Mumbrellacast

CEO of CHEP Network joins the Mumbrellacast to discuss the agency's new proposition and branding. (01:49) The team then discusses the year ahead in TV ratings following a hotly contested 2021, (13:28) before It's Friday founder and CEO, Pete Bosilkovski joins the discuss his new agency, market conditions for indies and reflections from his past few years leading agencies. (21:33)

In the first Mumbrellacast of 2022, the team looks at Rose Herceg's appointment as president of WPP Australia and New Zealand (2:24), as well as speaking to Nielsen's Steve Whately about brand exposure value during live sports (10.26), and an interview with Zenith Media's Nickie Scriven (21:33).

In the final Mumbrellacast episode for the year, the team looks back at some of the biggest storylines of the year across the media and marketing industry. (3;36) Following the discussion comes an interview with Publicis Groupe ANZ CEO, Michael Rebelo, where he speaks about the French holding group's year, which included client wins, new cultural initiatives, job opportunities stemming from growth, the group's approach to hybrid working and the reality of driving change in the industry. (31:32)

Media plays from Ten ViacomCBS, SCA and Racat Group (03:24) The Australian ad industry is again lagging on its sexist attitudes and behaviour towards women (13:19) Finally, an interview with Mindshare CEO, Katie Rigg-Smith (25:02)

On Monday morning, Mumbrella reported that Seven had reclaimed the title of Australia’s #1 television network, after being beaten out by Nine for two successive years, taking the highest audience share, as well as the best growth of any network, while Nine claimed a win in the key demos. (03:18) The Federal Government announced on Sunday that it would be introducing a bill to target anonymous online trolls and strengthen defamation laws in Australia. The proposed laws would put the onus back on the social media platforms and would require them to collect more information about their users, although it would still be possible for users to be anonymous on the front end of platforms. (13:28) Finally, head of content, Damian Francis speaks to group content director at Medium Rare Content agency, Nick Smith. (21:53)

The Sydney Morning Herald this week retained its spot as Australia’s most read news brand in new total news figures from Roy Morgan. The team did some research into how the metrics are tallied, so accuracy and whether media buyers see Roy Morgan's figures as being a trustworthy guideline for investment. (3:16) Another of the biggest stories of the week centred around a botched interview of singing superstar Adele by Seven’s Matt Doran. It provided another PR challenge for Seven and also provided an insight into how celebrity interviews are negotiated. (15:12) Finally, we interview The Hallway's partner and executive creative director, Simon Lee about the 'Boys Do Cry' campaign that launched this week. (23:27)

Omnicom Media Group appointed OMD managing director, Laura Nice, and OMD chief digital officer, Sian Whitnall as co-CEOs this week, ending several months of industry speculation around who would be replacing Aimee Buchanan who left the agency for GroupM. The big talking is whether or not co-CEOs will work for an agency of OMD's size? (02:57) At the start of the week, SCA released a very brief message announcing that Triple M Breakfast host Lawrence ‘Moonman’ Mooney had departed the show, soon after the departure of Mick Molloy a fortnight ago, with the station then announcing its slate of new ‘Rush Hour’ drive shows locally replacing Molloy. (14:39) Finally, Mumbrella's Olivia Kruimel talks to Flybuys head of digital, Katie James about dealing with more than a third of Australian's data, the challenges of COVID, learnings from the split from Coles and the importance of privacy. (25:02)

Tuesday saw GfK release radio ratings survey seven for 2021, in a round which produced results somewhat similar to the delayed ratings six just over a month ago. The team breaks down the major takeaways, as well as what to expect from the final survey, and the first out of lockdowns for the two markets next month. (03:49). With the end of the year fast approaching, this week has seen a significant amount of brands launching Christmas campaigns in the lead up to post-lockdown festivities Are advertisers tackling this years Christmas ads differently? And how are consumers expected to react as the year closes out? (15:36). Finally, head of content Damian Francis speaks to CarExpert founder and acting CEO, Alborz Fallah, following a recent focus on the automotive media outlet. (23:24).

In this special edition of the Mumbrellacast, Mumbrella editor-at-large and proprietor of Unmade, Tim Burrowes, presents chapter one of his book, Media Unmade. The chapter 'Greg and the Lost Cat' is the first of many to cover the story of Australian media's most disruptive decade, as told by Burrowes.

Early Monday morning, Seven West Media announced that it had entered into a conditional agreement to acquire Prime Media Group, in a deal worth $131.9 million and includes businesses and related assets of Prime. (02:58) Australia again delivered double-digit revenue growth according to the latest SMI figures, with ad spend for September up 15.5% on 2020 numbers. Q3 booking figures were also up 4.6% on 2019 levels. (12:54) Sky News Australia and Alan Jones are set to part ways, with Jones' last show to air tonight. (21:23) Finally, an interview with Omnicom Media Group's CEO Peter Horgan and Foundation's general manager, Liz Wigmore. (24:14)

Big tech was in focus this week, with both Google and Facebook dropping Q3 financials, as well as a focus on the Metaverse and Google's anti-trust case. (2:40) News Corp also released its annual report, with bumper profits, calling Foxtel and REA its prized Australian assets, with Foxtel also presenting its 2022 Upfronts. (21:28) After the news, an interview with Amplified Intelligence’s Karen Nelson-Field, Hatched Media’s managing director Jack Byrne and head of planning, Andrew Pascoe.(30:11)

Ten ViacomCBS presents its Upfronts for 2022, the third of the FTA networks to do so. (02:46) The team discusses the talent crisis facing the industry, how long it was in the making, and if there is a way out. (18:24) Finally, an interview with Ten ViacomCBS co-leads, chief content officer and executive vice president Beverly McGarvey and chief sales officer, Rod Prosser to discuss the upfronts, investment plans and more. (29:55)

On this week's Mumbrellacast, Tim Burrowes, Calum Jaspan and Emma Shepherd join host, Damian Francis to talk about this week's news. On Tuesday, Seven became the second free-to-air network to present its 2022 Upfront, with around 5,000 people tuning in to see CEO James Warburton and other group executives plus a range of on-screen talent reveal the year ahead. Nunn Media also revealed this week a deal to acquire digital performance agency Alley, in a move that founder and managing director Matt Nunn says gives the agency "full-service media integration", and capabilities no other indie media agencies have in the market. Finally, an interview with Ryancap majority shareholder and founder, Simon Ryan.

