Sinopsis
Facebook marketing, blogging and SEO tips, discussed by industry experts over a beer.
Episodios
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PUBCAST: Lists, Negative Reviews and Pricing
13/02/2015 Duración: 38minIn this week's episode, I covered the following topics... Lists: The good and the bad Bad reviews and what to do about them Course focused to membership focused The battle with pricing Latest on the Experiment
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The 4-Step Approach to Effective Facebook Ad Targeting
10/02/2015 Duración: 12minThis is the audio version for the blog post found at https://www.jonloomer.com/facebook-ad-targeting/
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PUBCAST: Building a Business: Pain, Claim and Gain
06/02/2015 Duración: 38minIn this episode of the Social Media Pubcast, Jon invites his friend, family and back-up CEO John Robinson to the virtual Pub. John has been an integral part to the growth of Jon's business, and there are some gold nuggets in this episode to help entrepreneurs build their business.
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No, Facebook Organic Page Reach Is Not Dead
03/02/2015 Duración: 10minThis is the audio version for the blog post found at https://www.jonloomer.com/facebook-organic-page-reach-is-not-dead/
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PUBCAST: Website Redesigns, Business Planning and Power Editor Updates
29/01/2015 Duración: 33minPull up a barstool! In this week's Pubcast, Jon cracks open a Guinness and covers the following topics... The Redesign Why? History What? Parallax Pro New logo tweak New featured images Mashshare Commenting Support TOO MUCH FACE? More Plans Falling out of love with Infusionsoft PHC site moving PHC Revamp (more content) Referral Program Fewer Courses Updates to Power Editor Multi-product ads Partner Category Cleanup No More Unpublished Posts?
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How to Promote a Podcast with Facebook Ads
26/01/2015 Duración: 06minThis is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-promote-podcast/
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PUBCAST: Video, Packers and Lookalikes with Andrew Foxwell
21/01/2015 Duración: 54minOn this week's Pubcast, Jon invited nerd and fellow Facebook ads nerd and Wisconsin boy Andrew Foxwell to the virtual pub. They talked about the following topics: The Green Bay Packers debacle, and parallels to business The future of video on Facebook A closer look at Jon's Facebook ads experiment The value of Lookalikes and a hidden gem
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Facebook Ads Results: Click-Through Rate and Cost Per Action Over Time
20/01/2015 Duración: 16minThis is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-63-percent-ctr/
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PUBCAST: 6 Steps to Entrepreneurial Success
16/01/2015 Duración: 41minHere's an overview of this episode... My Journey I don’t have any regrets I could have done things differently, but I didn’t — part of the journey Looking back, I wish I was more willing to invest early Looking back, I’m glad that I read A LOT to research what I needed to do, but you can put too much stock in the opinions of others. TRUST YOUR GUT! Looking back, I wish I would have started an email list immediately, found my right niche immediately and did a lot of these things. I didn’t, and that’s okay! 1) Determine an Initial Niche (this can change!) Focus on a group that spends money Focus on an area of expertise Focus on an area where you could write a TON of content 2) Invest in a Home Base Website Logo Photos Hosting DON’T SKIMP 3) Create a TON of written content Write a list of questions you get from customers or potential customers Take your own tour of the inner workings of your product, service, or topic that appeals to your audience — Create a list of every feature and the questio
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Should You Use Interest Targeting of Your Organic Facebook Posts?
13/01/2015 Duración: 10minThis is the audio version for the blog post found at https://www.jonloomer.com/interest-targeting-organic-facebook-posts/
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Facebook Advertising and Spam, Deception, Value and Trust
12/01/2015 Duración: 08minThis is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-spam-deception/
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PUBCAST: Return of the Mack: Review, Resolutions and Tools
09/01/2015 Duración: 41minDan Jost, who edits my Pubcasts, insisted on the "Return of the Mack" title -- a 90s R&B reference. I figured... why not?? Here's what was covered... Review of 2014: AMAZING! Insane growth. Email list from 10k to 50k. Consistent revenue growth. Building a team — now have “backup CEO” John Robinson Wrote less — averaged once per week vs. 3-5/week Still set traffic records Personally — Baseball was awesome! Just really fun building this thing. No experience doing it. Resolutions: No more winging it! Refine a daily and weekly routine for work, health and play. Better structure and processes for campaigns and customer service. Get back to consistent blogging — thinking about 1-3 posts per week. New branding and website design. LOTS OF FACEBOOK VIDEO! Get the Pubcast going again, but more structure. SCHEDULE GUESTS. Develop an application or other software product. Develop a new community product for companies looking for advertising consultants. Experiment with things I haven’t done before and that make
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An Experiment: Facebook Ads Don’t Have to Suck
06/01/2015 Duración: 08minThis is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-exclusive-content/
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How Brands Can Maximize Facebook Organic Post Targeting by Interest
11/12/2014 Duración: 08minThis is the audio version for the blog post found at https://www.jonloomer.com/facebook-organic-post-targeting-interest/
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The Ideal Naming Convention for Facebook Advertising Campaigns
08/12/2014 Duración: 10minThis is the audio version for the blog post found at https://www.jonloomer.com/facebook-campaign-naming-convention/
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Checklist: 19 Custom Ad Report Tasks for Advanced Facebook Advertisers
08/12/2014 Duración: 17minThis is the audio version for the blog post found at https://www.jonloomer.com/facebook-ad-reports-checklist/
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Facebook Remarketing: 8 Effective Website Custom Audience Strategies
05/12/2014 Duración: 13minThis is the audio version for the blog post found at https://www.jonloomer.com/facebook-website-custom-audience-strategies/
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Facebook Ads Reporting: Not All Website Clicks Are Created Equal
02/12/2014 Duración: 10minThis is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-reporting-clicks-quality/
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Happy Holidays: The Season of Failing with Facebook Ads
01/12/2014 Duración: 06minThis is the audio version for the blog post found at https://www.jonloomer.com/facebook-ads-holidays/
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The Value of a Facebook Post [Experiment]
25/11/2014 Duración: 11minThis is the audio version of the blog post found at https://www.jonloomer.com/facebook-post-value/