Leverage Lifestyle Podcast

Growth Never Happens Inside Your Comfort Zone – with Katrina Jones Over the last five years, Katrina Jones has built a multi-million-pound property business and now devotes herself to educating others in the rent-to-rent HMO strategy in particular.  Katrina has built her success by constantly learning, adopting a unique mindset, coaching others, and most importantly, by using the power of leverage to achieve her goals in not just business, but life.  Join Catherine and Katrina for this special episode, delving into the many shared insights and the vast array of knowledge they’ve both accumulated through their remarkably similar journeys. KEY TAKEAWAYS Upon returning from a successful, but an overwhelmingly full-time career in Australia, Katrina decided to begin a new path in property, specifically Rent-To-Rent HMO, and devoted herself to learning the many strategies involved. After founding Kendall Bailey, an entirely Rent-To-Rent business, she suddenly discovered that she was again working an overwhelm

It’s been a year now since the launch of our Leveraged lifestyle podcast so thank you for all of your support, it’s been amazing!  We will be holding a special event for the 1st year anniversary. This is an event being held for you as a thank you from us. Get in touch and suggest what kind of thing you would like to see there! For example, let me know of any guests that you may want to see.  This episode is all about saying a huge thank you to all of the people who help me live a leveraged lifestyle, I wouldn’t be able to do what I do without you. KEY TAKEAWAYS I use other people to do the jobs that I don’t have time for and they are usually better at doing them than me. I thought I loved booking holidays but it became a bit of a long winded process. So I got in touch with Laura Wright from travel councillors who took this off of my hands and has done an amazing job. Laura’s made booking my holidays simple and easy as well as choosing the best places to go. So thank you to Laura and anyone who’s helpin

In this episode, Catherine shares her experience of having 2 children under 2 and running multiple businesses. Many entrepreneurs are in this position and Catherine has put together practical advice that can be implemented immediately for anyone seeking a work, life and family balance. The focus is on really thinking about your ‘why’, time restraints and gaining balance. Entrepreneurs stop being employees in order to achieve a better balance so listen in and find out how to move closer to yours.   KEY TAKEAWAYS Getting the balance right is important whatever position you are in and these tips will ensure you are creating the necessary balance between your business, family and personal life. Aim to keep  business and family time separate Be present when you are with family and make sure you are not distracted. It's important that when you are with your family they are the centre of your focus. Time does fly Time goes quickly and it is precious. Remember to enjoy the journey and process along the way.

In this very special episode, The Leveraged Lifestyle Podcast meets The Property Nomads to mix it up and share their wealth of knowledge with each other’s audiences! Catherine is joined by Rob Smallbone, avid traveller, property investor, entrepreneur, and fellow podcast evangelist for anyone looking to make the leap into a leveraged lifestyle through investment and determination. Both Catherine and Rob are fierce proponents of shaping their own destinies, and have each settled upon different strategies in order to ensure that they and those they love can enjoy the lives they choose. Listen now as they both share the stories of their personal journeys, as well as practical and heartfelt advice on how you can do the same. KEY TAKEAWAYS Rob spent much of his formative years on the road, making his way from country to country, ultimately visiting forty-five on his way to finding himself. When he returned from his travels, he determined to change his life for the better, and found a business of his own rathe

Catherine brings us the latest in her mini-series about the vital role a VA can have in developing and maintaining a successful and consistent presence across social media platforms. In this episode, Catherine explains the tasks a VA can undertake for you across YouTube. If you listen to this podcast and follow the advice you will be able to increase your followers and build an effective social media presence increasing your reach and engagement with your target audience. Listen in and get started now! KEY TAKEAWAYS Your VA can;   Upload and publish videos, creating and categorising a playlist enabling you to use YouTube as a base for your video marketing campaigns. They can make sure your tutorials, information videos, your discussions and product adverts are managed and visitors to your channel are  tracked Answer enquiries and messages. If you are consistently creating content its vital that you are responding to queries and messages. Moderate YouTube comments, A VA can reply and answer questi

This continues the mini-series providing advice on how you can further your engagement and reach across different social media platforms. This episode focuses on how to effectively leverage LinkedIn. Many people feel they do not do social media well and this mini-series offers practical advice so that you can have a regular sustainable presence across social media  platforms – a necessity for any business today.   KEY TAKEAWAYS LinkedIn is sometimes considered the professional version of Facebook. It has a capability that enables users to reach multiple people and for posts to gain a wider reach. I am increasingly using LinkedIn to find out more about people’s business profile’ It is a socially active platform where business people are connecting with other business people and customers. You can advertise but the cost is higher than other platforms such as Facebook. People on LinkedIn will, on average, have a higher net worth, You can post various types of content including longer form content such

‘Social media and networking were the two things that helped us move forward quickly in a short amount of time’ In this fascinating podcast, Catherine is in conversation with Chris Taylor, originally a property investor who has successfully used social media to build credibility and develop his serviced accommodation business in 2018. This has led to a move into helping others increase their engagement on Instagram. Listen in to find out more and get started today. KEY TAKEAWAYS Is having a social media presence vital in business today? Visibility equals credibility and applies both online and offline for any successful business. We attended all the network meetings we could to build our brand. We were also able to meet and form relationships with thousands of people online. Speed is everything and being online you can reach lots of different people instantly. With Instagram, because of the content and value, you are sharing people will come to you and your business. You can use Instagram as a cent