The sixth GfK metro radio survey of the year dropped this morning, with lockdowns again proving beneficial for AM radio. The team breaks down the full survey, as well as sharing some insights from Nine Radio's Greg Byrnes and ARN's Duncan Campbell. In a feature published this morning, Mumbrella's Calum Jaspan explored the topic of brands increasingly producing purpose driven marketing space. Are we about to see this trend increasing beyond just safer topics such as vaccines? Advertising spend is continuing to rise beyond pre-pandemic levels as the Standard Media Index described this month’s reporting figures as “extraordinary”.The team discus whether the momentum can be maintained? Finally, director of content Damian Francis talks to Resonance founders Ralph Van Dijk and Ramesh Sathiah about the process that delivered Mumbrella's new sonic identity, as revealed earlier this week.

This week, the Australian Competition and Consumer Commission (ACCC) report into ad tech highlighted concerns and likely harms to publishers, advertisers and consumers, as a result of Google's overwhelming dominance in the space. Another new business popped up this week, with local holding company, Ryancap launching its latest business, Tightrope, collaborating with old Konrad Spilva's Shadowboxer. TikTok also went live with its first TikTok World, a showcase of products it hopes to push brands and marketers towards, in order to get value from its vast and growing audience. Lastly, Mumbrella's Olivia Kruimel speaks to ANZ's senior manager, customer centricity and capability, Kate Young about the financial institutions marketing function transformation, why scaling personalisation has developed into a central mission for the bank, and how ANZ is future-proofing marketing staff into becoming top marketers.

Over the weekend there was the announcement of two new female CEOs in the advertising world, with Sheryl Marjoram returning to Australia from McCann London to join DDB Sydney and with Kirsty Muddle also stepping into the CEO role at Cummins & Partners. Earlier this week, Deloitte published its tenth edition of the Media Consumer Survey, while in a Year13 study, 32% of Gen Z respondents said they spend one-to-two hours on a streaming service daily. With Foxtel's new Flash service, the team discussed the state of streaming in Australia off the back of these reports, and what Foxtel is planning with its new service. Joan Warner, Commercial Radio Australia’s long serving CEO will step down at the end of March next year. So what does this mean for CRA? And who is likely to step into the role in 2022? Plus, Calum Jaspan interviews Nine’s chief sales officer, Michael Stephenson and head of content, production and development, Adrian Swift following last week's Upfront.

Squarespace's David Lee has turned the tech start-up's creative team into one of the world's most renowned in-house units in the world since he joined from TBWA Worldwide in 2013 as chief creative officer. Yet when speaking on the Mumbrellacast, he says that he doesn't believe in-housing creative is the path most brands should be taking. Later in the conversation, Lee also speaks about his observations from judging at this year's Cannes Lions, the stress of creating a Super Bowl ad, a shifting focus to international marketing and how the product inspires the creative for Squarespace's work.

This week Nine Entertainment Co hosted its virtual Upfront for 2022, and in doing so presented its content slate for the year ahead. Paired with its entertainment offering, there was major focus on technology - particularly Nine Galaxy moving to a CPM model, and a new deal will see Nine's Audience match integrated with Salesforce in early 2022, allowing clients to match and activate customer data to Nine's 14 million signed-in users. The week also began with the news that Commercial Radio Australia (CRA) and GfK will be changing its radio ratings system. The move will see a shift away from a sole reliance on paper diaries towards a new hybrid methodology, Radio360, which combine a mix of listeners wearing an electronic watch meter, e-diaries and live streaming data. Plus, Zanda Wilson chats to Jemma Enright, general manager of City of Sydney at QMS about dealing with the COVID-enforced delays to the rollout of the new City of Sydney infrastructure, the highly digitised nature of the new offering for advert

Commercial Radio Australia (CRA) announced this week that it will adopt a new, hybrid methodology when it comes to measuring radio audiences, with a reliance on paper diaries finally coming to an end. CRA has worked with ratings data provider GfK on a new Radio360 system, which will include a mix of listeners wearing an electronic watch meter, as well as e-diaries, with paper diaries to be slowly phased out. Live streaming data will also be integrated into the multimillion-dollar system from 2022. In this special episode of the Mumbrellacast, CRA chief executive officer, Joan Warner, and GfK ANZ managing director, Dr Morten Boyer, join Mumbrella's Zanda Wilson to break down the changes in greater detail, and discuss the implications of the changes to both media owners and media agencies moving forward.

This week the High Court of Australia ruled media outlets that run Facebook pages are the “publishers” of third-party comments on the platform, dismissing the second round of appeals from the publishers. So where does this leave the defamation case brought against News Corp and Fairfax (now Nine). Former Clemenger BBDO CEO, Nick Garret, has joined Deloitte Digital, teaming up with Matt Lawson and Adrian Mills as the third partner in Deloitte Creative. Today is R U OK? Day - a harm prevention initiative founded by adman Gavin Larkin in 2009, which encourages people to stay connected and have conversations that can help others through difficult times in their lives. Plus, Zanda Wilson chats with Initiative CEO Melissa Fein and national managing director Sam Geer, about the ongoing talent drain facing the marketing industry.