The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

Does it ever seem like there are brands out there who just have it figured out? It's easy to look at other businesses and think "wow, they are crushing it" without realizing the work they put in to get there. Today, we talk about the work. Chris Lynch is a talented entrepreneur out of San Diego who's built a growing lifestyle brand called Everyday California. Life is good. But as he tells us in today's episode, it hasn't always been IPAs and sunny days. He's hustled, he's made mistakes and he's continued to iterate on his original ideas before finally getting to a point where growth is coming easy. In today's episode, we share a real life story of how EveryDay California spread its wings.

Do you struggle to get an ROI on Facebook? You're not alone. In this episode, Jeremy Roberts shares how he's been able to grow his business while operating in the hyper-competitive space of women's clothing. What can you do when all your competitors are venture backed? Jeremy shares what has worked for him. Key Takeaways from the Show The under estimated power of lifecycle marketing How he used direct mail for a massive ROI The mindset shift that let his business grow Links / Resources The Brand Growth Intensive - www.brandgrowthexperts.com/intensive

What's going on with Facebook's new analytics dashboard? Is it time to ditch Google Analytics? We'll tell you that and more in this latest episode. This is your unofficial breakdown on how to use Facebook Analytics to help grow your business. Interview Highlights 1:30 The new Facebook analytics package overview 2:05 Why is this topic important to our listeners? 6:00 How many people have the analytics dashboard and who is using it? 7:14 People vs. pixel-based marketing… 10:05 How to make an impact on your business with FB analytics 15.09 The NEW-NEW stuff – building custom dashboards 17:18 Helpful examples for building dashboards 19:47 How to optimize with “Breakdowns” 22:30 How do the analytic results affect the way you serve ads? 25:31 How does the new FB platform help with event de-bugging? 28:30 Inside the mind of Andrew Foxwell…last minute tips!  

  Have you worked with Influencers to grow your business? Or thought about doing it? This episode spills the beans with a real-life case study on how Blenders Eyewear used "Influencers" to help them grow to mid 7 figures. We cover both the big picture of whether or not you should use influencers, as well as the nitty gritty behind the scenes of how to make it work. Interview Highlights How do you track success? How do you find Influencers? How do you manage the process? How much do Influencers cost? Links / Resources BlendersEyewear.com

In this weeks episode, we share some of the big discoveries we've made on Facebook. As you know, Facebook changes quickly and this episode is designed to give you a flash briefing on what is currently working for our clients. Key Takeaways from the Show The current value of social proof (a Facebook hack) The Facebook Pixel's increasing IQ Large audiences and how they are changing the way you bid Links / Resources Foxwell Digital (Andrew's website)

If you’ve been a listener to the Ecommerce Influence podcast over the last year, you know our release schedule has been inconsistent, to say the least. My wife and I went on an extended working honeymoon through Asia for about 6 months and during that time recording episodes took a back seat. The good news is that we’re back and I have a bunch of solid episodes coming your way. This is our first episode in quite some time. Tune in to hear where we've been, what we have in store for the new show, and get to know my new podcast co-host, Andrew Foxwell. I'm excited to be back in the saddle and to bring you some of our best new training yet. Links / Resources Foxwell Digital (Andrew's website)

Drew Sanocki of Nerd Marketing joins Austin to discuss some advanced email marketing strategies for your ecommerce brand. We go DEEP with some strategies that are working for 8-figure retailers including specific examples you can copy. We also announce a very unique opportunity – [The 2-Day Brand Growth Implementation Intensive](http://www.brandgrowthexperts.com/intensive/) – a live event unlike anything you’ve attended before, hosted by Drew and Austin. Key Takeaways from the Show The big shift that turned Drew’s first big Ecommerce retailer around. The role email marketing has played in Austin’s Ecommerce career. The benefit of fixed costs in email marketing. Typical list management issues that Austin discovers while consulting. Benchmarks for desktop and mobile opt-in rates. Responding to pop-up concerns. Segmentation and targeting: sending the right messaging to the right customer at the right time. “Good dog” and “Bad dog” automated emails. The only thing holding companies back from succeeding with the

  Want more results? Want to know how to get those better results through your Facebook ads, Instagram ads and other unique ways of retargeting to your audience? Get a detailed step by step look at the process you need to go through to start retargeting for your ecommerce business. We'll show you how to use retargeting as an elegant tool to accomplish different goals at each stage of your sales funnel. Michael is an expert in online ads and walks us through the terminology, how to use them, when to use retargeting and what you need to start doing when you're done listening to the show. Key Takeaways from the Show Advanced Retargeting Skills How to Think of your Funnel Differently. What TOFU, MOFU, and BOFU are. The right messaging to use in your funnels. How to better maximize social media ads Split your large list into several smaller lists. What is working right now for ecommerce businesses. Links / Resources Search Scientist's Blog Traction by Gina Wickman OPTYMZER Click Here for the Transcript Subs

