Foster Web Marketing Podcast

Have you ever flexed your brain so hard that you actually understand how Google works? Yeah, me neither, but Jamie Kelly (aka “The Professor”) has, and in this podcast, he’s going to do it to your brain too. But don’t worry, it will be well worth your time. We all know that we are at Google’s mercy when it comes to SEO, but if you tune into this—really tune in—you will learn some things that very few people know. Think you can keep up? I KNOW you can. Watch this episode of the World of Marketing to learn more about: Local SEO execution  How to manage review generation Why you need accuracy and consistency in your local citations Youtube integration The impact of written content How to establish a production schedule The 4 major elements of content  Importance of page headlines Intricacies of internal linking How to streamline your social media efforts Take breaks if you need to because it is a lot to take in! But be sure to watch the whole thing—you’ll be glad you did.

On this week’s episode of the World of Marketing, Chris Mullins is here to put it to you straight. Depression is rampant, and it’s not being taken seriously enough. Sometimes, you don’t even notice you have it yourself—that’s why we need each other. It’s also why Chris is passionate about eradicating the factors contributing to this disease. Here’s what Chris has to say about how she manages it, how it’s impacting your business, and how to begin fixing it: Trusted clients (managing partners, lawyers, intake specialists, etc.) share with me privately about their struggles with depression, mental health, and feeling like they aren’t good enough. Suicide rates for lawyers are now at an all-time high—overtaking dentists who used to rank at the top of the list. I can relate. I struggle with depression and trauma. Intake specialists, lawyers, and law firm staff struggle greatly with mental health, but NO ONE IS TALKING ABOUT IT AT THE LAW FIRMS. NO LAW FIRMS THAT I KNOW OF ACROSS THE COUNTRY TALK ABOUT IT ON A REG

Growing a podiatry practice - that's what Jessica Taveras has accomplished once over the course of 13 years, and it's an experience of tremendous value. She’s here with us today to tell us how event coordination, community building, and proper marketing accomplished that task. Jessica was an essential part of what got Dr. Peter Wishnie across the finish line, and here to help you make it there too in this episode of the World of Marketing.   We cover: The 4 Pillars of Marketing Why you need a marketing director The dynamics of hosting events How to build a community  Event marketing essential tips

Steve Richardson has been at it a long time; he walked through the minefield and came out thriving. This week, he’s joining us on the World of Marketing to tell us how he managed to form a perfect practice and now coaches attorneys. Join us as Tom and Steve sit down to discuss how he does it and how you can do it too. Tune into this episode to learn about: -          Steve’s coaching and his advice -          Getting Off The Hamster Wheel (Steve’s new book!) -          Getting in control of your time -          Steve’s SEO Strategy -          Steve’s advice for your website

Steve Richardson has been at it a long time; he walked through the minefield and came out thriving. This week, he’s joining us on the World of Marketing to tell us how he managed to form a perfect practice and now coaches attorneys. Join us as Tom and Steve sit down to discuss how he does it and how you can do it too. Tune into this episode to learn about: -          Steve’s coaching and his advice -          Getting Off The Hamster Wheel (Steve’s new book!) -          Getting in control of your time -          Steve’s SEO Strategy -          Steve’s advice for your website

You might’ve heard Susan Berkley’s voice before because she’s the signature voice of AT&T and the branded telephone voice of Citibank. She’s our guest this week on the World of Marketing and she’s here to tell you about the world of voice acting and how she made it big. She’ll also tell you about the power of your voice, and the 4 vocal influence types. Tune into this episode and maybe you learn yours. In this episode we cover: The 4 vocal influence types How to get into voiceover work Susan’s story and how she made it big The craziest voiceover gig Susan ever did Susan’s biggest marketing mistake   0:00 Introduction 2:49 The 4 vocal influence types 7:55 Getting into the voiceover business 11:48 The craziest voiceover gig Susan ever did 13:23 Financial viability of voiceover 16:45 How to get started in voiceover 18:29 Susan’s biggest marketing mistake 22:17 Masters of the spoken image

