Sinopsis
Everything under Australias media and marketing umbrella
Episodios
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Guests galore dialling in from the Cannes Lions Festival of Creativity
22/06/2022 Duración: 38minOn this week's Mumbrellacast, host Calum Jaspan is in Cannes, and we hear from a range of industry figures about the event. Featured is Dentsu's Fred Levron and Kirsty Muddle, TikTok's Brett Armstrong, Snap's Kathryn Carter, Reddit's Roxy Young, Yahoo's Paul Sigaloff and Rachel Page, Gary Vaynerchuk, and Volodymyr Zelenskyy.
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Cannes approaches, Aussies on data sharing, and Rod Prosser
15/06/2022 Duración: 46minOn this week’s Mumbrellacast, Emma Shepherd and Kalila Welch join host, Calum Jaspan to discuss the week ahead at the Cannes Lions festival, and a recent study on how Australians feel about sharing their personal data. Plus, Paramount ANZ chief sales officer, Rod Prosser joins the podcast.
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Will Google push back on its defamation ruling? Plus, Mat Baxter
08/06/2022 Duración: 57minOn this week's Mumbrellacast. Kalila Welch and Emma Shepherd join Calum Jaspan to discuss this week's defamation ruling against Google (01:45), and to take stock on Australia's media agency market following two sets of recent rankings (11:22). Then, an extended interview with the global CEO of Huge, Mat Baxter (15:03).
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Reconciliation week, sports streaming stings wallets, and Lisa Davies on AAP
01/06/2022 Duración: 43minOn this week's Mumbrellacast, Cox Inall Ridgeway's Yatu Widders Hunt joins host, Calum Jaspan to discuss Reconciliation Week and representation in the media and marketing industry (01:49). Plus, Kalila Welch and Andrew Banks discuss the rising cost of streaming sports in a fragmented Australian market (14:38), and AAP CEO Lisa Davies chats about the new deal with Nine, and her time at the newswire service so far (22:30).
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Tangas moving up at Dentsu; plus Dee Madigan on her winning campaign
25/05/2022 Duración: 44minOn this week's Mumbrellacast, Andrew Banks and Kalila Welch join host Calum Jaspan to discuss Dentsu ANZ CEO, Angela Tangas' imminent move to helm the UK&I operation. Plus, Dee Madigan joins the podcast to chat about leading the successful ALP campaign, as well as an interview with SBS's Mandy Wicks and David Hua on the new channel, WorldWatch.
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Senator Hanson-Young on media policy; plus UM's Anathea Ruys
18/05/2022 Duración: 53minIn this week's Mumbrellacast, Emma Shepherd and Kalila Welch join host, Calum Jaspan to discuss the week's news, including an interview with Greens Senator Sarah Hanson-Young on media policy and reform, before an interview with UM CEO, Anathea Ruys.
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Campaign Review with Adam Ferrier, plus the fossil fuel dilemma
11/05/2022 Duración: 42minOn this week's Mumbrellacast, Andrew Banks, Kalila Welch, and Thinkerbell's Adam Ferrier join host Calum Jaspan for an audio edition of Campaign Review (17:55). Plus, Comms Declare founder and president Belinda Noble discusses agencies working with fossil fuel clients, as AGL reviews its advertising partners (01:46).
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Mumbrellacast: Justin Hind; plus, advertising soars - but when will the bubble burst?
04/05/2022 Duración: 41minOn this week's Mumbrellacast, Andrew Banks and Trinity P3's Darren Woolley join host, Calum Jaspan to discuss the industry trends emerging from the financial reporting season (01:22). Plus, interviews with NAB's head of brand, Faycal Ben Abdellaziz (11:38), and CHEP Network's Justin Hind (22:14).
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GroupM finds its Essence in Mediacom, and is Musk in for the E-long run?
27/04/2022 Duración: 35minOn this week's Mumbrellacast, Andrew Banks, Emma Shepherd, and Kalila Welch join host Calum Jaspan to discuss Elon Musk purchasing Twitter (17:10), and how Australians' TV viewing habits are changing (25:41). Plus, in part one, GroupM AUNZ CEO Aimee Buchanan chats about the creation of EssenceMediacom and her busy first six months in charge (01:45).
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Russel Howcroft on the consultancy disruption and everything else
26/04/2022 Duración: 49minIn this special edition of the Mumbrellacast, Russel Howcroft joins Calum Jaspan to speak about the many feathers to his current hat, including 3AW, Sayers, The Grid, and AFTRS. Over the course of the extended discussion, he also speaks about his disruptive move to PwC, why consultancies have been a good thing for the Australian creative industry, the standard of advertising at the moment, and why Melbourne may wrangle back some head offices from Sydney.