Need help figuring out how to build your team and then lead that team? You’ll learn how to implement content marketing into your process of actively engineering opportunities for your customers to return to your website in this week’s episode. Today, James Schramko of Superfastbusiness.com joins us as we’re breaking down highly effective traffic and conversion strategies to help you grow your ecommerce business from seven to eight figures and above. James shares his experiences with recurring revenue and content marketing, so you can implement these concepts into your ecommerce business. Key Takeaways from the Show Content marketing Recurring Revenue – Netflix, amazon are all doing it. How to increase frequency of opportunities for your consumers to buy. Identify through your consumer base and analytics who is repeat purchasing. Ways to actively engineer future sales. Pay attention to where your website visitors are spending their time. Provide further education to your existing customers Importance of havi

The holiday season marks the height of competition for customer acquisition with the stakes rising as many online retailers rely on this time of year to make up for a lower sales year. In this episode Erik Christiansen, CEO of Just Uno shares critical strategies on how to maximize your sales and prepare you for the holidays. He walks us through why it is important to focus on the concepts you have in place and not stop with one email but walking each customer through your entire sales funnel. It’s important (especially in the holiday season) to shop your own website and go through the shopping cart experience – if you are not already doing it today have an exit offer before the customer leaves. Key Takeaways from the Show Boosting Conversions How to drive more sales over the holidays Take advantage of the new google algorithim Focus on your current strategies Difference between Pop-ups vs interstitials Think of your website no differently than you would a brick and mortar store. Ways to use engage with your

  If you’re spending any money on Facebook, this episode is for you. Andrew Foxwell goes deep into advanced Facebook advertising strategies that are working right now. Key Takeaways from the Show What’s working right now on Facebook? What worked last year but is no longer working? The future of Instagram and how brands can use it Facebook video funnels and how to use them How much you need to spend to learn on Facebook What Facebook and Instagram will look like in 5 years How to create custom audiences that drive conversions Links / Resources Foxwell Digital AdEspresso Facebook for Business Jon Loomer Jon Loomer Power Hitter’s Club Andrew Foxwell Twitter Subscribe & Review To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available, you can easily subscribe by clicking on either one of the subscribe buttons below:

What’s holding you back from reaching your goals? Chances are it’s you. John O’Connor know how to help entrepreneurs and executives make major breakthroughs in their life. He shares some of his wisdom with us today.   Key Takeaways from the Show How to ACTUALLY get everything you want Foveal vision vs peripheral vision and how to use them to your advantage How to program your own mind in a way that ensures you’re successful Nootropic coffee Structuring your life for success The difference between Do. Have. Be and Be. Do. Have Why you need a coach How to avoid overwhelm and make decisions from a position of strength Why you should stop habits that are on autopilot Links / Resources Kimera Koffee  

Hear the wisdom corporate escape artist, Buck Rizvi has on growth vs fixed mindset, how to run 25 employees virtually from your own home office and the process of hiring those people. How do you know when to keep moving forward on your current venture or business are you prepared for growth? When is it time to be done? Let go. Sell the business or just walk away? Key Takeaways from the Show Why Buck believes in doing everything to maintain your reputation online How he’s started multiple mulit-million dollar businesses after the age of 40 years old Growth vs. Fixed Mindset How to hire people using something called “the frog-kissing method” When to start another business and when to keep pushing forward When to sell your business? Difference between running a 7 figure and 8 figure business Why he one time FedEx’d a $15,000 check to one of the most legendary copywriter’s of our time How he runs a team of 25 employees completely remote   Links / Resources Mindset by Carole Dweck Grit: The Power of Passion an

    Want to learn how to grow an email list by 40,000-60,000 ever month and convert a percentage into happy paying customers? A simple drip campaign heavy on content with an offer to educate the user online adding value consistently can give you an idea of how much money you will make each month based on the amount of emails acquired. Sound simple enough? Hear the journey how Logan and his co-founding partner of Wine Awesomeness started the journey two years ago being a two-man show to 15 – 20 employees acquiring 40,000 to 60,000 new email addresses every month. “If you are doing everything, you are doing nothing.” Logan Lee Key Takeaways from the Show Using content as your advertisement how it can keep your cost of goods down. How (why) to get your first angel investor Recurring Revenue – the pros of being able to predict your monthly income. Really it all comes back to learning by doing and trying things. – Trust your gut and yourself always verifying with the data while you stay focused. Ways to keep p

Ezra Firestone owns several seven-and eight-figure businesses. He shares his secret to dominating multiple markets, how to (instantly) upgrade your customers, and why you should never sacrifice your lifestyle.   Key Takeaways from the Show How to Implement Upselling Difference between Upselling, Down-selling and Cross-selling How you can use the above tactics to boost sales in your business 1 – Click Post Purchase Emails We go over Integrative Social Commerce and how it will change your online e-commerce business. Links / Resources Smart Marketer Overcast App  SaneBox – Get Your Free Trial Evergreen Zipify Boom Bee Friendly Subscribe & Review To get more awesome Ecommerce Influence content sent directly to your device and into your ears as they become available.  Also, ratings and reviews on iTunes (hopefully 5-stars!) help us tremendously and we’re very grateful for them. We do read all of the reviews and we’ll answer your questions or comments on future episodes.