This episode continues the mini-series about how you can leverage your VA successfully to undertake tasks across social media platforms. Catherine provides invaluable information and advice on how you can effectively gain more reach and followers on Twitter by using your VA to manage and post content consistently.  Tune in to find out more.   KEY TAKEAWAYS Twitter can be a great tool for you and your business to find the people who have a problem that you can solve. Twitter can be viewed as social commentary platform but with the right tweets and engagement, you can use it effectively to gain new customers, retain your current customers and promote your business for free. Your VA can effectively manage your Twitter feed and build it up as an effective tool for your business. With Twitter, it is vital that you are posting continuously throughout the day. This can be achieved through your VA using scheduling software and posting in real time. A VA can do this for you by repurposing content to make it r

In this special episode, Catherine talks to her business partner, and husband, Stephen Turner. Stephen’s beginnings were in finance, but as their property business began to grow, Stephen took more of an active role and is now the Operations Director. As the co-founder of the business, Stephen has a wealth of valuable insights to share, from everything to staff morale and working environments, to the best tips for dealing with tax. Join this very special conversation, and learn how Stephen and Catherine built their rapidly expanding property business, and see if any of the lessons they learned can be applied to your business. KEY TAKEAWAYS Both Catherine and Stephen are always open to new opportunities and grab them whenever they present themselves. But they also realise the value in making sure that the right systems are in place to allow them to deal with these opportunities.  It’s very important to have the right team working for you. This allows you the freedom to leverage a business like SA manageme

‘It has the ability to connect you with a vast number of potential customers and clients’ In this episode of the mini-series, Catherine focuses on how a Virtual Assistant can help you build your presence, brand and influence across Facebook and other social media platforms. Facebook is the world’s largest and best targeted digital platform, it is a key place to have your content, listen in now to find out how using a VA can help you build and achieve presence and influence across this platform.   KEY TAKEAWAYS Facebook is currently the world’s largest social media platform boasting nearly 2 billion monthly active users, having a Facebook presence is a must for any business. It's important to get as much content out there as possible, a VA  can create new content using a strategy set by you or curate content from other platforms and effectively manage all published content including images and videos. Having lots of different content in lots of different formats makes it possible for your VA to tak

Growing your brand, influence and followers may sometimes seem like a daunting task, but maybe the tools are already in your hand. By leveraging the content that you are already creating, by repurposing it across multiple platforms, we can supercharge our existing output, and grow our brand in the process by reaching new audiences, clients and customers. In this episode, part of a new mini-series, Catherine shares the fundamentals of making sure your content flows through as many channels as possible. KEY TAKEAWAYS People don’t simply engage with one type of social media. By making sure that we are on as many different platforms as possible, we can ensure that our brand, that our message, will reach the maximum number of prospective followers. Logo and branding is essential, and will act as your watermark across every social platform. Filming your content opens up new avenues of user interaction. A blog can easily become a vlog, from which a YouTube channel or video podcast can be established. Plus the

The Power of Unity, Mentors and Leverage for the Entrepreneur  ‘If you are not happy in what you are doing and feel you’ve got something inside you about wanting to have your own business then go and do it’  Catherine Turner and Jay Dhillon are in conversation discussing their entrepreneurial journeys and experience as mentors in this engaging episode.  They share a passion for mentoring and giving back, helping the next generation of entrepreneurs to achieve their dreams.  Listen in and be inspired to take action and begin your entrepreneurial journey.     KEY TAKEAWAYS  The importance of Leveraging  Learning to leverage is a lifestyle and being able to do it effectively is beneficial to your mental health.  A lot of people don’t leverage in the right way or understand what leveraging is. It's important to leverage and systemise in the right way to gain the most impact.  Leveraging your lifestyle to make memories with your children and family is what is important. These memories are what we have a

In this episode, Catherine Turner who has built both a successful Amazon business and Serviced Accommodation portfolio is in conversation with Peter Jones a long-standing property investor, Chartered Surveyor and author who has also built a successful property portfolio. They discuss how Catherine moved from employee to successful entrepreneur and the importance of being part of a community. This episode provides a candid account of both the successes and challenges that property entrepreneurs face. If you are considering property investment and want to achieve a successfully leveraged lifestyle then you need to listen in now.   KEY TAKEAWAYS How long have you been in property? I began educating myself about property investment at the end of 2011 and I initially began my property journey with a different training company. It provided a great deal of learning for me about what I wanted from a training company and I bought my first buy to let in 2012 What was different about the training at Progressive

