The Ecommerce Influence Podcast: Advanced Acquisition And Retention Strategies For Fast-growing Online Brands

Sinopsis

Ecommerce Influence is a podcast for the ecommerce business owner and online marketing executive. We have candid conversations with masters of ecommerce marketing and branding, and provide training and strategies to that help you convert more of your visitors to paying customers. Topics include lead capture, email marketing, shopping cart abandonment, conversion rate optimization, business automation, analytics and more. Learn more at EcommerceInfluence.com.

Episodios

  • 251: How a Husband and Wife Duo Built the 20th Fastest Growing Company in the US

    251: How a Husband and Wife Duo Built the 20th Fastest Growing Company in the US

    12/05/2020 Duración: 48min

    They’ve won the Shopify Build a Bigger Business Competition, hit number 20 on the INC 5000 list, and now they’re on the podcast to talk about turning a personal need into a successful business venture. Garret and Deanne Akerson of Kindred Bravely share how they’ve navigated running a business together as a couple -- from initial startup to hiring over 50 remote employees and all the challenges and milestones in between. Tune in and enjoy! Episode Highlights:  4:59 How Garett and Deanne started Kindred Bravely 9:01 The lessons learned transitioning from Amazon to Shopify  12:07 How the Amazon ecosystem has evolved and how to approach it now 14:47 How to navigate running a business as married entrepreneurs 18:17 What trading flexibility for structure looked like for Garret and Deanne 21:55 The things that make a large, remote company successful 26:36 Milestones and challenges during the hiring process 30:53 How to know when it’s time to hire executive-level positions 36:47 Group Zoom calls during the interview

  • 250: What’s Working to Scale Accounts on Facebook and Instagram Right Now

    250: What’s Working to Scale Accounts on Facebook and Instagram Right Now

    05/05/2020 Duración: 26min

    If you are advertising on Facebook and Instagram, this is an episode you don’t want to miss! As we see an increase in Facebook and Instagram usage due to COVID-19, many of our clients are scaling up their advertising. Today’s episode will cover what’s working right now in paid social and how our clients and partners are scaling up! Episode Highlights 6:37 The specific audiences working right now for top of the funnel advertising 9:57 User-generated content that’s providing additional scale  11:30 What’s working right now to scale up middle of the funnel advertising 12:22 The audience advertisers should be targeting 13:23 Bid strategy - are cost caps working? 15:35 How to acknowledge the challenging times on the website and product 19:14 Optimizing dynamic creative within campaigns 20:58 What optimization is working in low funnel 21:33 How to address shipping concerns 22:44 Other messaging opportunities to address delivery concerns Links And Resources Facebook and Instagram Pro Ad Buyers Group Verb Energy

  • 249: How to Implement Better Habits for Work and Life with James Clear

    249: How to Implement Better Habits for Work and Life with James Clear

    28/04/2020 Duración: 47min

    The daily habits you or your team have can either hinder your growth or facilitate it. But what should we focus on to build good habits while breaking the bad ones?   Our guest is James Clear, New York Times bestselling author of Atomic Habits and writer on the James Clear Blog.  James has spent years researching, writing and talking about the topic of habits. He’ll share his insights on what you can do to grow your business, market better, and rethink your habits. If you want to create a better system of habits that will improve yourself and your business, this is an episode you’ll want to tune into! Episode Highlights:  4:58 Why we struggle to develop and maintain the good habits 8:14 The principles of habits are the same in various areas of life and work but applied uniquely. 10:15 Three big ideas Atomic Habits centers around 16:22 What to ask to reinforce your desired identity as an individual or as a company. 18:35 Changing environments can be framed as a positive time to form habits 21:23 The personal

  • 248: The 5 Myths of Ecommerce Entrepreneurship

    248: The 5 Myths of Ecommerce Entrepreneurship

    21/04/2020 Duración: 28min

    Have you ever felt that in order to grow your business, you just need to work harder? We’re here to tell you that you’re wrong.  In today’s episode, we’re busting the five myths of ecommerce. From diversifying traffic to always doing the next big thing, we’ll share the realities that will actually help you scale profitably, without burning yourself out. If you own an ecommerce business or you're intimately involved with one, this episode's for you. Enjoy! Episode Highlights:  4:54 Myth #1: All I need to do to grow is work harder. 6:06 Reality: Do less, but do it better. 7:45 Myth #2: To grow you need to diversify traffic. 8:03 Reality: Be an expert on one channel, and don’t diversify until you have to. 11:59 Myth #3: You need to always be doing what’s new. 13:12 Reality: Do the right things at the right time (even if it’s just one thing). 17:19 Myth #4: If I follow big brands, I’ll learn what works. 20:58 Reality: Here’s what actually works, no matter your size. 22:15 Myth #5: Top founders have a clear visio

