Sinopsis
Side Hustle Pro spotlights bold black women entrepreneurs who have scaled from side hustle to profitable business. Join Nicaila Matthews Okome, Senior Manager of Social Marketing at NPR by day and Chief Side Hustler by night, for your weekly installment of Side Hustle Pro and learn actionable strategies to start small and get goingwherever and whoever you are. Side Hustle Pro features interviews with inspiring black women entrepreneurs like Venture Capitalist Stefanie Thomas, named a Voice of Black Women VCs by Fast Company, Award-winning financial educator and best-selling author Tiffany "The Budgetnista" Aliche, and entrepreneur, speaker and goal achievement specialist Courtney Sanders, the Founder of Think and Grow Chick, LLC.
Episodios
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260: Getting Started With Facebook Ads For Your Side Hustle
29/07/2021 Duración: 33minToday’s episode is all about getting started with Facebook Ads. Facebook Ads are something that intimidates a lot of business owners and confuses others. So the goal of this episode is to demystify Facebook Ads, and inspire you to get started testing out your own ads. Remember, start small and get those reps in because the more you practice, the more you learn about what makes an effective Facebook Ad for your side hustle. And, hey, maybe you plan to hire someone to run your Facebook Ads for you. I still recommend checking out this episode so you can educate yourself on what to consider before you run Facebook Ads for your side hustle or business. If you want to get down with the accountability group this month, head over to: sidehustlepro.co/bootcamp Check out this episode and others on Apple Podcasts, Spotify, and watch on YouTube This episode is brought to you by: AWeber Your side hustle needs a reliable way to connect with your audience and promote your product or service. Start growing your busin
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259: A Quick And Easy Way To Make Money In Your Marketing Funnel
22/07/2021 Duración: 23minI’m back with another solo coworking episode! In this episode, I break down a quick and easy way to make money in your funnel. I go over what a tripwire is (and why marketers love it) and I also share the answers to some listener questions about email funnels. If you want to get down with the accountability group this month, head over to: sidehustlepro.co/bootcamp Check out this episode and others on Apple Podcasts, Spotify, and watch on YouTube This episode is brought to you by: AWeber Your side hustle needs a reliable way to connect with your audience and promote your product or service. Start growing your business with email marketing, web push notifications, and landing page builder. Visit AWeber.com and enter code HUSTLEPRO for a free 30-day free trial of AWeber’s PRO plan. Skillshare Explore your creativity at Skillshare.com/hustle and get a one month free trial of Premium Membership. Links mentioned in this episode Side Hustle Pro Bootcamp Goal Getter Freebie Goal Getter Action Plan Facebook
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258: Co-Work With Me: Setting Up My Marketing Funnel
15/07/2021 Duración: 35minIn this episode, I invite you to co-work with me. So pull up your own work and let’s chat. I bring you along as I work on my July goal of revamping my Goal Getter Action Plan Funnel. What’s a funnel you ask? Don’t worry, I will go over that. If you want a recap for this session, head over to sidehustlepro.co/coworking Check out this episode and others on Apple Podcasts, Spotify, and watch on YouTube This episode is brought to you by: AWeber Your side hustle needs a reliable way to connect with your audience and promote your product or service. Start growing your business with email marketing, web push notifications, and landing page builder. Visit AWeber.com and enter code HUSTLEPRO for a free 30-day free trial of AWeber’s PRO plan. INDY Handle your business and leave the paperwork, time-tracking and the other not-so-fun yet necessary parts of running a business to Indy. Head over to: weareindy.com/sidehustle to get started today! Links mentioned in this episode Coworking Recap Side Hustle Pro Bootcam
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257: How Influencer Dayna Bolden Attracts Opportunities And A Loyal Tribe By Being Her Authentic Self
