Born To Create

As a writer, you know that social media is essential. If you've ever wrestled with the most effective ways to use social media to build your brand and connect with followers and readers, today's guest is here to share a ton of wisdom that will help you! Ruthie Gray is a wife, Gigi, empty nester, and marketing coach for Christian female entrepreneurs, specializing in Instagram and newsletter strategy. Her hobbies include Florida beach walks, RV-ing with her hubby, and voraciously reading historical fiction. Ruthie is the founder of the Authentic Online Marketing School and Insider Mentorship, and podcasts at Authentic Online Marketing (so easy, your mom can do it). Connect with her on Instagram @authenticonlinemarketingpod or on her website, https://authenticonlinemarketing.com. In this conversation, Ruthie reveals why Instagram is so valuable for writers, lots of strategies for using it well and not spending a lot of time doing it, how to use personal and professional accounts in conjunction, the difference b

One of the major trends I’ve seen in the last couple of years is the number of nonfiction authors who want to write children’s books. I’m not sure about the reasons behind this. Part of it may be due to the pandemic. The world is changing fast and those of us in mid-life are starting to embrace our creative side more… which is a good thing! Part of it is also due to a bigger acceptance of children’s books as a wonderful outlet for authors and business leaders. I’ve thought about writing children’s books myself! Which is why I’m excited to share this conversation with my good friend Beth Ann Ramos. She is an author, entrepreneur, and health advocate. Beth started her career in corporate marketing but left it all behind to focus on being a stay-at-home mom. Beth has reinvented herself professionally multiple times as she worked to create a fulfilling work life that prioritized her young family. In 2021, Beth founded Good Day Books to create and share encouraging and affirming content. However, she soon found a

One of the core functions of being an author is launching your books. After you’ve written a book and gone through all the steps to publish it… it has to be launched out into the world. I’ve seen book launches in all shapes and sizes. I’ve done a few of my own, in addition to helping my ghostwriting clients with their launches at times. As important as book launches are, it’s easy to forget that a book doesn’t launch itself. It takes time and energy to ensure people know about your book and how it can help them. I’m excited to have my friends Teresa McCloy and Lindsay Sterchi on the show today to talk about Teresa’s recent launch for her book Do What Matters: Live From Rest, Not Rush, Using The REALIFE Process®. I was honored to be one of the few dozen people who received a very cool book launch box from Teresa before the launch last Fall. I also attended a fantastic book launch party in Effingham, Illinois. Teresa and Lindsay did an incredible job making this one of the most creative and fun book launches I’