My best buddy and mentor, Ben Glass, texted me one Saturday morning with a link to a podcast called Built to Sell Radio. They were interviewing the owner of a marketing company and compared his firm to FWM. I was intrigued and immediately tuned in and headed out on my 3-miler walk. As I listened, I was blown away by the similarities between us. So, am I seeing double or what? Wesley Mathews is another entrepreneur who grew his company, High Level Marketing, out of nothing and made it big. Wesley changed the game when he decided to create websites using his own proprietary CMS—and he built an entire business that he eventually sold. That's smart business, so I invited him to be a guest on my podcast to tell us how he did it. It’s a fascinating story, and it will provide insight into how you might do the same thing with your business. We can all learn a lot from Wesley. I also feel like I made a friend for life! Here’s what we discuss: How Wesley found success WordPress vs. proprietary systems Finding a niche

The World of Marketing is back, and we’re interviewing Dr. Christopher Sendi, MD on depression, obesity therapy, and ketamine infusions—huh??    Dr. Sendi is a fount of medical knowledge, and he’s here to clear up any misinformation you may have heard about ketamine treatment and teach you the real facts about how this important breakthrough works.   Tune into this episode to learn:   How mental illness affects the brain How depression can be treated The truth about ketamine and infusions How obesity can be treated How Dr. Sendi found his way and became a healer How you or someone you know and love can get help too!

When I first started my company I didn’t have anyone but myself to manage my finances. Somehow I managed, but it wasn’t until I hired my CFO Buster that I got my accounting in order. That’s when I realized that I had a massive gap in my business that could’ve threatened it’s very existence If you think you have that gap, then Kahuna could be exactly what you need to get your business flourishing. In this Podcast, we discuss everything that goes into their business as well as everything you need to get your accounting in order. Frank and Andy have been doing this for decades, so they know what they’re talking about. Tune in and learn, you won’t regret it. 0:00 Tom introduces Frank & Andy 3:17 The history of Kahuna 13:40 How to use accounting as a tool 15:44 The 5 essentials of business owners 17:57 How accounting makes you a better marketer 23:43 Starting a business: then and now 26:09 What Kahuna provides 30:06 Accounting horror stories 38:02 Discovering Accounting Assessments Special Offer 40:37 Closing

So many people like you provide excellent services and truly care about their clients. But sometimes, we don’t see what’s right in front of us. This can cause issues, and you could be missing out on opportunities because of it. Luckily none of us are alone; we can reach out and get help from others who can fill in the gaps where we are weak.    That’s why Foster Web Marketing and Ruby have partnered to provide the best web marketing experience you can find on the internet today. In this podcast, you’ll learn how Foster Web Marketing’s philosophy in tandem with Ruby’s excellent phone and chat answering services have helped our clients and others find great success and perfect lead-client acquisition. Tim is becoming a podcast regular on the World of Marketing because Ruby’s services provide exemplary results. 0:00 Tom introduces Tim 3:25 Horror stories in communication 6:21 What do most people crave? 7:49 What are the MOST important types of content for your website? 12:18 Attract, Convert, Retain (hammering t

I’ve been lucky to work with a number of incredible people over the years, and one of the biggest wins is having our very own Gretchen Upright on the team! I’m so lucky to have her on this journey with me, and I’m so excited for her to join me on this episode as we go through FWM’s history, the history of websites on the Internet, and the Internet today. We’ll also discuss some of the top questions we get about website design: What are some common mistakes people make? What is the difference between UX and UI? If you had to narrow it down, what are the top three things people should focus on? Learn the answers to these questions and much more on this special episode of World of Marketing! 0:00 Introduction 1:32 Origin story 6:13 How to delegate 8:45 The original FWM website 12:01 How websites have changed over the years 14:18 The biggest mistakes people make with their websites 20:14 List of free image provider sites 21:31 The difference between UI and UX 22:42 Attract, convert, retain 26:21 Abiding to our

I’m a fan of the fantastic clients that Great Legal Marketing has referred to FWM over the many years I’ve known Ben Glass & Charley Mann. Ben and I started our respective companies together and have grown them like partners over the years. We have created, by accident, a great community of lawyers that are both GLM & FWM clients. Those of you who are part of that know what I mean. GLM provides lawyers that own a law firm with an enormous amount of fundamental, foundational, essential knowledge—logistics, operations, processes, marketing, and coaching. FWM is the “toolbox” and digital marketing aspect of the relationship. So I was happy to have Charley Mann as my guest on the World of Marketing! He’s my buddy— we always have a good time, and this was no different. Watch or listen to Charley and I discuss GLM’s new “Hero & Icon” program that coaches lawyers out of the trench they are in now to the success model they can be in, like many others in the GLM Hero & Icon program. Here’s what we cove