08/07/2021 Duración: 52minInfluencer Dayna Bolden is in the guest chair this episode with an update. It’s been three years since Dayna, an Entrepreneur and Lifestyle Blogger based in Atlanta, shared her journey with us. Since then, Dayna has consistently dominated the online arena serving as the Creative Director of DaynaBolden.com and CEO of Bolden Creative Media. The digital marketing maven has successfully curated healthy and enduring marketing campaigns for esteemed brands such as Nike, VH1, Disney H&M and has been acknowledged by media outlets such as Forbes, Elle Magazine and was voted as one of Essence Magazine’s top influencers to follow as she inspires her audience on a daily with her creative, authentic and relatable content. In this episode, Dayna shares: How to get out of your head and show up authentically on social media The difference between being an influencer and being influential How to be realistic about your needs and get help Her content tips and tricks! Check out this episode and others on Apple Podcas
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256: How Zakia Blain of FBF Body Determines When To Pivot In Business
30/06/2021 Duración: 51minZakia Blain, the CEO and Founder of FBF Body is in the Side Hustle Pro podcast guest chair today for an update episode! Zakia is the master of the pivot. Her company started with a fitness challenge, and when her doctors told her that she couldn’t work out anymore due to an illness, she pivoted into shapewear. Then, when the pandemic hit and people were not going outside and didn’t need as much shapewear, FBF Body pivoted into athleisure apparel. FBF Body’s highly sought after shapewear and fitness apparel has taken on a cult following of its own, largely in part due to Zakia’s open and honest method of sharing herself actually wearing it and looking amazing while doing so. On this episode, Zakia shares: How she builds anticipation for her products How she manages and plans out her inventory seasons in advance Her monthly drop technique for new items and so much more Check out this episode and others on Apple Podcasts, Spotify, and watch on YouTube This episode is brought to you by: AWeber Your side h
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255: How Jerri Evans Is Evolving From Turning Natural Juice Bar Owner To Legacy Builder
24/06/2021 Duración: 56minToday in the guest chair is Jerri Evans, the Owner of Turning Natural Juice Bars. Jerri was first on the show in 2017 and now she’s back with an update! As the Owner of Turning Natural Juice Bars, Jerri Evans has revolutionized juicing in the “hood”. By bringing better choices to communities that otherwise lack access to healthy options, Jerri dedicated her mission to serving the often under-served and overlooked. It was Evans’ late mother Annette Turner, who founded Turning Natural, after being diagnosed with Stage II Breast Cancer. Shortly after her mother’s transition, Evans quit her then excelling career as an Aeronautical Engineer to pursue helping those who were looking to take care of themselves. Eight years and six locations later, Jerri has committed to continuing her mom’s legacy and trailblazing her own. On this episode, hear how Jerri: Thinks about how and when to expand to a new location Addressed her shortcomings as a manager to make her team stronger Navigates “graduating” from a busines
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254: An Update With CurlMix CEO Kim Lewis - Building A Solid Community, Rejecting A Shark Tank Offer, And Raising $5M in Equity Crowdfunding
16/06/2021 Duración: 59minI’m celebrating the 5 Year Anniversary of Side Hustle Pro all this month with video interviews with some of my favorite guests of all time! (So you can listen to this episode on your favorite podcast app or watch on the Side Hustle Pro YouTube Channel) Today in the guest chair, we have Kim Lewis, the CEO and co-founder of CurlMix, a clean beauty brand for curly hair. After a strong showing on Season 10 of ABC’s Emmy Award-winning Shark Tank with her husband and co-founder, Tim, Kim made the daring decision to bet on herself, and turned down a $400,000 Shark deal. Less than six months later, Kim’s talent for logistics and marketing secured a seed investment of $1.2M. CurlMix’s sales catapulted to $6M in annual revenue and they have earned over $13M in lifetime sales – all online. On this episode, hear how CurlMix: Went from a DIY box for curly hair to launching their own products Empowers, educates, and grows their community and customers with weekly Facebook lives Turned down an offer on Shark Tank Started
