Selling Av Rave [publications]

We’ve all heard of FAB selling, selling based on Features, Advantages and Benefits. However, selling based on talking points can be boring. In this episode we talk about developing tracks that can make sure your FAB isn’t drab. Think of it as your five-minute sales manager.

sellingav3It’s a great idea to differentiate your products and services when talking to your customers. It works even better though when you don’t get down in the FUD. Listen in to hear the dangers of FUD selling.

Our businesses are centered around technology and our systems are full of parts and pieces. But is that really what people pay for? Listen in to hear Mark’s thoughts.

This episode talks about how pretending you’re the customer can assure proper AV design and demonstrate the value in your proposal. The customer may not always be who you think it is though. Listen below to find out more.