  • 247: What It’s Like to Manage the Global Marketing Strategy for a 9-Figure Business

    247: What It’s Like to Manage the Global Marketing Strategy for a 9-Figure Business

    14/04/2020 Duración: 51min

    Being in charge of the global marketing strategy for a 9-figure business is no simple feat. Our guest today is Andrew Rosch, Director of Channel Marketing Strategy for Trek Bicycle. He joins us to talk about what it looks like to manage a global strategy team for a huge global organization, the importance of only focusing on a few key metrics, why email is still his favorite marketing channel, organic content strategies that are working for Trek, and much more. If you’re growing a large business, or you have aspirations to grow into a large business, you won’t want to miss this episode. Enjoy! Episode Highlights 6:19 What it means to be the Director of Channel Marketing Strategy. 7:44 Finding harmony between brick and mortar and ecommerce. 9:27 The Trek customer journey both on and offline and how it overlaps. 13:02 How Trek avoids alienating its broad-range of customers with its organic content. 15:22 The first test influencers have to pass before working with Trek. 16:12 How Trek approaches the seasonality

  • 246: Case Studies: The Scaling Series, Part 5

    246: Case Studies: The Scaling Series, Part 5

    07/04/2020 Duración: 21min

    This is the final part in our Scaling Series and we’re talking about some hugely successful brands. In our previous episodes, we covered zero to launch, launch to traction, traction to scaling, and growth mode, which will take you from the stages of just starting out to making somewhere between $12 and $15 million. In this episode, we’re diving into specific case studies of brands you’ve probably heard of, like MVMT Watches and Native Deodorant, and talking about why we think they were successful and why they were able to grow and scale up. We hope you’ve enjoyed this series, whether you’re just starting out or close to making an exit. Episode Highlights 4:07 What MVMT, Pura Vida, and Blenders did that made them special.  6:23 The huge significance of the first-mover advantage. 9:12 Taking advantage of upselling and cross-selling.  10:28 The overnight success of Native Deodorant. 11:22 Native’s checkout process and what makes it so great. 13:27 The power of subscription at scale. 16:43 How Tuft & Needle

  • 245: How to Build a Successful Agency (Without Burning Yourself Out)

    245: How to Build a Successful Agency (Without Burning Yourself Out)

    31/03/2020 Duración: 49min

    Every business has its unique set of growth challenges. Zach Stuck spent several years working for a digital agency before deciding to go out and start an agency of his own, Homestead Studio. Now he’s in the process of building his agency business. He’s on the front lines of trying to help clients grow their ecommerce brands. Today we’re covering a range of topics with Zach. We dive into some specific paid social tactics and what’s working right now for Zach’s clients, and we talk about the onboarding process Zach uses for his clients to ensure both his clients, and his agency, can be successful. Enjoy! Episode Highlights 5:58 How Zach went from working at an agency to starting his own. 8:07 Changes in Zach’s role from agency employee to agency owner. 9:52 Resources Zach used to help a client grow from zero to a million in their first year. 11:26 Common paid social misconceptions Zach hears from his clients. 14:33 What’s working in paid social right now and how to successfully approach dynamic creative testi

  • BONUS: Thriving on Chaos: How To Lead Your Ecommerce Business During Uncertain Times

    BONUS: Thriving on Chaos: How To Lead Your Ecommerce Business During Uncertain Times

    26/03/2020 Duración: 43min

    We're in the midst of an unprecedented global crisis and a time of much uncertainty.   Some of my clients are businesses are experiencing growth, and others are down by 50% or more. Even if this crisis leads to an economic recession, you get to choose whether or not you want to take part in it. Today I'm sharing a special recording of one of my recent members-only webinars where I talk about how to lead your ecommerce business during uncertain times, and how to transform this uncertainty into a time of abundance and opportunity for your business (without exploiting anyone). In this episode we'll talk about: The three things business owners should be focused on right now. How to think about cash management during a crisis and why you must use this as an opportunity to build a rock-solid financial future. Why playing offense is going to become more important than playing defense in the coming months. How to lead (not manage) your way through this crisis and come out stronger on the other side. How to bring you