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253: How The Spice Suite’s Angel Gregorio Expanded Her Spice Shop Into A Lifestyle Brand
09/06/2021 Duración: 46minI’m celebrating the 5 Year Anniversary of Side Hustle Pro all this month with video interviews with some of my favorite guests of all time! (So you can listen to this episode on your favorite podcast app or watch on the Side Hustle Pro YouTube Channel) Today in the guest chair, we have Angel Gregorio, the founder and owner of The Spice Suite, a growing community-centric spice boutique, located in Washington DC’s Takoma Park community. When we first spoke with Angel on the Side Hustle Pro podcast in 2018, she shared how she walked by a vacant storefront with no plan or desire to be a small business owner and decided on the spot to turn it into a spice shop. That spice shop has since become a dream incubator and haven. Voted Best Spice Shop in Washington City Paper’s Best of DC, The Spice Suite offers fresh spice blends and cooking oils from around the world, handcrafted and customized to disrupt the typical dining experience. And as a way to pay it forward and support fellow dreamers, Angel offers space at
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252: 7 Side Hustle Tips for Side Hustling When You Don’t Have a Lot of Time
26/05/2021 Duración: 30minI’m sharing another Best Of Side Hustle Pro episode this week! This episode is filled with 7 tried and true side hustle tips for side hustlers who don’t have a lot of time. Being a new mom has reminded me of the side hustle mindset and all the principles that led me to be in a position of making the most out of the time that I have. The key to the side hustle life is learning how to get a lot done with not a lot of time. I did it before (and am beginning to get back into doing it again) and you can too! In this episode, I’m taking you through my seven tried and true tips that helped me run an effective side hustle. Take a listen to this episode, so you can master the art of the side hustle, too. Check out this episode and others on Apple Podcasts, Spotify, Soundcloud, and Stitcher. Click to grab your 12-Week Goal Getter Workbook (as I mentioned in this episode) This episode is brought to you by: Helium 10 Many thanks to our awesome sponsor Helium 10. Side Hustle Pro listeners get 50% off their first mon
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251: How to Lay the Foundation of Your Business When You’re Just Getting Started
19/05/2021 Duración: 41minIt’s May! And that means it’s time for a rewind. Every week this month, I’m resharing a Best of Side Hustle Pro episode. In this first episode, I talk about how when I started my side hustle, I didn’t read business plan books or follow a business plan template. I just started. Shocking, I know! I share the six steps you can take, now, to start building your business as a side hustle. Let’s jump in! Click here to grab your recap (as I mentioned in this episode). Listen to this episode and others on Apple Podcasts, Spotify, Soundcloud, and Stitcher. This episode is brought to you by: Skillshare Get 2 free months of Premium Membership at skillshare.com/sidehustlepro. Links mentioned in this episode SideHustlePro.co PodcastMoguls.com Maya Elious's Side Hustle Pro episode Emmelie de la Cruz’s Side Hustle Pro episode Catherine Soliz Reys Side Hustle Pro episode Courtney Sanders’s Side Hustle Pro episode USTPO.gov (United States Patent and Trademark Office) Canva 99 Designs Upwork Fiverr Wordpres
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250: How to Run Your Side Hustle in 1 Hour A Day