107: ANALYTICS WITH YEHOSHUA COREN       Google Analytics ninja Yehoshua Coren is a master of both implementation and analysis, and discusses how to develop good Google Analytics habits in order to find actionable insights for your eCommerce business.   Why pay attention to Google Analytics? Yehoshua points out that an eCommerce business owner can’t afford to not pay attention to Google Analytics, as it helps companies to think strategically about their goals, get good data to work with, and then dig into that data to gain insights. In short, you need data to set goals for improvement and then meet those goals by making thoughtful business decisions. What should you be tracking for your business? The conversion funnel: Know where people abandon their shopping carts. Click-through rates on promo boxes. Interactions with the customer support section and FAQ: A well structured customer support section can save money on phone and email support. If you employ one-step check-out, track form abandonment a

106: BUILDING A BUSINESS WITH ANDREW YOUDERIAN     How do you go from being a product seller to a true business owner? Andrew Youderian has some insights to share from his own eight-year journey in the eCommerce world.   Andrew is the owner of eCommerce site RightChannelRadios.com and also runs eCommerceFuel.com, a private community for independent store owners. Today we’re talking to Andrew about how to shift your mindset in order to grow a business and how to build a team you can count on, even in your absence. He defines making the transition from product seller to business owner as being able to hire someone to do your job and still have a meaningful profit leftover. To that end, we discuss the following topics related to building out your company’s team. Key Takeaways from the Show How to effectively teach your team to have a business owner’s mindset when it comes to values and customers service, and why it’s important to treat your employees the way you want customers to be treated. Hiring the rig

105: WHAT FAMOUS COPYWRITERS DON’T WANT YOU TO KNOW ABOUT WRITING COPY   Most high-paid copywriters don’t want you to believe you can write copy that sells. Not Joanna Wiebe.   Joanna is a 2 time guest of the podcast and the co-founder and copywriter at Copyhackers, a company that helps you use copy to to boost your conversions while enhancing your brand, even if you don’t like writing or you’re scared of the blank white page. She’s also currently building a company called Airstory which is a note taking app designed to help you write copy 3x faster. Today you’re going to learn why you are most likely the best person to write your own copy. Key Takeaways from the Show Why it’s important write copy for 20% to 35% of your visitors, not 100% of them. What a “Competitor Content Audit” is and how you can use it to make more sales What a Value Proposition Table is and how you can build one for yourself The two sides of crafting a stellar message, and how to uncover pain points. Links / Resources Our first i

HOW $100 MILLION DOLLAR COMPANIES ARE BORN Posted by Austin Brawner on April 10, 2016   TheCHIVE is an international success story, but it wasn’t always that way. Here’s the story of how Leo Resig and his friends grew a celebrity gossip site into a $100 million dollar business. Leo is the CEO at theCHIVE and works behind the scenes or as his brother John calls him, he’s the Oz at theChive. He built the stadium and let’s everyone else perform.   Key Takeaways from the Show What it’s like to sell 50,000 t-shirt shirts in 2 minutes Origins of theCHIVE and Keep Calm and Chive On! What the difference is between having 1 employee and 150+ Business tips for entrepreneurs How to win in a world without internet The future of ecommerce and online business Links / Resources Chivecharities.orgTheCHIVE.com

“Profit in business comes from repeat customers, customers that boast about your project or service, and that bring friends with them.” – W. Edwards Deming Today we’re going to be continuing our 3 part series on email marketing for ecommerce. This episode is going to focus on maximizing profit through generating repeat sales.   If you haven’t listened to the first two episodes I’d recommend you start there. The Silent Power of Email Marketing Part 1: Generating Leads The Silent Power of Email Marketing Part 2: Activating Subscribers In this third episode, I’m going to be sharing 5 tips to help you gain more repeat customers. Key Takeaways from the Show Why you shouldn’t send an email until you determine what your ideal outcome is How to structure and build a win-back campaign What a VIP campaign can do for your bottom line How to cross sell your customers with complimentary products The power of an automated birthday campaign Subscribe & Review To get more awesome Ecommerce Influence content sent direct