  • 244: Growth Mode: The Scaling Series, Part 4

    244: Growth Mode: The Scaling Series, Part 4

    24/03/2020 Duración: 32min

    In part 4 of our Scaling Series we’re talking about Growth Mode. You’ve made your first seven figures and now you’re scaling up to eight figures. You’ve figured out something that works and you might be starting to feel overworked and overwhelmed. Now is the time to make those key hires and/or outsource channels you feel like you’ve maximized. It’s time to go from the day-to-day manager of your business and grow into the true role of CEO. In this episode, we’re talking about how to start getting things off your plate, managing inventory issues, and how to determine whether it’s time to focus on a new marketing channel. Enjoy! Episode Highlights 5:38 One of the biggest issues in Growth Mode: Superhero Syndrome. 7:57 Implement systems to help you get more off your plate. 11:10 Why inventory issues often arise at this stage of growth. 13:20 How to solve your inventory issues. 16:01 Challenges you might face as you’re trying to hire, and what not to do. 18:32 Strategic issues that arise during Growth Mode. 20:54

  • 243: How to Improve Your Ecommerce SEO

    243: How to Improve Your Ecommerce SEO

    17/03/2020 Duración: 44min

    If you're struggling to make SEO work for your business, this episode is for you. Our guest today is a dual-threat. He’s building an ecommerce brand while also running a digital marketing agency that specializes in SEO. Not only does he get to see what’s working for his clients, but he’s learning from what’s working in his own business. Eagan Heath is the owner of The Splendid Beast and Founder of Get Found Madison. Today he’s doing a deep dive into ecommerce SEO and talking about how to avoid keyword cannibalization, how to get started with SEO (and if it’s even a good idea for your business), and tips for better tracking attribution. Enjoy! Episode Highlights 6:11 The dual-threat that is Eagan Heath. 9:20 What it takes to grow your skills as an agency and the currency you should be selling in. 11:21 The different approach to capturing leads as an agency vs as an ecommerce business. 13:16 The complex order process for Splendid Beast and the advantages of a highly custom business. 16:21 The strategy Eagan us

  • 242: Traction to Scaling: The Scaling Series, Part 3

    242: Traction to Scaling: The Scaling Series, Part 3

    10/03/2020 Duración: 30min

    In part 3 of our Scaling Series, we’re talking about traction to scaling, the period after making your initial $100K to surpassing the million-dollar mark. There are a number of challenges you’ll face at this stage, including becoming overwhelmed with possibilities, losing strategic focus, wearing too many hats within the business, and more. Today we walk you through how to tackle these challenges and the things the most successful businesses do at this stage to continue growing to 8-figures and beyond. Enjoy! Episode Highlights 4:41 The first problem we see at this stage? Mindset and losing focus. 7:53 Why most business owners lose strategic focus at this stage. 8:53 If you’re overwhelmed and losing focus, it’s time to hire. 10:05 The critical role you have to hire for if you want to continue to grow. 10:42 The second problem business owners run into at this stage? The year-over-year mentality, and why you have to get out of it. 13:40 It’s time to get serious about email marketing. 15:10 Other things you ca

  • 241: Evolutions in Lifecycle Marketing  New Approaches to Creating Wealth

    241: Evolutions in Lifecycle Marketing & New Approaches to Creating Wealth

    03/03/2020 Duración: 54min

    There is more than one way to create wealth in ecommerce. While many entrepreneurs follow the path of bootstrapping a business and hoping to one day be acquired, another option is to start on the acquisition side, and grow a portfolio of successful companies. Our guest today has done both. Drew Sanocki is CEO of AutoAnything, owner of PostPilot, and an expert at lifecycle marketing. He joins us to talk about the evolution of lifecycle marketing and the big role direct mail is playing in brand loyalty and repeat purchase rate, as well as how mergers and acquisitions can help your brand, and why M&A are his big focus for the upcoming year. I always learn a lot when we chat with Drew and I hope you enjoy! Episode Highlights 9:05 Why Drew is so excited about direct mail marketing. 12:08 The role of direct mail for Drew's 9-figure dropshipping company. 14:54 Bringing direct mail into traditional lifecycle marketing and how it enhances your brand. 18:55 Exploring brand partnerships in the direct mail space. 19