Everyone’s worst fears are speaking in public, asking for the sale, asking for a raise, asking for the job, asking to get married! It’s all about communication. In this episode of World of Marketing, I interview the lovely Carol Moore of Carol Moore Presents. Carol is a public speaking coach who realized the great need for communication coaching. She helps many professionals, including lawyers and doctors, and has devised several tactics to keep them engaging and confident.  Nobody said public speaking would be easy. Even the pros have to practice these skills to perform on stage. It’s easy to let fear drag you down, but it’s much easier to fight off the fear after learning about these tactics.  Here’s what we cover in this podcast: 0:00​ Meet Carol Moore 1:25​ How to speak bravely 3:06​ How it all started 5:56​ How to coach people to speak in public 8:43​ Affirmations to get you pumped 10:46​ Advice for you lawyers out there 14:56​ Recovery mechanisms 17:54​ How to focus on certain people to make it easier o

In this episode of World of Marketing, I interview Tim Bedford of Ruby, the leading live virtual receptionist and chat company many of our lawyers and doctors use to answer their phones and respond to web-based chats. I talk to Tim about how Ruby does things differently to make sure you get only the best clients (and those who aren’t don’t waste your time).   Ruby is a great resource for many of our clients. From solo practices to big firms, all enjoy the benefits of having their phones and chats answered so they can focus more on their businesses. Here’s what we cover in this podcast: 0:00​ Introduction of Tim Bedford, Ruby.com. 2:29​ Tim breaks down for me exactly what Ruby does. 5:49​ Quality Services Here. Tim tells me how they answer the phones. 9:46​ Going Virtual? How has COVID affected answering the phones? 11:33​ Why Use Ruby Over Hiring Your Own Receptionist? (I learned a lot here.) 16:27​ Getting Quality Leads. Ruby will qualify your calls, so your time is not wasted. 18:38​ Automate to Save

Hey folks! This is gonna be a GREAT one for those who want to know how to automate their business, so the traffic grows as well as the leads.    My good buddy Steve Richardson is a solo attorney practicing in New Jersey, and he’s been a DSS Power User for 11 years now, so he’s here to share his tips and tricks on how to get the most out of DSS and your website.    Finding new clients is a grind, but Steve has created a system to make that much easier. Watch and listen to what he does! (link to video) Did you know DSS is integrated with a number of third-party applications that save you time and effort, all while creating a better user experience for your prospective clients? In today’s episode, learn how:   Steve uses DSS to generate content to attract his perfect client DSS integrates with Ruby to create a better user experience when prospective clients call DSS integrates with CLIO, so the client information flows right into his case management system and process Steve has refined his process over the year

John Griffith is a family man and incredibly successful personal injury attorney. Not only that, but he could take you on in Brazilian jiu-jitsu while singing perfectly on key. This is just a taste of what Tom and John bring to the table. In this episode, learn about the marketing strategy and tactics behind his firm’s success and John’s creative ways to get more qualified referrals.  Tune in to learn how: COVID-19 impacted John’s firm A referral program can be an essential system for law firms John serves as the Tennessee Trial Lawyers Association President, and what he does John handled his biggest marketing mistake and his biggest marketing success

Ty Crandall went from simply being curious about financial reform to founding a multimillion-dollar company within a matter of years. In this episode, learn how Ty used daily proficiencies, book writing, and Business Black Ops to create the company he has today. Tune in to hear about:  How Ty found success How you should tackle every day to stay proficient Why writing books can be an essential boost to your brand How to take on public speaking

Every year can find a revolution in marketing tactics, yet the staples do remain. Mitch Jackson has been a master marketer from the very beginning, and he’s found significant fame because of it. Learn how Mitch became famous and the marketing tactics he and Tom suggest you utilize this year. Tune into this podcast to learn: How Mitch became famous Why you should embrace networking technology How connecting to a community can bring in business How to approach digital marketing in 2021

Brad Parker found his way on his own, and now he finds himself running one of the most successful Personal Injury firms in his region. Tune into this episode of the Word of Marketing to learn: How you can pave your way to a thriving law firm How finding quality cases can be essential to your brand How to network in the modern age (and during COVID-19) How your core values can be the roots of your success

Your website’s page speed has always been a priority when it comes to your online presence. But did you know that Google is always changing how it works? This May, a big update is coming, and we are ready. Tune into this podcast to learn: What changes are coming in May 2021 What you can do to prepare How you can test your own website’s page speed How you can use it to rise above your competition