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Hugh Marks, Carl Fennessy, Matilda Bosely, and Gai Le Roy
20/04/2022 Duración: 47minOn this week's Mumbrellacast, host Calum Jaspan is joined by an array of guests. Hugh Marks and Carl Fennessy chat about their new venture, Dreamchaser, and why they have set up the first Australian-owned production and distribution studio (01:41). The Guardian Australia's Matilda Bosely then discusses how she is getting young Australians engaged and informed on politics and news on TikTok (12:00), before a longer sit down with IAB Australia's Gai Le Roy (22:32).
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Radio returning to normalcy, Woolies in-housing, plus Natalie Harvey
13/04/2022 Duración: 44minOn this week's Mumbrellacast, Emma Shepherd and Andrew Banks join host, Calum Jaspan to discuss early observations from the first two radio surveys of the year (01:23). Plus Trinity P3' CEO Darren Woolley joins to talk creative decoupling and in-housing after Woolworths partnered up with Hogarth (18:55), and national sales director at Seven West Media, Natalie Harvey chats about the network's key investment strategies across 2022 and 2023 (18:55).
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The super marketing shake-up, plus Private Media's Will Hayward
06/04/2022 Duración: 47minOn this week's Mumbrellacast, Kalila Welch joins host Calum Jaspan to discuss a big week for the nation's two largest retailers in what will be one of the stories to watch in 2022 (02:18), plus Private Media CEO, Will Hayward joins to chat about the publisher's upwards trajectory (18:05).
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Battling misinformation in the federal election, plus the IMAA’s Sam Buchanan
30/03/2022 Duración: 48minOn this week's Mumbrellacast, Kalila Welch and Anna Macdonald join host Calum Jaspan to discuss misinformation and political spend in the imminent federal election (01:22), plus conversations with Tim Wood on storytelling in marketing (16:38), and the IMAA's Sam Buchanan on the two-year-old indie industry body (26:25).
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Indie publishers unfriend Meta, plus Henry Innis and Matt Farrugia
23/03/2022 Duración: 44minOn this week's Mumbrellacast, reporter Anna Macdonald and director and publisher of Broadsheet, Nick Shelton join host Calum Jaspan to discuss the #WaitingOnZuck campaign, plus a conversation with Mutiny's Henry Innis and Matt Farrugia.
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Chris Howatson, Tajer is back, plus Dan Monheit checks in from SXSW
16/03/2022 Duración: 43minOn this week's Mumbrellacast, Kalila Welch joins Calum Jaspan to break down Henry Tajer's move and influencer marketing, while Dan Monheit joins from SXSW, alongside an interview with Howatson + Company's Chris Howatson.
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Ad-funded streaming, sanctions and Jane Huxley on IWD
09/03/2022 Duración: 44minDisney is introducing a cheaper, ad-supported subscription model for Disney+. Will this change the streaming market? (01:37). Phoebe Netto joins to discuss marketing responses to the crisis in Ukraine (17:20). Finally, Are Media's Jane Huxley discusses industry progress in light of International Women's Day (31:18).
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Mumbrellacast Special: Cross industry panel on fixing the pitch
02/03/2022 Duración: 41minThis podcast presents a cross-industry discussion on pitching, with IAG's director of content and customer engagement, Zara Curtis, Thinkerbell Sydney GM, Katie Dally, and Trinity P3 founder and global CEO, Darren Woolley presenting their perspectives on the current state of play, what needs to change, and what a realistic starting point can be.
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Interviews with Kirsty Muddle and Ken Cato, while Ben Willee talks financials
23/02/2022 Duración: 44minOn this week's Mumbrellacast, Spinach's Ben Willee joins to discuss the financial reporting period (01:47), before interviews with Ken Cato (12:47) and new Dentsu Creative Group CEO, Kirsty Muddle (27:17).
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Gaven Morris on Bastion and the ABC, plus TA markets to the world
16/02/2022 Duración: 41minTourism Australia this week launched its new campaign targeting international tourists via CHEP Network, the team discusses the reintroduction of international tourism marketing (02:00). Super Bowl advertising after this week's blockbuster marketing event (10:28), and an interview with CEO of Bastion Transform, and former ABC director of news, Gaven Morris (21:24).