  • 240: Launch to Traction: The Scaling Series, Part 2

    240: Launch to Traction: The Scaling Series, Part 2

    25/02/2020 Duración: 22min

    We’re on to part 2 of our scaling series, where we talk about the stage from launch to traction, when you’re on track for, or surpassed, the $100K mark. At this stage in the business, you’re moving from selling something to having consistent sales. Today we’ll talk about some of the common problems people run into during this stage, critical questions to answer before you can start scaling up, and where to seek out support. We’re bringing you our knowledge and experience from working with brands that have successfully scaled up, and seeing others that haven’t. In part three, we're going to be talking about traction to scaling. So enjoy this week and stay tuned! Episode Highlights 4:42 How to know when you’re in the traction stage of your business growth. 7:59 Your goal during this stage of scaling up your business. 8:45 Places you can turn to when you’re looking for guidance. 10:31 Focus on customer acquisition in the early stages of growth. 11:26 Why you have to distinguish between signal vs. noise and list

  • 239: How the Cereal School Grew from Zero to 7-Figures a Month in Just 1 Year

    239: How the Cereal School Grew from Zero to 7-Figures a Month in Just 1 Year

    18/02/2020 Duración: 44min

    If you want to run your business successfully, you need to have a deep understanding of how everything works. Today we’re talking with Helen Guo, co-founder of The Cereal School about how she took her business from zero to well over 7 figures in just eight months. One of the key components of the business’ success is that Helen and her co-founder, Dylan, started by learning and running every aspect of the business themselves, before hiring agencies to take things over. They also put a lot of initial time into building the brand organically, which made it easier to amplify with paid efforts as they’re scaling up. Helen shares her amazing journey with us, as well as her tips for finding the right agency, and how to build a partnership that will last. Enjoy! Episode Highlights 6:06 Helen’s entrance into the world of entrepreneurship. 9:06 The Cereal School’s insanely rapid growth. 10:06 Pre-launch efforts to build an audience before the product was ready to officially launch.  13:25 How Helen built a 20,000+ pe

  • BONUS: A look at CBO with Molly Pittman  Depesh Mandalia

    BONUS: A look at CBO with Molly Pittman & Depesh Mandalia

    14/02/2020 Duración: 53min

    On today's special BONUS episode we're talking about CBO. That's Campaign Budget Optimization. Andrew sat down with expert digital advertisers Molly Pittman and Depesh Mandalia to talk about what's happening with CBO, how it's working, why it's working the way that it is, and some tips to improve your campaigns. They discuss: Why you can't treat CBO campaigns the same way as you were treating ABO campaigns CBO misconceptions When CBO works best How to think about your budget when setting up CBO CBO and Dynamic Creative CBO best practices Enjoy! Links And Resources Foxwell Digital Course - CBO: All You Need to Know andrew@foxwelldigital.com @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes

  • 238: Zero to Launch: The Scaling Series, Part 1

    238: Zero to Launch: The Scaling Series, Part 1

    11/02/2020 Duración: 23min

    Andrew and I have worked with hundreds of different companies at various stages of growth, from pre-launch to multi-million dollar acquisition. Today we’re kicking off our scaling series, where we’ll talk about each stage of growth and the challenges you're going to face as you scale up your business from zero to 8-figures. We’re starting off with a “zero to launch” episode where we’ll address some of the questions you’ll face when you’re determining how to launch and going from an idea for a product to actually getting sales. We’ll be sharing core lessons through each of these episodes that will give you value whether you're at the beginning, already making 7-figures, or somewhere in the middle. Enjoy! Episode Highlights 4:30 Why we decided to do a scaling series. 9:07 The most important thing when you’re just starting out? Feedback. 10:24 Knowing what your community looks like is critical for scaling. 13:40 Once you know your community, identify their buying power and your market potential. 15:38 A zero to

  • 237: 50 Team Members  Growing: How this Former Fighter Pilot Built a Unique Business

    237: 50 Team Members & Growing: How this Former Fighter Pilot Built a Unique Business