If you are in a period of growth, if you are busy firefighting in your business, if you find you are only getting to the urgent tasks then it is time to stop! In today’s episode, Catherine is talking about taking time out to stop and reflect. This time is never wasted and is a chance to reset, reprioritise, re-plan and  stop the burn out happening Listen in for invaluable advice for you and your business.   KEY TAKEAWAYS Taking regular time out to take stock, review the tasks on your list and identify where you and your business are is vital. Speaking it through This can be done with your partner, mentor or someone relevant in your team Going through all the tasks and getting the other person’s perspective is incredibly valuable in moving your business forward. Undertake a ‘brain dump’ It helps you to take charge of the multiple things that need to be done Ask yourself these questions about the tasks on your list Do it yourself – can it only be done by you? Delegate-  can you delegate it to

‘Chasing the shiny penny is not going to bring you a leveraged lifestyle’ In this episode Catherine explores focus – how can you find it and what does it mean? If you want to understand how to develop multiple businesses with focus and following a clear strategy then this podcast is for you, listen in to find out more.   KEY TAKEAWAYS The definition of focus is to follow one course until successful. It’s also key to know when to quit. It's not about following something that doesn’t make you happy. It's about knowing when to review it,  get another opinion and knowing when to quit. A mentor can provide another skilled opinion, an overview to help you understand the bigger picture as this can be challenging when you are immersed in the daily routines and expectations of your business. Your mentor will be someone who has been there and done it. Part of focusing on the business you are in and want is understanding that you cannot compare yourself to anyone else along the way. Compare yourself to yourse

It can be really hard to find those hours to grow and scale your business and it can seem like an impossible task. Listen in to this episode to find out how Catherine does it with invaluable advice and practical steps we can all follow to find the time we need. If you are busy but want to be more productive with the time you have then listening to this podcast is a must.   KEY TAKEAWAYS It can be really hard to find those hours to grow and scale your business, but it is possible to be more productive with the time you do have. The Practical Steps that will Make a Difference I don’t do it all on my own my business partner, our physical and virtual teams and the power team we have around us are all contributing and its vital that you learn to delegate. I get help from family members who provide free support and on those days where I have dedicated time to work I am super productive. I work when others don’t. Where you can find pockets of time that work for you.   Working when others are not,  mean

Are there any ways to reach my leveraged lifestyle sooner?  In this episode, Catherine talks about developing the right mindset needed to take the steps toward a more leveraged lifestyle. Along the way hear about the practical ways Catherine has used herself to aid other entrepreneurs in taking the leap, plus the advice she’s received from her own mentor, Rob Moore.   KEY TAKEAWAYS You can’t do it all. Use the resources you have at your disposal. Remember that your own time is the most valuable, and freeing up more of it will add nothing but value to your business.   There aren’t enough hours in the day to do it all alone. Build an effective network of support by utilising a home-grown team, developing systems or software, and making effective use of Virtual Assistants.   Your business doesn’t have to be perfect before you hand it over No-one likes a mess, but it’s important to remember that you don’t have to invest your own valuable time in making sure things are perfect before you leverage it

  In this episode, Catherine takes us through the practical steps you need to take before you hire a Social Media Virtual Assistant. It's key that your social media presence is consistent and the more you do it the better you get and the bigger the impact for your business. This episode is packed with very special offers, Listen in and find out what they are and how they can help you and your social media presence. KEY TAKEAWAYS Strategy and content As an entrepreneur, you need to be focusing on what you want to put out there and what your personal brand is.   If you want to keep your own voice do it through videos and podcasts through writing your own content.   Strategy and content should be what you or someone at a manager level should be doing  in your business   Be strategic and plan any offers or anniversaries you will want to feature throughout a year. There will be ad hoc things, possibly something linked to current news but it’s important to have a plan.   If you have periods of the

In this episode, Catherine is answering questions about Virtual Assistants. The questions are wide-ranging and are answered in depth, with Catherine providing a wealth of information that Listen in to find out about a very special offer that can provide you with an effective Virtual Assistant to assist you in growing your business. KEY TAKEAWAYS What is a virtual assistant? It is any person who can assist you with any function in your business. They are based virtually, not in your physical office. A virtual assistant can be based anywhere in the world. We specialise in working with VA’s mainly in the Philippines this is because they have good English and great technical skills, high levels of integrity and are good value for money. What does a Virtual Assistant cost?  VA’s work with contracts of engagement. They are working freelance and are not directly employed. We pay a yearly bonus that is based on the achievement of KPI’s and also one-off bonuses related to work completed that is over and ab

Stop comparing yourself to others. In this episode your host, Catherine Turner discusses the simplest that can help you overcome any issues you have comparing yourself and your business to others. Learn how to focus your energy on where you're going to get the best return on your time invested, but also where you will achieve the lifestyle you want. Don't try and do everything to chase those shiny pennies. KEY TAKEAWAYS Don’t compare yourself to others. It’s something we do pretty much every day at times in our personal lives, but definitely in business. Ways and tips and tricks to deal with it. One is everyone has their own journey. Whatever it is you're doing in life, in business, every single person that you see out there on social media, at networking events, whatever it might be, just compare yourself to other businesses that are out there in your niche or area or genre that you're working on, you're always going to compare yourself, the likelihood is they've had a journey that you know nothing a