Born To Create

One of the core functions of being an author is launching your books. After you’ve written a book and gone through all the steps to publish it… it has to be launched out into the world. I’ve seen book launches in all shapes and sizes. I’ve done a few of my own, in addition to helping my ghostwriting clients with their launches at times. As important as book launches are, it’s easy to forget that a book doesn’t launch itself. It takes time and energy to ensure people know about your book and how it can help them. I’m excited to have my friends Teresa McCloy and Lindsay Sterchi on the show today to talk about Teresa’s recent launch for her book Do What Matters: Live From Rest, Not Rush, Using The REALIFE Process®. I was honored to be one of the few dozen people who received a very cool book launch box from Teresa before the launch last Fall. I also attended a fantastic book launch party in Effingham, Illinois. Teresa and Lindsay did an incredible job making this one of the most creative and fun book launches I’