Foster Web Marketing Podcast

Attorney Dave Frees believes real wealth comes from retaining relationships and valuing them. Tom and Dave discuss how direct mail, videos, and nurturing your list can lead to your success.

Just because you start small, doesn’t mean you have to stay that way. If you adapt a growth plan, consistently follow it, and stay on course, the possibilities are endless. South Dakota Attorney Scott Swier started with an office in a town with 600 people, a secretary, and some shag carpet. After he established his practice, he searched the Internet for marketing help. He found Great Legal Marketing, which led him to us. After years of surging success, Tom talked with Scott and his office manager, Sara, about how following the principles of GLM, writing readable content, and using community marketing and social media have become their “pillars of success.” Instead of just one office, Scott now has five locations with nine lawyers and multiple practice areas, and he won Marketer of the Year at GLM’s 2017 Summit. Learn how you can use these tools and principles to grow your practice.

If you own your own business, you know that relationship marketing is one of the most important things you should be doing. It's all about shared interests and connecting with people on a personal level, not just on a professional one. Life is a roller coaster, and no one knows that better than Dr. Marybeth Crane. She is a small-town girl from Rhode Island, who worked hard to combine her interests with the podiatry business she now runs in Texas. She started running competitively in 1979, and she uses those experiences to connect with her patients and other professionals in her community. Tom talked with Marybeth about her strategies and her road to success. Marybeth was the keynote speaker at the Top Practices Summit in San Antonio this year. She has been through it all, and she knows what it takes to overcome obstacles and run a thriving business.

Are you aiming to be a top practice? Have you ever found yourself struggling to understand, or implement, what it takes to accomplish that? If you haven’t already involved yourself with Rem Jackson in that effort, you have a chance now to absorb some of his knowledge. You could put a price on that, but we didn't.. Tom will interview Rem on how to build a Top Practice, and what it took for him to help the countless podiatrists achieve that goal in the face of heavy competition. Whether you’ve attended the Top Practices Summit or not, there will be a whole lot covered in this episode. Not to mention Tom and Rem are another explosive combo. Between the two of them, they have seen it all, including exactly the situation you’re in now.

Feel like you’re stuck on a marketing problem? You are out there implementing, but it feels like something is keeping your engine in neutral. It doesn’t matter if you have a big or small budget. This happens at multiple stages of growth for law firms. Fortunately, on this week’s World of Marketing, Charley Mann of Great Legal Marketing stopped by to poke around and find what is holding you back, including two huge mistakes that stop any lawyer from reaching success. (No amount of money can solve these problems!) We may have gone over more than two huge mistakes..

Bob Battle has proved himself to be nothing short of a legend in the DUI attorney circle. He’s iconic; he’s funny; and most importantly, he’s a major success. He’s a prime example of how DIY attorneys can make it.  Bob Battle has NO staff; it’s all him. Still, no one can compete with his tenacity, dedication, hard work—and amazing results! Check out this episode where Tom interviews Bob on how he’s managed to reach this level of success and how their relationship has been key to the both of them. Watch the video here.  

In this episode, Tom interviews our local SEO mastermind, Jamie Kelly, also known as “The Professor.” Tom and Jamie discuss the nature of SEO, its history, and its future. Here are just a few of the topics they cover: Why is a web presence still essential when you've been surviving?  How is Google changing, and where is it going? Why is having guides so important for your SEO? What are some ways to optimize your content and drive traffic? You can also watch the video here.

See the interview here. Tom interviews GLM and attorney mastermind, Ben Glass, to discuss expanding your practice, why you should, and how you can. A lot of you might have considered doing this already, and even more of you might need to consider doing this as well. Ben and Tom can help you do this the right way. If you know Ben Glass, you know he’s not only a legend in his practice but also in his marketing expertise. He is the founder of GLM, and mentor to Tom. Not to mention the main influence for Tom to start this company.

In our second episode of World of Marketing, Tom interviews David Waiter, one of our SEO experts. Listen to find out how David Waiter helped a law firm take advantage of their email list, resulting in a boost in revenue.  You can also watch it here.