12/05/2021 Duración: 26minIn this throwback episode, I share how I got better at getting things done, even under pressure. I spend less time thinking and talking about what I’m going to do and more time actually doing it. I learned to cut out all the fluff that makes you FEEL like you’re doing something (to-do lists, buying fancy planners, well organized trello boards) and get down to business. By making these mistakes, I also learned some key lessons as to why most side hustlers aren’t making the progress they anticipated. You’re probably not accomplishing your goal, because you bit off too much or not taking action because you want everything to be perfect and are afraid of making a mistake. If you want more guidance on how to actually get things done, consider learning my signature Goal Getter Action Plan. I can show you how to run a side business in 7 hours per week. Listen to this episode on Apple Podcasts, Spotify This episode is brought to you by Helium 10 Many thanks to our awesome sponsor Helium 10. Side Hustle Pro lis
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249: How To Side Hustle And Not Get Fired
05/05/2021 Duración: 18minAll this month I’m sharing the Best Of Side Hustle Pro episodes! In this episode I explore how to keep your job secure while side hustling. I break down: Why you shouldn’t assume your employer will tell you no How to create a schedule that doesn’t conflict with your day job Why you should identify and know what’s in it for them I hope it’s helpful! Listen and gimme a
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248: 3 Tips For Batch Scheduling Your Content And Your Life
28/04/2021 Duración: 26minToday I’m back with a solo episode, sharing my tips for batching content writing and scheduling. I realize that a lot of us get overwhelmed when it’s time to create content. So here’s my quick and easy process for staying organized when my mind and life is going a mile a minute. In this episode, I reveal what my batch process looks like (aka, exactly what I assign as my priority task for each day of my week) And how I find an “hour of power” for batch creating and scheduling content on social media each week. I hope it’s helpful! Listen and gimme a
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247: Be Rooted Founder Jasmin Foster Went From Retail Buyer To The First Black-Owned Stationery Brand Sold at Target
21/04/2021 Duración: 38minToday in the guest chair is Jasmin Foster, the Founder of Be Rooted, an inclusively designed stationery brand created to celebrate and uplift women of color. What I really love about Jasmin and her experience is that she started her career in retail on the buying side. And now here she is, a Founder who has landed as a product and business owner on the shelves of Target, the very company she started her career with! In today’s episode, I love what Jasmin had to share about: How the majority of her career in retail was pushing the boundaries of representation and inclusion How that led her to changing the face of the stationery industry with Be Rooted What it’s like to employ her parents! Listen to this episode on Apple Podcasts, Spotify Links mentioned in this episode Be Rooted Click here to subscribe via RSS feed (non-iTunes feed): http://sidehustlepro.libsyn.com/rss Announcements Join our Facebook Community If you’re looking for a community of supportive side hustlers who are all working to take our b
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246: Alicia Scott is Pioneering Clean Beauty for the Forgotten Shades With Her Brand Range Beauty
14/04/2021 Duración: 01h02minToday in the guest chair is Alicia Scott, the Founder of Range Beauty. Fun Fact: I first met Alicia Scott, today’s Side Hustle Pro guest, in 2019 when I was a speaker at the Summit 21 conference. I invited the audience to raise their hand to come up on stage and share their side hustle with the audience. Like a true hustler, Alicia was READY and was the first hand that shot up (scroll through to see the pic of her on stage). Fast forward 2 years and I am not the least bit surprised to see the AMAZING growth of Alicia’s brand, Range Beauty. Alicia founded Range Beauty because she noticed the lack of shades available during photo shoots and runway shows. Instead of asking, “Why can’t there be better options for us?,” she created what she envisioned, a clean beauty brand for the forgotten shades. In today’s episode, she gets into: How she went about figuring out where to find a manufacturer How she figured out how to create these actual products How she is kicking down doors and raising capital for her business
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245: Side Hustle Progress Report: Nicaila TV YouTube Lessons, Growth, Struggles, and more!