    04/02/2020 Duración: 46min

    One of the keys to successful growth is hiring a team that keeps the business running, whether the founder is there or not. Over the last 14 years, Cory Bower, founder of Aviator Gear, has built a multi-million dollar business with a team of 48 full-time employees. When Cory was in the Air Force, he saw a need, launched a company, and to this day uses some of his military systems and structure to keep things running smoothly. It’s always a pleasure to chat with Cory, and I hope you enjoy our conversation about growth, hiring, and critical tools for success. Episode Highlights 5:55 Introducing Cory Bower and the birth of Aviator Gear. 8:12 The unique custom nature of Cory’s products. 10:20 Cory’s journey to becoming a fighter pilot. 13:53 Transitioning from fighter jets to ecommerce. 16:05 How Cory applies lessons learned in the military to his business. 18:42 The team structure Cory’s built that lets his business run even when he’s not around. 23:55 Engines for Aviator Gear’s growth over the last year and ho

  • 236: 6 Things You Can Do Today To Grow Your Business

    236: 6 Things You Can Do Today To Grow Your Business

    28/01/2020 Duración: 17min

    We’re getting tactical today and bringing you 6 quick wins you can execute today to grow your business. From Facebook, to email, to website optimization, these quick wins will help you generate sales and get results. Enjoy! Episode Highlights 4:25 Quick Win #1: 4-6% Lookalikes based off pixel value. 5:47 Quick Win #2: Identify previous customers who are likely to spend again, but who are no longer on your email list, and hit them with remarketing. 7:23 Quick Win #3: Integrate your Klaviyo audiences with Facebook. 8:34 Quick Win #4: Turn great text reviews into video reviews. 11:14 Quick Win #5: Use bid caps to ensure your Facebook ads are being shown. 13:05 Quick Win #6: Get a fresh perspective on your website. Links And Resources Klaviyo UserTesting Profit Summit The Coalition @a_brawn on Twitter @andrewfoxwell on Twitter Brand Growth Experts Foxwell Digital Review or subscribe on iTunes

  • 235: A Behind the Scenes Look at Pura Vida’s Multi-Million Dollar Exit

    235: A Behind the Scenes Look at Pura Vida’s Multi-Million Dollar Exit

    21/01/2020 Duración: 45min

    When someone asks about eCommerce best practices, we always hear, “well, what’s Pura Vida doing?” Today we’re talking with Pura Vida CEO, Griffin Thall, to get an inside look at their current strategies, how the company’s grown over the last several years, the way his role has evolved, and what it's actually like to prepare your company for a multi-million dollar sale. Andrew and I both worked with Pura Vida at the very beginning, and we’re so excited to reconnect and bring this episode to you today. Enjoy! Episode Highlights 6:25 What got Griffin and Pura Vida to where they are today. 7:28 How Griffin’s role has changed as the company’s grown. 9:02 Pura Vida’s unique influencer strategy and how it started. 12:45 Relentless innovation and how Pura Vida continues to increase customer lifetime value. 15:18 The moment Griffin realized the brand was going to be a success. 16:30 How Pura Vida’s growth strategy has changed over time. 17:57 The challenges Griffin’s faced over the years as CEO. 20:12 Where Griffin’s

  • 234: The 5 Things Weve Learned In The Last 12 Months

    234: The 5 Things We've Learned In The Last 12 Months

    14/01/2020 Duración: 35min

    Every year I grow more personally and professionally, and these weekly episodes are a big part of that. We’ve had discussions about Facebook and email marketing, business processes, how to avoid burnout, and more. Today Andrew and I are sharing the top things we’ve learned in 2019. What were your big learnings over the last year? Episode Highlights 5:15 No one cares where you are as long as the work gets done. 8:33 Be clear about what you want (because you’re going to get it). 11:50 Listen, Help, Learn. 14:21 Focus on generating profits so you can hire good people. 17:52 Dive deeper into discomfort. 21:50 Everything takes longer than you expect. 24:02 Having a business partner with different perspectives than your own is a huge asset. 28: 19 It’s still a great time to build an ecommerce brand. 30:46 Play is important. 31:48 You don’t need to learn everything yourself. 32:40 Track your time. Links And Resources Episode 212: How To Travel 132 Days A Year And Stay Productive Profit Summit The Coalition @a_br

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