In our first episode of World of Marketing, Tom interviews Jim Folliard. Jim is an expert on video and photography, and runs gearshift.tv Listen as Jim and Tom go through the history and future of video marketing.  Watch on Youtube: https://youtu.be/tMVcXD9toIU

If you’re trying to expand into a new practice area, you’re going to need a systematic approach. Getting into a new practice area—or generating more leads for an existing practice area—requires more than a page on your website. Check out this month’s webinar recording to learn how to create a marketing campaign that drives traffic, generates leads, establishes your authority, and attracts the clients you want to work with. Moving into a new practice area is a lot of work. We can help! Check out our Practice Expansion Campaigns to see how we can help.

Email marketing is an excellent way to generate engagement with your audience, and the ROI can be immense. Learn about some of the best email marketing strategies to get your emails opened and leads converted! Check out this month's recording where Molly shares simple, yet effective tactics for email marketing

For most attorneys and physicians, referrals are a huge source of revenue. These leads won’t just fall in your lap, though—you have to put in the legwork to build a quality network of referral sources. Charley Mann, Chief Marketing Officer of Great Legal Marketing, joined us to talk about building and maintaining a referral network that offers consistent, valuable leads. 

Learn how to stay top of mind just by saying “thanks!” in this month’s webinar. Gratitude can build relationships and drive loyalty, but it must be authentic. Watch the recording where Aly Klush and Molly McCormick talk about strategies, ideas, and tactics, and learn how some of our clients are seeing real results by showing their appreciation!

Some marketing strategies will result in steady, long-term growth, while others result in fiasco. With so many marketing “experts” sharing information on the internet, how can you know who to trust? Check out the recording of the October 2018 Monthly Marketing Webinar to learn about Scary Marketing Strategies to Avoid, and what you should do instead! 

When the phone rings, how often is your ideal client on the other end of the call? Chances are, you’re spending too much time talking to and working with people who are not the right fit for your practice.  Identifying your perfect client is a critical first step for getting more of the cases and patients you want, but it’s what you do with that information that matters. Check out the August 2018 Webinar recording where Tom Foster and Molly McCormick show you how to put that information to use and connect with the people you truly enjoy working with! 

SEO is primarily seen as a digital marketing focus, but your offline efforts can have a big impact on your online presence!  In this webinar turned podcast, Jamie Kelly and Tom Foster show you how to capitalize on offline marketing efforts to keep the momentum going after your message has been delivered. Billboards, promo items, and commercials are great ways to get your name in front of a large audience, but the impact should not stop there! Learn how to develop the right strategy and identify the key elements needed for greater visibility, improved search engine rankings, and more leads through your offline marketing efforts in this month's webinar. 

In this webinar, Zach Stone talks about some more advanced SEO tactics to help you stand out from your competition.  Get the slides to follow along. SEO has many levels, but at its core, it’s all about organization. The images above show a messy, chaotic closet that is transformed into a much more organized closet—although there is still room for improvement. These closet images are a metaphor for SEO, which can help you to organize your website so users and search engines can easily find what they are looking for. As soon as you think you’ve “mastered” SEO, you’ll find another level that you weren’t aware of or Google will flip the script on you.   In our last webinar survey, we received feedback that some of you are looking for more advanced tactics, so that’s exactly what I did in this month’s webinar. In this more advanced SEO webinar, I touch on a few things that we typically only work with services clients on including: Review Schema. What is it? How does it help? I’ll explain how to use it the RIGHT

Many business owners struggle to achieve the perfect balance between faith, family, work, and community; at times, this balance may seem unattainable. But believe it or not, you can run a very successful business and still have time to enjoy family and do the things you love. Dr. Brandt Gibson of Mountain West Foot & Ankle Institute has found the way—or at least gotten very close. Recently, he sat down with Tom and discussed his approach to work-life balance. Tune into our newest Tom Talks episode to hear Brandt’s philosophy on achieving balance and equilibrium and to get actionable ideas for pursuing it in your own life.

Check out our December webinar where we discussed the 3 things users want in today’s skippable world: “Wow me everywhere.” Consumers are looking for help—help answering a question, help meeting a need, help finding information. “Help me faster.” Users demand fast, relevant, and frictionless experiences across all web properties. “Know me better.” Google and other companies are providing better, more accurate tracking solutions to give even more sophisticated advertising options. We hope this helps you wow everyone with how well you know them quickly and efficiently.