Leverage Lifestyle Podcast

This continues the mini-series providing advice on how you can further your engagement and reach across different social media platforms. This episode focuses on how to effectively leverage LinkedIn. Many people feel they do not do social media well and this mini-series offers practical advice so that you can have a regular sustainable presence across social media  platforms – a necessity for any business today.   KEY TAKEAWAYS LinkedIn is sometimes considered the professional version of Facebook. It has a capability that enables users to reach multiple people and for posts to gain a wider reach. I am increasingly using LinkedIn to find out more about people’s business profile’ It is a socially active platform where business people are connecting with other business people and customers. You can advertise but the cost is higher than other platforms such as Facebook. People on LinkedIn will, on average, have a higher net worth, You can post various types of content including longer form content such