07/04/2021 Duración: 28minI know you’re probably wondering, how’s Nicaila TV going, right?! If you didn’t know, I have a YouTube channel where I post videos about natural hair, lifestyle, and beauty content. I’m already one month in, and I wanted to give you all a little update on how things are going since my channel launched on March 1. For the first time in a while, I gave myself the freedom to do something fun, again, and didn’t put pressure on myself with creating videos (or even to monetize). This was the start of expanding what I’m known for beyond podcasting, and I actually love doing YouTube! It’s my TV show, and anything goes. This side hustle has also given me insight into what I see myself doing in the future (more on that in the episode). In this episode, I’m sharing all that I’ve learned in a short amount of time of doing YouTube, and giving you insight into why I think it’s way harder than podcasting, and how I’ve gotten videos with over 1K views! Listen to this episode on Apple Podcasts, Spotify This episode is broug
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244: Cora Miller Shows Boys of Color That Grooming Is For Them, Too, With Young King Hair Care
31/03/2021 Duración: 59minCora Miller became the solution to the one recurring question she had after becoming a new mom: Why aren’t there specific hair products representative for boys of color? As she was looking for products to style her son’s hair that were clean and plant-based, to her surprise, there were none, and that bothered her. After seeing this gap in the marketplace and talking through her frustration with her husband, Young King Hair Care, the first multicultural beauty and wellness brand for young men, was born. Unlike other hair care brands, it didn’t start in the kitchen for this CEO. Instead, she did months of market research and found a research and development partner who understood her vision. In that search, Cora and her husband found a Black female chemist who had been working in the natural hair care industry for years, and their partnership took off! In a matter of a year, from research to final product, Young King Hair Care was ready to show young boys that it’s okay to groom themselves, and have a self-ca
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243: Failure or Fashion? How Mikaela Pabon’s Setback Propelled Her to Start Dressed In Joy
24/03/2021 Duración: 44minFor Mikaela Pabon, she is living a dream that would make her 8-year-old self ecstatic! She is the founder of the statement-making athleisure brand, Dressed in Joy. It’s interesting to think that she never thought she would be able to live out her fashion dreams, but here she is, today, doing just that as a full-time entrepreneur. Her initial career path, although she didn’t like it, was in information technology (IT). Eventually, Mikaela found something in that line of work that she did enjoy in working with databases, which she did for about 15 years. But in 2015, the fashion enthusiast took her first dive into entrepreneurship and decided to call it quits after four years, and no profits made. After some time away, her dreams started to come back to her, and she was reminded of her days of watching fashion shows and “House of Style” on MTV, and it led her to design. Not for profit, but for herself. And if you ask Mikaela, she did not intend for the business she has now to be a business. For her, she was ju
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242: Photographer Danielle Finney Uses Natural Light to Bring Out Natural Beauty With Every Click
17/03/2021 Duración: 54minIf you take a look at Danielle Finney’s body of work, you’ll see two common themes: warm expressions and joyful faces. Her signature style as a natural light photographer has connected her to clients and taken her places she never could have imagined. Danielle originally began her professional career on the administrative track with aspirations to be an executive assistant because she had a desire to help people. And one thing’s for sure, she never saw herself doing photography full-time, even though she had taken a liking to it over time. It was just a side hustle. Initially, her work was experimental and friends and family-centric — reaching out to them, trying new things, and learning by trial and error. And even after about four years of developing her creative eye, gaining clientele and finding her photography style, Danielle still didn’t see what she was doing as a “profitable means of making a living.” That was, until life gave her a reason to put herself out there and believe in herself. And the rest
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241: How Eniola Oshodi Founded Dope Scrubs And Upgraded The Workwear Game For Medical Professionals
10/03/2021 Duración: 45minFor Eniola Oshodi, nursing was all she knew. Her mom did it, so you could describe it as a generational transfer. But after over a decade of working in the medical field, she knew something had to change… The scrubs, they had to change. For something that healthcare workers had to wear for shifts on end, everyday, Eniola didn’t think traditional scrubs were flattering, comfortable, or looked good on her. And it was that push that made her create Dope Scrubs, a medical apparel brand that allows healthcare professionals to express themselves through their attire while working on the frontlines. Upon having the revelation of wanting to make the lives of those like her better in the work wardrobe department, Eniola set out on her “journey of creation” to figure out how to make scrubs more stylish and comfortable, yet still functional. And after that, she designed the first versions of Dope Scrubs and wore them everyday, but never told anyone she designed them. Even though she didn’t say a word, people started ask