from 2003 no longer exist today? And that 75% of businesses fail within 10 years? The difference between those that vanish and those that thrive? Innovation. In this episode, Huyen dives into the single most important thing your clinic needs to keep doing to ensure sustainable success over the next decade. You’ll hear real-world examples (like Nokia, Kodak, and Blockbuster), practical strategies to start innovating immediately, and low-cost ways to stand out in a competitive healthcare market. ✅ Learn how to: Identify and improve the weakest areas of your clinic—quarter by quarter Leverage AI and automation to improve patient follow-up and booking rates Boost trust with stronger before/after visuals and testimonial videos Build systems that nurture patient relationships and generate referrals Attract top talent by innovating your workplace culture Use a CRM to track marketing ROI and streamline your growth

Many clinics deliver exceptional patient care, yet still struggle to attract new patients. Why? Because patients can’t “see” your value unless your brand communicates it clearly. In this episode, Beyond Your Logo: How to Become the ‘Only’ Choice in Your Niche With Your Brand, we sit down with Graeme Gladman, Founder of BrandQuest, to explore how a well-defined brand story becomes your most powerful patient-acquisition tool. Graeme brings more than 30 years of expertise in brand strategy, creative direction, and marketing leadership, having developed brand stories for over 200 businesses. Today, he explains why so many medical practices unintentionally blend into the “same, same, same” online landscape and what it takes to stand out in a meaningful and strategic way. In this episode, Graeme shares insights on: Why most medical clinic brands look and sound identical • The critical difference between branding and marketing • How patients actually choose their medical practice • Why your ‘WHY Story’ creates

Have you ever wondered why some patients disappear after their first visit, while others become loyal advocates, booking regularly, referring friends, and engaging with your practice for years? In this episode of OMD TV & Podcast, Huyen Truong uncovers the real reason patients stay—or leave—and what you can do to keep them coming back. In this episode, you'll discover: ✅ Why focusing on retention (not just acquisition) can 2x–3x your clinic’s revenue ✅ The emotional triggers behind patient loyalty—and how to use them ✅ The simple systems top-performing clinics use to boost repeat bookings and referrals ✅ Huyen’s personal experience as a patient—and what it revealed how critical the first time patient experience is  ✅ A loyalty system you can model (no discounting required!) ✅ How just a 15% increase in repeat visits can add over $200K to your bottom line  

Think your clinic has a lead problem? Think again. In this high-impact episode, we reveal why most clinics are leaking revenue, not because they lack enquiries, but because they fail to convert those leads into consultations—and ultimately surgeries. Join Huyen Truong, Search Marketing Director at Online Marketing for Doctors, as she unpacks the proven strategies that have helped clinics worldwide dramatically improve their consult conversion rates without increasing their ad spend. In this episode, you’ll learn: ✅ Why your patient coordinator could be the secret to unlocking more bookings ✅ The tools and systems that help teams follow up faster and smarter ✅ What to say (and not say) when handling pricing objections ✅ Creative ways to add value without discounting your services ✅ How to turn procrastinators and negotiators into happy, paying patients ✅ The power of pre-consult education and how YouTube can warm up leads 10x faster than Instagram ✅ How to use texting to fill last-minute openings and dr

Ever feel like your clinic is missing out on enquiries that should’ve turned into bookings? In our latest podcast episode, we sit down with Wouter Slettenhaar, VP of Sales at Crisalix and CEO of ChatPatient, to talk about how AI Patient Coordinators are transforming the way clinics convert leads into loyal patients.   Wouter shares real-world insights on: How AI Patient Coordinators work (and save clinics time & money) The two key success factors for high-converting chat interactions The top 3 questions patients ask before booking How to handle the “How much does it cost?” question effectively Whether charging for consultations helps or hurts bookings Actionable strategies to improve lead-to-patient conversion using smart automation If you’re running a busy clinic and want to convert more enquiries without adding more staff, this is a must-listen!

What if you could grow your clinic's income by 20% this quarter—without spending a cent on new ads or finding more patients? In this episode of Online Marketing For Doctors TV & Podcast, Huyen Truong (Search Marketing Director at OMD) shares 3 proven strategies that helped real clinics increase revenue fast—by working smarter with the resources they already have.

Are your form-fill leads slipping through the cracks? In this episode of Online Marketing For Doctors TV & Podcast, we reveal a simple but powerful fix that can increase your consultation conversion rate by over 300%—without spending more on ads. It all comes down to Speed to Lead.   Most clinics don’t have a response problem… They have a response time problem.

Most clinics don’t lose leads because they don’t have enough; they lose them because they don’t follow up fast enough. In this episode of Online Marketing For Doctors TV and Podcast, we’re diving into one of the most critical pieces of your clinic’s patient acquisition strategy: follow-up. ⏱️ Did you know responding to leads within 5 minutes makes you 21x more likely to convert them? Yet 44% of businesses give up after just one follow-up. If your bookings are stagnating, your follow-up process could be the reason.  

Are you spending more on ads but not seeing a rise in patient bookings? You might be losing leads, not leads lacking. In this episode of Online Marketing For Doctors TV and Podcast, we reveal three easy-to-implement strategies that help you book more patients—without increasing your advertising budget.

If your clinic can’t run without you… do you actually own a business—or just a very demanding job? In this episode of Online Marketing For Doctors TV and Podcast, we explore the unglamorous but powerful truth behind every scalable clinic: systems and SOPs.

If your clinic can’t run without you — do you really own a business, or just a stressful job? In this episode of Online Marketing For Doctors TV & Podcast, we reveal why SOPs (Standard Operating Procedures) are the unsexy yet essential ingredient for creating a scalable, sellable and hands-free practice.

Are you still thinking of your team as family? In today’s competitive market, that mindset could be costing you more than you realise. In this powerful episode of Online Marketing For Doctors TV & Podcast, we reveal why building a team of A-Players is essential to scaling your clinic and avoiding costly bottlenecks.

Think the secret to selling more is about being louder or luckier? Think again. In this episode of Online Marketing For Doctors TV & Podcast, we break down how the world’s greatest salesman, Joe Girard, sold 13,001 cars — one at a time — and how you can use the same system to build trust, nurture leads, and grow your clinic.  

Are your landing pages missing the mark when it comes to nurturing patient leads? The secret to skyrocketing your conversion rates could lie in how you nurture, not sell. In this episode of Online Marketing For Doctors TV and Podcast, we uncover how legendary sales techniques can be applied to your clinic’s digital marketing — helping you turn more website visitors into long-term patients.